The document discusses how mobile marketing can be used to get more customers by having a mobile-optimized website, mobile apps, and using features like click-to-call, maps, forms, and payments to engage customers on their mobile devices. It provides tips for mobile marketing including using QR codes, offers, and loyalty programs, and explains the benefits of both mobile websites and apps for businesses.

1. Getting More Customers Using Mobile Marketing

2. Agenda
 Why Mobile Marketing?
 Mobile is here to stay
 App Vs Mobile Websites
 Mobile Website Features
 Tips
 Questions

4. These are your customers

5. Mobile is not a fade its here to stay

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8. What is a Mobile Website?
 A scaled down version of your Website
 Easy & quick way to get information
 A summary of your key points
 Loads fast & easy to make contact
 Be available 24/7 & anywhere

9. What customer see

10. Click to call
A “click to call” button or link on a mobile
or smartphone website can mean the
difference between getting a customer to
call or losing them forever.

11. Mobile Offers & Loyalty Discounts
 Offer free gifts, discounts & incentives
 Create a campaign, broadcast it, and
experience an immediate increase in traffic!
 Keep customers engaged & coming back
Sample

12. Directions
Customers look for businesses that are local.
Click to Map allows them to get turn by turn
directions to your location.
When clicking on the map button it will open up
the GPS/Map on their phone and lead them to
your location.

13. Contact Form
Allows companies to
engage users and capture
information on location
Provides an instant and
secure contact capture
form to acquire new
customers anytime,
anywhere

14. Mobile Apps
Apps are unique because your customers choose to download your app
and put in on their phone. That means they are welcoming your
communication because they want to know more about your products &
services.
Benefits
•One-touch access to your contact informationBuild
relationships & Generate repeat businessConnect you
with on-the-go consumers

15. Traditional Apps vs Mobile Web Apps
APPS MOBILE WEB
No — A separate application is Yes — The mobile web is accessible
Platform Independent required for each platform. on each platform.
Yes — Apps can take total Yes/No — With work, some native
Rich Experience advantage of native features. features can be used.
Yes — Apps are a great extension of Yes — Mobile sites are a great
Brand Extensible your brand. extension of your brand.
No — Apps require a lengthy Yes — Updating a mobile site takes
Easily Publishable approval process for release. mere minutes.
Use these tools to build brand preference, drive transactions, and
increase customer loyalty.

16. QR Codes
 A QR code is only as good as it’s landing page…
 SMART QR Codes:
• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!

17. Tips

18. Accept credit cards with your iPhone, Android or iPad

19. Mobile Payments

21. Go mobile in days with our exclusive offer.
For a limited time, Apps for Business is offering an exclusive package
that includes complete development of your new mobile website.
Best of all - you’ll be live within a week!
Elements of your new website include:
Your current brand/logo/colours
Any current photos/video/media
Connecting your social media profiles (Facebook, Twitter, etc.)
Easy check-ins on (Foursquare, Facebook Places, Google+, etc.)
Links to your reviews (Yelp, Urbanspoon, Chowhound, etc.)
Technical setup and creation of m.yourwebsite.com
Installation of our redirection script on your current website
We make all changes for you!
Includes your first month of hosting! ($100 value)
BONUS: Free Google Places review & setup (a $299 value)
All this for just:
$999 setup fee
Just $20 per month for hosting
Includes one-time setup fee, full design, installation, 2 changes a month & monthly traffic report.
(Monthly fees include fixed number of website changes.)

22. SterlingMcKinleyspeaks
MckinleyMediaGroup
TheAppsforBusiness
Appsfor_biz
MckinleyMediaGp
SterlingMcKinle
Call: 410-630-1287
Email: sterling.mckinley@gmail.com