Portfolio draft

Neil Everette
Design Portfolio
Table of Contents | 1

Introduction
About the Candidate
Personal Statement
Journey as a Designer
Experience Timeline
What I Do
Life Outside Work
4
5
6
7
8
9
IBM Work
Red Hat Marketplace
Process
Product Impact
Role & Responsibilities
11
12-20
21
22
External Work
Samsung Music
LeBron James NBA
CarStory
Amazon Music
Dell
24
40
47
58
72
External Presence
Oklahoma University
East Carolina Portfolio
Design Awards
Patents
Podcast
Web Interview
Book Interview
Education & Training
Personal Website
Product Demo Gallery
84
83
85
86
87
88
89
90
91
92
Neil Everette | Design Portfolio Table of Contents | 2
Table of Contents

Introduction
Section One
Section One | 3Neil Everette | Design Portfolio

Neil Everette is a designer that creates product
experiences across the disciplines of interaction
visual and motion design. He’s a design leader
and helps give shape to the products and
teams he works on.
About the Candidate
About The Candidate | 4
In the past 20+ years I have helped build compelling products for
companies like HP, Dell, Philips, Samsung and Amazon. I don’t ﬁt into a
neatly deﬁned design role such as UX designer, visual designer. I cross
boundaries within motion design, design strategy, and interactive
prototyper. My skills diverge from design, to team management, and
product management. I use tools and methods from these disciplines to
help communicate and shape the projects as well as the teams that I work
on. I hope to leverage these skills in this role as IBM embarks in the
competitive space of the multi-cloud market.
I’m very proud to share my story and work with you to gain your support in
this appointment.
Neil Everette | Design Portfolio

Early in my career, I visited a printing press as it produced
thousands of boxes of my new designs for IBM. It was a profound
moment in my professional career. Something I had imagined
and created on a computer became a real, physical product. It
was an incredible experience.
Later, in my career, I was perusing the aisles at Best Buy when I
saw multiple products I helped ship, Sandisk MP3 players on one
shelf, Motorola GPS devices on another, Samsung phones. The
emotions were the same, complete exhilaration.
Perhaps my proudest moment was at the movies with my family.
A huge Samsung commercial featuring a music product I worked
on played before the movie trailers. My entire family focused on
the screen while silent, smiling. In their eyes, dad had become
some kind of hero.
I love building great software. From the tools and
tecnhnology we use, to working with customers and
colleagues to solve difficult problem. For me, there
simply is no greater satisfaction than seeing people use
products I’ve helped designed.
About the Candidate | 02
Software Design is My Passion
About the Candidate | 5Neil Everette | Design Portfolio

IBM was a great place for me to start a career. In college, I studied great designers like Paul
Rand, Charles and Ray Eames, and George Nelson. As a graphic design student, I had a
particular interest in corporate identity and logo programs. For me, there was no higher standard
than the IBM logo. When the chance to interview for an internship became available, I put my
best work forward and went into the interview determined to become an IBMer.
It was an amazing time to join IBM. The PC age was just starting to mature and IBM ThinkPad
was one of the most prestigious products to work on in the industry. Working on such a product
team, with a commitment to excellence, taught me the value of placing the standards higher on
any product I worked on. I continue to take from these lessons and apply them today in my
current work.
My journey started more than 20 years
ago with the IBM Thinkpad team
At an early phase in my career, I was fortunate to be on teams
that exposed me to a broad range of products. My ﬁrst job was
with the IBM PC Group, a multidisciplinary team of industrial and
software designers that created many award-winning products
under the consultation of the designer, Richard Sapper. Later as
the internet exploded in the dot com era, I followed my passion
for software and joined the Global Services division where we
consulted with Fortune 500 clients in delivering the ﬁrst wave of
digital web experiences.
My Start at IBM | 6Neil Everette | Design Portfolio

1996
Designer working on packaging and
software for the IBM Thinkpad team and
IBM Global Services
2004
Creative Director for digital
design and user experience for
Fortune 500 clients
2012
Principal designer in Samsung’s R&D
studio in Silicon Valley generating next
generation mobile services
2016
Design manager and product design focused
on creating a suite of products on Vast’s
technology stack
2001
Senior designer working on
Philips.com and product designer
on Philips medical devices
2009
Principal designer helping Dell
deliver its entry into the mobile
phone space
2014
2015 2019
Principal desiger helping Amazon
expand its music business into a full
subscription service
Lead designer
helping to ship Red
Hat Marketplace
Returned to graduate school part
time to earn an MS in Software
Management
My career journey as a designer
I took those lessons learned at IBM and applied them as my career
advanced. Along my career I’ve worked with some amazing organzations.
My Career Path | 7Neil Everette | Design Portfolio

“I made 5,127 prototypes of my vaccum before I got it
right. There were 5,126 failures. But I learned from
each one. That’s how I came up with a solution. So I
don’t mind failure.”
- James Dyson
I like to build things. Protoypes are an essential
part of my process. They help me work through
conceptual ideas and enable me to refine and
communicate those ideas with others.
Prototyping Process | 8Neil Everette | Design Portfolio
One of the core skills that I bring to a product team is the
prototyping mindset. It's one of the most essential skills in the design
thinking process. Whether used to explore directions on new ideas,
get feedback to existing ones, or to communicate users and
stakeholders, I find it to be an essential method to refine an idea and
to align project stakeholders.

When I’m not at work, I volunteer my time
to coach local youth sports
With coaching I aspire to have a small part in helping to develop
young kids into responsible, young adults by teaching them the
value of sportsmanship, attaining goals through persistence and
hard work, self-conﬁdence and the value of teamwork. Most
importantly, I help aim to provide an equal experience regardless of
skill or capabilities to play and to have fun. My goal is to inspire
them to be the next generation of players and coaches.
The most important thing is to try and
inspire people so that they can be great
in whatever they want to do.
- Kobe Bryant
Outside of Work | 9Neil Everette | Design Portfolio

IBM Work
Section Two
Section Two IBM Work | 10Neil Everette | Design Portfolio

Red Hat Marketplace
The Problem and Opportunity
With the acquisition of Red Hat, IBM seeks to leapfrog the
competition in the multi-cloud market by enabling enterprises to
build once and deploy to any cloud.
One software store to purchase
and deploy apps to any cloud
With the acquisition of Red Hat, IBM looks to make a significant shift in the cloud space by providing a
fair and neutral marketplace where developers and cloud admins can discover, try, purchase and deploy
applications to any cloud with as few clicks as possible. Behind the scenes is Red Hat's OpenShift, a fully
supported version of the open-source software Kubernetes, which enables enterprises to modernize
their mission-critical applications using Microservices architecture.
Our challenge as a team is to define a compelling experience for the marketplace, blend the talents and
cultures from two very different organizations and deliver a first-class experience that will attract
customers from the industry incumbents Amazon, Google, and Microsoft. And, do this in less than a year.
My Role: Product Design Lead - Marketplace Storefront Experience
Project Duration: 1 year
Red Hat Marketplace | 11

