The document discusses mobilizing promoters to increase brand awareness and growth. It notes that customers and peers are the most trusted sources for prospective buyers. However, while many existing customers would recommend a brand, far fewer actually promote or generate new customers. The document argues that mapping out customers' buying journeys can help identify opportunities for promoters to engage with and influence prospects at different stages. Companies that successfully fill gaps in this journey with content from promoters see dramatic growth results.
Presentation by Skoda Minotti Strategic Marketing to the 2013 BDO Seidman Alliance Conference.
The presentation reviews some of the best tactics for accounting firms looking to implement an inbound marketing campaign.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
Product Management and the Search for Product Market Fit Intelligent_ly
Jeff Bussgang on Product Management and the Search for Product-Market Fit
Startup product management is both an art and a science.
We're thrilled to host Jeff Bussgang - author, blogger, professor, VC partner, and generally one of the best all round startup minds we know - for an in-depth dive into best practices in product management as well as tactics to achieve product-market fit.
You'll Learn:
-The skills that characterize great product managers
-Tactics and techniques for finding product-market fit
About Jeff Bussgang:
Jeff Bussgang is a general partner at Flybridge Capital, a senior lecturer at Harvard Business School and an author/blogger (book: Mastering the VC Game, blog: Seeing Both Sides). He was previously an entrepreneur, cofounding Upromise (acquired by SallieMae) and serving as VP of marketing and products at Open Market (IPO 1996).
Your business plan is the first step to your business success. This powerpoint presentation will help you put together a great business plan for your MSP business. This will help you
Identify your business vision
Draw up goals that you need to achieve to attain that vision
Develop a game plan to achieve those goals
Identify the key metrics of your business plan
Identify the impact of your sales funnel on your business plan
Identify the key actions you need to take to make your business plan a success.
Turning Content into Your Strategic Competitive AdvantageLKinoshita
How to turn content into your strategic competitive advantage. Session presentation by Laura Kinoshita at the 2011 Social Media Summit, Honolulu Convention Center.
Presentation by Skoda Minotti Strategic Marketing to the 2013 BDO Seidman Alliance Conference.
The presentation reviews some of the best tactics for accounting firms looking to implement an inbound marketing campaign.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
Product Management and the Search for Product Market Fit Intelligent_ly
Jeff Bussgang on Product Management and the Search for Product-Market Fit
Startup product management is both an art and a science.
We're thrilled to host Jeff Bussgang - author, blogger, professor, VC partner, and generally one of the best all round startup minds we know - for an in-depth dive into best practices in product management as well as tactics to achieve product-market fit.
You'll Learn:
-The skills that characterize great product managers
-Tactics and techniques for finding product-market fit
About Jeff Bussgang:
Jeff Bussgang is a general partner at Flybridge Capital, a senior lecturer at Harvard Business School and an author/blogger (book: Mastering the VC Game, blog: Seeing Both Sides). He was previously an entrepreneur, cofounding Upromise (acquired by SallieMae) and serving as VP of marketing and products at Open Market (IPO 1996).
Your business plan is the first step to your business success. This powerpoint presentation will help you put together a great business plan for your MSP business. This will help you
Identify your business vision
Draw up goals that you need to achieve to attain that vision
Develop a game plan to achieve those goals
Identify the key metrics of your business plan
Identify the impact of your sales funnel on your business plan
Identify the key actions you need to take to make your business plan a success.
Turning Content into Your Strategic Competitive AdvantageLKinoshita
How to turn content into your strategic competitive advantage. Session presentation by Laura Kinoshita at the 2011 Social Media Summit, Honolulu Convention Center.
Trends + Trendsetters: The Best in B2B Technology Content MarketingLiz Bedor
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?
CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content.
EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it.
CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.”
CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time.
We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.
Slides to the growth hacking workshop I gave for Runway, the accelerator in San Francisco. These abridged slides accompany my Growth Hacking infographic. We focused on startup strategies, getting to product-market fit, Aha! moment, growth marketing, SEO, and the analytics you should be focused on.
Slides to the growth hackathon (code-free) the Kellogg alumni club just held in Palo Alto. We covered the Lean Canvas, getting to product-market fit, Aha! moment, growth marketing, and the analytics you should be focused on.
The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.
