Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Deck for Be A VC Case Competition, which pitched Quixey at the Tenaya Capital office to a panel including Sequoia Capital, Greylock Partners, GGV Capital, and Tenaya Capital
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Deck for Be A VC Case Competition, which pitched Quixey at the Tenaya Capital office to a panel including Sequoia Capital, Greylock Partners, GGV Capital, and Tenaya Capital
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
Cogniter has a highly skilled team of programmers, collectively having more than 10 years of experience who can deliver unique and attractive mobile applications to you.
AdColony User Acquisition Survey - Q1 2015AdColony
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers.
While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month.
So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video.
98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices.
According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display.
Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.
http://fr.droidcon.com/2014/agenda/
http://fr.droidcon.com/2014/agenda/detail?title=Maximize+App+engagement+and+monetization
Learn how you can turn your app into a business.
Discover the different mobile apps monetization models and trends.
Speaker : Jean Maisonnial, Google
Jean has been working at Google for more than 3 years. He is a Mobile Apps Consultant and works with French developers to help them to grow, distribute and monetize their apps.
In this presentation I will provide key insights into the Skylink business description, target audience, user research, user personas, user actions & app screen lists, user flows, and sketch & digital app screen wireframes.
PCMA - Get Your Marketing APPeal for a better ROIRachel Stephan
“Build it and they will come” is a thing of the past. It’s not about technology, it’s about what you want to achieve with it. Learn first hand how to integrate your event app in your meeting or organization marketing strategy. Leave this session with practical and easy to implement marketing solutions.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
Tech Talk with HYFN: Building Integrated Social Campaigns for the Nations Top...Digiday
Leading digital creative agency HYFN will discuss the HYFN Full Social Stack (FSS), an integrated and innovative approach to social campaigns. Learn how they take an initiative from strategy to launch to reporting using a bold vision, a finely tuned production process, and their proprietary social listening platform, HYFN8.
How to Win the Zero Moment of Truth - iCrossing and Google WebinariCrossing
On November 15, 2011, Google and iCrossing partnered for a Webinar titled, "How to Win the Zero Moment of Truth". The Webinar was led by Jim Lecinksi, Google's Managing Director of U.S. Sales and Operations and author of Winning the Zero Moment of Truth, and Rachel Pasqua, iCrossing's Vice President of Mobile. For more information, please contact FindOut@icrossing.com.
The last 12 months in display advertisingiCrossing
Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
Cogniter has a highly skilled team of programmers, collectively having more than 10 years of experience who can deliver unique and attractive mobile applications to you.
AdColony User Acquisition Survey - Q1 2015AdColony
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers.
While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month.
So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video.
98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices.
According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display.
Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.
http://fr.droidcon.com/2014/agenda/
http://fr.droidcon.com/2014/agenda/detail?title=Maximize+App+engagement+and+monetization
Learn how you can turn your app into a business.
Discover the different mobile apps monetization models and trends.
Speaker : Jean Maisonnial, Google
Jean has been working at Google for more than 3 years. He is a Mobile Apps Consultant and works with French developers to help them to grow, distribute and monetize their apps.
In this presentation I will provide key insights into the Skylink business description, target audience, user research, user personas, user actions & app screen lists, user flows, and sketch & digital app screen wireframes.
PCMA - Get Your Marketing APPeal for a better ROIRachel Stephan
“Build it and they will come” is a thing of the past. It’s not about technology, it’s about what you want to achieve with it. Learn first hand how to integrate your event app in your meeting or organization marketing strategy. Leave this session with practical and easy to implement marketing solutions.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
Tech Talk with HYFN: Building Integrated Social Campaigns for the Nations Top...Digiday
Leading digital creative agency HYFN will discuss the HYFN Full Social Stack (FSS), an integrated and innovative approach to social campaigns. Learn how they take an initiative from strategy to launch to reporting using a bold vision, a finely tuned production process, and their proprietary social listening platform, HYFN8.
