The document provides information about Eugene Macarius, who is described as a digital marketing strategist and SEO consultant. It lists his professional experiences, which include roles at Standard Chartered Bank and Catholic Church of Singapore, as well as implementing customer relationship and loyalty programs. It also notes that he manages 360 digital marketing campaigns for businesses, is a mentor for various programs, and is certified in search engine optimization. The document appears to be profiling Eugene Macarius and his background and qualifications in digital marketing.
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
Rexton - Digital Marketing Presentation - 1.27.2014Stephen Lella
The presentation given during the Rexton customer training event in Phoenix, AZ on 1/24/2014. Updated with answers and resources from the questions asked during both sessions. Enjoy!
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
How to : 10 easy steps on how to get a websiteYvette Bordley
Simple web development & design n.guide for businesses on how to get a website. Includes domain names, web hosting, different web design options, search engine optimisation (SEO), social media marketing a d a website marketing checklist.
Rexton - Digital Marketing Presentation - 1.27.2014Stephen Lella
The presentation given during the Rexton customer training event in Phoenix, AZ on 1/24/2014. Updated with answers and resources from the questions asked during both sessions. Enjoy!
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
How to : 10 easy steps on how to get a websiteYvette Bordley
Simple web development & design n.guide for businesses on how to get a website. Includes domain names, web hosting, different web design options, search engine optimisation (SEO), social media marketing a d a website marketing checklist.
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?mRELEVANCE
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?Carol Morgan, MIRM
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
Avente Consulting SEO Training at SMU : Unlocking the secrets to better searc...IMSeoKing.com
The Evolution of Search & the Search Engine Wars
Knowing & Understanding what is the Google Love Google Concept
The Anatomy of an Online Business or Website & How to pitch for Business
How to Structure your site for Search Relevancy
The way forward: Social Media and Other Emerging Trends
Create customer engagement with digital marketing and engaging your customers...IMSeoKing.com
How to Engage Your Customers by Building an Internet Footprint that Lasts?
We covered the following points in the talk:
1. Who is my Customer? What is the Customer Demographics?
2. How to Communicate to my Customer?
3. What to Communicate to my Customer?
4. Speak the lingo of the Customer.
5. Be there where the Customer hangs out (online & possibly offline too).
6. The Anatomy of an Online Business.
7. How to structure your site for SEO and search engine relevancy.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. About Eugene The SEO King Macarius
• Former Digital Director of Standard Chartered Bank, Retail
Banking in Singapore.
• Digitalisation efforts of the Catholic Church in Singapore:
infrastructure setup, website & social media presence.
• Prior experiences are Implementation of Customer
Relationship Systems and Shopper Loyalty Programmes as
well as consulting the lawyers on PDPA implementation for
major shopping mall groups in Singapore.
• Avid Digital Marketing Strategist as well as a Certified
Search Engine Optimization (SEO) Principal Consultant &
Coach. - SEO King
• Manages 360 Digital Marketing Campaigns for
corporations and Small Medium Enterprises (SMEs) to
create a Digital Footprint to Attract, Engage and Retain
more customers.
• Mentor for Lithan Academy for the Professional Diploma in
Digital Marketing Implementation.
• Mentor for Republic Polytechnic - Entrepreneurship
Community Mentorship Scheme
3. KNOWING THE BUSINESS
THE BUSINESS MODEL CANVAS
Source of Image:
https://merlin-ict.eu/what-is-a-business-model-canvas/
The Business Model Canvas breaks your business model down into
easily-understood segments: Key Partners, Key Activities, Key Resources,
Value Propositions, Customer Relationships, Channels, Customer
Segments, Cost Structure, and Revenue Streams. It helps communicate to
clients why they should do business with you.
Why should I do business with you?
A template used for
developing new
business models and
documenting existing
ones.
It offers a visual chart
with elements
describing a firm's or
product’s value
proposition,
infrastructure,
customers and finances.
This snapshot helps
businesses align their
activities by illustrating
potential trade-offs.
The 9 “Building Blocks"
of the business model
design template that
came to be called the
Business Model Canvas
were initially proposed
in 2005 by Alexander
Osterwalder.
4. THE BUSINESS MODEL CANVAS
Source of Image:
https://merlin-ict.eu/what-is-a-business-model-canvas/
The following elements provide an overview of the main
business drivers:
• Customer Segments: Who are the customers? What do
they think? See? Feel? Do?
• Value Propositions: What’s compelling about the
proposition? Why do customers buy, use?
• Channels: How are these propositions promoted, sold and
delivered? Why? Is it working?
• Customer Relationships: How do you interact with the
customer through their journey?