Recruiting Non-Traditional Value Added AffiliatesAffiliate Summit
Getting low values affiliates to join you program is easy. We’ll give you examples of outside the box recruiting ideas to find non-traditional affiliates to add value and drive incremental sales.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruiting
Robert Glazer, Founder, Accelertion Partners (Twitter @affiliatemgr) (Moderator)
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
Presentation to Social Media and Business Analytics MBA class at the Universi...MECLABS Institute
A quick look at how MECLABS Institute's online ads and conversion sequence heuristics can help create marketers create effective social media marketing. You can learn more about MECLABS' patented heuristics-based methodology at https://meclabs.com/about/heuristic
Write Your Business Roadmap: A comprehensive 6 step framework to create your business and marketing plan for the new year. By napkin marketing | digital marketing + web design
This presentation covers how marketing today has changed. Marketers are no longer in control. Focusing on social media is a mistake too many businesses are making. I challenge marketers to first ask "Why?" To determine what metrics you will use to determine success and to have a content strategy to support the content needs of your audience in all the channels where they consume content.
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Trends + Trendsetters: The Best in B2B Technology Content MarketingLiz Bedor
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?
CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content.
EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it.
CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.”
CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time.
We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.
Slides to the growth hacking workshop I gave for Runway, the accelerator in San Francisco. These abridged slides accompany my Growth Hacking infographic. We focused on startup strategies, getting to product-market fit, Aha! moment, growth marketing, SEO, and the analytics you should be focused on.
Slides to the growth hackathon (code-free) the Kellogg alumni club just held in Palo Alto. We covered the Lean Canvas, getting to product-market fit, Aha! moment, growth marketing, and the analytics you should be focused on.
The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.
Recruiting Non-Traditional Value Added AffiliatesAffiliate Summit
Getting low values affiliates to join you program is easy. We’ll give you examples of outside the box recruiting ideas to find non-traditional affiliates to add value and drive incremental sales.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruiting
Robert Glazer, Founder, Accelertion Partners (Twitter @affiliatemgr) (Moderator)
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
Presentation to Social Media and Business Analytics MBA class at the Universi...MECLABS Institute
A quick look at how MECLABS Institute's online ads and conversion sequence heuristics can help create marketers create effective social media marketing. You can learn more about MECLABS' patented heuristics-based methodology at https://meclabs.com/about/heuristic
Write Your Business Roadmap: A comprehensive 6 step framework to create your business and marketing plan for the new year. By napkin marketing | digital marketing + web design
This presentation covers how marketing today has changed. Marketers are no longer in control. Focusing on social media is a mistake too many businesses are making. I challenge marketers to first ask "Why?" To determine what metrics you will use to determine success and to have a content strategy to support the content needs of your audience in all the channels where they consume content.
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
San Diego AMA Content Marketing Series 1: PersonasAMASanDiego
Learn how leading companies like IBM and Mitchell use data to create and manage agile personas that are relevant, drive content, and deliver marketing results. Jacques Pavlenyi (Senior Portfolio Manager at IBM, Program Director – Social Collaboration Software Marketing) and Sandra Piccillo (Senior Marketing Manager at Mitchell International) will provide a primer on persona creation and content marketing. They'll share their strategies for:
Creating a culture that values personas to save time and optimize budget
Developing “living” personas that maintain their relevance over time
Connecting personas with relevant content to maximize ROI
Writing actionable content for your personas
- See more at: http://sdama.org/events/content-marketing-series-1-brand-personas/
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
Presentation to the Sheboygan Chamber of Commerce on 12/17 at their program: FOCAL POINT: Thought Leadership: Positioning Yourself as an Expert in the Marketplace.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Robert Sherry : Digital Media Sales Fundamentals 2-27-18Robert Sherry
A Media Sales tutorial focused on influencer marketing, digital, and social media sales fundamental, yet relevant for all media salespeople and marketers.
How to successfully market and sell your online ordering websiteJoe Kern
Slides from presentation to ICED Franchise a the 2015 Owners Conference. Joe Kern of MyOrderDesk discussed best practices in Marketing and Selling your Online Ordering Website.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Learn how you can partner with Demand Metric to develop thought-leadership content and influence our community of 36,000+ senior marketing professionals.
To obtain this document, visit us at http://www.demandmetric.com/register
Alinea Partners Social Media - Why it's Different with Us!Leahanne Hobson
Our approach to social media - for you and your partners - is different. We give you the skills you need, rather than taking over your corporate or personal identity by doing it all for you. Contact us to hear more ... office@alinea-partners.com
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Unveiling the Secrets How Does Generative AI Work.pdf
Mobilizing promoters.pptx
1. MOBILIZE
YOUR
PROMOTERS
Bill
Lee,
Founder
Center
for
Customer
Engagement
2.
3. Mo·∙bi·∙lize
Pro·∙mot·∙ers
verb-‐object
Ge7ng
your
best
promoters—and
their
stories—
in
front
of
your
Prospects
as
much
as
you
can
in
order
to
drama?cally
increase
brand
awareness
and
growth.
4. The
demand
is
huge
Gallup
“To
acquire
new
customers
…
get
exis@ng
customers
to
engage
their
social
networks
on
your
behalf.
Most
trusted
sources
in
Adver;sing:
“Recommenda@ons
from
people
I
know
“–92%
5. The
demand
is
huge.
Senior
leaders
…consider
informa@on
from
peers
…
an
important
resource
at
every
stage
of
buying.
80%
of
CXOs’
final
decision
is
based
on
their
own
or
others’
experience
with
your
company.
75%
of
a
CXO
buyer’s
research
is
done
via
personal
interac@ons
&
viral
communica@on
networks.
6. Meanwhile,
tradi?onal
Marke?ng
is
sort
of…
Nearly
70%
of
business
leaders
find
the
sales
and
marke?ng
materials
they
get
from
vendors
“useless.”
7. Today’s
Buyer
• Wants
Expects
to
hear
from
your
customers.
• Tradi?onal
Marke?ng
and
Sales—not
interested.
• VERY
interested
in
hearing,
in
par?cular,
from
your
promoters.
8. On
their
own
…
ARE
Your
Promoters
…
Promo@ng?
Teleco
Fin.
Srvc.
“Likely
to
recommend”
81%
68%
Actually
did
so
30%
33%
Gen’d
new
customers
12%
14%
Profitable
customers
8%
11%
12. • Publica?ons
• Social
Media
• Analysts
• Mass
adver?sing
• Analysts
• Review
sites
• Web
search
• Experts
• Vendor
websites
• Demo/
trial
• Research/
studies
• ROI
case
studies
• Vendor
informa?on
• Friends/
colleagues
•
Peer
Communi?es
• Events
• Peer
groups/
communi?es
• Peer
network
• Perceived
Experts
• Sales
• References
• Site
visits
• Sales
SiriusDecisions
/
2015
Summit
on
Customer
Engagement
Awareness
Change
Selec@on
Discover
Consider
change|
Consider
Commit
|
Jus@fy
Commit
The
BUYER’S
Journey
Content
Interac@ons
(an
example)
13. How
firms
TRY
to
reach
buyers
(Conceptually)
Awareness
Change
Selec@on
Content
from/
Interac?ons
with
YOU
Content
from/
Interac?ons
with
YOUR
PROMOTERS
Content
Interac@ons
• Publica?ons
• Social
Media
• Analysts
• Mass
adver?sing
• Analysts
• Review
sites
• Web
search
• Experts
• Vendor
websites
• Demo/
trial
• Research/
studies
• ROI
case
studies
• Vendor
informa?on
• Friends/
colleagues
•
Peer
Communi?es
• Events
• Peer
groups/
communi?es
• Peer
network
• Perceived
Experts
• Sales
• References
• Site
visits
• Sales
14.
Awareness
Change
Selec@on
Content
from/
Interac?ons
with
YOU
Content
from/
Interac?ons
with
YOUR
PROMOTERS
Content
Interac@ons
How
You
SUCCESSFULLY
Reach
Buyers
15. Fill
the
Gaps.
1.
Find
Your
Prospects
Amazing
things
will
happen.
16. Content
from/
Interac?ons
with
YOU
Content
from/
Interac?ons
with
YOUR
CUSTOMERS
Note:
3rd
party
content
and
interac?ons
used
in
marke?ng
and
sales
tend
to
be
about
you
and/or
your
customers.