How to Win the Zero Moment of Truth - iCrossing and Google WebinariCrossing
On November 15, 2011, Google and iCrossing partnered for a Webinar titled, "How to Win the Zero Moment of Truth". The Webinar was led by Jim Lecinksi, Google's Managing Director of U.S. Sales and Operations and author of Winning the Zero Moment of Truth, and Rachel Pasqua, iCrossing's Vice President of Mobile. For more information, please contact FindOut@icrossing.com.
The last 12 months in display advertisingiCrossing
Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
iCrossing’s Dave Johnson spoke at the ProcureCon for Digital and Marketing Services Conference in San Antonio, TX on November 12, 2014 on “Constructive Collaboration - How Agency and Procurement Leaders Can Collaborate to Achieve Success”.
"Screw Brand Equity - Connected Brands Rule" as presented by Adam Lavelle, Chief Strategy Officer, iCrossing, at SXSW on March 16, 2010 in Austin, Texas.
How DMPs Make Connectedness More Personal - An iCrossing Webinar Featuring Fo...iCrossing
To build a connected brand today, interactive marketers are moving away from tactical, transactional approaches toward data-centric strategies to create competitive advantage. Through the use of a data management platform (DMP) brands can now collect, protect, model and transform data into optimized audience profiles that easily integrate into the broader marketing and advertising ecosystem. On Thursday, January 26 at 2:00pm Eastern, we explored how new technologies like data management platforms (DMPs) are transforming the way that interactive marketers apply audience data to their marketing efforts.
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
It’s difficult to convince budget-conscious small business owners that they need to invest their marketing dollars into multiple channels. Many are hoping to find the one “silver bullet” that will release a floodgate of hungry buyers. But advertising and marketing work more like a team than a shotgun. It’s best to place your marketing eggs in many baskets, rather than just one. Combining advertising channels can have an exponential effect on overall response rate.
Combining advertising channels can have an exponential effect on overall response rate.
Watch the full webinar here: http://blog.choozle.com/paid-search-vs-paid-display-whats-the-difference-webinar/
Il canale digitale offre possibilità di crescita ed espansione molto rapide, ma non sempre di semplice gestione. La giusta strategia, i driver di crescita allineati alle esigenze di business, le scelte organizzative e tecnologiche giuste garantiscono un business case proficuo e solido.
Future of commerce: Understanding Southeast Asian consumers- AccentureAccenture ASEAN
Consumer packaged goods (CPG) companies must embrace digital commerce to win in an estimated US$340 billion worth of market growth in Asia Pacific.
The sales and marketing ecosystem is changing because of a new generation of consumers in Asia and pervasive digital technologies.
Our research shows that consumers in Asia are not satisfied with their purchase journeys. They seek a single platform where they can act on impulse buy decisions, get tailored product recommendations, and are always connected to their favorite brands.
CPG companies need to bridge existing gaps in consumers’ purchase journeys and provide seamless shopping experiences by building their ecommerce capabilities.
Building Next Generation Applications With BuddyPressDavid Bisset
BuddyPress is a powerful plugin that adds a social network to your site. But as users who haven’t used BuddyPress much or at all, we might not realize it’s power and flexiblity. This talk will introduce you to BuddyPress. Then it will show you how to start seeing the possiblities BuddyPress can offer and how to creatively intergrate it into sites you’re building for agencies, small businesses, enterprise clients, higher-education, and even your own personal projects. When we’re done, your mind will be filled with exciting new ideas of how to build better and cooler websites for your clients and yourself… all thanks to BuddyPress!
People in today's on-the-go world rely on mobile devices for accessing a variety of information. Mobile consumption of Web properties is on track to overtake conventional desktop access by 2013. To achieve optimal customer engagement, enterprises need to focus on Web engagement for the mobile channel now more than ever before.
This presentation explores how mobile can be seamlessly woven into a Web engagement strategy, how to effectively deliver content across a multi-channel infrastructure with a particular emphasis on mobile devices, and how Alfresco and Crafter rivet can make it happen.
