Abby York Covert is an independent information architect based in New York City. She has extensive experience leading information architecture projects for companies such as Prismacolor, Kraft, Sharpie, Herman Miller, Nike, and IHOP. Abby prides herself on being an active member and leader in the information architecture community through volunteering, mentoring, and speaking at conferences. She currently serves as the President of the Information Architecture Institute.
You’ve worked hard on the information architecture models you’ve created but haven’t been able to sell them to the client, or your co-workers. Maybe the conversation around the IA has broken down into an unhealthy debate over semantics. In another scenario, you are tasked with creating a controlled vocabulary for a large organization that has a silo mentality and a lot of legacy content. Where to begin?
These scenarios will sound familiar to most user experience professionals. In this deck, I share my techniques for getting an organization that may have different ideas about how to organize and name content to agree upon a controlled vocabulary.
I also share specific tools in the form of diagrams, beyond the ubiquitous sitemap and wireframe, which communicate complex ideas. And techniques for practicing information architecture with clients collaboratively.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
The fifth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Putting the Why before the what and the what before the how. The relationship of goals, requirements and features. How to deal with needed research and data as a requirement.
Introduction to Information ArchitectureAbby Covert
The first class of a 15 week course taught at Parsons, the New School for Design. Covers Information Architecture intents and beliefs as well as a comparison to the related studies of interaction design, content strategy and user research. Lastly, speaking to the role of User Experience in all of these roles.
In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. These tools aren't hard to learn or even tough to implement but they are also not part of many people's education.
Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of any thing. Whether you are - a student or professional, a designer, technologist or small business owner, an intern or executive - learn how information architecture can help you make sense of your next endeavor.
Do-it-yourself toolkit to audit the user experience of your products and services.
We know that UX is too important for every business to be ignored.
But we recognize that not all businesses have a dedicated team or person in-house to do this, or have the budget to hire consultants.
This DIY toolkit provides a step-by-step guide for anyone to do a simple experience audit.
You’ve worked hard on the information architecture models you’ve created but haven’t been able to sell them to the client, or your co-workers. Maybe the conversation around the IA has broken down into an unhealthy debate over semantics. In another scenario, you are tasked with creating a controlled vocabulary for a large organization that has a silo mentality and a lot of legacy content. Where to begin?
These scenarios will sound familiar to most user experience professionals. In this deck, I share my techniques for getting an organization that may have different ideas about how to organize and name content to agree upon a controlled vocabulary.
I also share specific tools in the form of diagrams, beyond the ubiquitous sitemap and wireframe, which communicate complex ideas. And techniques for practicing information architecture with clients collaboratively.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
The fifth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Putting the Why before the what and the what before the how. The relationship of goals, requirements and features. How to deal with needed research and data as a requirement.
Introduction to Information ArchitectureAbby Covert
The first class of a 15 week course taught at Parsons, the New School for Design. Covers Information Architecture intents and beliefs as well as a comparison to the related studies of interaction design, content strategy and user research. Lastly, speaking to the role of User Experience in all of these roles.
In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. These tools aren't hard to learn or even tough to implement but they are also not part of many people's education.
Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of any thing. Whether you are - a student or professional, a designer, technologist or small business owner, an intern or executive - learn how information architecture can help you make sense of your next endeavor.
Do-it-yourself toolkit to audit the user experience of your products and services.
We know that UX is too important for every business to be ignored.
But we recognize that not all businesses have a dedicated team or person in-house to do this, or have the budget to hire consultants.
This DIY toolkit provides a step-by-step guide for anyone to do a simple experience audit.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
Power and Service Design: Making Sense of Service Design's Politics and Influ...Service Design Network
In this talk, Gordon Ross will discuss different partnership models that exist between organizations and consultants collaborating on service design initiatives. He will reflect on his experience as a service design consultant across a wide range of private and public sector projects, highlighting challenges faced along the way.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
What terms and concepts do you use to deliver your product experience? What organizational structures do you use to present those terms and concepts? To what degree is the meaning you intend through those choices clear to the person for which you intended it? These are the questions to ask yourself when attempting to make a product make sense to others.