Story Mapping the Initial Product Concept
A developer can try the marketplace by quickly building a proof of concept application to try the service
The developer can discover the marketplace and immediatly understand the value and how to use it
Phase One / Product Vision
Using the story mapping process pioneered by Jeff Patton, we met in the RTP design
studio and walked through step by step each of the four primary user's journeys. From
there I worked through a daily series of mini thumbnail wireframes that blocked out basic
page types and screen sequences. This map used in executive review sessions with Steve
Robinson and with our agency Argo design as the basis for the core user journey.
My Role
Story Mapping + UX Design
Design Leads
Charlie Hill, Robert Uthe
In the early stages of the project, the primary challenge was to translate the hills into a more tangible
user flow that could be shared with executive stakeholders. Working with Charlie Hill and Robert
Uthe, I joined the team as the first designer. I translated their high-level vision into a tangible high-
level user flow of the whole system using a story mapping process under immense time pressure.

Product Demo for SVP Summit
Our next major milestone for the program was the SVP Summit where the product concept was scheduled to be
demonstrated to the CEO Ginni Rometty and the entire SVP team. The purpose of the demo was to convey a
vision with extreme customer and IBM value, and with that secure approval and funding for a 250 person
organization to build it out. Expected revenue is $3-5B within 5 years. The project was approved at this SVP
Summit.
Due to limited internal capacity to build the product vision demo, we
engaged with the design consultancy Argo design to help with the effort.
In three weeks, we had assembled a compelling presentation, set of
detailed, high fidelity visuals and used these to build the working
functional prototypes.
My role at this stage in the project was design lead. I worked on site at Argo
Design to help design and build wireframes, assets and the Invision prototype
used in the final demonstration.
My Role
UX Design + Prototyping
Design Team
Charlie Hill, Robert Uthe, Mark Rolston, Jimmy Watkins,
Marcus Piña, Martha Fierro, Matthew Santone
Presentation to CEO and SVPs at the summit An Invision prototype and coded technical proof-of-concept was used during the summit to communicate the vision of the final product
Red Hat Marketplace | 13Neil Everette | Design Portfolio

Screenshots of the competitve functionality and content audit
Early Product Deﬁnition
With a 5-year revenue target of $3-5B and a goal of 200+ products in the marketplace, the storefront
and discovery experience was our most critical component to attract customers and partners. I was
assigned to lead this effort for visual and user experience design.
Screenshots from various competitive analysis studies that were performed
on the content, functionality and overall layout of other marketplaces. My
role was prelimenary product research and deliver the ﬁndings in a
consumable format that could be easily utilized by the team.
Screenshots taken from the base information architecture and navigation that were established early in the project
My Role
Product Research + UX Design

Product Planning Workshops
At the beginning of each milestone, we hosted collaborative workshops with product and development
teams to prioritize features, work through basic interactions, and to break down and plan for
engineering estimates.
Milestone 4 planning in RTP
The design team used Design Thinking exercises and used quick sketches to help align
teams around a common understanding of the major functionality for the milestone
Low fidelity story mapping
Rough marker sketches that were used to align team members around a
common set of features and requirements
6 Major Planning Workshops
Working with executive stakeholders, development teams and offering managers.
Our design team worked closely with Product and Engineering early in the phase
to capture the essential stories from each user type, then translate those stories
into low fidelity rough sketches and interactive prototypes used for product sizing.
Phase Two / Product Definition

Testing and Iterating Features in Low-Fidelity
The result of one of our strategy workshops with the Boston Consulting Group was a list of key
differentiated features that were candidates for prioritization. To test these features with real users, I
generated a set of low ﬁdelity mockups that were tested over a three-day research study with 250+
subjects. The analysis of this generated our MVP.
The mockups were an example of rapid execution, low-cost, highly iterative
process that enabled our teams to gather invaluable feedback quickly and with
levels of incremental improvement without the risk or cost of building untested
features in real software code.

Prototyping Throughout the Process
100+ prototypes
Created and used in the process of design
Prototypes were an essential part of the process to align team members and stakeholders throughout
the process. Low fidelity prototypes created in Invision were used to capture the flow and navigation
design, while higher fidelity prototypes in Framer, Principal and Studio were used to capture motion
design and refined micro-interactions.
AI / Machine
Learning
More than 100 prototypes were generated during the process. Prototypes ranged from low
and medium-fidelity demos to high-fidelity motion demos for our development team. The
prototyping process had a significant impact on the program as it allowed stakeholders of
the product to evaluate and give feedback features early in the process.
Samples of prototypes I built in Framer and Studio that helped
communicate core screen and element transitions.
View Demo 1
View Demo 2
View Demo 3
View Demo 4
View Demo 5

Mapping the Core User Journey
Product Discovery PurchaseResearch Installation Management
Throughout each major project milestone, to-be journeys were created to align the product,
development, design and executive leaders around a common understanding of each milestone.
These maps, along with their corresponding prototypes aided in project estimation and were used as a
measurement at the end of each completed milestone.
10+ core to-be user journeys
Delivered and Presented to Stakeholders
User journey maps and interactive prototypes of during each
milestone to help visualize the process and to help align the team and
executive sponsors around core tasks and functions delivered dring
each milestone.
Phase Three / Delivery
My Role
UX Design + Prototyping
Design Team
Charlie Hill, Robert Uthe, Justin Gier, Aaron Sickler, Colin Narver, Mark Rolston,
Jimmy Watkins, Jared Pickens Marcus Piña, Francis Carbone, Tiffany Chow

My Role
UI design + UX Design + Production + Motion
Detailed Design Delivery
My responsibilities included leading one of the major development squads, the storefront and product discover
experience. As the design lead, I provided detailed wireframes, pixel-level mockups across responsive
breakpoints, and interactive motion guides to assist the designer/developer workﬂow.
Phase Three / Delivery

Fall 2020 Demo to the CEO
Working with the Director of Offering Management, Jeoff Wilks and Charlie Hill, I helped translate a high-level script of our 12-month
roadmap into a product demonstration that could be presented to our CEO Ginni Rometti for the fall 2020 roadmap
Envisioning the Future
My Role
UI design + Prototyping
Team Members
Charlie Hill, Jeoff Wilks,
Sarah Walter

