Media6 Degrees Spotlight

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  • Thank you for having me here at DPAC. My name is Joe Doran. I am the CEO of Media6Degrees. I am not going to talk about Media6 today but if you want to find out more - grab me or one of my many Media6 colleagues running around the conference today. Instead I am going to talk about the Power of Social Network & Connections and the opportunity to drive actionable insight for marketers. I only have 15 minutes so I am going to give you the punch line first. Three major take a ways from my quick talk today. The research, study & application of Social Networks & Connections has been around for a long time. Social Networks have a powerful impact on human behavior. I will show studies that prove it and some would argue that word of mouth is powered by social network influence. Social Networks can drive insight & action in the modern world
  • Media6 Degrees Spotlight

    1. 1. The Power of Social Connections Spotlight Joe Doran - CEO, Media6°
    2. 2. Study of Social Networks & Tribes “Not a New Idea” “ Similarity begets friendship”-- Plato People “love those who are like themselves” -- Aristotle
    3. 3. Homophily Defined “ People’s personal networks are homogenous with regard to many sociodemographic, behavioral and interpersonal characteristics.”
    4. 4. The Power of Homophily
    5. 5. A Social Graph Major Tribes Minor Tribes Isolated Tribes
    6. 6. A Social Graph with Customers
    7. 7. “ It is about the Audience” Joe Doran - CEO, Media6° - joe@media6degrees.com

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