Information Architecture is the practice of making sense of meaning through the consideration of ontology, taxonomy and choreography. In this three hour workshop we will discuss and work through what it means to think about affecting the information architecture of a product.
Language: Your Organization's Most Important and Least Valued Asset (Confab 2...Abby Covert
Have you ever felt like differences in language were holding your organization back? Perhaps you have tried to standardize language across parts of your organization only to find you have opened a huge can of worms?
The experiences we make for our users are made of language choices. We also depend on language to collaborate with the people we work with. Yet language is most often only tended to when you talk about things like content and copy.
Controlling your organization’s vocabulary is one of the murkiest messes we can take on, but it also might be one of the most impactful ways we can help our organizations.
In this talk, Abby Covert, staff information architect at Etsy, will share with us the strategies and tactics they are using to pay closer attention to language choices they make across both internal and external user experiences.
Language: Your Organization's Most Important and Least Valued AssetAbby Covert
Have you ever felt like differences in language were holding your organization back? Perhaps you have tried to standardize language across parts of your organization only to find you have opened a huge can of worms?
The experiences we make for our users are made of language choices. We also depend on language to collaborate with the people we work with. Yet language is most often only tended to when you talk about things like content and copy.
Controlling your organization’s vocabulary is one of the murkiest messes we can take on, but it also might be one of the most impactful ways we can help our organizations.
In this talk Abby Covert, staff information architect at Etsy, will share with us the strategies and tactics they are using to pay closer attention to language choices they make across both internal and external user experiences.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
Collaborative Information Architecture (ias17)Abby Covert
You’ve worked hard on the information architecture models you’ve created but haven’t been able to sell them to the client, or your co-workers. Maybe the conversation around the IA has broken down into an unhealthy debate over semantics. In another scenario, you are tasked with creating a controlled vocabulary for a large organization that has a silo mentality and a lot of legacy content. Where to begin?
These scenarios will sound familiar to most IA professionals.
In this workshop, Abby will share her techniques for getting an organization that may have different ideas about how to organize and name content to agree upon a controlled vocabulary.
Abby will share specific tools in the form of diagrams, beyond the ubiquitous sitemap and wireframe, which communicate complex ideas. And she’ll share techniques for practicing information architecture with clients collaboratively.
I want to focus on the soft skills that make someone good at IA. So the lessons here are really about leveling up in skill set. Including:
- Conflict Resolution in IA
- Selling IA to others in your organization
- Improving stakeholder interviews
- Facilitating Low Fidelity Conversation about language
- Visualizing language with simple pictures to get clarity
Talk on the importance of Service Design Thinking, how the evolution of Design and business leads to Service Design Thinking, overview of Service Design Thinking process and key artifacts used.
The terms UI and UX (design) are very often and
used as a single term by many people or designers.
The first thing we need to know straight is that UI
and UX are not the same.
Design is a rather broad and huge term. When
someone says “I’m a designer,” it is not that clear
what they actually do. There are a number of
different responsibilities term designer. There are
many aspects of design now a days.
The activity of using methods, skills and tools to understand user engagement with a website is called a UX Audit.
Even in case this was done at the time of website development, it could not have included future traffic behaviour or change in design trends and optimisation techniques.
Per this article on Forbes, every dollar invested in improving UX has multifold returns. Good design is just good business.
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup. Thanks Misty Melissa Weaver!
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
Power and Service Design: Making Sense of Service Design's Politics and Influ...Service Design Network
In this talk, Gordon Ross will discuss different partnership models that exist between organizations and consultants collaborating on service design initiatives. He will reflect on his experience as a service design consultant across a wide range of private and public sector projects, highlighting challenges faced along the way.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
What terms and concepts do you use to deliver your product experience? What organizational structures do you use to present those terms and concepts? To what degree is the meaning you intend through those choices clear to the person for which you intended it? These are the questions to ask yourself when attempting to make a product make sense to others.