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
Key learnings:
-New trends and data points around customer behaviour from 2020
-Channels that will continue to deliver on ROI for marketers across the digital world
-Leveraging marketing automation and fraud protection solutions for your user acquisition
-Anticipated changes in customer behaviour and planning better for 2021
Best Practices for Reaching and Engaging Your Mobile AudienceOrigami Logic
How Top Brands Measure and Optimize Mobile Ads Campaigns:
Today’s marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy.
Join Origami Logic and Tim Hayden to learn how to:
- Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes.
- Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns.
- Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively.
About Tim Hayden
Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the world’s leading brands.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
2014 has seen mobile becoming the first screen ahead of television in some markets. The largest brands have entered the app stores but are now willing to understand better what value each user brings post install.
How to make the most of mobile and optimise performance on that channel? What can brands learn from mobile gaming companies, pioneers of the mobile UA? What will be the most significant trends for 2015?
Mobile app development is the dynamic process of creating software applications specifically designed to operate on mobile devices, such as smartphones and tablets. It encompasses a wide range of activities, including conceptualization, design, coding, testing, and deployment, with the ultimate goal of delivering a functional and user-friendly application.
In this rapidly evolving digital landscape, mobile apps have become integral tools for individuals and businesses alike. Developers harness various programming languages and frameworks to craft apps tailored to the unique features and capabilities of different platforms, such as iOS and Android.
The significance of mobile app development lies in its ability to leverage native functionalities like GPS, camera, and sensors, providing users with a seamless and interactive experience. This process demands a keen understanding of user behavior, design principles, and emerging technologies to create apps that are not only aesthetically pleasing but also intuitive and efficient.
Mobile app development is a crucial component of modern business strategies, offering companies a direct channel to reach and engage their target audience. From enhancing customer experiences to driving sales and brand recognition, well-crafted mobile apps play a pivotal role in shaping the digital landscape and meeting the evolving needs of today's tech-savvy consumers.
Making money on mobile: acquisition, retention, monetizationWarply
A presentation by John Doxaras, CEO of Warply.
It includes an overview of the mobile marketing ecosystem in Greece and worldwide, useful insights on customer lifecycle value, highlights and real cases of successful practices, infographics and more.
Hosted at Founda.tion and its Educ.ation class, an educational platform aiming to help young people develop their knowledge and skills in the field of entrepreneurship.
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandiCrossing
In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment.
Note: A video recording of the webinar is available on the Direct Marketing Association website: https://attendee.gotowebinar.com/g2wattendee/recording/3312336312168438530
Visit Wales #blogwales. Joining search, social and content togetheriCrossing
iCrossing's Travel Editor, Jeremy Head, explains how we worked with Visit Wales to raise awareness of the cultural and natural highlights of five key cities and towns in Wales among their target demographics - more mature couples, families and independent travellers. Check out the presentation from the 2013 World Travel Market to find out more...
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
How marketing can dominate natural search iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point?
This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
5. What are the quick wins my marketing can do to move up search rankings?
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's head of social media, Amanda Peters, and associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach.
Find out more at www.icrossing.com and be sure to check out west elm's local Facebook strategy in practice at http://www.facebook.com/westelm.
*audio coming soon
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...iCrossing
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
Let Me Tell You a Visual Story - iCrossingiCrossing
If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
Building a Global Brand in the Digital AgeiCrossing
Building a connected brand at a global level means a lot more than planting your corporate flag all over the globe. On May 15, iCrossing’s Vice President of Search Strategy, Doug Platts, and Lionbridge’s Global Marketing Strategist, Emma Durant, presented on the key components of building a global brand. For instance, your local SEO strategy is based on understanding the nuances of how people search and customizing your content to their behaviors. When expanding this concept globally, you must account for language barriers and cultural differences. Find out more at www.icrossing.com.
