This document provides guidance on starting an e-commerce business, including selecting an open-source e-commerce platform, setting up payments options, and customizing the site. It discusses key factors to consider like what to sell, platform features, installation process, and common payment methods in Bulgaria. Installation of an open-source shopping cart takes about 15 minutes. Customizing involves changing templates, stylesheets, or building custom payment extensions. The document also outlines communication between payment gateways and e-commerce sites.
5 essentials to start an internet business pdf presentationeuservice
The document summarizes Michael Eagar's presentation on the essentials for starting an internet business. It introduces Michael as an internet entrepreneur and founder of multiple companies. The presentation then outlines the five essentials as: 1) yourself, your skills and determination to succeed, 2) being an expert in your industry, 3) identifying a viable business opportunity by solving problems and testing concepts, 4) developing an effective customer-focused strategy, and 5) securing necessary financial and personnel resources. It promotes Michael's mentoring and business setup services and link building services to help new internet businesses.
hello ,i am himanshu saini (biotech + MBA mkting),i have share my thought through the ppt (How to start e-Commerce Business ). and You are see me in Youtube also.
5 Steps to Start Your eCommerce BusinessSoboThemes
eCommerce sales are about to grow and reach $1.4 trillion by the year 2016. This is a straight increase in business by 14% since the year 2012 as mentioned by a report from Deloitte Digital. However, often when you are about to begin your business online, there are sum hurdles that you come across. Through this presentation you will be able to understand five essential points that will help you start your eCommerce business.
This document provides an overview and agenda for a workshop on selling online. It begins with introductions and then discusses the e-commerce landscape and opportunities for selling online. It covers topics like determining what to sell, ways to sell including individual stores and marketplaces, online store design considerations, evaluating performance, payments and pricing, sales strategy, regulations, and order fulfillment. The key takeaways are that there has never
Understanding lead cature page the automated sales team builderRosales Calvin Clien
A lead capture page is used by websites to preview content and entice visitors to learn more. It teases visitors with highlights to pique their curiosity. Effective lead capture pages use things like powerful headlines, video teasers, and countdown timers to grab attention before asking visitors to register via a form. Once submitted, an auto-responder follows up automatically to welcome new members. Lead capture pages help websites attract more readers and learn how to best engage with their audience.
This document promotes an e-commerce company that allows individuals to start their own online stores to sell products. It highlights the benefits of e-commerce such as low costs, ability to sell 24/7 globally. The company provides customized websites, payment processing, inventory management, and fulfillment. Individuals can sell their own products or products from the company's network. They are encouraged to attend free training and build a network to earn additional rewards. For a monthly fee, the company claims to provide over $180,000 worth of services and tools to start an online store.
The document discusses the benefits and challenges of introducing an e-commerce system to an organization. Some key benefits include access to a global marketplace, 24/7 trading, low start-up and running costs, and effective search facilities. However, there are also challenges such as low consumer trust without human contact, potential issues with product descriptions, and security risks in providing personal information online. The document also outlines some of the technologies that power e-commerce systems, such as browsers, databases, domain names, and protocols to connect websites. Promotion of the e-commerce site through search engine optimization and paid placement is also mentioned.
E-commerce provides several key benefits over traditional brick-and-mortar stores. It allows businesses to access global customers 24/7 without incurring the high costs of maintaining physical locations and staff. Online stores also have more opportunities to optimize pricing strategies and gather detailed customer information. While start-up costs are lower, e-commerce businesses can generate additional income streams like pay-per-click advertising once established.
5 essentials to start an internet business pdf presentationeuservice
The document summarizes Michael Eagar's presentation on the essentials for starting an internet business. It introduces Michael as an internet entrepreneur and founder of multiple companies. The presentation then outlines the five essentials as: 1) yourself, your skills and determination to succeed, 2) being an expert in your industry, 3) identifying a viable business opportunity by solving problems and testing concepts, 4) developing an effective customer-focused strategy, and 5) securing necessary financial and personnel resources. It promotes Michael's mentoring and business setup services and link building services to help new internet businesses.
hello ,i am himanshu saini (biotech + MBA mkting),i have share my thought through the ppt (How to start e-Commerce Business ). and You are see me in Youtube also.
5 Steps to Start Your eCommerce BusinessSoboThemes
eCommerce sales are about to grow and reach $1.4 trillion by the year 2016. This is a straight increase in business by 14% since the year 2012 as mentioned by a report from Deloitte Digital. However, often when you are about to begin your business online, there are sum hurdles that you come across. Through this presentation you will be able to understand five essential points that will help you start your eCommerce business.