Information Architecture is the practice of making sense of meaning through the consideration of ontology, taxonomy and choreography. In this three hour workshop we will discuss and work through what it means to think about affecting the information architecture of a product.
Language: Your Organization's Most Important and Least Valued Asset (Confab 2...Abby Covert
Have you ever felt like differences in language were holding your organization back? Perhaps you have tried to standardize language across parts of your organization only to find you have opened a huge can of worms?
The experiences we make for our users are made of language choices. We also depend on language to collaborate with the people we work with. Yet language is most often only tended to when you talk about things like content and copy.
Controlling your organization’s vocabulary is one of the murkiest messes we can take on, but it also might be one of the most impactful ways we can help our organizations.
In this talk, Abby Covert, staff information architect at Etsy, will share with us the strategies and tactics they are using to pay closer attention to language choices they make across both internal and external user experiences.
Language: Your Organization's Most Important and Least Valued AssetAbby Covert
Have you ever felt like differences in language were holding your organization back? Perhaps you have tried to standardize language across parts of your organization only to find you have opened a huge can of worms?
The experiences we make for our users are made of language choices. We also depend on language to collaborate with the people we work with. Yet language is most often only tended to when you talk about things like content and copy.
Controlling your organization’s vocabulary is one of the murkiest messes we can take on, but it also might be one of the most impactful ways we can help our organizations.
In this talk Abby Covert, staff information architect at Etsy, will share with us the strategies and tactics they are using to pay closer attention to language choices they make across both internal and external user experiences.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
Collaborative Information Architecture (ias17)Abby Covert
You’ve worked hard on the information architecture models you’ve created but haven’t been able to sell them to the client, or your co-workers. Maybe the conversation around the IA has broken down into an unhealthy debate over semantics. In another scenario, you are tasked with creating a controlled vocabulary for a large organization that has a silo mentality and a lot of legacy content. Where to begin?
These scenarios will sound familiar to most IA professionals.
In this workshop, Abby will share her techniques for getting an organization that may have different ideas about how to organize and name content to agree upon a controlled vocabulary.
Abby will share specific tools in the form of diagrams, beyond the ubiquitous sitemap and wireframe, which communicate complex ideas. And she’ll share techniques for practicing information architecture with clients collaboratively.
I want to focus on the soft skills that make someone good at IA. So the lessons here are really about leveling up in skill set. Including:
- Conflict Resolution in IA
- Selling IA to others in your organization
- Improving stakeholder interviews
- Facilitating Low Fidelity Conversation about language
- Visualizing language with simple pictures to get clarity
Talk on the importance of Service Design Thinking, how the evolution of Design and business leads to Service Design Thinking, overview of Service Design Thinking process and key artifacts used.
The terms UI and UX (design) are very often and
used as a single term by many people or designers.
The first thing we need to know straight is that UI
and UX are not the same.
Design is a rather broad and huge term. When
someone says “I’m a designer,” it is not that clear
what they actually do. There are a number of
different responsibilities term designer. There are
many aspects of design now a days.
The activity of using methods, skills and tools to understand user engagement with a website is called a UX Audit.
Even in case this was done at the time of website development, it could not have included future traffic behaviour or change in design trends and optimisation techniques.
Per this article on Forbes, every dollar invested in improving UX has multifold returns. Good design is just good business.
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup. Thanks Misty Melissa Weaver!
A client recently reached out to say he was totally new to the SXSW experience and was looking for "noob pointers" -- this is my top lessons learned from attending SXSW. Enjoy!
A presentation to explain why selling of Information Architecture is important and how the architect has to include strategy points even before the IA is sold.
Scenarios For Design: Interaction10 Workshop by Elizabeth BaconElizabeth Bacon
This presentation supported a 4-hour workshop taught by Liz Bacon at the Interaction10 conference in Savannah, Georgia on February 4, 2010. It describes the nuts-and-bolts of applying a scenario-based approach to design. It also covers some of the theoretical underpinnings of this method as well as how it supports effective team communication and collaboration. Liz will be writing a book on this subject, and welcomes your comments here or directly via http://www.devise.com/contact.
