A website directory submitter can help increase a website's presence, quality score, and page rank for less than $100, but requires basic internet and search engine knowledge. The document provides tips for using a directory submitter such as choosing directories with high Google page ranks relevant to the site's topic, and ensuring the site is optimized with working links and high quality content before submitting. Additional tools mentioned that can further support marketing efforts include keyword optimization software, web analytics, and classified ad posting.