The Rubicon Project aims to automate the buying and selling of online advertising. It has created a marketplace that connects over 1,000 publishers, 400 ad networks and exchanges, and over 2 million advertisers. This marketplace allows buyers and sellers to reach 500 million unique users globally each month. The Rubicon Project provides transparency and tools to help buyers target specific audiences and inventory, and helps publishers monetize their full inventory and earn higher rates. It also analyzes trends in the online advertising industry.
What makes Programmatic TV a reality is exactly the same ingredients as 30 years ago: The consumer, The advertiser and of course the TV broadcaster.
But digital has changed the way the kitchen looks like, and are now in the programmatic era.
In this presentation, you’ll learn the expectations of TV consumers, advertisers and TV broadcasters and how they can embrace the programmatic opportunity now to take advantage of new TV consumption mode.
What makes Programmatic TV a reality is exactly the same ingredients as 30 years ago: The consumer, The advertiser and of course the TV broadcaster.
But digital has changed the way the kitchen looks like, and are now in the programmatic era.
In this presentation, you’ll learn the expectations of TV consumers, advertisers and TV broadcasters and how they can embrace the programmatic opportunity now to take advantage of new TV consumption mode.
Presentación del programa de aceleración del programa TechBA Monterreal y TechBA Austin, que apoya a las pequeñas y medianas empresas a expandirse a mercados internacionales
This document is a collection of diagrams illustrating various pricing curves and pricing concepts, including supply-demand curve, price-revenue curve, breakeven curve, market skimming, market penetration, and product adoption lifecycle curve
More info can be found here:
http://pptlab.com/presentation?pid=3
Presentación del programa de aceleración del programa TechBA Monterreal y TechBA Austin, que apoya a las pequeñas y medianas empresas a expandirse a mercados internacionales
This document is a collection of diagrams illustrating various pricing curves and pricing concepts, including supply-demand curve, price-revenue curve, breakeven curve, market skimming, market penetration, and product adoption lifecycle curve
More info can be found here:
http://pptlab.com/presentation?pid=3
Going Green with Virtual Call Centers Sally Hurley VIPdeskVIPdesk
How corporations can “go green” by leveraging a virtual workforce:
Environmental benefits of virtual call centers
Benefits for the home-based workforce
Implementing a virtual call center
Managing a virtual team
Virtual call centers: better for the bottom line
Case study
"What Matters" is Activate's look at the ideas that companies at the intersection of media, technology and entertainment will use to grow their businesses.
Activate is the strategy consulting firm redefined, and "What Matters" is our look at the ideas that will help companies at the intersection of media, technology and entertainment grow their businesses.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Elevating Tactical DDD Patterns Through Object Calisthenics
Rubicon Project Networks
1. digiday: Networks
Optimizing the Buy
Frank Addante COMPANY OF THE YEAR – ALWAYS ON 2009
2008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNER
CEO & Founder TWIISTUP3 BEST IN SHOW
frank@rubiconproject.com PRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUP
AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANY
(310) 943-4970 AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANY
AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES
#24 ON FAST COMPANY FAST 50 READER FAVORITES
2. OVERVIEW
Mission: To automate the buying & selling Infrastructure of online
advertising
o Advertising Infrastructure Company
o Founded: May ’07;100 passionate employees:
Los Angeles (HQ) - New York – San Francisco - London
o $33MM funding
o Pioneered Ad Network Optimization (automate sell-side)
o Fastest Growing Ad Tech Company:
o 1500+ premium publisher customers
o 40 billion ad transactions per month
o 500 million global uniques
o 375 top ad networks (125 international)
o Results: 30% - 300% revenue lift
3. $65BN MARKET - PROBLEM: FRAGMENTATION OF $, INVENTORY AND NO AUTOMATION
1 MILLION 400+ 2 MILLION
PUBLISHERS AD NETWORKS ADVERTISERS
Top 500
Vertical Networks Behavioral Networks Exchanges
U.S. Publisher Audience = 60% US / 40% Intl’ (50 Countries) Google $
Format Networks
$
Yahoo! Microsoft AOL $
$
International Networks
Mid-sized (1000+) 25 Top Networks
$
$$$ $
250+ Others $
Publishers Networks
$ $
125 International
Local Networks
Small/Tail (900K+) $
4. SOLUTION:DEFRAGMENT SUPPLY & DEMAND + AUTOMATE BUYING & SELLING
1 MILLION 400+ 2 MILLION
PUBLISHERS AD NETWORKS ADVERTISERS
Top 500
Vertical Networks Behavioral Networks Exchanges
U.S. Publisher Audience = 60% US / 40% Intl’ (50 Countries) Google $
Format Networks
$
Yahoo! Microsoft AOL $
$
International Networks
Mid-sized (1000+) 25 Networks
$
$$$ $
250+ Others $
Publishers Networks
$ $
125 International
Local Networks
Small/Tail (900K+) $
5. GLOBAL MARKETPLACE
the Rubicon Project’s 76% reach (US
Internet 45 billion transactions
infrastructure powers population) processed monthly
the largest advertising
sales marketplace of
publishers, ad
20,000+
networks, exchanges websites 1500 premium
and audience publishers
representation firms.