Your big data audience insight big data show 24 apr 2013iCrossing
Presentation from the Big Data Show 2013 by iCrossing’s Data Strategist, Sam Zindel, on how Big Data can be used to provide consumer insight and brand loyalty.
How to Build a Connected Brand with Google Enhanced Campaigns - iCrossingiCrossing
On March 20, Google's Head of Global Mobile Search Ads, Surojit Chatterjee, and iCrossing Senior Vice President of Media, Jonathan Adams, discussed how Google's Enhanced Campaigns can help you reach people in the moments that matter across all devices.
Webinar Audience Insight in the Real-time EraiCrossing
How well do you know your customer? On March 6, iCrossing and our guest Forrester Research hosted a webinar that gave attendees the tools to better understand your audience across the customer journey. For more information visit www.icrossing.com
Three iCrossing’s subject matter experts – Jonathan Adams, senior vice president of media for North America; Rachel Pasqua, head of mobile; and Gary Stein, senior vice president of strategy and planning – identified this year’s top trends and as well as its disappointments.
Harnessing Big Data to Better Serve Your Audience - Core Audience / iCrossingiCrossing
Understanding big data is important. But mastering audience data creates break-throughs for CMOs. During a December 5 Direct Marketing Association webinar, "Owning Your Audience: Harnessing Big Data to Better Serve Your Audience," Core Audience CEO Adam Lavelle helped marketing executives understand how to apply big data to optimize audience relationships, not channels, especially with the use of a data management platform (DMP).
iCrossing UK: The Future of SEO is Content, Social and PPCiCrossing
As the search landscape continues to develop, brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are your digital marketing efforts? iCrossing UK CSO, Mark Iremonger and Head of SEO, Adam Skalak present at iStrategy London, November 2012.
iCrossing UK: Connectedness in UK Travel iCrossing
iCrossing UK's Chief Strategy Officer, Mark Iremonger, outlines the importance of brands being Connected with their customers, what a connected brands looks like and iCrossing UK measures connectedness. Travolution, London. November 2012
Global 14: Social Media Connectedness - iCrossingiCrossing
Jermaine Dupri, CEO, So So Def Recordings and Global 14, and David Deal, VP, Marketing for iCrossing, took the stage at the PSFK Conference in San Francisco, CA on November 1, 2012 to discuss Global 14 and social media connectedness.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
3. INTERNAL: Google Confidential and Proprietary
Three forces driving mobile app momentum
800MiTunes accounts,
most with credit card
information
47%of internet traffic came
from apps, exceeding
desktop for the
first time
$26B
Mobile app revenue
grew from $4.2B in
2009 to
Personal, taken
everywhere, vast number
of services / features.
Massive scale, driving
significant revenue growth
Robust ecosystem driven
by content, payments,
network capabilities.
Change in Use Change in Scale App Ecosystem
In Jan. 2014
Change in use, scale, and the rise of app ecosystem result in fundamental change
in 2013
5. Google Confidential and Proprietary
Over 1 million apps in each App Store (Play / Apple), however..
6. Google Confidential and Proprietary
100B Apps were downloaded in 2013,
60% increase over 2012.
91% were free.
http://www.hindustantimes.com/business-news/over-100-billion-mobile-apps-downloaded-
in-2013/article1-1124695.aspx (according to Gartner research)
and 26% were only used once
7. Google Confidential and Proprietary
Our job is to unlock the mobile power of Google
for you, the app owners and advertisers.
27
8. Google Confidential and Proprietary
Google’s In-App ads focus on a cross product approach to
take the user from app discovery to app engagement
9. Google Confidential and Proprietary
Gmail Sponsored Promotions (native)
Native Ads - a bit trendy, and we’re trying very hard...
11. Google Confidential and Proprietary
40% of watch time is on mobile
YouTube App Install - One of first “made for mobile” ad products
Oh, and LOTS of new targeting and volume….
