SEO is the act of optimizing a website to increase its visibility in organic search engine results. The document provides 12 reasons why SEO is important: 1) SEO is an investment, not a cost, that can provide high returns; 2) SEO increases visibility of a website as the "sales rockstar"; 3) SEO is a crucial part of an effective marketing mix; 4) SEO impacts the customer research and buying cycle; 5) SEO pricing varies based on customization needed; 6) Expensive SEO can help achieve goals faster at a higher ROI; 7) SEO should be integrated into a website from the start, not added as an afterthought; 8) An SEO-

1. Presents
The Ultimate List of Reasons Why You Need
Search Engine Optimization

2. Types of Marketing : Offline / Online
Offline, bustling crowds pass by your
place of business. Some of the passerby
traffic notices you and walks in.
"Location, Location, Location"
Online, people search for information.
Millions of people. Each searches
alone.
"Information, information, information"

3. Online / Internet Marketing
Key Internet Marketing Strategies
• Search engine optimization (SEO)
- no cost per click
• Search engine marketing (SEM)
- cost per click

4. Search Engine Optimization
What is SEO?
SEO is the act of modifying a website to increase its ranking
in organic (vs paid), crawler-based listings of search engines.
How do organic search listings work?
• A Spider or Crawler which is a component of a SE gathers
listings by automatically "crawling" the web
• The spider follows links to web pages, makes copies of the pages
and stores them in the SE’s index
• Based on this data, the SE then indexes the pages and ranks the
websites
• Major SEs that index pages using spiders: Google, Altavista,
Msn, Aol.
“Spiders read only text, nothing else”

5. Why You Need Search Engine OptimizationWhy You Need Search Engine Optimization
• You’ve heard about SEO. You’re convinced
SEO works very well for different kinds of
online business. What you probably wonder is
why it’s so powerful.
• That’s why – to show you not one, not five, …
but twelvetwelve different reasons to buy SEO. To
see why SEO is so powerful.

6. 1. SEO Is Not A Cost But An Investment
•Lifting your rank to the top 3 spots on
the first page, where most clicks go, can
provide a massive return on your
modest investment into SEO.
• It’s why SEO has been likened to
investing in real estate - the returns
can be truly stupendous when you get it
right.

7. 2. SEO Turns The Spotlight On Your Sales Rock star
• And who would that be? Your website!
• Think about it. It’s open 7 days a week, all year long,
and never calls In sick or reports late to work.
• Your website is your ‘perfect employee’, multitasking
effectively, tackling thousands of prospects at once,
and only limited by what you ask of it.
• Search engine optimization lavishes attention on your
sales rock-star, generating the highest performance by
giving it the right emphasis and focus in your marketing
arsenal.

8. 3. SEO Is A Crucial Part Of Your Marketing Mix
• I’m clear about the importance of SEO for marketing
any business. SEO is the master when it comes to
pulling in prospects, and can help boost conversions
too.
• But I also believe that SEO is not the only game in
town! SEO alone cannot help you reach your highest
marketing potential.
• As a manager or CEO then, your challenge isn’t about
picking one over another, but how best to intelligently
integrate SEO into your marketing mix to reap rich
rewards.

9. 4. SEO Impacts The Research/Buying Cycle
• SEO will increase your sales without proportionately
increasing your marketing costs, thereby growing
profits exponentially and over time.
• SEO can further all your business goals at a better ROI
than most other comparable forms of online
marketing because of this fundamental effect of better
conversions and more sales at little incremental cost.
• SEO plays an important role in this Research and Buying
cycle. It’s like a prospect magnet, attracting potential buyers to
your website through critical and relevant keywords and
phrases ranked high in search engines.

10. 5. SEO Pricing Is Variable
• There are no universal standards by which you can
fix a ‘rate card’ for SEO services. Keyword analysis,
link building and other SEO activities are unique,
customized and tailored differently for specific
situations. And even among SEO providers, there is a
wide range In quality.
• As a specialized service, SEO involves teams of people
working behind the scenes. Giving them a small
budget practically ties their hands, and you cannot
expect stellar results from their restrained effort.

11. 6. SEO Is Never Too Costly!
• If the more expensive SEO company helps you reach
your financial goals and growth targets in half the
time at twice the price, is it really ‘expensive’?
• Let’s say I offer to pay you $4 for every dollar you give
me, how much money would you give me today,
assuming you’re convinced I won’t take your cash and
run away?
• This isn’t an emotional decision. It’s based on logic
and hard data. ‘Costly’ SEO is like buying an
automobile. Why does a Ferrari cost more than a VW
Beetle? There are many good reasons and similar ones apply
to SEO.