This document provides an overview and agenda for a workshop on selling online. It begins with introductions and then discusses the e-commerce landscape and opportunities for selling online. It covers topics like determining what to sell, ways to sell including individual stores and marketplaces, online store design considerations, evaluating performance, payments and pricing, sales strategy, regulations, and order fulfillment. The key takeaways are that there has never
Understanding lead cature page the automated sales team builderRosales Calvin Clien
A lead capture page is used by websites to preview content and entice visitors to learn more. It teases visitors with highlights to pique their curiosity. Effective lead capture pages use things like powerful headlines, video teasers, and countdown timers to grab attention before asking visitors to register via a form. Once submitted, an auto-responder follows up automatically to welcome new members. Lead capture pages help websites attract more readers and learn how to best engage with their audience.
This document promotes an e-commerce company that allows individuals to start their own online stores to sell products. It highlights the benefits of e-commerce such as low costs, ability to sell 24/7 globally. The company provides customized websites, payment processing, inventory management, and fulfillment. Individuals can sell their own products or products from the company's network. They are encouraged to attend free training and build a network to earn additional rewards. For a monthly fee, the company claims to provide over $180,000 worth of services and tools to start an online store.
The document discusses the benefits and challenges of introducing an e-commerce system to an organization. Some key benefits include access to a global marketplace, 24/7 trading, low start-up and running costs, and effective search facilities. However, there are also challenges such as low consumer trust without human contact, potential issues with product descriptions, and security risks in providing personal information online. The document also outlines some of the technologies that power e-commerce systems, such as browsers, databases, domain names, and protocols to connect websites. Promotion of the e-commerce site through search engine optimization and paid placement is also mentioned.
E-commerce provides several key benefits over traditional brick-and-mortar stores. It allows businesses to access global customers 24/7 without incurring the high costs of maintaining physical locations and staff. Online stores also have more opportunities to optimize pricing strategies and gather detailed customer information. While start-up costs are lower, e-commerce businesses can generate additional income streams like pay-per-click advertising once established.
The document provides information on building an effective sales funnel for an online business. It discusses key concepts like what a sales funnel is, examples of products that can be sold online through various platforms like Clickbank and drop shipping, and marketing strategies like content marketing, article marketing, Google Adwords, blogs, social media and more. The goal is to understand the sales process and identify opportunities to improve conversions at each stage of the funnel.
The document discusses various e-commerce business models and strategies for a successful online business. It outlines business-to-business, business-to-consumer, consumer-to-consumer, and other models. It also describes 12 strategies for e-commerce success, including creating engaging content, offering subscriptions, optimizing product descriptions, and providing excellent customer service. Key factors for a successful online store are also covered, such as having a memorable brand, user-friendly design, search engine optimization, and multiple payment options.
The document discusses various aspects of e-commerce including opportunities it provides companies, strategies for success, designing effective websites, ensuring privacy and security, and approaches for launching an e-commerce effort. It notes that e-commerce allows companies to increase revenues, expand globally, operate 24/7, enhance customer service, educate customers, lower costs, and track sales. Developing relationships and measuring success are also important.
Selling products online requires understanding key fundamentals like costs, packaging, couriers, payments and customer service. It is best to first sell on online marketplaces like eBay and Amazon to gain experience with product presentation, customer service and order fulfillment before developing your own ecommerce website. Measuring metrics like conversion rates, costs and profits is also important for optimizing the online selling business over time.
This document provides an overview of e-commerce and how to get started selling products and services online. It defines e-commerce as the buying and selling of products or services over electronic systems like the internet. It outlines what can be sold online, from digital to physical goods and services. It then discusses the basic requirements to get started, including setting up a PayPal account to accept payments. Additional options like using a merchant account or shopping cart software are presented. The document concludes by covering other aspects of online selling like delivery, reporting, promotions, and accepting other payment methods beyond credit cards.
E-business involves conducting business transactions over the Internet. It allows companies to reach global customers, personalize their offerings, and reduce costs. Major forms of business-to-business e-commerce include electronic data interchange and private exchanges. Business-to-consumer e-commerce allows direct online sales to customers. While e-business provides benefits, challenges include privacy concerns, Internet fraud, and poor website design hindering conversions. Companies use various online communication tools and metrics to measure website effectiveness.
The document provides tips for successful e-commerce. It defines e-commerce and key metrics for success like traffic, customer retention, and conversion rate. Factors that contribute to e-commerce success are having a technology-oriented approach, quality customer service, clear marketing strategy, and fast website. Additional tips include understanding customer needs, competitive pricing, keeping the site simple and well-designed, and maintaining customer relationships through newsletters and engagement. EBay is discussed as an example of a very successful e-commerce company due to building trust among users.
