This document discusses brand loyalty and strategies to develop it. There are five key drivers of brand loyalty identified: product quality, dependability, social media engagement, light emotional connections, and heavy emotional connections. Developing brand loyalty provides benefits like reduced marketing costs and increased sales volume. Strategies recommended to instill brand loyalty include understanding the target market, differentiating the brand, allowing customer interactions, keeping customers informed, and promoting core company values. The conclusion advocates starting with students to test ideas and gain trust, focusing on digital/email marketing, and building an exciting knowledge platform to gain support.

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2. —STEVE JOBS, APPLE
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3. Brand loyalty usually
relates to a product,
Not a company.
3
• It exists when the consumer feels that the brand
consists of right product characteristics and quality at
right price.

4. “better
than others,”
and
“only brand that
does what it does”
4
“always deliver to
expectations,”
“I can depend on,”
“I trust”
and
“consistent
experiences”
“has interesting
and
engaging content
online”
“makes me
happy”
“connects with me
emotionally,”
“makes me feel
inspired”
and
“has a purpose I
believe in”
There are five variables that have been uncovered to be potential
drivers of brand loyalty. These variables are:
Better Dependable Social media
Light emotional
connection
(LEC)
Heavy
emotional
connection
(HEC)

5. IMPORTANCE
OF
BRAND LOYALTY
IN MODERN MARKETING
Greater loyalty levels lead to less marketing expenditure because the brand loyal
customers promote the brand positively. Also, it acts as a means of launching and
introducing more products that are targeted at same customers at less expenditure. It
also restrains new competitors in the market.
Brand loyalty is a key component of brand equity.

6. 6
THE BENEFITS OF BRAND LOYALTY
• It reduces the cost of production because the sales volume is higher.
• Companies with brand-loyal customers don't have to spend as much money on marketing the product,
which will permit the company to either retain more earnings or to invest resources elsewhere.
• Companies may use premium pricing that will increase profit margins.
• Finally, loyal customers tend to recommend products that they like.
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Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising

7. To develop brand loyalty, an organization should know their niche market, target
them, support their good product, ensure easy access of their product, be
transparent, provide customer satisfaction and atmosphere of trust, bring constant
innovation in their product and offer schemes on their product so as to ensure that
customers repeatedly purchase the product.
STRATEGIES
TO
INSTIL
BRAND LOYALTY

8. You have to start
with a notable
brand, that you can
differentiate from the
competition. Without
this step, loyalists of
other brands will
have no reason to
switch to yours.
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If you want to give
more positive
experiences and
memories to your
target market, you
need to understand
exactly how they
think and what
they’re looking for.
Find out what that is,
and give it to them.
Find a way to make
customers feel your
brand is a part of
their personal
identity. Once it’s
there, this identity
factor going to
become virtually
impossible to get rid
of.
The best way to
build a community is
to nurture an
organic one. Foster a
sense of tribalism by
allowing your
customers to engage
with one another.
It’s important that
online information
should be updated
frequently to meet
customer
expectations. Use a
real, personalized
email
YOUR BRAND SHOULD PROMOTE YOUR COMPANY’S CORE VALUES.
Stand out by
being different
Know your
target market,
and cater to
those people
Make your
brand a
component of
personal
identity
Allow your
customers to
interact with
one other
Keep your
customers to
informed

9. I understand that a big startup company like QRIUS should start a
campaign in India's most university and colleges. I Feel that
Students are very excited to work with us. We will face more and more
student and understand the need and basic demand of people and we
will be succeed to create a atmosphere of trust.
We should keep an eye on market and test our ideas constantly.
And We should be more focused on digital media; most importantly
email marketing.
CONCLUSION
One day our company will be the most exciting platform of knowledge, idea
and innovation.
And people will support us to reach on top of curious world.

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PRINCE KUMAR
KIIT, BHUBNESWAR
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