View Our Site
Initial Public Beta Launch
One year after the product kickoff, the Red Hat Marketplace launched as a publically available
technical preview for the Red Hat Summit for customers to try and use. The site featured a fully
responsive enable catalog of 65 products that could be acquired and deployed to multiple cloud
environments with a simpliﬁed automated deployment workﬂow.
12 months
From the SVP Summit approval to full public availability
4 major milestone releases
From project kickoff to release to the public
Team Members
Shelby Aranyi, Eleanor Bartosh, Nicholas Cope, Shannon DeCock, Bethany Doan,
Justin Gier, Sarah Haridson, Corey Keller, Willow Lafone, Scott McCall, Aaron Sickler,
Colin Narver, Sarah Walter, Charlie Hill, Robert Uthe

12 months
From product kickoff to launch
3,429 unique users
First two days during Red Hat Summit
3,429 unique users
First two days during Red Hat Summit
65 products in catalog
On opening day of technical previerw
96 launch partners
Providing content to the marketplace
Impact
Product Metrics
(product is still in technical preview)
Team, I want to take a moment to thank you for the successful launch of the Red Hat
Marketplace at Red Hat Summit, this morning. We not only launched a new
marketplace; we launched a new business. This new business provides clients a
simpler way to buy and manage enterprise software with automated deployment to
any cloud of their choice or on-premise. The marketplace leverages Red Hat's
OpenShift technology, and it is a keystone to IBM's hybrid cloud strategy. We look
forward to the Red Hat Marketplace being featured at the Red Hat Summit starting this
morning and IBM Think conference next week.
Sandesh Bhat
GM, Open Cloud Technology & Applications

My Role and Contribution
External Work | 02
Early Stages of the Program
Prior to having a team dedicated to the effort, my core responsibilities were focused on deﬁning the UX across the major
journeys. As the product vision evolved, I helped work with the agency, Argo Design during the early phases of the program
while many of the core UI concepts were being developed. Then as our design team started to form, I helped with the
recruitment and interviewing process in the development of a world-class design team.
Later Stages of Deﬁnition and Delivery
As the team started to grow in size, my focus was dedicated to the most visibly prominent portion of the user experience, the
storefront and product pages. In this role, my core responsibilities are to lead forward-looking features in the product roadmap
while providing day to day delivery of all design activities involving UX and visual design.
Neil joined my extended team in the beginning stages of the project and had an immediate
impact. He helped create a compelling vision demo for the product that was shown to our
chairman and her sr. leadership team. This demo helped secure the funding for the business case.
Neil has been an instrumental driver of its execution from that vision to launch.
Thank you for all of your had work in shaping the MS1 deliverable. Your attention to detail and savvy
understanding of consumer grade UX/usability has elevated our early output. You helped to prioritize
fit and finish on the storefront and PDP which are critical touch points.
Hidayatullah Shaikh
Director & DE, IBM Cloud Marketplace Development
Hidayatullah Shaikh - Eminence and Excellence Award Note
My role on the team as a design-lead is to provide hands-on execution of designs
and artifacts for the development of our products. Additionally, I provide senior
experience and leadership to the team. My day to day work involves UX and visual
design, along with prototyping for current and future features fo the product
discovery and storefront experience. As a design squad lead, I help represent my
development squad in executive reviews and playbacks.

External Work
Section Three
Samsung Music
LeBron James NBA app
Amazon Music
CarStory
Dell
Section Three External Work | 24Neil Everette | Design Portfolio

Samsung Music
In a heated mobile war with Apple and Google, Samsung turned to
its Research and Development office in Silicon Valley for
Innovation in developing a software ecosystem.
My Role: Product Designer and Creative Director
Project Duration: 3 years
Design-led innovation in the
competitive mobile phone space
As the leading competitor to the Apple iPhone, the South Korean manufacturer, Samsung had failed
to develop a successful software ecosystem that resonated with users. Though successful at
developing competitive hardware, its software applications had been criticized by pundits and
seldom used by end-users. As proven by the iPhone, the application store and availability of software
created a virtuous of demand. As a result, Samsung had a dilemma, compete with other Android
manufacturers on hardware specs alone, or develop compelling software and services that would
differentiate it as the Android phone of choice.
Our challenge as a small, external research and development lab was to identify top consumer needs
in the mobile industry and to develop new product concepts that could be productized, built and
preloaded on the Galaxy and Note ﬂagship series of mobile devices. Our opportunity was to develop
a product and visual language that would serve as the basis for upcoming Samsung software.
Samsung Music | 25

2013 Music Hub on the Samsung Galaxy Phone
Samsung was seen as an affordable alternative to the iPhone, but
its offerings were perceived as cheap when compared to Apple
products. The Hub software and Touch Wiz interface further
exacerbated this perception.
Internally, Samsung knew of its software experience issues, but did not how to remedy the issue.
Hardware manufacturing was its core competencies, not software innovation. With the higher end of
the mobile market being dominated by Apple and lower and mid-tier manufacturers such as LG and
Motorola, Samsung's position in the market was eroding and threatened to become relegated to a
commodity product. As T.J. Kang, former VP of Content and Software, said in an interview in
“Samsung Rising”, “They (Samsung leadership) came to the realization that in order to succeed in
the premium mobile phone market, they needed to create an ecosystem".
… software leadership had repackaged Music Hub under the new name
“Samsung Music”. But once again it failed. “If you continue to crank out
mediocre services, it’s not gonna help the sale of the device. They will just
think of Samsung as losers, and the moment that they buy a Samsung device,
many people will turn off the software and try to delete it. “”
- T.J. Kang, VP Software and Content Samsung
Samsung Rising
The Inside Story of the South
Korean Giant That Set Out to
Beat Apple and Conquer Tech
Samsung Music
Before State / Samsung Music Hub
Samsung Music | 26
Samsung’s Music Hub software was poorly received by users due to usability issues and undifferentiated features. The industry
had seen Samsung's attempt at software as bloatware, thus lowering the value of the phone and the Samsung brand.