This document provides an overview of building an effective sales funnel for internet commerce. It discusses key concepts like what a sales funnel is, examples of products that can be sold online, and different marketing strategies that can be used at each stage of the funnel. These include content marketing tactics like blogging, article marketing, and social media, as well as paid advertising on platforms like Google AdWords. It emphasizes testing and measuring the performance of the funnel on an ongoing basis to improve sales.
Tutorial on Creating Quality Online Shopping Experience 20170112Adams Company Limited
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams Company Limited (www.adamshk.com) for Hong Kong Retail Management Association (HKRMA) about creating quality online shopping experience. The session also covered the specific requirements for the newly launched Quality e-Shop Recognition Scheme for those interested parties.
The document promotes an affiliate marketing business model and provides instructions for getting started online. It recommends focusing on a single affinity market and presenting affiliate products through opt-in web pages and automated emails to build relationships. The model combines affiliate marketing, information marketing, and email marketing approaches and involves choosing a domain, hosting, autoresponders, and creating a website and products to promote.
This document provides an overview of various internet marketing methods. It begins by defining internet marketing and explaining its advantages over traditional marketing. The main internet marketing methods discussed include affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. For each method, a brief description is given of how it works and its benefits. The document emphasizes that internet marketing requires ongoing learning, testing, and adapting to remain effective.
The document summarizes the features and benefits of the e-CBD Shopping Cart ecommerce platform. It highlights issues with traditional shopping cart software, such as requiring technical expertise to customize designs. The e-CBD Shopping Cart offers professionally designed store themes, easy customization without coding knowledge, integrated marketing and reporting tools, and a user-friendly interface. It aims to provide all necessary ecommerce features at a lower cost than alternatives like custom development or open source software.
The document discusses various topics related to ecommerce and internet marketing. It provides statistics on the growth of ecommerce in the UK and globally. It outlines benefits of ecommerce such as lower costs and increased convenience. It then discusses search engine marketing strategies like SEO and pay per click advertising. Finally, it provides an overview of the speaker Richard Hill and his background and experience in marketing.
Tutorial on Creating Quality Online Shopping Experience 20170302Adams Company Limited
This is a presentatation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at Hong Kong Retail Management Association (HKRMA), one of the largest associations in Hong Kong representing the retail industry. The presentation contains insights on how to enhance the online shopping experience for brick-and-mortar retail chains in this Mobile Age.
The document provides requirements for developing an eCommerce portal product. It outlines the purpose as giving an online buying and selling solution. Key stakeholders are the client developing it in-house, potential customers, and types of users like administrators and regular users. The scope of work involves features like a product catalog, shopping cart, payments, and inventory management. Usability requirements specify an easy to use interface for untrained customers. Performance must support unlimited users on varied networks and services.
This document provides an overview of an online shopping system project. The project involves developing a web application using PHP, HTML, JavaScript, and MySQL that allows users to purchase goods and products online from a website. The system would have modules for product and price master maintenance, online transactions via a shopping cart, reporting of orders, deliveries and inventory, and housekeeping of archived data. The goal is to create an e-commerce solution that saves users' time by allowing one-stop online shopping without needing to visit physical stores.
E-commerce refers to commercial transactions that are conducted electronically on the internet. It involves buying and selling of goods and services, transfer of funds, and exchange of data digitally. There are four main types of e-commerce models: business to business (B2B), business to consumer (B2C), consumer to consumer (C2C), and consumer to business (C2B). Successful e-commerce requires focusing on key aspects like the customer experience, utilizing analytics, and prioritizing product reviews. Emerging frameworks include software as a service (SaaS), open source, and headless systems that provide flexibility. E-commerce has experienced rapid growth since the 1990s with the introduction of online stores
Looking to hire eCommerce developers to build your eCommerce business website? Check out this eCommerce Store Development guide. Discover the essentials of eCommerce store development with our comprehensive guide for 2024. Elevate your eCommerce game and stand out in the competitive digital world.
For more information : https://t.ly/0CJbR
The document provides information on building an effective sales funnel for an online business. It discusses key concepts like what a sales funnel is, examples of products that can be sold online through various platforms like Clickbank and drop shipping, and marketing strategies like content marketing, article marketing, Google Adwords, blogs, social media and more. The goal is to understand the sales process and identify opportunities to improve conversions at each stage of the funnel.
The document discusses various e-commerce business models and strategies for a successful online business. It outlines business-to-business, business-to-consumer, consumer-to-consumer, and other models. It also describes 12 strategies for e-commerce success, including creating engaging content, offering subscriptions, optimizing product descriptions, and providing excellent customer service. Key factors for a successful online store are also covered, such as having a memorable brand, user-friendly design, search engine optimization, and multiple payment options.