• Revenue Streams: How does the business earn revenue
from the value propositions?
• Key Activities: What uniquely strategic things does the
business do to deliver its proposition?
• Key Resources: What unique strategic assets must the
business have to compete?
• Key Partners: What can the company not do so it can
focus on its Key Activities? Which partnerships?
• Cost Structure: What are the business major cost drivers?
How are they linked to revenue?
KNOWING THE BUSINESS
7. Knowing the
Market,
Competition,
Plan & Execute
(SOSTAC)
Additional References:
https://www.vocusdigital.com/benefits-of-sostac-model/
Your Advantage
Why do you win business?
Why do you lose business?
Your Customers
Who is your ideal customer? Their needs & wants?
What is their Lifetime value (LTV) they bring to your
business?
Who are your existing customer?
Are you attracting your ideal customer?
Are your customers happy?
Are they loyal? How do they see you?
Your Competitors
Who are they? Your top 3 competitors are?
Competitor website URL? Do they have social media
& offline marketing?
How they compete & how have they performed?
Are you entering a saturated market?
Your Market
Are you entering a saturated market?
What are the opportunities & threats?
What changes do you need to make to get even
better?
8. Name Your Competitor #1
Competitor #1: _________________________________
Identify 3 Competitors and see where you compare against
each of them.
9. Name Your Competitor #2
Competitor #2: _________________________________
Identify 3 Competitors and see where you compare against
each of them.
10. Name Your Competitor #3
Competitor #3: _________________________________
Identify 3 Competitors and see where you compare against
each of them.
12. WHAT IS THE “NEW NORMAL” COVID19 & BEYOND?
1. When will normal return?
End of the Year or next year? Or forever in New Normal for some years?
2. What does social distancing mean?
Operating at 50% Capacity.
3. Who is most impacted?
Restaurants, Retail, Airline, Travel, Hotels, Events & Conferences
4. How will this impact our lives?
Business, Socially, Employment and more...
Restaurants and businesses are closing!!
13. HOW DID THE PANDEMIC
INFLUENCE DIGITAL
MARKETING?
Why were they impacted?
• Nobody expected a sudden Pandemic.
• Relied too much on Footfall traffic.
• No Online Order – non existent.
• No means to deliver to their customer!
• Did not Adapt Fast Enough.
Who was impacted when the Pandemic hit?
Food Outlets, Florists, Neighbourhood
Hardware, Furniture Shops
14. HOW DID THE PANDEMIC
INFLUENCE DIGITAL
MARKETING?
They were caught off-guard or perhaps too
complacent!
1. No online ordering systems, no ecommerce.
2. F&B rely too much on the likes of Grab,
Deliveroo and Food Panda. Who has customer
information?
Resistive to Technology
Steep learning curve to learning Video conferencing
and online meetings
Their excuse: There is no need for Website!
16. WILL SEO BRING LEADS TO MY BUSINESS?
Which Came First the Google or the Yahoo?
• Search Result Relevancy: A query typed in Google provided
more relevancy than did Excite, Yahoo and other search engines.
• Redirected to other website, Yahoo kept to Yahoo platform.
• A focus on User Experience:
Google provided relevant information in relation to their search
queries.
• Indication of Relevancy: Sergei Brin and Larry Page thought links
and clicks as a sort of recommendation, an indication of
relevancy and value. No other search engine was doing this at
that point in time.
17.
18. GOOGLE MADE ALGORITHM UPDATES
Google Panda
• FEB 2011
• On Page filter
to flag poor quality
content
• Mainly to handle
keyword stuffing and
sites with thin content.
• Outcome is to ensure
relevant results return
that have quality
content on sites.
Google Penguin
• APR 2012
• Off page penalty
to
flag sites with
spammy
links.
Google Pigeon
• JULY 2014
• Local search
update.
• Prominence of
local listings
based on
proximity & local
reference.
Google
Hummingbird
• SEPT 2013
• Conversational
Search.
• Understand user
search intentions
better.
• Understand
whole sentences
vs just individual
words.
Google RankBrain
• OCT 2015
• To better handle
never seen before
search queries.
• New Company or
New Property
Launch.
• Machine Learning
(AI) to better
understand user
search intent and
also sentiments.
20. SEO that focuses on a specific area, rather than a national focus or at the
state, province or county level. It’s all about increasing your online
presence in your community and promoting your products or services to
local customers. Usually dependent on Google My Business, Company
Name, Address and Phone (NAP) to be listed in several directories
together with website.
Often, how well you rank on Google depends on your Google My Business
profile. This is where you include your address, business hours,
description, reviews and photos. The search engine results pages will look
at proximity, relevance, and prominence based on the user’s search query,
and select your business if you meet various requirements.
5. Local SEO
Video SEO usually refers to the complete process of the
optimization of videos on Youtube as well as the
optimisation of Youtube Channel attributes.
7. Video SEO (Youtube SEO)
Technical SEO refers to the actions performed to help search engines crawl
your website.
• A faster website speed is always better. Be sure to make your template
simple, limit redirects, and optimize your visuals.
• Mobile friendliness: Check your site on a mobile device to ensure that
it’s easy to navigate for any visitors coming via mobile.
• Site structure: Use the HTTPS hypertext, a user-friendly and consistent
URL structure, and consistent internal links.
1. Technical SEO
On-page SEO, also referred to as on-site SEO, is the process of
optimizing the content on your website. This includes your
keywords, headers, meta titles, meta descriptions, images, and
more.
Content SEO is all about the quality of the content and how
to make it better. Keywords, synonyms, contextual relevance.
3. On-Page SEO & 4. Content SEO
DIFFERENT TYPES OF SEO MARKETING
Everything that does not happen on your website. Most
off-page SEO work is focused on link building. If you’re
unaware, link building is the practice of getting other
reputable websites to link back to your site. For example,
press releases to reputable news sites.
2. Off-Page SEO
There are 2 aspects of Image Optimisation and they
are image optimisation for website and for Google
Photos. Website: Load speed, alt tags, image name;
Gphotos: Image name, description, album name.
6. Image SEO
8. eCommerce SEO: Navigation, Product names, Images,
Categories, Articles to be optimised.
21. Expertise, Authority, Trust
1. Expertise: Demonstrate your
knowledge & expertise. How can
you anchor in your industry?
2. Authoritativeness: Trusted
Authority, Be a leader in your
market.
3. Trustworthiness: Quality
Content with Quality Links
The EAT Concept
01
User Page Experience
Core Web Vitals are a set of metrics related
to Speed, Interactivity and
Visual Stability.
1.Mobile Friendliness: Evaluate web
performance on mobile devices. Use
Google’s mobile-friendly test.
2.Safe Browsing. Check the Security Issues
report in Search Console for any issues with
safe browsing.
3.HTTPS: An authentication and security
protocol implemented in browsers. For pages
that load over a secure HTTPS connection, it
will display a lock icon in the browser address
bar. The URL will begin with HTTPS.
4.No instructive interstitials. Ensure no
blocking or popup ads on almost or all the
page; this can lead to a bad user experience
for desktop and mobile users.
Core Web Vitals & Page
Experience
02
Google Bought Who?
Google Love
Google Concept
03
Google
Core
Concepts
The Google Love Google Concept
simply means that we are to take
advantage of the technologies that
Google bought that is weaved into
their own technology.
1. Google My Business is also
closely linked to Google Maps. All
businesses to have a Google My
Business.
2. Google Photos – Optimise and
upload images for Google Photos so
it will appear in image search.
3. Youtube SEO – Youtube SEO is
also key in having a complete and
well rounded SEO approach.
Secure Website, Device
Compatibility, Overall Page
Experience
(a) Fast & Secure
(b) Google Love Google
(c) Ease of Use, Low Bounce Rate
(d) Device, OS & Browser
Compatibility
23. RECAP Here are instant tips that can enable you to improve SEO for
Your Business and get targeted leads.
• Hosting in same Country that your
main business area is from
(Loading Speed & Location).
• Keyword in Domain Name.
• Buy an SSL secured domain for
your site.
Domain & Hosting
• List your business in Google My Business. So
that this maps your business mentioned in
your website to a location.
• List in General Directories & Trade Specific
Directories using the same format for Business
Name, Address and Phone (NAP).
Local SEO (Location Optimisation)
• Beautiful Images ( too little text | too
large file size)
• Pay attention to Mobile Optimisation of
your website (Responsive Design).
• Take note of Website Load Speed. (big
images, un-necessary scripts and too
many plugins)
Website Optimisation
• Are you leaving money on the table by
not being in Youtube? Youtube is the 2nd
Largest Search Engine after Google.com
• Have a presence in Youtube and optimise
it for search.
Video Optimisation (Youtube Optimisation)
• Always write with readers in mind and then the
search engines.
• Ensure that you write in Topical Relevance and
Contextual Relevance.
• Optimise the image file names with keywords.
Content Optimisation
• Study where your competitors have their
presence in!
• Have a presence in Social Media.
• Have branded images in Google Photos.
Social Media, Images & Go-Live Technology
IMMEDIATE TIPS ON IMPROVING SEO FOR YOUR BUSINESS