Content
Interac@ons
BUYER’S
JOURNEY:
Salesforce.com
Interact
w/
CEO
Interact
w/
Customers
Awareness
Change
Selec@on
GAP
17. 80%
of
buyers
who
engaged
with
SFDC
customers
at
City
Tour
events
became
customers
themselves.
SALESFORCE.COM:
Accelerate
Growth
18. Content
from/
Interac?ons
with
YOU
Content
from/
Interac?ons
with
YOUR
CUSTOMERS
Note:
3rd
party
content
and
interac?ons
used
in
marke?ng
and
sales
tend
to
be
about
you
and/or
your
customers.
Content
Interac@ons
BUYER’S
JOURNEY:
Amazon
ALL
customer
reviews
Awareness
Change
Selec@on
GAP
Select
(Posi@ve)
Reviews
19. Content
from/
Interac?ons
with
YOU
Content
from/
Interac?ons
with
YOUR
CUSTOMERS
Note:
3rd
party
content
and
interac?ons
used
in
marke?ng
and
sales
tend
to
be
about
you
and/or
your
customers.
Content
Interac@ons
CUSTOMER
RETENTION:
SAS
Canada
Awareness
Change
Selec@on
GAP
Marke@ng
Campaign
PR
Campaign
Sales
Calls
Live
&
Online
Forums
eNewsleder
Key
Account
1
on
1
20. SAS
CANADA:
Declining
Reten@on
Rates
• Live
forums:
2,000
aiendees
•
eNewselier:
5,000
subscribers
•
Reten?on
rates:
fully
restored
21. MICROSOFT:
Penetrate
Developing
Markets
Local
Microsof
customers
provided:
•
20%
of
marke@ng
communica@ons.
• 28%
of
ac@onable
feedback
on
new
releases.
• $100s
of
millions
saved
in
service
&
support.
• Business
model:
from
unviable
to
successful.
26. SALESFORCE.COM
Steve
Molis:
40K
+
answers
on
SFDC’s
Success
Community:
Mad
Lamb:
7
presenta?ons
at
Dreamforce
Leyna
Hoffer:
has
grown
a
local
Salesforce
meetup
group
to
1300
members.
27. SAS
CANADA:
Damond
Ling
•
Provides
references
frequently
•
Speaks
at
SAS
and
other
industry
events/
conferences
•
Collaborates
with
SAS
R&D.
Developed
important
code
for
SAS’
flagship
data
mining
product.
•
Launched
the
SAS
Data
Mining
Customer
Forum
29. Common
Traits
Love
to:
• Affiliate
• Help
• Tell
their
stories
• Get
Recognized
• Learn
30. Profile
Your
Rock
Stars
• Are
perceived
as
peers
to
your
buyers
• Like
to
affiliate,
expand
their
networks
• Airac?ve
(strategic)
network
• Enjoy
helping
others
• Ac?ve
in
your—and
other
relevant—communi?es,
live
and
online
• Eager
to
tell
their—and
your—story:
gain
social
value
from
doing
so
• Have
authority,
influence
• Are
respected
• Professional
demeanor
• Communicate
(speak,
write,
post,
tweet
regularly);
get
their
names
out
there
• Available
and
easy
to
access
(it’s
not
that
hard)
32. Motivation For a Rock Star
BuildMOTIVATION
APPEALING ACTIVITY START HERE
PERSONAL
Drivers >
SOCIAL
Drivers > Affiliation
Social Capital
Reputation, Status
Mastery
Autonomy
Purpose
37. About
Bill
Lee
There's
really
nothing
I've
seen
like
it
in
the
country.”
Lisa
Arthur,
CMO,
Teradata
Applica;ons
The
most
insighGul
business
book
I’ve
read
this
year.
Dorie
Clark,
Forbes
Online
When
it
comes
to
developing
high-‐impact
customer
relaJonships,
I
found
out
very
quickly
that
all
roads
on
that
issue
lead
to
Bill
Lee."
Jackie
Breiter,
Vice
President,
Customer
Success
and
Flagship
Program,
CA
Technologies
CONTACT
bill@c4ce.com
www.c4ce.com
+1
469
726
2651
@bill_lee
38. Clients
include
"The
value
was
unbelievable.
If
we'd
had
this
knowledge
when
we
first
started,
we'd
be
in
a
beier
place
today.”
Vicki
Cooney,
VP
Market
Development,
AmerisourceBergen