Our top goal in the UXCA lab was to change perceptions of
design delivered Samsung by invisioning products that
exceeded the industry standard. To do this, we found novel
ways to innovate existing product categories. With music
already being dominated by Pandora and Spotify, we
started solving users' needs that weren't being addressed
by these products.
Challenge the Norm. Do We Need Lists?
Radical reinvention, that's what drove the idea. Can we create something new
rather than polish something that existed? When I looked at this problem, I
challenged the notion of lists and grids. Did the user want more of the same, or
were they open to more natural ways of discovery?
Establishing the Initial Idea
A user gets into their vehicle. They turn on the radio, then tune until they ﬁnd
what they like to listen to. That was the main concept. Many times a user does
not know what they want to listen to until they hear it.
Random Discoverability
Too much random and the user gets frustrated. Occasional randomness leads
to a pleasant discovery. Our UI experiment enabled the user to make course
choices - choosing a genre, but left enough variability to discover random
sounds they would not have selected.
Finding Inspiration in Analog Products
As we looked at metaphors for the experience, we looked past typical UI
structures. We looked at physical objects, gadgets in hardware stores, high tech
electrical equipment until the we had a model we could simulate in digital.
Process & Method
Samsung Music | 27Neil Everette | Design Portfolio

Our process started with high level design mockups, then progressively
increased in breadth and depth. Each of these design iterations were
provided as a prototype to help users and stakeholders “feel” the
product concept. What started initially as low ﬁdelity animated gifs later
evolved into more funcational movies with full sound and motion design
200+prototypes
Generated during the process
Design Iterations Shown Through Prototyping
A few of the many prototypes, mokcups and motion studies that were
deveolped during the exploration process of Samsung Milk Music
Samsung Music | 28
As a result of the effectiveness of the prototyping process, it became a core activity of the team and was
built in to our process. UXCA began to build a reputation and set the expectation of other product teams
with Samsung executives.

What I do
Neil Everette | Principal Design Candidate
With a large number of Samsung employees on campus, widely diverse
culturally and most music listeners, we had a steady stream of
participants. Outside of the internal network of users, we set up an
external beta group with a private blog where users could access the
latest demo builds and discuss with other members as well as the
moderator to provide feedback. Additionally, we tapped into our
technical support squad to view users' comments and common issues
submitted in our trouble ticket system.
Throughout the process, continuous feedback
sessions with users were incorporated into the
product. User feedback gave the team real data
to consider and helped align team members on
the most important core features. Prototypes
and beta builds allowed a range of user input,
from formal usability studies to longer
longitudinal studies.
Continous Test & Reﬁne

The interface featured an intuitive way of discovering new streaming music. At the center is an intuitive dial, an updated digital
version of the physical radio dial, which allows users to effortlessly browse through more than 200 stations of streaming music
Mobile Experience 2014
Milk Music was getting buzz at
the South by Southwest festival
held in Austin that Spring.
“Within a matter of hours, there
were more than seventy
thousand downloads, which was
crazy,” “And then it just took off
from there”
- Daren Tsui
Samsung Rising
The Inside Story of the South
Korean Giant That Set Out to
Beat Apple and Conquer Tech
Contribution
UX design + visual design + prototyping
Team Members
Stacy Gastelum, Devon Wang, Sean Wenn,
Cheryl Sedota, Maverick Velasco, Rachel
Kobetz, Meng Chee
3 patents
granted to author
View Commercial

Tablet Experience
Designed for the larger tablet experience, the user interface
introduced a movable dial that the user could position and
dock to their preferred location. This ensured optimal usability
regardless of hand dominance.
2014
Samsung Music | 31
Contribution
Team Members
Stacy Gastelum, Devon Wang, Sean Wenn,
Cheryl Sedota, Maverick Velasco, Rachel
Kobetz, Meng Chee

With the web player, users effortlessly change stations by interacting with the tuner bar with their mouse or
with their keypads. Similar to the mobile experience, album art, and song snippets were pre-cached for
instantaneous music preview with an album cover ﬂipping effect.
Web Experience 2015
2 patent
granted to author
Samsung Music | 32
Contribution
Team Members
Devon Wang, Maverick Velasco, Tamera
Baia, Meng Chee

Our goal was to reimagine a more intuitive way that our users might discover music without having them to
navigate interfaces that relied heavily on structured lists of music and genres
Television Experience 2015
1 patent
granted to author
Samsung Music | 33
Contribution
Team Members
Devon Wang, Maverick Velasco,
Tamera Baia, Meng Chee

With the launch of its Gear wearable smartwatch, Samsung wanted a signature media application that would showcase its innovative rotating bezel
hardware. The interaction was consistent with the original concept of turning a mechanical dial. A simple turn of the bezel enabled quick change of the
stations and required minimal navigation in the user interface.
Wearable Experience 2015
Samsung Music | 34
Contribution
Team Members
Feron McGurrin, Cheryl Sedota,
Sean Curry

The interface starts as a minimized play / pause controls. Then the user could expand the UI without having to unlock the phone
Phone Lock Screen
The transport controls found on the lock screen are one of the top interaction points with the user.
We create an intuitive lock screen replacement that enabled users to play and pause music as well
as navigate their favorite stations.
2015
2 patents
granted to author
Contribution
UX design + visual design + motion
Team Members
Feron McGurrin, João Afonso

Financial Times
“Milk does bring something new to Samsung Galaxy:
great software design”
Android Police
“Samsung Milk is probably the most straightforward
music streaming app I've ever used - and that's
exactly the kind of response Samsung is looking to
get from it.”
Tech.pionions
“Samsung shows its Software Chops”
Makeuseof.com
‘I had never had a problem with Pandora’s interface
in the past, but that was before I saw Milk Music.
Samsung has taken a departure from their usual
cartoon-like design philosophy seen in TouchWiz and
instead applied a very minimalist, clean look to Milk
Music.”
“Milk also is better in terms of music discovery. By
scrolling through the dial, you’ll inadvertently run
into genres and songs that you never thought you
would like. After a few days of using Milk, I’ve
already discovered more new music than I ever had
on Pandora”
TechCrunch
“Samsung is doing something unusual for the company - focusing on mobile software design”
“Samsung is showing that it has some mobile design software chops with the app, at least,
and differentiating its products in a smart way”
Engadget
“And it's the design of Milk that really makes it
stand out from other internet radio apps we've
seen.”
Vibe
“With an elegant, easy-to-use interface that you can
customize tons of different ways, Milk provides an
easy way to discover new music.”
Vibe
“Milk Music differentiates itself not only with free
music…but also via a unique and refreshing user
interface”

50M+Installs from Google Play
8M+Monthly Active Users
8Patents Granted to Author
5Countries Launched
3Additional Milk Products
Launched in Eco System
4.3Rating on Google Play
7Design Awards
170,201Google Reviews Written
Product Impact
Samsung Music | 38
Additional Outcome
The success of the music service fueled a suite of new products
around video, sports, and virtual reality, all driven by our California
based UXCA team.
Note: These services were eventually shut down as a result of
Google, which feared Samsung was duplicating it’s media
services. Google is the supplier of Samung’s operating system.

