Best Practices for a Successful Loyalty Program and the pitfalls to avoid. This presentation will help make your loyalty program a whole lot better!

1. NextBee Media
LOYALTY PROGRAMS: DO’s and DON’T s

2. L
O
Y
A
L
T
Y
P
R
O
G
R
A
M
S

3. Give away
instant reward
on sign-up
Offer shortterm achievable
rewards
Encourage users
in lower tiers to
level up

4. Reward
desirable
customer
behaviour
Gather
Data on
Consumers
Increase
sales during
lull periods
Gain
traction for
new
products
& services

5. Measure the
effectiveness
of the
Program
Identify
customer
preferences
and habits
Differentiate
customers
based on their
characteristics.
Design program
accordingly.

6. Make your
program
fun and
engaging
Keep user
updated on
progress
and next
milestone
Recognize
and reward
highscorers

7. Make it
Spread the word
on social media
Recognize your
patrons over social
media
Award points for
shares, check-ins,
brand mentions
etc.
Give
exclusive
privileges
and VIP
offers for
members

8. Excite Your Employees
Incentivize signing up
customers – Reward top
performers each week
Train employees on the
program and encourage
them to speak to customers
Enrol all employees in the
program

9. L
O
Y
A
L
T
Y
P
R
O
G
R
A
M
S

10. DON’T COMPLICATE IT
Make
redeeming
easy
Keep the
points high
to
encourage
earning
Keep a
simple
points
system

11. Don’t Stay Silent
Regularly update
users about the
program
Get feedback
and improve
Take care NOT
to OverCommunicate or
Spam
Open up
Communicate

12. DON’T CHOOSE REWARDS FOR YOUR CUSTOMER
Offer choices on
how to redeem
points
Partner with
related businesses
to offer a wider
pool of rewards
Always give
the option to
avail discount
of equivalent
dollars on
purchases

13. Don’t Reward for the Sake of Rewarding
Always keep cost and returns balanced
Give away rewards that benefit the
business and the customer
Reward only desirable customer
behaviour

14. DON’T COMPROMISE ON PRIVACY
Don't
sell/share
customer
data
Protect
customer
data at all
costs
Trust lost
once, is
lost
forever

15. Don’t Mislead
Don't make
promises you
can’t fulfil
Be clear, on all
communications
Avoid fine
print as
much as
possible

16. THANK YOU!
www.nextbee.com