The document discusses the importance of storytelling in UX portfolios, emphasizing that the way a story is told is as crucial as the content itself. It highlights the need for visual clarity and engagement, provides examples of effective storytelling strategies, and outlines common pitfalls to avoid in portfolio presentation. Additionally, it showcases exemplary portfolios and encourages designers to craft narratives that resonate with their audience.

1. UX Portfolios
Patrick Neeman
Director of Product Design, Apptio
@usabilitycounts
http://www.usabilitycounts.com
{
How to tell
your story
Troy Parke
Sr UX Design Manager, Big Fish
@uxhow
http://www.uxhow.com

2. How you tell your story
is as important as the story itself
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@uxhow

3. Tell stories
that fit your
audience
Designers
• Developers
• Product Managers
•
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4. Tell stories
that sell
Explain visually
• Light and concise
• Keep them engaged
•
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5. Tell stories
that have an
awesome
ending
ROI
• Results
• Outcome
•
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6. Tell big stories
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7. Big Story
Big Fish Unlimited
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8. Big Fish Unlimited
Netflix for Games
•
•
•
•
•
•
Problem
Process
Involvement
Final Product
Press / Awards
Outcome
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}
Story

9. Challenge

10. Process

11. Results

12. Tell small stories
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13. Small Story
Bob The Chiropractor
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14. Bob The Chiropractor
5 Page Lead Generation Website
•
•
•
•
Problem
First Version
Iteration
Improved Version
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}
Story

15. @usabilitycounts
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16. Results
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17. What not to do
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18. Pet Peeves
• Screen shots that are too small to read
• Screen shots without explanation
• Wireframes without any details
• Portfolios with only wireframes and no research
• Over-designed portfolio

19. Three Great Examples
LaiYee Lori
http://www.behance.net/gallery/Vantageous/4652595
!
Simon Pan
http://www.simonpan.com/
!
Peter Schuszter
http://uxportfolio.com

20. Thank you!
Patrick Neeman
Director of Product Design, Apptio
@usabilitycounts
http://www.usabilitycounts.com
Troy Parke
Sr UX Design Manager, Big Fish
@uxhow
http://www.uxhow.com