The document discusses various aspects of e-commerce including opportunities it provides companies, strategies for success, designing effective websites, ensuring privacy and security, and approaches for launching an e-commerce effort. It notes that e-commerce allows companies to increase revenues, expand globally, operate 24/7, enhance customer service, educate customers, lower costs, and track sales. Developing relationships and measuring success are also important.
Selling products online requires understanding key fundamentals like costs, packaging, couriers, payments and customer service. It is best to first sell on online marketplaces like eBay and Amazon to gain experience with product presentation, customer service and order fulfillment before developing your own ecommerce website. Measuring metrics like conversion rates, costs and profits is also important for optimizing the online selling business over time.
This document provides an overview of e-commerce and how to get started selling products and services online. It defines e-commerce as the buying and selling of products or services over electronic systems like the internet. It outlines what can be sold online, from digital to physical goods and services. It then discusses the basic requirements to get started, including setting up a PayPal account to accept payments. Additional options like using a merchant account or shopping cart software are presented. The document concludes by covering other aspects of online selling like delivery, reporting, promotions, and accepting other payment methods beyond credit cards.
E-business involves conducting business transactions over the Internet. It allows companies to reach global customers, personalize their offerings, and reduce costs. Major forms of business-to-business e-commerce include electronic data interchange and private exchanges. Business-to-consumer e-commerce allows direct online sales to customers. While e-business provides benefits, challenges include privacy concerns, Internet fraud, and poor website design hindering conversions. Companies use various online communication tools and metrics to measure website effectiveness.
The document provides tips for successful e-commerce. It defines e-commerce and key metrics for success like traffic, customer retention, and conversion rate. Factors that contribute to e-commerce success are having a technology-oriented approach, quality customer service, clear marketing strategy, and fast website. Additional tips include understanding customer needs, competitive pricing, keeping the site simple and well-designed, and maintaining customer relationships through newsletters and engagement. EBay is discussed as an example of a very successful e-commerce company due to building trust among users.
This document provides an overview of building an effective sales funnel for internet commerce. It discusses key concepts like what a sales funnel is, examples of products that can be sold online, and different marketing strategies that can be used at each stage of the funnel. These include content marketing tactics like blogging, article marketing, and social media, as well as paid advertising on platforms like Google AdWords. It emphasizes testing and measuring the performance of the funnel on an ongoing basis to improve sales.
Tutorial on Creating Quality Online Shopping Experience 20170112Adams Company Limited
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams Company Limited (www.adamshk.com) for Hong Kong Retail Management Association (HKRMA) about creating quality online shopping experience. The session also covered the specific requirements for the newly launched Quality e-Shop Recognition Scheme for those interested parties.
The document promotes an affiliate marketing business model and provides instructions for getting started online. It recommends focusing on a single affinity market and presenting affiliate products through opt-in web pages and automated emails to build relationships. The model combines affiliate marketing, information marketing, and email marketing approaches and involves choosing a domain, hosting, autoresponders, and creating a website and products to promote.
This document provides an overview of various internet marketing methods. It begins by defining internet marketing and explaining its advantages over traditional marketing. The main internet marketing methods discussed include affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. For each method, a brief description is given of how it works and its benefits. The document emphasizes that internet marketing requires ongoing learning, testing, and adapting to remain effective.
The document summarizes the features and benefits of the e-CBD Shopping Cart ecommerce platform. It highlights issues with traditional shopping cart software, such as requiring technical expertise to customize designs. The e-CBD Shopping Cart offers professionally designed store themes, easy customization without coding knowledge, integrated marketing and reporting tools, and a user-friendly interface. It aims to provide all necessary ecommerce features at a lower cost than alternatives like custom development or open source software.
The document discusses various topics related to ecommerce and internet marketing. It provides statistics on the growth of ecommerce in the UK and globally. It outlines benefits of ecommerce such as lower costs and increased convenience. It then discusses search engine marketing strategies like SEO and pay per click advertising. Finally, it provides an overview of the speaker Richard Hill and his background and experience in marketing.
Tutorial on Creating Quality Online Shopping Experience 20170302Adams Company Limited
This is a presentatation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at Hong Kong Retail Management Association (HKRMA), one of the largest associations in Hong Kong representing the retail industry. The presentation contains insights on how to enhance the online shopping experience for brick-and-mortar retail chains in this Mobile Age.
The document provides requirements for developing an eCommerce portal product. It outlines the purpose as giving an online buying and selling solution. Key stakeholders are the client developing it in-house, potential customers, and types of users like administrators and regular users. The scope of work involves features like a product catalog, shopping cart, payments, and inventory management. Usability requirements specify an easy to use interface for untrained customers. Performance must support unlimited users on varied networks and services.
