The Rubicon Project automates the buying and selling of online advertising infrastructure. It pioneered ad network optimization to automate the sell-side. The Rubicon Project connects over 1,000 premium publisher customers and 400+ ad networks to provide targeted advertising opportunities and combat market fragmentation. Its Rubicon onDemand solution allows ad networks and publishers to fulfill targeted advertising campaigns across hundreds of inventory sources.

1. Optimizing the Sell DigiDay Target COMPANY OF THE YEAR – ALWAYS ON 2009 2008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNER TWIISTUP3 BEST IN SHOW PRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUP AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES #24 ON FAST COMPANY FAST 50 READER FAVORITES Frank Addante CEO & Founder [email_address] (310) 943-4970

3. MARKET EVOLUTION 1. Source: IDC, February 2008 2. Source: IDC Digital Marketplace Model and Forecast, 2008 2 2 2 1

4. MARKET DIRECTION 70% of search is used as a proxy to reach audience: Advertisers buy by audience – 50% will be direct to audience, 30% through content: Audience Targeting 70% of Search is Proxy for Audience

6. PROBLEM : FRAGMENTATION OF $ , INVENTORY AND NO AUTOMATION $$$ Massive Fragmentation! Mid-sized (1000+) Small/Tail (900K+) 1 MILLION PUBLISHERS Top 500 2 MILLION ADVERTISERS $ $ $ $ $ $ $ 400+ AD NETWORKS 25 Top Networks 250+ Others 125 International

7. SOLUTION : DEFRAGMENT SUPPLY & DEMAND + AUTOMATE BUYING & SELLING $$$ Mid-sized (1000+) Small/Tail (900K+) 1 MILLION PUBLISHERS Top 500 2 MILLION ADVERTISERS $ $ $ $ $ $ $ 400+ AD NETWORKS 25 Networks 250+ Others 125 International Massive Fragmentation!

8. TARGETING SOLUTION

11. Buying & Selling Infrastructure Inventory Agencies Lead Gen/SEM Advertisers** $$ LANDSCAPE the Rubicon Project Ties the Industry Together ** Note: Rubicon onDemand is available only to our ad network/audience rep partners – not to advertisers/agencies directly.

12. Thank You COMPANY OF THE YEAR – ALWAYS ON 2009 2008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNER TWIISTUP3 BEST IN SHOW PRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUP AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES #24 ON FAST COMPANY FAST 50 READER FAVORITES