2015 Honoree for Best User
Interface Mobile
2016 Honoree for Music
Website Design
2014 Platinum A Design
Award for Mobile Music
Other Recognition
2014 W3 Gold Winner Mobile
Application Design
2014 US Mobile & App
Design Awards
2014 Best Mobile App
Award Platinum in Music
and Media
8Patents
Awards and Recognition

Milk Music started for me as a personal side project that turned into a major product
ecosystem at Samsung. From its very early beginnings as an experimental user
interface, this product enabled me to expand my capabilities as a designer and to
proactively take new risks and push product ideas forward.
During the Initial Concepts Phase
My role early in the project was designer and product advocate. While in
this early stage, my responsibilities were to produce visual renderings
and presentations that would help sell the executive stakeholders. Being
a self-initiated project, my downtime between projects was spent
sketching and storyboarding of the interaction design. As the idea
started to take shape, I sought out other designers to help iterate and
improve the design.
Launch and Extension to Other Devices
Once the project transitioned into a fully staffed product team, I
continued to advise and provide prototypes, designs, and feedback on
the product direction. After the product launched and expanded to the
web, TV, and wearables, I was called in to help design the UX and
visuals for these platforms. I partnered up with other visual designers
and user researchers in my UXCA team for the development of these
products.
Transition to the Product Team
After spending a considerable amount of time working on the program, I
transferred to the music division and was responsible for the daily
management of a team of designers that maintained and evolved the
product across multiple devices and geographies.
Our Design Team
A product of this scale could not have been possible
without a diverse and talented team. I am lucky to have
worked with each and appreciative of their contributions to
the success of the product.
Below are names in no particular order who made this
product a success.
Rachel Kobetz, Stacey Gastelum, Devon Wang, Cheryl
Sedota, Maverick Velasco, Eujin Lee, Jeffery Lui, Olchi
Skant, Feron McGurrin, Joåo Afonso, Guillio Pascoli, Sean
Wenn, Tamara Baia, Garth Lewis, Meng Chee, Willy Lai

Samsung LeBron James NBA App
After signing an exclusive partnership with the NBA to showcase
its products, Samsung HQ reached out to the San Jose based
UXCA team to design and deliver a premier user experience for
one of the NBA's greatest all time stars.
Designing an All Star Experience
for the NBA’s Top Player
In 2013, Samsung signed a $100 million sponsorship deal to be the technology supplier for the NBA
and WBA. The deal enabled Samsung to provide tablets and mobile devices courtside to season
games and during special events like the NBA All-Star Game, the playoffs, and the annual NBA draft.
The opportunity was to ﬁnd software that would showcase and highlight the hardware's capabilities.
Samsung executives reached out to the UXCA lab to design a collection of experiences for the NBA
based on their award-winning work on the Milk Music service. The LeBron James and NBA apps
enabled Samsung to reach millions of NBA fans and help strengthen the brand equity in the
consumer electronics market.
Project Duration: 8 months
Samsung LeBron James NBA App | 41

One of the most challeging aspects of the project was creating a distinct visual
design language that was as unique and dynamic as was LeBron James. The
resulting “Shard Visual Language” ultimately met that criteria, but really pushed
the limits of the designers, animators and developers on the project. The result
was a stunning UI that received very positive press for Samsung for its design
and earned the team a UI patent.
40+ prototypes
Generated on mobile devices
Designing a Signature UI 2014
Samsung LeBron James NBA App | 42Neil Everette | Design Portfolio

View CommercialLeBron Mobile App
Designed to give LeBron James fans and Samsung users exclusive
access to the basketball legend’s behind the scene activity in the pursuit
of his third NBA championship in a row with the Miami Heat.
The application was divided into four main sections of experience. First, the NBA playoffs, which gave up to
date information on LeBron's quest for three championships. Then the Athlete, the individual
accomplishment, followed by Style, things off the court. Lastly, the Journey which highlights life away from
basketball, including family and charitable work
2 patents
granted to author
2014

Early Concept Sketches Reﬁned Sketches
LeBron Branding
One of the highlights of the project was creating the application icon. The
ﬁnal result became a signature element that was used all throughout the
product launch during the NBA playoff series.
2014

Portland Trailblazers
NBA Lock Screen and Dynamic Wallpapers
With the NBA lock screen, any fan with a Samsung mobile phone could select their favorite team
to display directly on their lock screen. The lock screen adds to the functionality of the phone by
displaying upcoming games, current scores, and ﬁnal results.
2014
Customization options for the user include full lock screen customization, notiﬁcation of
game start time and ending, and customized animated wallpapers to match their team
branding. Wallpapers featured an animated parallax list of the player roster.

“Smooth interface. Sleek design. Very fast streaming. It has videos,
statistics, and more from on court and off. The videos and pictures
from his personal life are a nice change of pace from the limited
access most athletes offer up. Great all around app.”
Industry Feedback
Uproxx.com
New Samsung Experience Game Time App Is Perfect For The NBA
Playoffs
“Great concept I am a fan of LeBron but I also like it for app
concept. What I love the most is the radio feature along with the
layout of this app. Whoever made this needs a raise. The smooth
tile flow is genius and the lock screen is a great idea. Thank you
Samsung for creating this for all of us to download..”
“ I like the live wallpaper and the lock screen wallpaper and also
the LeBron James radio I was in impressed, overall the app looks
good thanks Samsung!!!.”
Beautifully designed I really don't care about basketball as a whole,
but the design and UI of this app is beautiful :D
GStyle Magazine
LeBron” App Lights Up Samsung Galaxy S & Note Devices
Droidlife
If you do own a Galaxy device, you are in for a treat, which includes
exclusive wallpapers and lock screen wallpapers
Greenbot
…there’s no denying the app looks stellar. Navigating through the
app's four post categories is smooth, and tapping on individual
posts launches a full-screen version for better viewing.
… the LeBron app is a solid NBA companion for any basketball fan
—especially now that we’re in the thick of the NBA Playoffs—and is
worth checking out.
AdWeek
LeBron James for Samsung a Viral Slam Dunk
User & Industry Feedback

238
400K+Installs
3M+Sessions
#
1Rated Free Sports App in
Google Play Store
4.6Rating on Google Play
2Patent Issued
7,287Google Reviews Written
Additional Outcome
As a result of the reaction of the success of this project and
Samsung Milk Music, the UXCA team became a major focal
point for digital design for Samsung mobile products. Much
of the design now is being worked out of that office today.
Product Impact

