"Mobile advertising: how we got here and what's next" by Robbie Douek, Admob inc presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010? Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau) Brussels

1. MSOffice1
Mobile Advertising: How We Got
Here and What's Next?
2009 AdMob, Inc. Confidential & Proprietary

2. Slide 1
MSOffice1 ; 08/06/2009

3. AdMob Overview
• Size and Scope
160+ billion impressions since launch
15+ billion ad requests a month in 160+
countries
• Mobile Ad Products
Text Link & Graphical Banner ad units,
unique iPhone ad units, Analytics
• Partnerships
11,000+ mobile sites,
4,000 iPhone and Android applications
• Company
Headquartered in San Mateo,
Offices in NY, LA, Chicago, London,
Munich, and Mumbai
©2009 AdMob, Inc. Confidential & Proprietary

4. The AdMob Network: Sample Publishers
Sample Premium Sites
Innovative Mobile Content
Fun For Mobile
©2009 AdMob, Inc. Confidential & Proprietary

5. End of the Beginning
• Operator-centric world
• Slow networks
• Expensive data plans
• Phones with limited capabilities
• Advertising very limited
• Push marketing dominates
• Specialist Wapsites
2005-2007 AdMob, Inc. Confidential & Proprietary

6. ZagMe
2005-2007 AdMob, Inc. Confidential & Proprietary

7. Major strides forward in 2008/9
• Openness
• High speed networks
• Affordable data plans
• Rise of Smartphones
• Browser and Apps usage
• Pull advertising dominates
• Publisher Brands and Apps
2005-2007 AdMob, Inc. Confidential & Proprietary

8. Then and Now

9. Then and Now

10. Twitter!

11. Evolution of Mobile Advertising
2000 |2001 |2002 |2003 |2004 |2005 |2006 |2007 |2008 |2009 |2010 |2011
©2009 AdMob, Inc. Confidential & Proprietary

12. Revolution

13. But it’s not all about ad formats...

14. Better Information

15. Experience

16. Measurement

17. Scale
www.admob.com/metrics
©2009 AdMob, Inc. Confidential & Proprietary

18. Standards

19. Targeting

20. Client Recognition + Rise of Brands

21. Apps!

22. Thinking Global

23. Questions?
Robbie Douek
Performance Sales Director
Southern Europe,
AdMob
email rdouek@admob.com
www.admob.com/metrics