1. The document discusses using internal and external metrics to measure website performance and user behavior. Internal metrics measure how users engage with specific content pages and sections, while external metrics examine traffic sources and competition. 2. Combining internal stickiness metrics like return visits and time on site with external metrics on traffic sources allows targeting ads to different audience segments. 3. A case study shows how NYMag.com used internal and external metrics to redesign their site, increasing performance and decreasing bounce rates.

1. Aperture & NYMag.com DPAC Breakfast Discussion

2. Lindsay Mure-O’Neill GM, Aperture Network Datran Media Michael Silberman GM, Digital Media NYMag.com

3. “ NYMag.com won the general excellence awards for their Web site”… A wonderful citation 

4. “ April 24 th , 2009 19 miles over the speed limit. Taconic Parkway. Lindsay O’Neill - $169”… My latest citation 

7. Performance of landing pages and effectiveness of getting people deeper into the site

11. Competitive Analysis

13. Monetization by segmentation of audience for ad targeting on site $$$ Fashionista Socialite Luxury Goods Buyer Data providers:

14. Ad loads on page Aperture Cookie Found! Data passed into report. Aperture’s Campaign-level Audience Reports are measured at the impression, click and conversion. Use these reports to validate the reach of a targeted campaign, and identify new areas of consumer interest ON YOUR SITE.

15. Case Study NYMag.com leveraged inside & outside measures to re-design their site which increased performance , and decreased bounce rates! How did they do it?

16. Case Study 2005 2007 2008 May 2006 May 2007 + 37% And 25% increase in time on page

19. Questions?