How to reach your target audience
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In this talk I looked how and why you should profile your customer’s. We also looked at how to build an understanding on how to attract new customers and delight them. And, how to develop your marketing message in order to increase your engagement and sales.
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How to reach your target audience
- 1. How to reach your target audience
- 2. Session takeaways: • Learn how and why you should profile your customer’s. • Build an understanding on how to attract new customers and delight them. • Discover how to develop your marketing message
- 3. The importance of profiling
- 4. The importance of profiling • Enables you to identify the most profitable customer types and tailor marketing efforts to those people.
- 5. The importance of profiling • Enables you to identify the most profitable customer types and tailor marketing efforts to those people. • Enables you to understand customer needs to help tailor products and services.
- 6. The importance of profiling • Enables you to identify the most profitable customer types and tailor marketing efforts to those people. • Enables you to understand customer needs to help tailor products and services. • Helps you understand how to attract new customers and delight them.
- 7. The importance of profiling • Enables you to identify the most profitable customer types and tailor marketing efforts to those people. • Enables you to understand customer needs to help tailor products and services. • Helps you understand how to attract new customers and delight them. • Allows you to increase customer satisfaction and loyalty.
- 10. Drive growth & profitability
- 11. How to create personas
- 12. How to create personas >
- 13. How to create personas > Identify the following
- 14. How to create personas > Identify the following >
- 15. How to create personas > Identify the following > Who is currently purchasing your products or services?
- 16. How to create personas > Identify the following > Who is currently purchasing your products or services? Why are other people not buying from you?
- 17. How to create personas > Identify the following > Who is currently purchasing your products or services? Why are other people not buying from you? What general trends are affecting people’s lives now?
- 18. How to create personas > Identify the following > Who is currently purchasing your products or services? Why are other people not buying from you? What general trends are affecting people’s lives now? Why would they buy from you? What need do they want to satisfy?
- 19. How to create personas > Identify the following > Who is currently purchasing your products or services? Why are other people not buying from you? What general trends are affecting people’s lives now? Why would they buy from you? What need do they want to satisfy? Who is your competition?
- 20. How to create personas > Identify the following > Who is currently purchasing your products or services? Why are other people not buying from you? What general trends are affecting people’s lives now? Why would they buy from you? What need do they want to satisfy? Who is your competition? What is the single most important benefit your brand should be seen to be offering?
- 21. How to create personas > Identify the following > Who is currently purchasing your products or services? Why are other people not buying from you? What general trends are affecting people’s lives now? Why would they buy from you? What need do they want to satisfy? Who is your competition? What is the single most important benefit your brand should be seen to be offering? How can you best communicate that benefit to the people you’re interested in attracting?
- 23. How can you attract new customers?
- 24. How can you attract new customers? It takes an omnichannel marketing strategy to provide a seamless user experience across all channels relevant to the buyer's journey, including:
- 25. How can you attract new customers? It takes an omnichannel marketing strategy to provide a seamless user experience across all channels relevant to the buyer's journey, including: -Social media
- 26. How can you attract new customers? It takes an omnichannel marketing strategy to provide a seamless user experience across all channels relevant to the buyer's journey, including: -Social media -Email
- 27. How can you attract new customers? It takes an omnichannel marketing strategy to provide a seamless user experience across all channels relevant to the buyer's journey, including: -Social media -Email -Blogs
- 28. How can you attract new customers? It takes an omnichannel marketing strategy to provide a seamless user experience across all channels relevant to the buyer's journey, including: -Social media -Email -Blogs -News articles & industry publications
- 29. How can you attract new customers? It takes an omnichannel marketing strategy to provide a seamless user experience across all channels relevant to the buyer's journey, including: -Social media -Email -Blogs -News articles & industry publications -Company website
- 30. How can you attract new customers? It takes an omnichannel marketing strategy to provide a seamless user experience across all channels relevant to the buyer's journey, including: -Social media -Email -Blogs -News articles & industry publications -Company website -Events
- 31. How can you attract new customers? It takes an omnichannel marketing strategy to provide a seamless user experience across all channels relevant to the buyer's journey, including: -Social media -Email -Blogs -News articles & industry publications -Company website -Events -Push notifications
- 32. How can you attract new customers? It takes an omnichannel marketing strategy to provide a seamless user experience across all channels relevant to the buyer's journey, including: -Social media -Email -Blogs -News articles & industry publications -Company website -Events -Push notifications -Reviews & testimonials
- 33. The buying cycle
- 34. But, where do you start?