12. 7. SEO Isn’t Icing On The Cake
– It’s An Important Ingredient
• Google needs help in understanding your business. SEO
that’s effectively woven into your site’s DNA can
help showcase your business on search engines in the
best possible light.
• As an SEO consultant, I get called in by companies that
have built a “state of art” website and want SEO slapped
on it. But that isn’t how it works. You don’t bake
your cake first, and then pour beaten eggs over it, or
sprinkle sugar on top. No. You mix those ingredients
in with the batter itself.

13. • Taking SEO into consideration even while
planning your website structure, content
management system (CMS), URL syntax, and
Web design gives the best results for your
business.
• It can help you map old URLs to new ones,
tailor your landing pages to user intent, lead
prospects along a ‘buying slope’ and preserve
old rankings that took years of work to achieve.

14. 8. SEO Is More Than Just SEO-Friendly CMS
• So your CMS vendor told you it was SEO friendly
and optimized? Don’t be fooled. That isn’t all the SEO
you need. Not by a long country mile! They should
know (by now) that SEO is not only about code.
Google doesn’t look for ‘code’, it looks for ‘content’.
• There are over 200 ranking factors, and algorithms
change many times every year. CMS code is just a
fraction of the whole. By providing the right framework
for your site, an SEO friendly CMS can help. But it
takes a lot more to dominate search engines.

15. 9. SEO Can Multiply Your Impact
•How much did it cost to print your visiting cards?
Or your marketing brochures? I’ll bet it wasn’t
much compared to how much you invested in your
website.
•Would you design and order all those visiting cards
and brochures at considerable expense, and then just
lock them up in a shelf? Of course not.
•By ignoring SEO, that’s exactly what you’re doing
with your fancy new website. A website that could
have been viewed by thousands of your best prospects
and ideal clients.

16. • Just because you own top of the line printing equipment,
would you print your business cards yourself? No, I’m
sure you don’t. You probably order them from a
professional company with long experience with
printing.
• SEO is your digital calling card. It can multiply your
impact massively by getting your website in front of
targeted eyeballs. There’s good reason to have it
handled by professionals who know their job.

17. 10. SEO Keeps You From Missing Out
On Free Advertising
• Would you trust another agency to write your door sign, or
decide what goes on your visiting card? Will you allow your
competitor to design your display ads, or decide who sees your
storefront?
• If you don’t strategically craft your website’s title tags and meta
descriptions, that’s what you’re permitting. And that’s not good
for business at all. It’s like leaving “lorem ipsum” text on your
printed marketing materials!
• SEO lets you dictate how your business should be featured on
search results. If thousands of your prospects are viewing
“random text”, you’re leaving money on the table. You’re letting
a wonderful chance to get free advertising slip through your
fingers.

18. 11. SEO Is Cost Effective
• Over years, SEO has been proven to be one of the most
cost effective forms of online marketing, delivering a
higher return for every dollar invested into it over time.
• Your Web hosting, design and content creation expenses
are similar, whether your site is visited by one hundred
people, one thousand, or one million.
• You pay the same for each visitor to your website, whether they
join your list, buy your product or interact with your brand. Your
marketing costs are identical whether one visitor in a thousand
buys from you, or one in a hundred, or one in every five.

19. • Effective SEO can attract thousands, even millions of
targeted prospects to your business website, and
increase your conversion rates by delivering the exact
solution to problems they are facing.
• Better still, the ongoing effect and impact of SEO
continues far beyond the time you invest into a
campaign, because the momentum will sustain for many
weeks, often years, making SEO very cost efficient as
a marketing choice.

20. 12. SEO Is Measurable Marketing
• Every element of your SEO can be
measured, evaluated and corrected. By
doing this continuously, you can find out
your return on every SEO dollar
invested.

21. Conclusion
• Hopefully, these compelling reasons have convinced
you about the value and benefits of an integrated SEO
strategy in growing of business and taking company to
new heights of profitability, branding and success.
• One last thing to keep in mind. Handing someone a
guitar doesn’t mean they’ll start playing great music. If
you want great music, hire a rock star. If you want top
notch SEO, hire SEO Rock Stars. AND
• SEO Rock Stars in Vallabh VidhyanagarSEO Rock Stars in Vallabh Vidhyanagar
is onlyis only Blue Shark Solution.Blue Shark Solution.

22. BSS Training HubBSS Training Hub
F-10 Diwaliba Chamber, N/R ICICI Bank
Mota Bazar, Vallabh Vidhyanagar
Ph: +91-2692-229434
Email: info@bluesharksolution.com

23. THANK YOU !
F-10, Diwaliba Chamber, N/R ICICI Bank
Mota Bazar, Vallabh Vidhyanagar
Ph: +91-2692-229434
Email: info@bluesharksolution.com