This product featured the amazing talents of the following team members:
Eujin Lee Park, Maverick Valasco, Belin Berisaj, Kevin Kuo, Heron da Silva Ramos, Rachel Kobtz,
Meng Chee
Design Team
External Work | 02
My role on this team was primarily creative director and UX design on
various parts of the user interface. One of my ﬁrst goals on the project
was to ﬁnd and enlist talent within the organization that had the skills and
ability needed, then enabling them to do their best work. I provided
guidance on the project, feedback on the direction, and visual help when
needed. I also was the primary design representative with the NBA and
executive stakeholders on the project. Additionally, I worked with our
Dallas engineering team on location to work through logistical and
production issues during execution and throughout the launch.
He is the most enthusiastic, talented and 'lets get things done' manager I
had. He loves designing and is constantly thinking about the next innovative
design. He gets his hands dirty himself working side to side with his team
designers and is very proactive to making his team's work into the final
product. He has great belief for his team and he was a manager that I knew
could pull me up to stay strong when it comes to challenges. He was a great
mentor and my career wouldn't be the same without him.
Eujin Lee
Lead Designer Samsung Sports

CarStory
In 2016, Vast made a business decision to transform its CarStory
automotive analytics platform into a product organization. Instead
of powering other marketplaces, it would focus its efforts on
delivering products to independent dealerships could use to help
market, manage and track their used car inventories.
Using design to help transform
services technology startup into a
successful product organization
The Austin based startup pivoted to move into the product space–providing services via applications
and websites directly to used car dealers, third-party partners, and consumers. From 2016 to 2019
our task was to utilize the existing technology stack which had been developed over the past 10
years into a compelling product offering that would compete in an already competitive automotive
market.
CarStory | 48

CarStory | 49
Screenshots from a white-label marketplace that CarStory supplied to brands like AOL
CarStory prior was a data source to other marketplaces, autmotive tools and insurance backend
systems to predict real time pricing information on used vehicles across the nation.
Before State

Understanding the Needs of Our User
To design better tools, we needed first-hand data of the used car industry. We partnered with key dealerships that enable
behind the scene access to used car manager's daily job. We tagged along to see how used cars went through the funnel of
being acquired to being sold. We mapped this data in a journey map, identified the pain points and used that to find key areas
of opportunities.
CarStory | 50Neil Everette | Design Portfolio

Launch Demo
Process of Rapid Product Development
CarStory | 51
As a startup with limited funding and runway, our success is dependent on finding product-market fit quickly and efficiently.
Our challenge as a product team was a streamlined process to get ideas to market in 120 days or less, enabling us then to
assess, refine or pivot the product.

5.3
Vehicle Views
Per Session
333K+
Monthly
Active Users
4K+
Monthly Leads
Generated to Dealers
35%
Increased Use
After Redesign
90 days
Design to Launch
CarStory Marketplace 2017
CarStory.com is a used car marketplace that uses AI to answer car shoppers top questions - is this a good
deal, how well equipped is this vehicle and what condition is it in compared to other autos on the market.
CarStory | 52
My Role
Visual design + UX design +
prototyping
Team Members
Anthony Price, Joyce Tao

CarStory Mobile App
A native mobile marketplace powered by big data that used card shoppers
to discover and purchase used vehicles while on the go.
2018
1M+ Vehicle Searches
Since Product Launch
750+
Vehicle Details Views
3.8 star rating
Google Play Store
15K leads
Generated from VPD to Dealer
My Role
Visual design + UX design + prototyping
Team Members
Anthony Price

500K+
Vehicle scans and
appraisals generated
“I used CarStory Appraise at the
auction to scan in a VIN and was
presented with an accurate
acquisition and retail price
prediction for this unit. The best
part is that CarStory's Appraise
tool prevented me from selling it
short by underpricing this vehicle
to market,”
120 days
From concept to
product release
Bert Straub, owner of 1st Choice Auto in Fairview, Pa.
My Role
Team Members
Allison Traugott
CarStory | 54
CarStory Appraise gives used car dealers insights when they need it most, before the
acquisition. This ensures they stock lots with inventory that will sell and generate a solid proﬁt.
CarStory Appraise 2018
Patent
Application Filed

Vehicle Report
Vehicle Report
CarStory Track
Track enables car dealerships to harness the power of big
data and AI to help monitor and manage their lot inventory
so that inventory supply meets their local market demands.
4.6 star rating
On Apple, Google Marketplace
and on App Grooves
4 months
Design to Launch
Patent
Application Filed
My Role
Team Members
Allison Traugott
2017

CarStory Market Reports
Market Reports are a free analysis given to consumers when they go to purchase a vehicle from
a dealer’s website. The report is an independant anaylisis based on CarStory’s AI platform.
“We have it up on our website front
page so the customer can check
market overview and compare to like
vehicles. I love this information!”
The redesign focused on the concept of the “Objective Reporter.” Each page in the report has an attention grabbing headline followed by supporting metrics to back up the narrative.
2017
rs
15M+
Monthly Reports Generated
16K+
Number of Indpendant Dealers
Using Reports - Majority of Market
4.2 rating
Rating by Driving Sales, the
leading Used Car Market Authority
24% increase
Lead Conversion After
The Redesign
- User feedback from Driving Sales
CarStory | 56
My Role
Team Members
Jason Orr, Carly Conrad

Scan Vehicles Get Market Information Find Similar for Sale
Designed to be a more natural way to search for cars.
People intuitively can point to cars they like. We used that
basic metaphor as the user interaction for our search.
Simply point and search - our AI does the rest.
It's like Shazaam of ﬁnding used cars.
I love what the local CarStory team has released!
I think it's the coolest way to find a car! Nice job
Chad Bockius, Neil Everette and John Price.
Dennis Chatham, Design Leader at Disco
CarStory Vision 2018
4.9 rating
On Apple Marketplace
90 days
Design to Launch
3K+
Install Base
CarStory | 57
My Role
Visual design + UX design + prototyping + product concept
Team Members
Allison Traugott, Anthony Price, Diancheng Hu
Patent
Application Filed

CarStory UI System
Essential UI Components
CarStory UI System
Core UI Elements
CarStory Design System 2016-2019
As a small startup, we needed a way of speeding
up our product release cycle and driving
consistency between our various product offerings.
Before the formation of our design group, this had
to be sourced out ad hoc to various contractors and
agencies. The result was inefficient, slow and
resulted in inconsistent experiences for our users.
50% reduction
Time From Design to
Market Release
4 avg months
Design to Release After
Design System Introduced
CarStory | 58
My Role
Visual design + Creative Direction + UX design + motion standards
Team Members
Allison Traugott, Anthony Price, Diancheng Hu

CarStory products have been recognized by the following organizations for
excellence in user experience and website design & development
W3 Awards Gold
CSS Design Awards
Web Awards
Eddie & Ozzie Finalist
Website Design
CarStory.com
Website Design
CarStory.com
Excellence in Automotive Design
CarStory.com
Website Design
CarStory.com
4 ﬁled pending
UI Patent Applications
CarStory Awards & Recognition