This document provides an overview of an online shopping system project. The project involves developing a web application using PHP, HTML, JavaScript, and MySQL that allows users to purchase goods and products online from a website. The system would have modules for product and price master maintenance, online transactions via a shopping cart, reporting of orders, deliveries and inventory, and housekeeping of archived data. The goal is to create an e-commerce solution that saves users' time by allowing one-stop online shopping without needing to visit physical stores.
E-commerce refers to commercial transactions that are conducted electronically on the internet. It involves buying and selling of goods and services, transfer of funds, and exchange of data digitally. There are four main types of e-commerce models: business to business (B2B), business to consumer (B2C), consumer to consumer (C2C), and consumer to business (C2B). Successful e-commerce requires focusing on key aspects like the customer experience, utilizing analytics, and prioritizing product reviews. Emerging frameworks include software as a service (SaaS), open source, and headless systems that provide flexibility. E-commerce has experienced rapid growth since the 1990s with the introduction of online stores
Looking to hire eCommerce developers to build your eCommerce business website? Check out this eCommerce Store Development guide. Discover the essentials of eCommerce store development with our comprehensive guide for 2024. Elevate your eCommerce game and stand out in the competitive digital world.
For more information : https://t.ly/0CJbR
An overview about the steps and considerations to make when choosing the right eCommerce platform. Also, outlines the top 10 Western and top 3 Chinese eCommerce platforms.
This presentation outlines an approach to selecting an appropriate ecommerce platform then outlines the leading open source options for the Western and Chinese markets.
Best e commerce website development services in indiaVidhi Batra
Web development company offering ecommerce website development services in magento, wordpress, php, .net, etc. and integrating the portal with payment gateway and so on.
This document discusses e-retailing in India and provides an overview of how to start an e-retailing business. It defines different types of e-commerce models like B2C, B2B, C2C, and m-commerce. To start an e-retailing venture, one needs a unique product idea, a solid business plan, technology infrastructure like a website and payment gateway, and back-office systems to manage orders, inventory, and customers. The document outlines the key steps in an online shopping process from a customer finding a website, selecting products, making a payment through a gateway, and receiving order confirmation and delivery.
How to avoid Cart Abandonment on an eCommerce store?Knowband Store
Is your eCommerce store suffering from increased abandoned carts? Implement these important tips that can help in grabbing more sales and conversions for your online site.
The document discusses the existing system for online shopping and the problems with it. It notes that the current manual shopping system is time-consuming as customers must travel to stores and wait in long lines. The existing online shopping systems also have issues, as they primarily use payment methods like credit cards that are not widely used in the country. The goal of the project is to develop a new online shopping system that is more familiar and accessible to local people by allowing payment through mobile banking options.
Magento is an open source eCommerce platform launched in 2008. It provides features such as multi-store functionality, third party application integration, SEO friendly stores, multiple payment gateways, and sales reporting. The latest version (1.9) includes improvements such as responsive design, address checkout, security enhancements, and fixes for promotional pricing and payments. Magento is widely used due to its flexibility, scalability, and user-friendly admin interface.
This document provides guidance for starting an ecommerce business, including general business requirements and ecommerce website requirements. Some key requirements include selecting a vendor to develop a custom ecommerce portal, ensuring proper IT infrastructure is in place, defining target audiences and locations, and tying up with suppliers, shipping companies, and payment providers. The ecommerce website itself needs an attractive design, basic features like product and order management, additional marketing features, secure payment options, search engine optimization, scalability, and easy maintenance.
Online marketplaces your ultimate key to success.pdfLaura Miller
Selling on online marketplaces opens massive business opportunities for online sellers. Read the blog to know all aspects of ecommerce marketplace platforms.
The document describes the development of an online jewelry shop website using Django. The key features of the website include separate customer and admin modules. The customer module allows users to browse products, add items to a cart, purchase items, and view order details. The admin module allows admins to manage products, customer details, orders, and feedback. Technologies used include HTML, CSS, JavaScript, Python, SQLite database, and the Django framework. The document outlines the objectives, features, workflow, advantages, and disadvantages of the website and e-commerce in general.
The document discusses the key components needed for an effective e-commerce website for Fantasy Curtains and Linens. It outlines the importance of computer servers and databases to store customer and product information. It also emphasizes the need for security measures like HTTPS or digital certificates to protect sensitive data during online transactions. The summary provides recommendations for features to include on the website like clear product descriptions and images, an organized shopping cart, and multiple payment options to give customers a seamless online shopping experience.
All You Need to Know About Mobile Payment Gateways in 2023.pdfTechugo
A Mobile Payment Gateway allows users to authorize and process payments via mobile apps. It uses encryption and security protocols to protect transaction data. A gateway is a service that allows clients to connect with businesses in order to make financial transactions more convenient.
