Focus on how your email marketing technology can deliver measurable results to your sales process
Presented by Silverpop
http://df2u-fl.eventbrite.com/
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
Jeffrey and Bryan Eisenberg founded the first CRO agency in 1998. They were doing client side conversion optimization work as early as 1995. In this presentation, they share the state of the industry from some of the leading practitioners in the industry such as André Morys, CEO of Web Arts,
“We [CRO practitioners] are the dirt under the fingernails of the digital industry.” We try to explain why there is this perception and what can we do about it as a digital marketing executives.
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
Jeffrey and Bryan Eisenberg founded the first CRO agency in 1998. They were doing client side conversion optimization work as early as 1995. In this presentation, they share the state of the industry from some of the leading practitioners in the industry such as André Morys, CEO of Web Arts,
“We [CRO practitioners] are the dirt under the fingernails of the digital industry.” We try to explain why there is this perception and what can we do about it as a digital marketing executives.
Landing pages, conversion optimization, scent and the holy trinity of conversion. Presentation by Bryan Eisenberg for Fusion Marketing Experience Antwerp. Blog post on http://www.contentmarketingexperience.com
Using Exceptional Digital Personas to Drive RevenuePerficient, Inc.
Presenter: Mark Polly, director, Portals, Content and Social Practice, Perficient
Mark discusses using buyer and customer personas and user stories to help ensure that messaging delivered though IBM Exceptional Digital Experience platforms not only increases site visits, but also increases sales revenue
(and ideally profit margin)
Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival
Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Marketing Festival
Video is becoming an increasingly important part of many companies' marketing funnel, but knowing what to create and how to optimise it is incredibly difficult. Phil will be running through 3 types of videos all brands, big and small, should be creating; and providing tactical tips to ensure every video provides ROI in a matter of weeks rather than months. He'll cover social video optimisation, CRO with video, what video SEO looks like in 2016 and how you can measure the effectiveness of video in a meaningful way.
Ask any CEO what they want from their marketing team and they'll all say the same thing: growth. But with so many different things you could do, how do you know what you should do to unlock new growth?
The answers you're looking for are hiding in your data. In this presentation we'll cover exactly how you can analyze your data to uncover new growth opportunities and achieve your goals.
You'll learn how to:
Slice your data to find new growth opportunities
Validate ideas with simple tests before committing to expensive initiatives
Use data to drive product changes that maximize growth
You'll see real-world examples of how the growth teams at Airbnb, GrowthHackers and Facebook use this same process to unlock new growth from smart data insights.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
Landing pages, conversion optimization, scent and the holy trinity of conversion. Presentation by Bryan Eisenberg for Fusion Marketing Experience Antwerp. Blog post on http://www.contentmarketingexperience.com
Using Exceptional Digital Personas to Drive RevenuePerficient, Inc.
Presenter: Mark Polly, director, Portals, Content and Social Practice, Perficient
Mark discusses using buyer and customer personas and user stories to help ensure that messaging delivered though IBM Exceptional Digital Experience platforms not only increases site visits, but also increases sales revenue
(and ideally profit margin)
Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival
Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Marketing Festival
Video is becoming an increasingly important part of many companies' marketing funnel, but knowing what to create and how to optimise it is incredibly difficult. Phil will be running through 3 types of videos all brands, big and small, should be creating; and providing tactical tips to ensure every video provides ROI in a matter of weeks rather than months. He'll cover social video optimisation, CRO with video, what video SEO looks like in 2016 and how you can measure the effectiveness of video in a meaningful way.
Ask any CEO what they want from their marketing team and they'll all say the same thing: growth. But with so many different things you could do, how do you know what you should do to unlock new growth?
The answers you're looking for are hiding in your data. In this presentation we'll cover exactly how you can analyze your data to uncover new growth opportunities and achieve your goals.
You'll learn how to:
Slice your data to find new growth opportunities
Validate ideas with simple tests before committing to expensive initiatives
Use data to drive product changes that maximize growth
You'll see real-world examples of how the growth teams at Airbnb, GrowthHackers and Facebook use this same process to unlock new growth from smart data insights.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
Salary Negotiations, Knowing Your Worth and Not Settling for LessJoshua Hoskins
The job market is tough, but you are tougher. The key is knowing what you bring to the table and what the fair value is for your contribution. Join us for an informal talk on how to hone your brand, know your worth, and negotiate for the salary, raise, or situation you deserve.
#CNX14 - Talk About Returns: Automating Personalized Print and Digital Lifecy...Salesforce Marketing Cloud
When most people think of modern marketing, they think about digital—display ads, search, retargeting, email, texts, social. But the truth is print can be highly valued, especially when used in the context of a broader omni-channel customer journey. This session will explore how two leading marketers use automation to create synergy between print and digital campaigns, resulting in substantial cost reductions and dramatically improved response rates.