My Role & Contribution
Vast and CarStory marked a distinct change in my career path. After extensive work
in the consumer market, I needed to broaden my capabilities, to take on new
challenges, and to learn new market industries. For me, big data, AI and startup
culture were all areas for new career growth.
Anthony Price, Allisson Traugott, Diancheng Hu
Joyce Tao, Carly Conrad
Our Design Team
Neil’s impact on the organization was felt
immensely during his time here but it didn’t
stop when he left. While at Vast he introduced
new design processes, he groomed junior
designers and created an environment where
the entire team could grow and flourish.
Chad Bockius
Chief Product Officer, CarStory
I was the VC investor and on the board where Neil
drove our product design. It is best in class. He
organized the product team and forced them to be
concrete in their steps (the office was covered in
physical design boards of excruciating detail). He
did this while at the same time staying true to the
conceptual needs of the product value proposition
and also while staying honest about the ambiguity
and iterative necessity (and mystery) that is 'great
product.' He is the talent every company with digital
product needs.
Jim Armstrong
Venture Capitalist at March Capital Partners
Build a culture of design and that process that would
deliver business impact
Institute process and methods for rapid product innovation including
best practices for design and product development.
Lead through example
With small, nimble team, be both player and coach as a designer and
design manager. Be a hands on contributor.
Partner with Product and Engineering
Advocate for customer experience and provide the collaboration and
partnership needed for success with Product Management and
Development.

Neil Everette | Principal Design Candidate
Amazon Music
As it moved into its second phase of evolution, the Amazon music
team needed to refactor its user interface to expand its service
from a free product with 1 million tracks to a full paid subscription
model with full on-demand with a catalog of over 50 million tracks.
Unifying the Platforms of Amazon
Music’s Product Ecosystem.
The challenge for the design team was to completely rearchitect their music service to
accommodate the new on-demand service and full catalog depth. Within that mandate, the team saw
the opportunity to consolidate the disparate experiences and navigation paradigms being used
across the ﬁve major platforms, create a uniﬁed visual language system, and incorporate the voice-
enabled feature, Alexa. Our opportunity as a design team was to enable Amazon music to compete
equally with other music leaders in the streaming space.
My Role: Product Designer and Art Director
Project Duration: 1 year
Amazon Music | 59

Before State
Before the redesign effort, designers of each product were siloed and reporting to engineering teams within each
platform. Products shared a visual similarity, but each product had its variation of Amazon Music's design system.
Variations in color palette, iconography, and interaction model led to inconsistencies throughout the user experience.
They launched a half-baked version before this
one. It’s called ‘Prime Music’ or something.
People are totally confused, because they
didn’t even have the catalog. But they’ve
definitely fixed that part, with some nice user
interface improvements since then.
Long story short: Amazon MP3, the ugly app
Amazon used to make you use to retrieve your
digital tracks on the go, became Amazon
Music. The app is a significant upgrade over
the original in terms of design and
functionality. It adopts the same design
language as most other Amazon apps, which
is a pretty far departure from the design
guidelines Google suggests.
Digital Music News
Phandroid
Amazon Music | 61Neil Everette | Design Portfolio

Process & Method
My Role
Visual design + UX design
Establishing a UI architecture that would scale across platforms Developiong a content stack to expose a broad range of music options for the user to discover Visual exploratons of album art arrangement and theme colors
One of the ﬁrst efforts was to rethink the organization of the music information architecture.
Expansion of the service catalog from one million to ﬁfty million tracks and inclusion of more
playlists, albums, and stations require some of the primary user journeys to be rethought.
Our goal was to create one conceptual model for all platforms, whether it be small devices like
phones or much larger devices like TV sets. Our model eventually led us to these paths - enable the
user to resume where they left off, robust discovery of new content and easily locate what I already
own or subscribe to.

Launch Demo
He’s (Neil) also introduced the team and crews to new prototyping and handoff systems
that have dramatically reduced the typical confusion that results from design reviews and
dev implementation - and have create a sense of buzz all their own.
100+ prototypes
Generated for mobile + desktop
High Fidelity Protopes for Executive Reviews
Marissa Gallagher - Neil’s Manager at Amazon Music

Amazon Music Mobile App
User's perception of music services is highly inﬂuenced by the ease of content discoverability and catalog depth. We
created a tiered approach to the landing screen. First, we display large broad content upfront then more incremental
levels of speciﬁc genres or music delivery types between our albums, stations, and curated playlists.
4.4 stars
Google Play
1.6M reviews
Google Play
100M+ installs
Android
My Role
prototyping + production
Other contributors
Erin Gallup, Charles Lee-Thorp
Android Stats
2017

4.7 stars
Apple Store
418k+ reviews
Apple Store
#4 ranking
Top Music Apps Apple Store
Patent Application
Filed on the circular
transport controls
Samsung’s Music Hub software was poorly recieved by users and the media and was seen as unistallable
Amazon Music Mobile App
The transition from the Now Playing state was an opportunity to break from the standard music player
and create something unique to Amazon. Our gestural transport control enabled the user to quickly get
to the full screen or skip stations with a simple drag.
2017
Amazon Music | 66
Android Stats
My Role
Other contributors

13.5k+ user reviews
Amazon Software Store
Amazon Music HD is supported on
both mobile and desktop; the interfaces
for each are very similar, making it
easy to switch between the two.
Sound Guys
4.5 star rating
Amazon Software Store
Amazon Music Desktop App 2017
Amazon Music | 67
My Role
Other contributors

To develop a visual language system
that worked across devices, we
worked mockups around a variety of
platforms and screen sizes. It gave us
the chance to see how color and
album art ﬂuctuated between
platforms and enable users to test out
the Now Playing experience. From
these studies, we were able to make
a set of reusable components that
could be scaled to all the devices.
Amazon Music | 68
My Role
Team Members
Amazon Music Desktop App 2017

So, what is the Amazon Music App actually like? The company has
refined the interface in recent years, so it’s a lot better than it used
to be. What’s more, you can get the app for pretty much any
platform you can image, from your phone to your tablet to your car
Trusted Reviews
Industry Feedback
However you choose to access Music Unlimited, you'll be met with a
similar interface. I found the interface to be clean and user-friendly.
There are plenty of built-in features aimed at helping listeners
discover new music.
Business Insider
Amazon Music HD is supported on both mobile and desktop; the
interfaces for each are very similar, making it easy to switch
between the two.
Sound Guys
A solid streaming service to rival Apple Music and Spotify. The slick,
navy blue-glazed interface is intuitive, clean and orderly and,
although differing slightly across the platforms, it offers a mostly
consistent experience.
whathifi.com.
4.0 - Excellent
PC Magazine
Amazon Music is the one streaming service you shouldn't ignore
Android Central
it’s generally intuitive and user-friendly. Dragging up on the circular
‘now playing’ icon at the bottom of the mobile app is a nice touch
Trusted Reviews
Amazon Music Unlimited has apps for both Android and iOS. I
tested the Android version on my Google Pixel XL smartphone and
discovered that it closely duplicates the Music Unlimited desktop
experience.
Several parts of Music Unlimited's interface are designed to help
you discover or buy music. Almost everywhere in the layout, you'll
find recommended albums and playlists based on your listening
habits. Thankfully, these suggestions don't feel forced upon you. In
fact, I find them helpful.
PC Magazine
Industry Reaction