Where we designed a LinkedIn spinoff platform that connects people who want to practice skills and those who want to build their passion projects. Retrospective: https://medium.com/@AdrianMhLin/a-project-on-a-platform-for-projects-447be3d0827e#.8ic16ur52
Shortlisted submission for 2016 CEB Internal Communications Awards in the Innovations in Digital, Social and Mobile category. Winner to be announced November, 2016.
Interact Excellence Awards 2019: Best-in-class intranets from around the globeInteract
The Annual Interact Excellence Awards recognize and celebrate outstanding achievements, innovations and contributions in the fields of digital workplaces and internal communications from range of organizations from around the world.
Now in their 9th year, these global awards uncover the stories behind some of the world's leading digital workplace solutions, and the individuals or teams who have inspired them.
The roots of the Business Model Canvas lie in a PhD dissertation that started in 2000 (see p. 46 for a Business Model Canvas Reminder). Today its success goes far beyond our wildest imagination. Organizations around the world are adopting
the Canvas.
The research outlined in this report shows why the Business Model Canvas is so popular and how organizations apply it. We are excited to share this knowledge with you and highlight some best practices.
Yet, the Business Model Canvas is just the begin- ning. Strategyzer aspires to create a whole new generation of business tools that change the way organizations do strategy and innovation. Accom- pany us on this exciting journey of transformation.
— Alexander Osterwalder and Yves Pigneur
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
The Athens We Need - Service Design for Sustainable Urban DevelopmentDesign4Future
Using a human-centered design approach to create services for sustainable urban development.
Using community led interventions and initiatives to create sustainable cities. Test this model in the area of Kerameikos (Athens), see if & how it can be implemented in other urban areas and create a strategic road-map.
The project is run in collaboration with Organization Earth (http://www.organizationearth.org/) and is developed under the World Urban Campaign, a United Nation's world-wide initiative about the sustainable development in cities.
Interactions South America 2015 KeynoteAbby Covert
How to Make Sense of Any Mess
In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. These tools aren’t hard to learn or even tough to implement but they are also not part of many people’s education. Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of anything. Whether you are – a student or professional, a designer, technologist or small business owner, an intern or executive – learn how information architecture can help you make sense of your next endeavor.
Doors are our common language for passing into a place for commerce, socialization or pleasure. Passing from one experience to the next. Doors are our refuge at the end of a long day, they are the start to every work day, every meeting, every meal.
Search is the closest thing we have to a front door, yet it is so often forgotten in the design of user experiences.
Our digital world is becoming more and more like a real place, where we spend our time rather than a tool that we use and put down.
This short talk for Search Love Boston 2013 covers some ways in which user experience and search professionals can better work together to make the internet a better place.
Part one of a three part workshop co taught with Dan Klyn and Christina Wodtke on Feb 7, 2013 at General Assembly in NYC.
ABOUT THIS WORKSHOP
Information architecture (IA) once was practiced as a sort of web-era librarianship. It was about organizing the information contained within websites to make things easier to find and use. But today an increasingly significant proportion of our daily business is conducted digitally. Using a variety of devices, people communicate with one another, search for information and entertainment, make retail purchases, initiate and negotiate business transactions, and more.
This class will explore well-architected digital experiences. What does it mean to architect information? How does the structure of information relate to understanding? How can information architects manage complex information across channels and contexts? What unique value can professional information architects bring to the creation and delivery of products and services? What is the interplay of information architecture and the other disciplines within user experience? This class will provide a broad introduction to a useful set of tools and ideas that provide a framework under which user and business insight can be harvested and used in pursuit of real business goals.
Understanding What It Is Like to Not UnderstandAbby Covert
The eighth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: How to have a great conversation, interviewing basics, and how to write questions that get good answers.
Creating Clarity and Establishing TruthAbby Covert
The sixth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Addressing "What now?", Creating an Elevator Pitch to further clarify audience and purpose prior to feature level discussions.
