www.brand-camp.com We realise that lots of entrepreneurs are struggling with how to get more clients and customers, so we have created this presentation to help you do just that! It was originally a webinar, so if you would like clarification of any points, please contact me directly.
Over my last 12 years working in usability, persuasion & optimisation, these are the most influential persuasive techniques that brands use to encourage visitors to take action
Use these 5 principles to supercharge your marketing efforts. They work equally well for online and offiline and for marketing activities including building websites, google ads and facebook ads as well as brochures, direct mail and face to face selling.
These 5 principles can form the basis of a conversion optimisation process as well as the beginning of a path to put your business on the road to strategic growth.
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly)
Session Description:
20 Tips to Improve Sales on your Ecommerce Site
Speaker: Josh Levine, CXO and co-founder of Alexander Interactive
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
10 Essential Competitive Intelligence questions for B2B customersCascade Insights LLC
There are 10 essential competitive intelligence questions you should be sure to ask of all B2B customers.
This presentation outlines all 10 questions and why you should be asking these questions each and every time you interact with a competitor customer.
To learn more about techniques like this visit us at - www.cascadeinsights.com
Or subscribe to our newsletter at www.cascadeinsights.com/subscribe
Over my last 12 years working in usability, persuasion & optimisation, these are the most influential persuasive techniques that brands use to encourage visitors to take action
Use these 5 principles to supercharge your marketing efforts. They work equally well for online and offiline and for marketing activities including building websites, google ads and facebook ads as well as brochures, direct mail and face to face selling.
These 5 principles can form the basis of a conversion optimisation process as well as the beginning of a path to put your business on the road to strategic growth.
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly)
Session Description:
20 Tips to Improve Sales on your Ecommerce Site
Speaker: Josh Levine, CXO and co-founder of Alexander Interactive
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
10 Essential Competitive Intelligence questions for B2B customersCascade Insights LLC
There are 10 essential competitive intelligence questions you should be sure to ask of all B2B customers.
This presentation outlines all 10 questions and why you should be asking these questions each and every time you interact with a competitor customer.
To learn more about techniques like this visit us at - www.cascadeinsights.com
Or subscribe to our newsletter at www.cascadeinsights.com/subscribe
Fear. Fear is what's holding back your website visitors from becoming customers.
And you know how to "cure" fear? With Social Proof!
In this guide you'll learn how to use social proof to boost your Ads and Landing Pages conversion rate and grow your business faster.
Read the full guide here: http://bit.ly/socialProof
6 Steps to Deliver Personalized Shopping ExperiencesPimcore
Personalization has attained a certain criticality in retail, where current and future business scenarios are virtually unimaginable without it. Experiences that are more refined and tailormade in nature, not just for existing customers but for new visitors with the help of advanced capabilities and real time behavioural data have gained tremendous significance.
This infographic tries to cull out some key steps in establishing a connection with customers and making it more personalized for them.
Whether for-profit or nonprofit, customer retention strategies are the same. Here are seven strategies to retain your customers that you should consider.
Learn how to create and maintain lasting customer relationships that have a continuing positive impact on the growth of your business through this presentation on values-based strategies for customer loyalty.
You don't own your Brand....your customers define it for you. What you do - how you do it - how consistent are you - online - in person - customer support ?
www.brand-camp.co We realise that lots of entrepreneurs are struggling with how to get more clients and customers, so we have created this presentation to help you do just that! It was originally a webinar, so if you would like clarification of any points, please contact me directly.
Learn the different stages in the customer decision making process so you can target each stage of the process and win your customers\' minds and hearts to grow your business.
Do you know what is being said about your business? Are you aware of the importance the search engines place on how you are perceived by your customers? Find out more on how you need to have a plan and how you will manage your businesses' reputation. Contact us today at http://customfitmarketing.com to get started.
Fear. Fear is what's holding back your website visitors from becoming customers.
And you know how to "cure" fear? With Social Proof!
In this guide you'll learn how to use social proof to boost your Ads and Landing Pages conversion rate and grow your business faster.
Read the full guide here: http://bit.ly/socialProof
6 Steps to Deliver Personalized Shopping ExperiencesPimcore
Personalization has attained a certain criticality in retail, where current and future business scenarios are virtually unimaginable without it. Experiences that are more refined and tailormade in nature, not just for existing customers but for new visitors with the help of advanced capabilities and real time behavioural data have gained tremendous significance.
This infographic tries to cull out some key steps in establishing a connection with customers and making it more personalized for them.
Whether for-profit or nonprofit, customer retention strategies are the same. Here are seven strategies to retain your customers that you should consider.
Learn how to create and maintain lasting customer relationships that have a continuing positive impact on the growth of your business through this presentation on values-based strategies for customer loyalty.
You don't own your Brand....your customers define it for you. What you do - how you do it - how consistent are you - online - in person - customer support ?
www.brand-camp.co We realise that lots of entrepreneurs are struggling with how to get more clients and customers, so we have created this presentation to help you do just that! It was originally a webinar, so if you would like clarification of any points, please contact me directly.
Learn the different stages in the customer decision making process so you can target each stage of the process and win your customers\' minds and hearts to grow your business.
