This document discusses the need for digital strategies among content creators and publishers. It notes that users now consume information on their own terms across different devices. An effective strategy involves having a strong brand and content across multiple digital platforms like mobile websites, magazines, and blogs to engage users daily. It provides an example revenue scenario from digital editions showing how online advertising can generate substantial annual revenue through impression-based CPM models. The document concludes that organizations should consider print and digital solutions together to provide value to users and advertisers.