A mobile payment gateway is a technology that enables secure payment transactions using a mobile device, such as a smartphone or tablet. It acts as an intermediary between a merchant's website or mobile app and the customer's mobile wallet or bank account. To know more, visit the post.
A Business Review of E-Retailing in IndiaWaqas Tariq
Abstract As a professor in computer science I am very much interested in training my students in e-Commerce and prepared myself for an in depth research in this area and to present a quick journal about e-Retailing concepts / framework, how an organization can start e-Retailing business quickly? Its Pro’s & Con’s, how to make the e-Retailing venture successful? How retailers should plan / experience to achieve varying success by leveraging the internet technology? How to incorporate traditional retails practices with Internet technology? And strive for success in India. How internet is used by users and its use for online shopping. It serves a s a best article for all the readers across the globe. Keywords: E-Retailing in India, e-tailing, E commerce, Online store, retail, e business
This is the presentation of the online shopping management system. I created this into Canva application. I created this for my college project presentation. This project have all the details related to the online shopping management system. I try to put best of my knowledge to provide the best presentation. The project have all the info like , introduction, Problem Statement, Scope and features, objectives and goals , data dictionary, context level diagram, Data flow diagram, ER diagram, report, conclusion, future scope, bibliography etc. This is totally imaginary project this do not contain any copyrights.
Objectives
- Explain what e-commerce is and describe some of the advantages and disadvantages involved with implementing e-commerce.
- Identify a variety of e-commerce business models and discuss their differences.
- Discuss the types of Web sites that can be used to implement e-commerce.
- List several strategies for implementing e-commerce using the Web, including some of the decisions that need to be made, the options available for accepting payments, and the process of designing and developing an effective Web site.
- Outline some sales and marketing strategies that can be used in conjunction with an e-commerce Web site.
- Discuss some security issues related to e-commerce sites.
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1. How to start an e-commerce business
Presented by Aleksandar Sabotinov
developer
2. I. Some points to clarify when you have
the intention to start e-commerce.
1.1. Why build an electronic shop, but not a real
one?
Internet shops have two major advantages:
- Require less effort and money to build and
maintain than a real existing shop(no expenses
for rents, maintaining available goods in the
shop, sellers and others);
- Typically have more visitors than the normal
shops.
3. 1.2. What do you want to sell?
- Have in mind the profit margin of the goods
you want to sell. They are very different and
can vary from 10% for mobile computers to
50% and more for clothes
- Look at the statistics what is being sold
through the internet;
- Take care about legal issues. In Bulgaria the law
(Закон за защита на потребителите, чл. 51)
forbids trading with food supplements,
homeopathy remedies and medicines online.
4. 1.3. What are the basic attributes that allow us
to distinguish a web site as an e-shop?
- There must be a product catalog;
- There must be a shopping cart where the user to put
what he has selected for purchase from the product
catalog;
- Most e-shops have an option for online payments. A
few provide only option for payment on delivery;
- The customer can receive the product at suitable
address for him;
Many companies provide information about their
products and services on the internet, but this is still
not an e-shop because they are missing the other
components.
5. 1.4. Common mistakes when building e-shops, that
can lead to the dead of the e-shop
The e-commerce platform does not support Search Engine Optimization
(SEO). Put a lot of effort here as this will save you money from advertising;
No advertising - There is no way people can learn about your e-shop(except
search engines), unless you put some links to it, and some advertisements.
For advertising media better use Internet, as you are targeting Internet
users;
Lack of convenient payment options(credit cards, debit cards, other);
Poor design and lack of latest web technologies - ajax, ... There must be
enough pictures of the product, with appropriate size, so that the user can
preview the product in details, before buying it.
There is no search or appropriate filters (by category, price range or
product properties);
Lack of products variety;
Delivery terms are too long, or are not obeyed. - For most of the goods,
more than two days for delivery are too much;
6. 1.5. Make a business plan before starting.
Estimate how much it will cost you to open an internet
shop. Solutions can be within the range between 10 Euro
to 10 000 euro per month. It depends on:
- How much do you advertise;
- What platform you use - opensource or not. If not, this
means that you:
1. need to write all the code for the shop by yourself, that
takes a lot of effort and time;
2. or you buy a ready e-shop solution (for example
Magento professional of Enterprice edition );
- How many people are involved in the e-shop - for servicing
the orders, phoning the customers and so on. Typically the
delivery is done by a courier, but you could also have your
own department servicing the deliveries.
7. II. Selecting and installing an
opensource e-commerce system
2.1. Common e-commerce system features. The
features list on the next slides is based on some
of the most popular e-commerce platforms
including ОsCommerce, Joomla with VirtueMart,
Magento, ZenCart, Opencart.
