Optimization technologies can help both advertisers and publishers by targeting ads more efficiently. For advertisers, it means more targeted ads to receptive audiences through contextual, behavioral, and demographic optimization. For publishers, it brings in more money through real-time bidding exchanges, pricing and packaging inventory optimally, and discretionary optimization to increase revenues. These technologies, when combined effectively, can increase publisher revenues by 30-300% while also providing more stable and predictable income streams for both parties.

1. May 2009 DPAC III: A Primer on Optimization Technology

11. Publisher Portal Dashboard

12. Protect Your Brand Instantly find the source of channel conflict, blanks and other problem network ads, right in your browser. Identify the ad network, turn off the ad, or send an alert to the AdMeld team. Get more detailed information about frequency, latency, etc.

13. Tying It All Together Optimization technologies are pointing the way to maximized ROI for both advertisers and publishers

14. May 2009 Thank You!! [email_address] Twitter @bnb