Vinted is an online marketplace app that allows users to buy and sell used clothing and accessories. It has seen strong growth in Europe and does $10 million in monthly sales volume. Vinted is looking to Facebook to help with scalability, precise targeting of users, and accurate tracking. Facebook allows Vinted to target users based on interests, device/operating system, lookalikes, and customer acquisition from mobile apps to help further grow its business.

1. Facebook – the path to growth
Babelcamp 2014
September 6, 2014

2. Peter Podolinsky, Client Partner Czech / Slovak

7. Marketplace
Social Network
Inspiration / Discovery
$ 10 M GMV per month
700 k transactions per month
~1hr spent per day per DAU
1.5m MAU / 600k DAU
discovery photo feed
150 k listings per day

8. Vinted History
first engineer
hired, 7 FTEs
5m visits
Angel
invest.
1m visits
DE becomes
market #1
LT: website
of the year
award
100 FTEs
app-first
product
25 FTEs /
10m visits
2008-09 2009-03 2009-09 2010-03 2010-09 2011-03 2011-09 2012-03 2012-09 2013-03 2013-09 2014-03

9. Vinted is looking for:
- scalability
- super precise targeting
- extra accurate tracking

10. KPIs: sellers & buyers
Platform: Mobile

11. Vinted have already tried:

12. Vinted went for Facebook
Why?

13. Scalability / Targeting / Tracking
Targeting: Precise
Interests
Targeting: Device & O
S
Tracking: SDK
Youth are on
Facebook
Targeting: Lookalike
s
Targeting: CA from
Mobile Apps

15. Meet Como
A cloud-based DIY
platform for the instant
creation of custom mobile
apps for all leading mobile
devices –
no coding, no fuss.

16. Fast facts
publishers
users
user interactions
apps generated daily
Como founded
1,000,000
22 million
1.8 billion
4500
2010

17. It’s all about business
Business Restaurants
Music
Bloggers Photography Education

18. Success story
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19. Business model

20. Ad spend - Q1 2014
google search
google GDN
FB
Gmail
Bing
Adroll
Outbrain
Google
Search 15%
Gmail 9%
FB 73%

21. Start here, grow everywhere

22. Go mobile

23. Track performance across devices

24. Implement tracking pixels
Custom Audiences
from your Website
Custom Audiences from
your Mobile App
*
*

25. Connect with customers
By remarketing to website and mobile app visitors
Your website or mobile app
Exit
Ads served in News Feed
Drive back to your website or mobile app
How to get started:
1. Implement the Facebook
pixel or SDK on all pages
2. Set audience rules to
build Custom Audiences
from your website or
mobile app
Custom Audiences from your website or mobile app

27. BUILD GROW MONETIZE