- 36. What is the age demographic of their users? Network Most Popular Age Demographic Facebook 25 - 34 Instagram 25 - 34 Google 18 – 44 (45 – 64 people moved to Bing), 65+ was Yahoo YouTube 25 – 34 although still very mixed Twitter 35 - 49 Snapchat 15 – 25 years Tik-tok 16 – 24 years
- 37. Customer surveys
- 38. Customer surveys
- 39. Customer surveys
- 40. How do you stack up against your competitors?
- 44. What are you customers hungry for?
- 45. What are you customers hungry for?
- 46. What are you customers hungry for?
- 49. How do you delight customers?
- 50. How do you delight customers? • Find out what your customers want.
- 51. How do you delight customers? • Find out what your customers want. • Create and publish great content.
- 52. How do you delight customers? • Find out what your customers want. • Create and publish great content. • Develop a strong brand people want to be part of.
- 53. How do you delight customers? • Find out what your customers want. • Create and publish great content. • Develop a strong brand people want to be part of. • Use social media and PR to get in front of your target audience.
- 54. How do you delight customers? • Find out what your customers want. • Create and publish great content. • Develop a strong brand people want to be part of. • Use social media and PR to get in front of your target audience. • Ask for feedback and reviews.
- 55. How do you delight customers? • Find out what your customers want. • Create and publish great content. • Develop a strong brand people want to be part of. • Use social media and PR to get in front of your target audience. • Ask for feedback and reviews. • Provide excellent customer service.
- 56. How do you delight customers? • Reward loyal customers.
- 57. How do you delight customers? • Reward loyal customers. • Create a sales funnel that nurtures and delights customers.
- 58. How do you delight customers? • Reward loyal customers. • Create a sales funnel that nurtures and delights customers. • Set up dynamic ads and remarketing.
- 59. How do you delight customers? • Reward loyal customers. • Create a sales funnel that nurtures and delights customers. • Set up dynamic ads and remarketing.
- 60. How do you develop a marketing message?
- 62. Any questions? Get more insights at > Quibble.Digital Connect with me > linkedin.com/in/annamorrish/ Download slides > Slideshare.Net/AnnaMorrish1
Editor's Notes
- help businesses personalise interactions with customers Strengthen relationships
- help businesses personalise interactions with customers Strengthen relationships Sweet spot
- Pain points. Trends
- Main aim for today Where are they consuming content and hanging out online – lets get in front of them Tone of voice – what they respond well to
- Understand their needs and they begin to feel as though you understand them How will this help you??
- How will this help you????
- Where do you get started???
- Website able to convert ok?? Traffic?
- news
- USP
- Consider UX – test it
- Consistent comms and voice
- Where should you start getting to know your customer? Do you build an understanding of your customer around the product you offer? What is the best place to get to know your customer?
- Where should you start getting to know your customer? Do you build an understanding of your customer around the product you offer? What is the best place to get to know your customer?
- Where should you start getting to know your customer? Do you build an understanding of your customer around the product you offer? What is the best place to get to know your customer?
- Where should you start getting to know your customer? Do you build an understanding of your customer around the product you offer? What is the best place to get to know your customer?
- Where should you start getting to know your customer? Do you build an understanding of your customer around the product you offer? What is the best place to get to know your customer?
- Where should you start getting to know your customer? Do you build an understanding of your customer around the product you offer? What is the best place to get to know your customer?
- Where should you start getting to know your customer? Do you build an understanding of your customer around the product you offer? What is the best place to get to know your customer?
- Consider this for all content and comms Consider each part of this in everything you do. Include variations in your content
- But where do you start? Great place to start Ask questions, run polls and run ads and analyse engagement.
- If you’re new
- Also run ads on various platforms
- Find out what they’re hungry for.
- Answer the public Once you have an idea of the content you want to create that you know your customers are looking for, see if any of your competitors are already performing well. And then consider how to beat them
- Values and community
- And communicate with them
- Let them feel part of your journey and feel listened to
- Identify your target audience Understand their needs and pain points Define your unique value proposition Craft a message that resonates with your audience Test and refine your message: After you have developed your marketing message, it's important to test it with your target audience. This can involve conducting surveys, focus groups, or A/B testing your messaging in your marketing campaigns. Based on the feedback you receive, refine your message to make it more effective. Remember, your marketing message should be authentic, compelling, and consistent across all channels. It should also be aligned with your overall brand strategy and reflect your company's values and mission.