8. Common product features
• Products can be grouped into categories. Categories can have
subcategories. Each category has a picture;
• Each product has a photo (thumbnail and large);
• has a description, price, weight, size, etc
• can be stopped / started or selected a specific method of
delivery;
• may have properties / features that can add or subtract value
from the base price when selected by the customer;
• maximum or minimum quantity of purchase;
• delivery type can be specified - free or following the normal
rules of delivery;
• delivery price calculation methods: free, flat rate, per item,
weight based shipping, etc.
• promotion of special products at a discount, products in focus,
new / latest products;
9. Customer common features
• can do search and advanced search;
• can put in a cart things they want to buy;
• can use various payment methods;
• can register into the site;
• can write reviews;
• users can filter products by manufacturer;
10. Administrator common features
• switch on/off specific sections from the site view;
• option for discount coupons (discount codes);
• switch on/off letters for new orders;
• can use built-in modules for payments through PayPal, 2Checkout,
MoneyBookers and more.;
• can install plug-ins to link with other systems for online payments;
• choice of units (kilograms pounds, centimeters, inches, etc.) for the
product parameters;
• select price display currency;
• introduce new currencies, indicating the exchange rate to the base
currency;
• maintenance mode switch is available, that can be used when the
store is closed for maintenance. Some shops in maintenance mode can
hide only part of the contents, header, footer, prices, left / right
column (Zencart);
• generation of reports about: products sold; viewed products; sales;
11. 2.2. Select a platform for the e-shop
There are huge amount of opensource solutions. How to
select one of them? Here are some advices.
2.2.1.You better select a platform that supports Search Engine
Optimization (SEO) features
What means SEO features? They include:
- search engine friendly URLs (e.g.
http://www.myshop.com.mk/canon_camera_c200A);
- proper titles of product pages;
- proper keyword and description tags in the product pages ;
- others.
The general idea of the SEO features is to provide easy way of
potential customers to find your site.
12. 2.2.2. Select a platform that is easy to change
and customize.
More is the separation between the processing code and the view,
better is the system, because it allows easier customization. In my
opinion the best solution from this point of view is OpenCart,
because it supports Model-View-Controller structure. Other popular
solutions are osCommerce, ZenCart, Joomla with VirtueMart;
Model-View-Architecture:
- The View is that part of the code that determines the presentation of
the information to the user. This includes how the controls to be
ordered, colors, etc. In the case of web application this in general is
the HTML that is send to the browser;
- The Controller is that part of the code, that receives user input,
processes it, and loads the proper View with the proper data objects
from the Model;
- The Model provides access to the database, and common functions
for processing the domain objects.
13. 2.2.3. Take a look at the existing free extensions
for the platform.
• More free extensions for a specific platform,
better is the choice of it.
14. 2.3. Installing opensource shopping
card system
This can be done in 15 minutes, following the steps below
1. Find a hosting company supporting the requirements of the
selected shopping cart system. Typically the requirements for
the hosting are PHP 5 or above MySql, Curl, GD. This type of
hosting costs about 2-5 euro per month. If there are any
hosting settings that are different from what the shopping
cart system expects, it will warn you;
2. Create a database (typically MySql);
3. Create a database user, and give him the needed user rights.
You can accomplish points 2 and 3 by the hosting admin
panel or by the following example MySql code:
CREATE DATABASE ecomtest;
GRANT ALL ON ecomtest.* TO ‘eltrade'@'yourHostAddress‘
IDENTIFIED BY 'password';
15. 4. Download and move the selected e-commerce
platform to the designated hosting folder.
5. Open the site in web browser and follow the
instructions. You will be asked to enter database name,
database server address and user data for accessing
the database.(demo with Opencart)
6. Click next several times, finally remove the install
directory and you are ready.
Now you have an internet store. It was easy to install.
What comes next is the customization and adding
payment options.
16. III. Payments
3.1. Most often used payment types in Bulgaria:
• Payment on delivery – the customer pays when the goods are delivered.
• Bank transfer (also called wire transfer) – the customer sends money to the
trader bank account. Sometimes it takes a few days until the trader receives
the payment. When the trader receives the payment, he ships the goods.
• Payment with SMS. In Bulgaria usually by SMS are payed small sums up to 5
euro. This a very convenient way of small payments, but the commission of the
payment gateway is very high, sometimes 50%.
• Payments with credit/debit cards. There are wide variety of systems that allow
payments with credit cards. The most popular ones are supported by the
opensource E-commerce systems. For the rest, the developers can write a
payment plugin. Most of the banks offer their own systems for virtual POS
terminals. These systems process the card data, and allow the trader to avoid
storing credit cards numbers and other sensitive data.
• Wallet systems. Example of a trader wallet system is http://wallet.dir.bg . They
allow the customer fist to credit his virtual wallet, then use these money to buy
goods or services from the merchant e-shop.
