Uploaded byJo Van Hove
iBeaken loyalty program
The document discusses iBeaken's loyalty program which aims to engage and activate visitors to create sustainable relationships. The loyalty program allows visitors to collect points, drives them to buy locally, and re-engages them after their visit. Venues can use the loyalty program to build their own community, promote more content consumption and local shopping, and improve visitor profiles and post-visit contact. The loyalty program is activated by default, and venues can create offers that visitors can redeem points for by scanning QR codes displayed in the venue.
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iBeaken loyalty program
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- 2. mission ‘engage and activateto create sustainable relations‘
- 3. loyalty program iBeaken’s loyaltyprogram is a part of the ‘visitor engagement and activation program’. It engages with your visitor through the collection of points, driving them to buy localy and re- activate them after their visit.
- 4. why use theloyalty ? 1. create your own community 2. make visitors pick up more content & collect points 3. drive visitors to buy in local shop(s) 4. get better visitor profiles & stay in contact 5. promote your venue to new users
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- 6. how to start? 1. activate loyalty 2. create offers 3. make users redeem
- 7. 1. activate loyalty Theloyalty program is activated by default. (If you don’t want to participate, you can opt out after logging in, choosing (top right) ‘account’ and uncheck ‘participate in loyalty program’)
- 8. loyalty end user ‘club’feeling collect points view offers navigate to offer
- 9. 2. create anoffer In your iBeaken admin, there is a new tab ‘loyalty’ with 3 sections : offers, invite vendors, create notifications. Click ‘create new offer’ to create your first offer.
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- 11. print and displayQR Display the QR code visibly in your venue, near the cash desk for instance. You can of course create a customized version of the QR code.
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- 13. 3. visitors redeempoints A visitor comes to your shop and wants to redeem the gathered points. He scans the QR code and he shows you the redeem code.
- 14. create notifications* Once avisitor has redeemed points, he enters your own notification pool. You can re-activate this user by adding short news, event, interest update or other notifications. *available in end october 2014
- 15. remarks * iBeaken’s loyaltyprogram replaces the ‘white iBeakens’... There is NO difference anymore between ‘white’ and ‘green’ iBeakens. Data collected through the white iBeakens stays available. * All visitors will be asked to enter the loyalty program once every day. * The loyalty icon will be visible at all times, stimulating the visitor to start collecting points.
- 16. contact Jo Van Hove,founder jvh@ibeaken.com http://ibeaken.com +32 475 44 04 54 twitter : @ibeaken facebook : ibeaken