12. INTERNAL: Google Confidential and Proprietary
App install advertiser segments
App Developers
● Revenue generated
exclusively from mobile apps
● Focused on ROI & attribution
● Work with many ad partners
Installs and revenue
In-app purchases; mCommerce; subscription;
ad publishing; paid apps
Strong ROI focus
Lifetime Value (LTV), Cost Per Install (CPI), Reach
Pureplay Digital
● Revenue generated online,
moving rapidly to mobile
● Apps drive purchase
consideration & brand goals
Purchase consideration
Remarketing, mCommerce, price comparison
Hybrid ROI and brand focus
Reach, Premium Inventory, CPI
Multi-channel
● Revenue generated primarily
offline
● Apps enable service
extension, acquisition
User engagement, service expansion
1. Premium inventory
2. Creative ad units
3. Reach
Who invests in mobile app advertising?
13. Google Confidential and Proprietary
Google’s Mobile App Solution
In-App Display
Acquire high quality app users
on in-app display
Measure performance with
conversion tracking
Drive re-engagement and
user lifetime value (LTV)
1
2
3
In-App (AdMob)
● Display Network - Promote in Mobile Apps
● Use app / digital content ads for text and
images
● RON targeting, all placements in app store
● Setup conversions, enable conversion
optimizer
14. Google Confidential and Proprietary
Track and measure installs in AdWords
Android Tracking
Google uses codeless conversion
tracking from Play to seamlessly
measure installs
(AdMob & Search)
iOS Conversion Tracking
Implement the Google SDK or API
on iOS to measure installs from
ads served in other apps
(AdMob Only)
15. Google Confidential and Proprietary
Measuring lifetime value of your app users
Google makes it easy to integrate with other tracking companies
AdMob conversion tracking now works when using 3rd party tracking urls. Advertisers
can now see cost per install data in AdWords and in 3rd party analytics.
(Example integrations include HasOffers, AD-X (Criteo), Kochava and many others.)
3rd
party URL
AdWords
reporting
3rd party
reporting
16. Google Confidential and Proprietary
Measuring lifetime value of your app users
In-App Conversion Tracking allows you to understand what users do
after they download your app
Adwords allows advertisers to track and report in-app conversion events in AdWords (ex: registrations, sales).
This data can be used to optimize campaigns to acquire the highest value users
17. Google Confidential and Proprietary
Remarket to your app users
User added to custom list
based on in-app actions
User
leaves
Your ad across the
mobile app network
User downloads
your app
Re-engagement
Promote sales, feature updates, or your company’s other apps
BE RELEVANT
18. Google Confidential and Proprietary
Deep linking is fully supported
Flight Sale!
Send users to a specific page within your app
19. Google Confidential and Proprietary
Google Analytics:Measuring lifetime value of your app users
Cross-network measurement beyond the install with Google Analytics
Goal Benefits Reports
Discover New and
Relevant Users
Gain insight on who are your most valuable users and
where they come from so that you can expand your
audience
● Traffic sources
● Google Play Traffic Flow
● Advertising acquisition
Get Engaged Discover in real time how users are interacting with
your app: in app purchases, loyalty and app crashes
● Crash and Exception
Reporting
● In-App Flow Visualization
Measure impact Get meaningful insights on what users purchase on
your app, what is the generated revenue and what is
the path to purchase
● iOS Install Tracking (beta)
● Goal flow and tracking
● Custom reporting
20. Google Confidential and Proprietary
Next steps
1
2
3
New to app promotion?
Work with iCrossing and Google to discuss a strategy to use AdWords app
promotion solutions to increase drive adoption of your app from engaged
users.
Already promoting your app with Google?
Expand your app promotion strategy to include in-app conversion events. Lots of
Betas to get involved in….just ask!
Promoting your app elsewhere?
We’re getting there... We're confident we can use our app promotion tools to
drive value for your business. New UI, Targeting, Re-engagement tools, GA for
Apps, Mobile DBM are all integral parts of the App Roadmap!