The fourth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Understanding the terms stake, stakeholder, make, maker and how these role intersect in terms of needs. Development of directional and specific measurable goals.
The third class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Understanding Peoples Needs, Research tactics best suited for user understanding, How to use personas for consensus creation.
Wrangling Complexity through Cat-herdingAbby Covert
The second class of a 15 week course taught at Parsons, the New School for Design. Topics include: Understanding Complexity and the effects of not understanding complexity when solving problems. 3 tools for complexity wrangling are outlined, including an in class workshop format for "frame-storming" and homework.
Whether you are a designer, a developer, a marketer, a student or anything in between - in today's creative job market every differentiator will count towards getting the job. Gone are the days of being able to talk over your future employer's head, just showing the latest deliverable you are working on, even worse showing nothing at all. Welcome instead to a world where your work is being measured not by what you say it was, but by what it really was.
This workshop was developed for General Assembly in NYC. It is meant to be run in 90 minutes.
This presentation is for anyone who has had technical, strategic and/or budgetary constraints influence what was built vs. what was imagined. We will dig into how to use systems-based thinking to understand how things influence one another and learn techniques to discover constraints sooner. We will learn how to start creating efficiencies of digital process, infrastructure and communication in pursuit of better user experiences.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
2. I'm Abby, an Independent Information Architect in New York City.
⁃
⁃
I pride myself on being active in the design community: volunteering to produce conferences
for information architecture professionals, mentoring young professionals and attending local
events.
⁃
I hold credit for inventing World Information Architecture Day. The inaugural event was in
2012 serving 14 locations; IA was celebrated on that day by over 1600 attendees globally.
World IA Day 2014 served 24 locations and more then 2500 attendees globally. Because of
my continued service within the IA community, I was recently elected as the President of the
Information Architecture Institute.
⁃
I also teach, write and speak about information architecture to a wide variety of audiences.
More about that is available on my blog (www.abbytheia.com)
⁃
I teach at Parsons the New School, The School of Visual Arts and General Assembly NYC
⁃
Popular Presentations
I use information architecture to assist teams in making sense of their information mess,
whether that be digital or physical.
I have guest lectured for NYU, Miami Ad School and the University of Michigan School of
Information and additionally appeared as a speaker at Interaction12 Dublin, IXDA NYC
Redux12, Wharton Web Conference 12, Search Love 2013 (Boston and London) World IA
Day 2013 NYC & 2014 Ann Arbor, Business Insider NYC Startup Conference 2013 and
Midwest UX 2011 & 2013.
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s
First job as an
Information
Architect @ EMC
Microsoft Practice.
BA in
Graphic
Design
@
NEU
New York City
Chicago
New Hampshire
Boston
2015
2014
2013
2012
2011
IAS14
WIAD NYC
IAS12
IDEA 09 IAS11 IDEA 10
Career Timeline
2010
2009
2008
2007
2006
2005
2004
Events Produced
Abby The IA:
4.
5. Work Samples
I have pulled together representative work
from five projects completed in the last few
years to provide examples of my best work.
▪
Prismacolor.com: See examples of wireframes,
sketch reviews, sitemap, functional specification and
content inventory.
▪
Kraft Engagement Program: See examples of
prototype wireframes, flow diagrams and functional
roadmaps.
▪
Sharpie.com Redesign: See examples of
Collaborative Design Session, User Experience Brief,
User Research
▪
Herman Miller: See examples of User Research,
Sketch Reviews, Personas, Map Making
▪
The Understanding Group: See examples of process
engineering, leadership, mentoring, and intellectual
property creation
▪
Nike: See examples of collaborative design facilitation,
map-making and lexicon management
▪
IHOP: See examples of taxonomy, information
architecture strategy for print design and systems
design.
6. Prismacolor.com | Summer 2009
Prismacolor.com
About this effort:
Lead on full site redesign including
a rich social community of artists
sharing their work online.
Results: Redesign resulted in a
400% improvement in
engagement as measured
through site traffic, time on site
and uploads, comments and
views of the member gallery.