Release Management: Managing Your Internal ReleasesJoshua Hoskins
Too many cooks in the kitchen? Too many changes made in production? Join us to learn how other companies streamlined their release management process, and increased the quality and efficiency of their development cycles.
Video: http://www.slideshare.net/hoskinj/release-management-managing-your-internal-releases
26 questions for choosing a salesforce consultantJason Lawrence
Prepared for Salesforce Melbourne World Tour 2016.
A selection of questions to help businesses choose a Salesforce consultant, whether a Freelancer, or Salesforce Partner.
Presentation from SalesFUSION Lunch and learn program. This presentation focuses on new b2b marketing techniques and technologies that help marketers improve their lead generation capabilities
How to Automate B2B Lead Generation. Describes two types of lead generation - Inbound Lead Generation and Outbound Lead Generation. Identifies tools you can use to automate lead generation - from pay-per-click ads to marketing automation systems.
Marketo's Secret Sauce: Smarter Marketing for Best ResultsSugarCRM
You’ve heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Get the inside scoop from Jon Miller (@jonmiller), VP Marketing and co-founder at Marketo. In this session, Jon will share an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo’s growth, including:
- Key trends driving marketing automation
- Designing programs to be measurable
- Key lessons to improve your performance, profitability, and credibility with marketing metrics and analytics
- How the experts at Marketo do it themselves, including actual examples of how Marketo’s smart and innovative programs produce eye-popping results
All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
Manos a la obra: Cómo dar grandes pasos en el marketing digitalIgni
"Manos a la obra: Cómo dar grandes pasos en el marketing digital." Conoce la presentación de Will Schnabel en Digital Marketing University 2013 en Ciudad de México.
Vamos a conferencias, participamos de grandes sesiones y casos de estudio. Las prácticas de los presentadores son fantásticas y los resultados impresionantes. De hecho todo lo que escuchas te da envidia. Regresas a tu oficina y sigues abrumado por tiempos de entrega de tus campañas y con todo lo que tienes que hacer sólo para estar al día. De a poco, esas posibilidades que imaginaste se convierten en un recuerdo distante y estás atrapado por tus técnicas actuales.
En esta sesión te ayudaremos a determinar tus fortalezas y debilidades. Con base en tu grado de avance, te ayudaremos con prácticas sugeridas para que puedas organizarte y construir un plan que te coloque en la ruta hacia más eficiencia y mejores programas de marketing digital. Te sugeriremos checklists, estrategias y técnicas que rápidamente te hagan un héroe en tu empresa y entre tus pares.
An overview of the sales lead generation for Business-to-Business (B2B) companies. Describes the goals for lead generation, and the main categories (Inbound and Outbound). Describes the key steps in setting up a lead generation programme. Also provides short overview of Account Based Sales.
HighRoad U Webinar: Gaining New Leads Through eBooksHighRoad Solution
This month we'll explore the topic of Gaining New Leads through eBooks. Join us for this webinar as we get an overview of how important gaining new leads through eBooks is for your organization.
Learn how a LeadLife customer, designed a successful lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
See the blueprint they used and gain valuable insight on how your organization can increase "sales ready" leads and drive marketing ROI.
Email marketing will make money for your business.
Building a valuable list, Segmenting it, using competitive calls to action and copy writing that sells are all skills of a smart electronic direct marketer. This presentation covers different types of hosted email systems you can use in your business, creating templates, beating SPAM filters and creating best practice email marketing that will help you sell your products and services.
For the beginners you will come away with great ideas you can start your own campaign with and for the more experienced marketers you'll discover ways to optimise and drive results from email.
Oh – and by the way – social media maybe the new and shiny digital media - but email still reigns supreme.
This presentation was originally delivered in a face to face workshop presented by Todd Wright from Threesides marketing. Todd has been managing Email marketing campaigns and strategy for over 8 years, manages 35 client email campaigns each month and has been published on Email marketing best practice in NETT magazine.
www.threeesides.com.au
Original Blueprint & Recap for Community-led Salesforce EventsJoshua Hoskins
After attending Dreamforce '09 I was no inspired I made it my personal mission to bring back what I could to my local user group members who couldn't attend mostly to the financial crunch in the US. Since this event, the concept has spread like wildfire and is now offered globally.
Join Salesforce MVPs Amy Oplinger (@SalesforceAmy) & Joshua Hoskins (@jhoskins) in congratulating 2017's Top IdeaSpokes Contributors!
Swag delivery info will be announced, PLUS learn about new content coming to IdeaSpokes and how you can help!
