This document provides 7 ways for a business to outsmart its competition. The tips include: 1) establishing yourself as an expert in your industry to attract customers; 2) providing excellent customer service; 3) using data to improve your business strategy; 4) celebrating loyal customers; 5) being generous with promotions and discounts; 6) building a community among customers; and 7) learning from your competitors.

1. 7 Ways to Outsmart Your
Competition

2. Be the Expert Your Customers
Need

Outstanding Business = Outstanding Products
+ Valuable Information

Educating your customers helps to position you
as an authority figure

Establish yourself as an expert by writing about
topics that are related to your business and
interesting to your customers

Your target market will turn to you and your
products if they identify you as an expert

3. Provide Awesome Customer
Service

By giving excellent customer service, your
customer will know that you care about them

Show that you are willing and able to answer
their queries and solve issues

Open the line of communication between you
and your customers (direct conversations, live
chat service, social media, etc.)

Be prompt when responding to customer
inquiries

Be police and sincere at all times

4. Use Your Data to Make Your
Business Better

Research your market, industry trends,
customer behavior and the effectiveness of
your marketing efforts

Getting a clear understanding of your numbers
will help in making the necessary adjustments
to your business strategy

5. Celebrate Your Customers,
Especially the Loyal Ones

Customer loyalty is one of the key elements to
keeping a business relevant in a market

Set up a platform to praise them and let them
know that they matter to you and to your
business

Send a simple shout out on social media or
feature them on your blog

Reward customers by giving them special
discounts or freebies

6. Be Generous to Your Customers

Stay ahead of your competition with special
promos, contests, giveaway and markdown
sales

Special offers foster customer loyalty

Make your offers irresistible to your target
market

Give away your own products or research other
products to use as prizes; Discount coupons
are always a welcome treat

7. Build a Community with your Clients

A business is only as strong as the relationship
it has with its customers

Establishing a solid relationship with clients and
acknowledging customers opens the door for
participatory discussions

Engage with your customer base to build a
loyal community

8. Know Who You’re Competing With

Your competition is one of the best teachers

You can learn from their mistakes

You can emulate what works best for them

Identify the strategies that give them the best
results; use this as a guide to improve your own
business