Brand loyalty refers to a customer's unwavering commitment to a brand based on personal choice rather than pressure. To build and maintain brand loyalty, organizations should prioritize product quality, create a sense of belonging, ensure reliability, remain accessible, connect with customers, and evolve their offerings with changing needs. Benefits include cost savings on marketing, consistent demand, improved brand reputation, and increased profits, though competitors can undermine loyalty by offering similar products at lower prices.

1. Brand Loyalty
By Lyle McLaughlin

2. What Is Brand Loyalty?
- It is when a customer remains
faithful to one brand only by
continuing to buy from them solely out
of choice rather than any pressure
being applied from the organisations.

3. How To Build Brand Loyalty
Brand loyalty can be created if the organisation follow six simple steps:
Be the BEST: If it is obvious to customers that your product or service is
the best on the market they will choose you over competitors.
Create a sense of BELONGING: Give customers a reason to want to
purchase your product with a sense of pride as if it is make specifically
for them.
Be RELIABLE: Make sure the product always does what you say it will,
don’t give customers a reason to stop buying.
Be ACCESSIBLE: The product should be affordable and readily available
for the customers you are targeting.
Connect with your AUDIENCE: Make your audience feel valued as a
customer and important to the company. Keep in contact regularly to
remind them.
REPEAT: Ensure the product evolves with the customer and continues to
suit the needs of the buyers.

4. Maintaining Brand Loyalty
Ways To Maintain Loyal Customers
Contact Them Via EMAIL and POST –
Keep the Brand name in the customers
head on a daily basis to maintain the
relationship already created.
CLUB CARDS and INSENTIVES- Give the
customer further reasons to return to
your particular store rather than
competitors.

5. Benefits Of Brand loyalty
- Money can be saved on advertising and research and
spent elsewhere in the organisation.
- There will be constant demand for the product and
regular sales which will help cash flow.
- The brand will create a good name in the market if
it is seen to be popular.
- Profits should rise each year if new customers are
still being attracted.

6. Recent Problems With Brand
Loyalty
 Competitors of the well established companies are now
attempting and successfully winning over years of loyal
customers by producing very similar products at a lower
cost to the public.

7. Sources
https://aytm.com/blog/research-junction/building-brand-loyalty-part-3/
http://brandmarketingintegration.com/ways-to-create-brand-loyalty/
http://www.businessdictionary.com/definition/brand-loyalty.html