Deploying Web Chat & Voice Channels With Live Agent & CTI IntegrationJoshua Hoskins
During the session you can expect to hear how to approach the deployment of Live Agent & CTI, the typical skills needed, the challenges you can expect to tackle to ensure a successful implementation.
Each channel mentioned in the presentation will be complemented by a real life customer story carried out by Appirio.
Co-presented with Pierre Eymard
Video: http://www.youtube.com/watch?v=wHtPkiGewoU&feature=youtu.be
Join us as we provide an overview of how to integrate to Salesforce using the built-in tools, and look at integration on the different layers of Salesforce (User Interface, Data Logic, and Database). We'll be providing tips, best practices, and real-life examples.
The Ideal Salesforce Development LifecycleJoshua Hoskins
It's common for organizations of all sizes to stumble a bit before adopting an effective Release Management strategy. Whether you are small or large, join us as we cover important best practices, like: How many Sandboxes and what kind do I need? How can Developers and Admins best compliment each other's efforts? What is the best way to promote changes from one environment to another? Why can't I do my development in Prod? Get actionable recommendations for making your Salesforce development team more customer-focused by making your release cycle cleaner and more efficient.
Audio: https://www.youtube.com/watch?v=SGiBNMahr6g
How to Tango with Salesforce & jQueryMobile for HTML5 GoodnessJoshua Hoskins
It’s so much easier when you have to actually build something FOR REAL and you have a guided visual introduction to the technology, the gotchas, different design patterns and how things are connected. In 30-45 minutes I’ll share with you my lessons learned over the last month while building a mobile application which includes -- the anatomy of a Visualforce Page, How to exchange data with SFDC, dynamically update content, debug your code and gracefully handle exceptions. Enabling you dive into Mobile Development with some level of comfort with you’re ready.
Every developer has his/her own madness to get things done but sometimes when we're heads down working on a code releases you don't have time to stop and look at the latest tools available to you that will help you complete tasks with greater efficiency and happiness in your personal and work life. In a 30-45 minute session I hope to share little tips, tricks and tools I use to make life easier.
[DF2U] Data Management: There’s gold in them detailsJoshua Hoskins
Learn about the different options and approaches that are available and why the right approach to data integration is critical to Salesforce succes.
Presented by Informatica
http://df2u-fl.eventbrite.com/
[DF2U] Deep Dive into Salesforce.com Reporting, Analytics, and DashboardJoshua Hoskins
There have been many recent enhancements to Salesforce.com reporting capabilities. Learn how to harness that power & improve your insight.
Presented by Ingo Fochler & Riptide
http://df2u-fl.eventbrite.com/
1. Marketing Automation: Essential Elements of Successful B2B Demand Generation Forest Yule Silverpop Strategic Alliances Manager Fyule@silverpop.com 512-850-2946
2. Agenda Who we are Why Marketing Automation Key Capabilities with Marketing Automation Closing/Q&A
3. Silverpop 1500+ customers, 2000+ brands Email Marketing and Marketing Automation Appexchange/ISV Partner with Self-Service Integration >80M msgs/day sent across our customer base
4. Key Learning Goals Lead nurturing is critical to creating sales-ready leads The B2B buyer of today requires a new approach; dialog-marketing tactics Lead Nurturing provides a proven, substantial return on investment Where do you start? You can start simple, then adapt
6. B2B demand-gen is a numbers game Only 2-5% of raw inquiries coming into the top of the B2B marketing and sales ‘funnel’ convert to sales. 25-30% of B2B marketing databases have bad or incomplete records. Source: SiriusDecisions, SiriusDecisions 2010 Summit, Scottsdale, Arizona
11. Marketing Automation Results Nurture campaigns have 2X the Open Rates and 3X the Click-Through-Rates at of one-off emails 23% shorter deal times for nurtured than non-nurtured leads Higher win ratios for prospects touched 3-4 times per month by marketing nurture campaigns. 47% higher order value from closed sales that were nurtured versus sales that were not Source:Aberdeen, Sirius Decisions, and Silverpop Research
35. But are your messages delivered? Compliance Opt-in/Opt-Out Terms Identity & Reputation Dedicated IP Building Reputation Content Monitoring SPAM Scoring Inbox Preview
36. Share to Social #2 Clicking link takes recipients to social network to complete sharing process #1 Insert Social Network Link in Email #3 All the recipients friend will now be notified via Facebook of the share!
41. Scoring Leads Level 3 High Fit Hot Target Right Fit Sales Target Highly Engaged Low Fit High Low Interest in Your Product/Services
42. The Lead Puzzle Demographic VP Sales Evaluating Solutions Download a Whitepaper BANT Visited Website Last Week $100M Company 5000 Employees Has 2009 Budget Activity Needs Fit Solution 36 36