400 ad networks 31% share of
& exchanges global Internet
population
The marketplace powered by the Rubicon Project’s
infrastructure reaches 500 million unique users – or
31% of the world Internet population – each month.
6. MARKET INSIGHTS The Flight to Transparency and The Importance of Audience
o Greater transparency: the most successful ad networks
are those that allow advertisers to specifically target
inventory and audience, let publishers exclude certain
ads, and can pinpoint when a given ad runs for either side
o A shift to audience-based buys: instead of targeting users
by keyword (or context), advertisers are actually buying
publisher audiences
CAMPAIGN
7. MARKET INSIGHTS
Key Pain Points for Publishers
o Channel Conflict hasn’t gone away
o Media waste: Ad impressions go un- or under-
monetized (like empty airplane seats) when ad
networks themselves have more inventory than they
can fill – leaving publishers in the lurch
o Undervaluation of secondary premium inventory: if
direct sales teams are best at selling premium ad
units, and networks have historically generated value
around less-premium inventory, what about the
impressions in the middle — AKA secondary
premium inventory?
8. CERTIFIED INVENTORY™
The Best Inventory on the Web
o ComScore Top 500 publishers
o 30+ content channels
o Rubicon Certified Inventory™
– 26checkpoints guarantee quality
9. SECONDARY PREMIUM Secondary premium inventory: like merchandise that Gucci
sells at Bloomingdale’s: high-end “display ad” inventory aimed
at broader market with lower price point
Publishers should be getting higher CPMs for this inventory
than they are typically getting from most ad networks today
11. Easiest way for ad networks, publishers’ direct sales teams and
OUR NETWORK SOLUTION audience sales representatives to fulfill their advertisers’
campaigns with Rubicon Certified Inventory™ targeted by
audience segment.
o Unlocks access to inventory from thousands of the Web’s largest premium publishers in
one place; hundreds available exclusively with the Rubicon Project
o Buyers have 24/7 access to 500 million global users
o Quickly tailor orders to achieve precise audience targeting from hundreds of audience
and behavioral segments across Rubicon Certified Inventory™
o Strict quality standards ensures advertisers’ brands are protected
** Note: Rubicon onDemand is available only to our ad
network/audience rep partners – not to advertisers/agencies directly.
12. LANDSCAPE the Rubicon Project Ties the Industry Together
Clickable, Efficient Frontier
DoubleClick DFA, Atlas
Google Ad Manager
Publisher
DoubleClick DFP,
Buying & Selling
Infrastructure Ad Networks
Operative
Agencies
Publisher Ad Servers Forbes, ESPN, Fox
Ad Networks
Buying Optimization
$$
Adservers
Right Media, AdBrite
Publishers
Advertisers
Ad Ops
Lead Gen/SEM
Inventory Exchanges
AdSenseAd.com,
24/7 Media
Audience Rep
Firms
Scripps, Katz Radio
13. OVERVIEW
For additional
Market Intelligence,
download the free
2009 Online
Advertising Market
Report
Q1: Emerging Trends
& Outlook
rubiconproject.com/
market-report
14. Thank you
Frank Addante COMPANY OF THE YEAR – ALWAYS ON 2009
2008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNER
CEO & Founder TWIISTUP3 BEST IN SHOW
frank@rubiconproject.com PRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUP
AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANY
(310) 943-4970 AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANY
AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES
#24 ON FAST COMPANY FAST 50 READER FAVORITES