With competition rising from brands for the attention of today's consumers, we've taken a closer look at the all-important nuances that can make or break your consumer promotion!

1. 10 Steps to Running an
Brought to you by
Consumer
EpicPromotion

2. The buyer’s journey is affected by both physical
and digital promotional marketing techniques
and requires an understanding of:
The shifting needs of an audience
The impulses of individuals

3. STEP 1
Define your Demographic
in Detail

4. Tailor your promotions around your audience,
including their age, gender, lifestyle and location
And ask these three essential questions…

5. WHO
do you
want to
Engage?
WHATkind of prize
do they
Enjoy?
WHEREwill you
Connect?

6. STEP 2
Align your Promotion
to your Brand

7. & are a far-fetched attempt
to lure [people in]
“I find most promotions
”
do not align with
brands
Promorati’s 2016 Shopper Survey

8. Inconsistencies can:
Damage your reputation
Cause a lapse in engagement
Make you forgettable
Blur the values of your brand

9. STEP 3
Ensure Real Value &
Clear Communication

10. Grab the consumer’s attention!
Avoid Ambiguity
Offer a Memorable Prize
Keep it Simple

11. STEP 4
Be Transparent

12. Modern consumers are
cynical & savvy with promotions
Be honest &
upfront

13. STEP 5
Up the Odds of Winning

14. Strike up a balance
attractive,
premium
prizes
obtainable,
lower value
prizes

15. STEP 6
Don’t be Lazy

16. Give consumers something to talk about...
Be creative
Mix it up with
money can’t buy offers
gamification
user generated content

17. STEP 7
Influence Shoppers at
Different Touch Points

18. Engageat every
stage
Touch Pointsusing
different
to answer...
DecisionAwareness Consideration

19. WHATare you
trying to
Achieve?
HOW are you
going to
Achieve it?
WHY should consumers
buy from
You?

20. STEP 8
Encourage People to
Share

21. as well as exciting!
“[Promotions] can be
”
funinteresting &
money-saving,
Promorati’s 2016 Shopper Survey

22. Word of mouth generates
trust and credibility

23. STEP 9
Aim to Build Long Term
Loyalty

24. Build long lasting relationships

25. STEP 10
Be Responsible with
Consumer Data

26. S P L LE

27. 10 essential actions...

28. Make it worthwhile & download our
FREEguide on
What Shoppers Think in 2016?