Do you know what is being said about your business? Are you aware of the importance the search engines place on how you are perceived by your customers? Find out more on how you need to have a plan and how you will manage your businesses' reputation. Contact us today at http://customfitmarketing.com to get started.
Conversion Sciences Identifying Your Key Conversion StrategiesBrian Massey
In my presentation at Innotech eMarketing Summit, I took the audience through a simple evaluation to determine what marketing pattern their Web site follows and put forth the three strategies that they had to ace in order to convert traffic to leads and sales.
How to Use Trust to Exorcise Your Checkout GhostsTrustpilot
In this webinar, Trustpilot's Director of Marketing, Jordan Garner, and Hawke Media's Head of Marketing, Chris Ayan, will discuss how ensure your website and email marketing campaigns convey trust in order to increase the rate of conversion.
You will learn how to:
-review your primary points of conversion on-site – like the checkout page, sign-up form, or any place where a site asks users to subscribe – and add elements of trust to encourage consumers to convert
-add social proof, like third party verified reviews specific to the product displayed, to relieve any feelings of doubt; and
-use email marketing campaigns that utilize trust signals - whether promotion or any other kind - as a further method of establishing credibility
Checkout ghosts, beware!
Many retailers are stymied by the complex, multi-channel world of today's consumer. In today’s era of one-to-one personalized relationships, you need a way to link customer interactions, visits, purchases and the like from multiple touch points to fill those gaps and capture the 360° customer view needed to improve the customer experience, target offers and generate better returns.
Target marketing presentation for Seedspot clients, presented in 2012. Helps startups focus on where to invest their time and energy. Exercises help early stage entrepreneurs think about the marketing strategies and sales strategies. Goal, find the buyer! Nothing happens until something is sold.
3. Content
• what business are you really in?
• how you can influence consumers
as they move through the buying
process
• why your customers leave
• strategies you can employ to
prevent this happening
14. Action
Get
clear
on
the
business
you’re
in.
Ask
yourself
the
following
ques9ons
• Why
do
your
consumers
come
to
you?
• What
problem
are
they
trying
to
solve?
• When
they
buy,
who
are
they
buying
for?
• Which
part
of
your
business
delivers
the
greatest
profit
margins?
• If
your
company
folded
tomorrow,
where
would
your
customers
go?
33. Need Information Evaluation of Purchase Post-Purchase
Recognition Search Alternatives Decision Behaviour
Create Discuss Build Provide After Sales
Impact Specifics Credibility Proof Care
37. Sources range from articles,
videos, product comparisons,
recommendations from
friends and family to
ratings, testimonials,
comments on blogs and
website
38. 84% of shoppers said
that this information
shapes their decision,
shifting them from
undecided to decided
39. So the big question for
you, is what happens
when your brand or
product gets ‘Googled’?
40. How many sources of
information are there
on your products and
services?
41. If less than 11, you need
to address this right
now!
42. Action
1. Enter
your
product
name
into
Google
and
see
what
comes
up
2. Next
enter
your
product
name
and
add
the
word
‘reviews’
3. Next
do
a
search
using
‘best’
and
your
category,
eg
Best
hotel
in
London,
Best
printer
in
Bristol
This
is
what
your
customers
see
when
they
make
buying
decisions
in
your
category.
Do
you
show
up?
43. Ways To Increase
Your Visibility
Set
up
social
media
Contact
influenJal
Write
arJcles
that
sites
for
your
bloggers
in
your
category
posiJon
you
as
brand
and
or
products
and
get
them
to
review
a
thought
leader
your
products
Create
blog
posts
on
Create
short
how
to
videos
Create
product
highly
searched
terms
for
your
products
demo
videos
in
your
sector
Get
featured
on
Create
case
studies
Encourage
video
independent
tesJmonials
from
buyers
review
sites
44. Do you know the 6
reasons your customers
leave you?
45. Influenced
Away
They Die
Perceived Unresolved
Indifference Conflict
Get a Move away
better deal
46. Why
Customers
Leave
82%
Source:
How
To
Win
Customers
&
Keep
Them
For
Life
By
Michael
LeBoeuf
47. 70% of customers
would do business
with you again if you
resolve the complaint
in their favour.
48. What’s more, if you
resolve it on the spot,
95% will do business
with you again
It starts with the realisation that something is not as it should be, perhaps your car repeatedly struggles to start every morning and has difficulty accelerating. You then consider various ways to solve the problem - this is the second step. You could buy a new car, a second hand car, get your car repaired, take the bus, a taxi, or even rollerblade to work. The third step is the evaluation of the alternatives. Rollerblades are inexpensive, but not that practical on cold and rainy days, your budget doesn’t stretch to a new car etc. Then you reach the purchase stage and at times a post-purchase stage as you might return the item if it doesn’t live up to your expectations. In reality, the process is rarely this linear of course, as you might go back and forth evaluating alternatives and researching before purchase. The speed with which you move through this process will also vary dramatically depending on the type of product that you’re buying. Products that are expensive, eg cars, houses or of great importance, such as acne medication will have a more considered approach compared with the bottle of water that you buy while out shopping on a hot day when you’re thirsty.