17. 3.2 SMS payments
There are two most common variants of SMS payment sequence.
Variant I:
1. The customer reads in your site about the payment and the number
for sending SMS.
2. The customer sends SMS to the specified number, and if required
containing special text.
3. The SMS payment operator receives the message through the
mobile operator of the customer. Based on the text inside, or only
on the number, it sends the data to url address on the trader server.
4. The trader receives the data, processes it, and returns an answer to
the SMS payment operator. This message most often is a password.
The processing can include generation of user account, or activating
one for a specific period in time.
5. The message received will be send by the SMS payment operator to
the mobile operator, who delivers it to the customer.
18. Variant II
1. The user enters his mobile number in the traders
web site.
2. The trader site sends SMS to the customer,
containing message with the payment sum, or
other information.
3. The customer answers with “yes” or in other way
to confirm the payment operation.
For both variants the trader monthly or weekly
receives the money customers have payed, reduced
by the commission of the mobile operator and the
SMS payments operator
19. 3.3.Card payment gateways
Most of the banks in Bulgaria offer some kind of payment
gateway for their customers wishing to receive online payments.
If the bank does not offer one, the merchant can use other
popular gateways like www.ebg.bg, www.epay.bg,
www.transcard.bg and others. These gateways offer detailed
information how to build the interface connecting them with the
merchant site.
When payment is made trough the payment gateway, most
often both client and the merchant are paying a tax. This tax can
be fixed amount, or a percentage of the payment amount.
• For customers the commission on transactions with cards vary
from 0.65%(or for free for some special cards) to 2,9% from the
payment sum.
• For traders – on average 1,2% + some percentage of the
transferred amount (from 0,78% to 3,45%). There is an option
for the merchant, this percentage to be payed by the customer.
20. Basic participants in card payments
Merchant e-
commerce site
Payment
gateway
Card issuing
bank
Merchant
bank
Card
networks
Customer
Merchant
operator
21. The payment processes can be described as passing the
following stages:
• The customer selects a product from Merchant e-commerce site, and initiates
a payment.
• After the customer specifies address and time for delivery, and agrees the
Terms and Conditions of payment he is redirected the Payment gateway. There
he enters his credit card details.
• The Payment gateway contacts the needed Card network, the Card issuing
bank and the Merchant bank.
• After getting transaction result, the Payment gateway redirects the customer
back to the Merchant e-commerce site. The redirect includes parameter for
the transaction result (successful, unsuccessful-error code). Some systems
support redirect to two different url on the Merchant e-commerce site – one
for successful payments and one for unsuccessful.
• The Customer sees the result of his payment attempt. Typically the
visualization on the screen is accompanied by an email alert to both customer
and merchant operator.
• The Merchant operator receives a notification letter. Then he checks the order
info and status in administrator panel, that can be located either on the
Merchant e-commerce site or on the Payment gateway, or on both of them.
• If payment successful the Merchant operator contacts the customer and ships
the product to the him.
22. Communication between the Payment gateway and the
Merchant e-commerce site
This data exchange can vary because of the wide variety of systems
and interfaces. In any case it includes the following operations:
• The merchant site typically sends to the payment gateway
parameters including the following basic order data: Order number,
Payment sum and currency, Order description, Order date, Language.
• For security reasons in addition the above mentioned parameters a
signed hash of the basic order data is being send.
• When the Payment gateway receives the data, it checks if the
signature of the hash corresponds to the merchant certificate. If not,
this means someone is trying to fake the transaction.
• The Payment gateway can send the result of transaction either
immediately, or later on a specified by the merchant URL or both.
23. 3.4. Creating a custom payment
extensions
There are slightly different approaches when
building payment extensions for the different e-
commerce systems.
(demo - building a payment extension with
OpenCart)
24. 3.5. Customizing themes
When you need to customize the theme of the system, you
have the following options:
• Use the CMS admin panel to change basic settings, visibility
of sections, panels and so on. (demo with OpenCart)
• Find a new template in the internet, build for your type of
e-commerce CMS. Be careful to download the template
exactly for your version of the product, because most often
the versions are not compatible each other.
• Change the code of existing template, so that it matches
your requirements. When making upgrade to newer version
of the CMS, it will most often require the template
customization to be done again. Template files are generally
grouped in three groups – CSS files, Javascript files, and
HTML + PHP files. (demo changing some css styles on
OpenCart)
25. IV. Links for further reading
• http://www.ebg.bg/dev/eBG.bg_Merchant_API
_v1.1.pdf - eBG.bg Payment Gateway Merchant
Interface API
• http://www.borica.bg/index.php?p=about02 –
Borica bank organization for payments