This document provides comprehensive tips for establishing an online presence through domain selection, hosting plans, website builders, themes, SEO optimization, and analytics. It emphasizes the importance of a user-friendly website with effective contact features and engaging content. Additional advice includes utilizing Google My Business for visibility and tracking website traffic using analytics tools.

2. # Tips to Improve
• Keep it below 15 characters
• Try to add high valued keywords if you
need it. ‘The’ and ‘my’ are some popular
ones
• Any website development company
would suggest for a .com to be your first
choice as everyone is familiar with it.
Finding the perfect .com domain might be
hectic sometimes but you don’t have to
compromise. A .net and .io would do just
fine (choose .io since it is getting better
traction these days)
• Use country-specific extensions only
when your business is restricted to a
particular country
Selecting :
Domain Name

3. Selecting :
Hosting Plan
# Tips to Improve
• Hosting plans are designed to
suit independent users
• It is one area where you can cut down
most of your website building costs. In
terms of hosting for a small business, less
is more
• It does not require expensive servers to
manage minimal traffic, VPS or a separate
server are other options with exclusive
resources for your business that you can
opt when traffic improves
• You have a domain name and a hosting
plan suitable for your budget. Picking how
to design your website is an important
decision which you will see in the next
step

4. Selecting :
Website Builder
# Tips to Improve
• choose a professional way of building
a website through a web development
company
• Designing on platforms like Wix and
Squarespace to be easier options, they
have issues of their own to solve
• You can test things out over and over
again with WordPress as it is completely
free for website development.
• As you picked the website builder for the
website development, now it is the visual
aspects of your website; choosing the
theme.

5. # Tips to Improve
• Theme that engages the user and
improves their overall experience.
• A theme that loads faster, is not flashy
with too many features and is from
a trusted source is what you need
• Logos mark your business’s unique
presence online and designing one that
goes along with the theme is crucial.
• The positioning has a significant
impact on your website’s navigation.
Logo and the name placed side by
side at the top left corner is a common
practice that shows results.
Selecting :
Theme

6. Selecting :
Webpages
# Tips to Improve
• Having a contact page provides the ways in
which a visitor can contact you through all
possible ways from email to physical address
• The chances of a visitor becoming a
customer is the highest for a contact page
with a shorter contact form. This is
because in most cases people voluntarily
reach out to know about the products or
services.
• Once that is done, you need to provide
options for them to make a move. Calls to
action in the necessary places will keep
the conversation going and ensure a
business deal
• You will find the type of content you
should be creating in order to get
customers in the next topic.

7. Selecting :
SEO Optimization
# Tips to Improve
• You would have heard the saying -
Content is king
• As a good practice, write blog posts
between 1700 to 2000 word length, with
an introduction, the main body, and a
conclusion.
• When you start writing content, you will
realize that SEO is a totally different ball
game. To keep things simple, Search
Engine Optimization is where you create
content that helps Google rank your
website every time someone searches
for your business.
• With that said, your website is not
designed to please Google. You are here
to provide real value to humans who are
your real customers. Manually stuffed
content is unpleasant and your visitors
will not convert

8. # Tips to Improve
• Image carousels of your portfolio are
underrated but are very effective. You can
display high-quality images of your recent
work to display to people
• You will need skilled graphic designers to
craft custom images for website
development
• If the business needs hands-on pictures
of products of your eCommerce website
and for real estate businesses, hiring a
photographer would be the best way
• When you can’t afford photographers and
graphic designers, pick photos of your
wish from websites that sell stock photos.
Buying paid stock photos is the easiest
way when there is some room to
compromise.
Selecting :
Right Images

9. Selecting :
Google Analytics
# Tips to Improve
• SEO optimized content, a sleek website
design, and captivating images. But how
do you know people are visiting your
website or not?
• Data is a bigger resource for you than
your capital once your website is online.
That is why Google allows you to
capitalize on the data by using their
analytics tool
• It records and provides a report on how
much traffic your website is receiving
• You can create custom reports and built-
in templates to present data to your
colleagues and to anyone by embedding
in your webpage

10. Selecting :
Listing Business
# Tips to Improve
• Go to Google My Business and
click Manage now which takes you
through the enrollment process.
• You now add your business name,
followed by the physical location of
your business.
• Enter your website’s URL. You can
see that even without a website you
can set this up and even Google
creates a free website for you.
• Locate your store on Google
Maps and allow people to find you
from the cities that you want.

11. Thank you
Email id- biz@devigntech.com
URL-www.devigntech.com
For Trade Enquires: