This MidAmerica Economic Development Council (MAEDC) Competitiveness Conference session from December of 2003 brought together leading innovators implementing new GIS technology to foster economic development and business attraction/expansion in their communities. Speakers included: Harry Bumgarner, Director of Strategic Partnerships, Dayton Development Coalition Patty Heagel, Economic Development Director, Sioux City Mike Heaton, Marketing Programs Manager, Cinergy PSI (Now, Duke Energy) Stephen Maduli-Williams, Executive Director, Chicago Community Ventures Anatalio Ubalde, Chief Operating Officer, GIS Planning

1. Leveraging the Internet forLeveraging the Internet for
Economic DevelopmentEconomic Development
Harry BumgarnerHarry Bumgarner
Director of StrategicDirector of Strategic
Partnerships, DaytonPartnerships, Dayton
Development CoalitionDevelopment Coalition
Patty HeagelPatty Heagel
Economic DevelopmentEconomic Development
Director, Sioux CityDirector, Sioux City
Mike HeatonMike Heaton
Marketing ProgramsMarketing Programs
Manager, Cinergy PSIManager, Cinergy PSI
Stephen Maduli-Stephen Maduli-
WilliamsWilliams
Executive Director, ChicagoExecutive Director, Chicago
Community VenturesCommunity Ventures
Anatalio UbaldeAnatalio Ubalde
Chief Operating Officer, GISChief Operating Officer, GIS
Planning – ModeratorPlanning – Moderator
MAEDC Competitiveness ConferenceMAEDC Competitiveness Conference
Chicago, IllinoisChicago, Illinois
December 9, 2003December 9, 2003

2. Session ContentSession Content
• What is G.I.S.?What is G.I.S.?
• Internet Economic DevelopmentInternet Economic Development
• Demonstration of WebsitesDemonstration of Websites
• Key IssuesKey Issues

3. Importance of GISImportance of GIS
80% of all data has a spatial component80% of all data has a spatial component
Source: ESRI

4. • Percent of expanding orPercent of expanding or
relocating businesses using therelocating businesses using the
Internet for site selectionInternet for site selection
– Year 2000: 44%Year 2000: 44%
– Year 2001: 82%Year 2001: 82%
Importance of the InternetImportance of the Internet
Source: Area Development Corporate Survey 2001

5. Effectiveness of TechniquesEffectiveness of Techniques
Survey of IEDC ED PractitionersSurvey of IEDC ED Practitioners
Effectiveness of Techniques - Econ. Dev. Professionals
0% 10% 20% 30% 40% 50% 60% 70% 80%
Telemarketing
Advertising
Trade Shows
Direct Mail
Hosting Special Events
Public Relations/Publicity
Internet/Web Site
Planned Visits to Corporate Executives
Source: 2002 Development Counsellors International Survey

6. • 40% of all site-selection projects40% of all site-selection projects
begin on the Internetbegin on the Internet
• 84% of site-selectors access the84% of site-selectors access the
Internet in the processInternet in the process
• Top media for site selectors:Top media for site selectors:
“knowledge web sites”“knowledge web sites”
Site-Selection ConsultantsSite-Selection Consultants
Source: Wadley-Donovan, Whittaker Associates, Trent Boozer, U.S. Sites & Development, IEDC Econ. Dev. Now

7. Site-SelectionSite-Selection
• 85% of Expansion & Relocation85% of Expansion & Relocation
Decisions are made without theDecisions are made without the
help of a professional consultant.help of a professional consultant.
• The site selection research by thisThe site selection research by this
group is performed after businessgroup is performed after business
hours & weekendshours & weekends
Source: Wadley-Donovan Group

8. EconomicEconomic
DevelopmentDevelopment
agencies throughoutagencies throughout
the United Statesthe United States
(small & large) are(small & large) are
using Online GISusing Online GIS

9. Oklahoma CityOklahoma City

10. City of San FranciscoCity of San Francisco

11. Santa Fe RegionSanta Fe Region

12. Chattanooga RegionChattanooga Region

13. IndianapolisIndianapolis

14. ArlingtonArlington

15. States this Technology isStates this Technology is
ImplementedImplemented

16. Examples – City of TucsonExamples – City of Tucson
• 50,000 visitors to the web site in 250,000 visitors to the web site in 2
yearyear
• $400,000 Return on Investment in$400,000 Return on Investment in
staff time, over head & businessstaff time, over head & business
investmentsinvestments

17. Examples – City ofExamples – City of
SacramentoSacramento
• 6 – 10 unsolicited calls per week as a6 – 10 unsolicited calls per week as a
result of SacSitesresult of SacSites

18. Examples – City &Examples – City &
County of HonoluluCounty of Honolulu
• Assisted International OvernightAssisted International Overnight
Document Delivery CompanyDocument Delivery Company

19. The programs you willThe programs you will
see today can besee today can be
implemented in yourimplemented in your
communitycommunity
Really.Really.

20. Web GIS speeds upWeb GIS speeds up
and simplifies theand simplifies the
process of businessprocess of business
attraction & site-attraction & site-
selection through yourselection through your
web site.web site.

21. Answer 3 basic questionsAnswer 3 basic questions
(and a lot of others)(and a lot of others)
1.1. Is there available Property?Is there available Property?
2.2. Is there a market for my businessIs there a market for my business
to succeed?to succeed?
3.3. What is the competition orWhat is the competition or
synergy for my business at asynergy for my business at a
specific site?specific site?

22. 1. Is there available1. Is there available
property for myproperty for my
business?business?
• A new or expanding business needsA new or expanding business needs
either aeither a vacant buildingvacant building oror
developable landdevelopable land in your communityin your community
• Web GIS providesWeb GIS provides user-defineduser-defined
property searches in secondsproperty searches in seconds

23. Cinergy PSICinergy PSI

24. Site Selection ExampleSite Selection Example

25. Dayton DevelopmentDayton Development
CoalitionCoalition

26. 2a. Is there a market2a. Is there a market
for my business tofor my business to
succeed?succeed?
• A new or expanding business needs to knowA new or expanding business needs to know
if there are enoughif there are enough clientsclients,, shoppersshoppers oror
future qualityfuture quality employeesemployees for its business tofor its business to
succeedsucceed
• Web GIS provides site-specific demographicWeb GIS provides site-specific demographic
and workforce data reports in secondsand workforce data reports in seconds

27. Example Demographic ReportExample Demographic Report
VideoVideo

28. Chicago CommunityChicago Community
VenturesVentures

29. 2b. Where are the2b. Where are the
demographicsdemographics
distributed?distributed?
• Radius reports show the rawRadius reports show the raw
numbersnumbers
• GIS mapping shows the spatialGIS mapping shows the spatial
concentration of demographicconcentration of demographic
patternspatterns

30. Example DemographicExample Demographic
Thematic MappingThematic Mapping

31. Sioux CitySioux City

32. 3. What is the3. What is the
competition or synergycompetition or synergy
of locating myof locating my
business at a site?business at a site?• Nearby businesses may be potentialNearby businesses may be potential
customers, suppliers or competition. Acustomers, suppliers or competition. A
prospective business needs to knowprospective business needs to know
thethe opportunitiesopportunities of a businessof a business
locationlocation
• Web GIS provides site-specificWeb GIS provides site-specific
business and industry reports inbusiness and industry reports in
seconds

33. Example Competition/synergyExample Competition/synergy
Web Site DemonstrationWeb Site Demonstration

34. Dynamic Map FeaturesDynamic Map Features
• Zoom In and Out of the MapZoom In and Out of the Map
• Move North, South, East & WestMove North, South, East & West
• Turn “Layers” of Information on/offTurn “Layers” of Information on/off
• View Land Use & ZoningView Land Use & Zoning
• Traffic CountsTraffic Counts
• And moreAnd more

35. Dynamic Map Features – SiouxDynamic Map Features – Sioux
CityCity

36. Chicago CommunityChicago Community
VenturesVentures

37. Dynamic Map Features -Dynamic Map Features -
ChicagoChicago

38. Key Issues ofKey Issues of
Internet GIS forInternet GIS for
EconomicEconomic
DevelopmentDevelopment

39. Dayton DevelopmentDayton Development
CoalitionCoalition

40. Why Dayton chose GISWhy Dayton chose GIS
for our online sitefor our online site
selection analysisselection analysis
strategystrategy
Harry BumgarnerHarry Bumgarner
Director of Strategic Partnerships, Dayton Dev. CoalitionDirector of Strategic Partnerships, Dayton Dev. Coalition

41. Sioux CitySioux City

42. Power of GISPower of GIS
&&
Internal Value for StaffInternal Value for Staff
Patty HeagelPatty Heagel
Economic Development Director, Sioux CityEconomic Development Director, Sioux City

43. Cinergy PSICinergy PSI

44. Site Selection Analysis isSite Selection Analysis is
About LocationAbout Location
Mike HeatonMike Heaton
Marketing Programs Manager, Cinergy PSIMarketing Programs Manager, Cinergy PSI

45. Chicago CommunityChicago Community
VenturesVentures

46. Quality InformationQuality Information
AccessAccess
Stephen Maduli-WilliamsStephen Maduli-Williams
Executive Director, Chicago Community VenturesExecutive Director, Chicago Community Ventures

47. Why Dayton chose GISWhy Dayton chose GIS
for our online sitefor our online site
selection analysisselection analysis
strategystrategy
Harry BumgarnerHarry Bumgarner
Director of Strategic Partnerships, Dayton Dev. CoalitionDirector of Strategic Partnerships, Dayton Dev. Coalition

48. Questions & AnswersQuestions & Answers
Harry BumgarnerHarry Bumgarner
Director of Strategic Partnerships, DaytonDirector of Strategic Partnerships, Dayton
Development CoalitionDevelopment Coalition
Patty HeagelPatty Heagel
Economic Development Director, Sioux CityEconomic Development Director, Sioux City
Mike HeatonMike Heaton
Marketing Programs Manager, Cinergy PSIMarketing Programs Manager, Cinergy PSI
Stephen Maduli-WilliamsStephen Maduli-Williams
Executive Director, Chicago Community VenturesExecutive Director, Chicago Community Ventures
Anatalio UbaldeAnatalio Ubalde
Chief Operating Officer, GIS Planning - ModeratorChief Operating Officer, GIS Planning - Moderator

49. • Saves staff timeSaves staff time
• Improves economic developmentImproves economic development
servicesservices
• Cost effectiveCost effective
• Dynamic, user-defined experienceDynamic, user-defined experience
• Worldwide marketingWorldwide marketing
• Competitive advantageCompetitive advantage
Summary ED BenefitsSummary ED Benefits
of Web GISof Web GIS

50. SummarySummary
• Empower the Public & BusinessEmpower the Public & Business
Community with Quality InformationCommunity with Quality Information
• Cost EffectiveCost Effective
• Three Booming AreasThree Booming Areas
– GISGIS
– InternetInternet
– Reinventing Economic DevelopmentReinventing Economic Development
• Model for Other CommunitiesModel for Other Communities

51. Thank you!Thank you!
View the web site applications atView the web site applications at
www.gisplanning.comwww.gisplanning.com