7. Prismacolor: Sitemap and Content Inventory
Sitemap and Content Inventory
This project has a fairly complex product catalog that had to be
sorted out. We were working in Sharepoint so the sitemap served
as the format by which we created an excel spreadsheet to easily
upload the content into the Content Management System.
8. Prismacolor: Wireframes and Functional Spec
Wireframe and Functional Specification
The wireframes for this were designed in conjunction with a very
jazzed creative team. Sketch reviews were used to bring all the
ideas onto the table. Later wireframes reviews were conducted
with creative prior to with the clients.
9. Kraft Diabetes Management | Fall 2008
Kraft Diabetes Management
About this effort:
Lead in development of an
engagement program for patients
living with Type 2 diabetes. As part
of this user experience
development effort, 10 expert
healthcare professionals and 6
consumers were consulted actively
on an ongoing basis.
Results: The wireframe prototype
produced during this project was
brought to life as a new line of
business for Kraft Foods offered
through eDiets.
10. Kraft: Flow Diagrams
Flow Diagrams
Flow Diagrams served as a
central tool for us in development
of the process by which this
engagement program would
interact with the user.
Also, a crucial tool when getting
feedback from the medical
professionals and development
partners we were collaborating
with.
11. Sharpie.com
Sharpie.com
About this effort:
Lead in redesign that brought
together Sharpie’s very popular
social community properties with
the more standard catalog
functionality
Results: Sharpie was written up in
the NY times on site launch day.
They also received the TED Ads
Worth Spreading Award in 2012.
Analytics over time have shown a
significant uptick in repeat visits
and time on site.
12. Sharpie Research
Competitive Analysis & User Research
Research was essential to
help Sharpie redefine their
digital audience. Then by
implementing a phased
roadmap and creating
detailed plans for their first
phase, we were able to give
them a tool kit to move their
business forward in digital
13. Herman Miller Digital Marketing
Herman Miller Digital Marketing
About this effort:
As part of this year long effort,
working for Herman Miller's digital
marketing organization, the
eCommerce site was fully
assessed heuristically, analytically
and with users in order to prioritize
future improvement, personas for
eCommerce were created to
extend existing offline personas,
and a full map of all digital
properties was created and vetted.
Results: Herman Miller was able to
easily direct their agency on how to
grow their catalog by 30% as well as
add several new categories.
14. The Understanding Group
The Understanding Group
About this effort:
Lead development of all
deliverable templates, process
engineering decisions and training
of employees.
Results: TUG grew from 3 people
to 12 in the first year. Employees
reported that the tools created
around process and training were
excellent compared to their past
experiences.
15. IA Heuristics
About this effort:
In 2012 I decided to create a
spreadable model and message
about Information Architecture
Heuristics.
Results: The talk and subsequent
blog post "Does it have legs?" has
been viewed over 45,000 times on
and has been made into a poster by
the Understanding Group. It has
been redistributed to over 20
countries. This talk has become part
of the regular class program at
General Assembly in New York City.
16. Nike
NIKE: Digital Sales Tools Redesign
About this effort:
Lead information architect
responsible for facilitating
concensus across multiple project
teams at Nike and their digital
agency of record in support of a
redesign of 20+ disparate systems
into one portal and set of 6 core
applications sharing data.
Results: The agency assigned to
the redesign work now has to the
tools and process that they need to
work. The confusions around
terminology that had in the past
gotten in the way has started to be
relieved. A higher level of
collaboration is the only measurable
outcome at this point in a 5 year
project.
17. IHOP
IHOP: Restaurant Menu Redesign
About this effort:
Lead information architect
responsible for providing the
architectural perspective on the
redesign of the IHOP restaurant
menu system.
The menu, aside from being
outdated in design, had a
sprawling information architecture
that did not promote ordering side
items or focus on breakfast which
was the brand's ideal message.
Results: Sales per store increased
3.6% after implementation of the
new menu system. Stores also
reported an increase in the amount
of add-on items per order.