The document discusses iBeaken's loyalty program which aims to engage and activate visitors to create sustainable relationships. The loyalty program allows visitors to collect points, drives them to buy locally, and re-engages them after their visit. Venues can use the loyalty program to build their own community, promote more content consumption and local shopping, and improve visitor profiles and post-visit contact. The loyalty program is activated by default, and venues can create offers that visitors can redeem points for by scanning QR codes displayed in the venue.