55M+Monthly Active Users Worldwide
Apple Music had 60M time of publishing
32M+Paid Users Since Launch 2016
#3Music Service on the Market
1Patent Application for UI Design
12 months
Design to Launch
Impact
Product Impact
Amazon's launched its new subscription-based music service titled Amazon Music Unlimited in 2017. It featured
more than 50 million tracks, with both a free tier and unlimited on-demand tier with full Alexa integration. It also
featured one consistent user experience across devices and one uniﬁed visual language system.

My role on the Amazon Music team was Art Director and
product designer. My primary responsibility was to
establish a visual language system that would span across
device platforms. As the project progressed, my
responsibilities expanded to a broader role.
Yearly evaluation by Neil’s manager
Amazon Music | 71
Provide art direction across platforms
Create a common user interface design system that would be unique to Amazon and that
would scale from small devices to larger user interfaces. This included the overall theme of
the service, UI widgets, icons, and page layout patterns.
Lead the design of the iOS app
As the UI language, architecture and page patterns were being developed, the iOS and
desktop apps were the primary screens for stress testing the UI. I took the lead for fully
designing out the iOS application and worked with engineering in its development.
Integrate hi-fidelity prototyping to team process
Getting user and executive feedback early and often was a critical factor in the project's
success. Using prototyping tools such as Pixate and Principal, I was able to create product
demonstrations that simulated the final product and help get alignment on the team.. We
used this process iteratively throughout the project during design, then used the same
process to help handoff files to engineering with very minimal manual specifications.
…he’s ignited a fire within the team to get to better design concepts and
to use more innovative tools - like Pixate, Principle, Zeplin, InVision
Inspect , and videos – and to get to better designs and to get designs to
final dev in newer, more efficient and more effective ways.
Marissa Gallagher - Neil’s Manager at Amazon Music

Dell Stage
Good design and software are not terms normally associated with
Dell. With the arrival of a new SVP of design, Dell sought to
change that behavior and to attract new customers to Dell's new
line of consumer laptops, tablets, and mobile phones through a
software ecosystem.
Easy Access to Content Across All
of Your Dell Devices
Our challenge, create value for Dell customers by making its products easier to use and more
desirable than its PC competitors. Our reality was that Dell's business invested very little on R&D, and
even less on software design and engineering. Historically Dell shipped preloaded software from
other vendors - bloatware to many reviewers.
Our approach, focus on the content users care about most. Make it easy to consume on any device,
especially the emerging line of new phone and tablet products. Then safely store and sync content
via cloud services with very little to no setup by the user.
My Role: Product Designer and Design Manager
Dell Stage | 72

Before State
Dell software coming into the program was a collection of different brand identities and UI systems. Each software product
at Dell had its own outsourced third party vendor, most with little or no design support. The resulting products created an
inconsistent brand presence for Dell and a usability challenge for users.
Dell Stage | 73Neil Everette | Design Portfolio

Dell Stage: Your Content From Any Device
Dell Stage, a consistent software ecosystem that enables users to easily access their content–videos, music,
photos, and more, all synchronized with little to no setup.
Dell Stage | 74
My Role
Visual design + UX design
Design Team
Mark Ligameri, Jonathan Cho, Rich Knepprath, Kevin
McDonald, Jason Orr, Shannon Randall, Jaclyn Taylor
Marie Hwang, Cheryl Sedota, Becca Franks,, Katherine
Nesbitt.

Launcher + Apps for Mobile
Stage launcher is the core access for the user. Instead of a tile of app icons to launch, Stage brings the content upfront
and center, easily browsable. Simply swipe the interface to change content types, or swipe the dock at the bottom.
2010

Launcher + Apps for Mobile
Stage surfaces content users want most, their media, contacts, calendar event, books, and more. The interface
is easily customizable to the user's preferences. Content tiles are shared and synced across devices.
2010

Launcher for Tablet
Larger screens, no problem. With Dell Stage, the content tiles expand into mini-apps on devices with
larger displays. Interact and play media without having to ﬁnd tiny app icons.
2011

Launcher for Windows 10
Enjoy cross-device ease of use with the same launcher and larger application interfaces. Stage
automatically shares photos, music, and video with your mobile devices.
2011

Synching Content Across Devices
With Stage Synch, all content is backed up in the cloud, synchronized to your Dell device ecosystem,
and accessible from the web. No additional setup or sign up required for third party services.
2011

5 cross plaftorm apps
Built and delivered in 2 years
10 mobile devices
Shipped in 2 years
1 design system
Developed and used across apps
GoodOverall Sentiment
As rated by shouldIremoveit.com
4 major releases
Over the product lifecycle
78% retention
As a pre loaded software app
Product Imact
Dell Stage | 80

External Work | 02
I started at Dell as one of the four initial designers on the newly
formed software design team. This core team created the initial
concept of Stage including the interaction model and visual direction.
As the product became a committed program, the team expanded
and my focus shifted the implementation on mobile devices.
Mark Ligameri, Jonathan Cho, Rich Knepprath, Kevin McDonald, Jason Orr, Shannon
Randall, Jaclyn Taylor, Marie Hwang, Cheryl Sedota, Becca Franks,, Katherine Nesbitt.
Our Design Team
Initial Concept Design
As the product shifted from product concept to committed features on the product roadmap,
my core responsibilities were to provide visual and UX design for Stage and custom
applications on mobile devices.
Design Lead and Manager
As the team size increased the product footprint expanded to cover multiple devices,
multiple apps, and screen sizes, my responsibilities expanded to encompass managing a
small team of interaction and visual designers to support the Stage product release. In this
role, I provided overall UI and art direction and worked directly with product management
and engineering teams on planning and execution.

External Presence & Credentials
Section Four
Section Four External Presence & Credentials | 82Neil Everette | Design Portfolio

University of Oklahoma
A former colleague asked me to speak to his senior class of graphic designers at the
University of Oklahoma in the Spring of 2019. The topic I chose to address the class was
the collective advice I would give myself retrospectively after having spent 20 years in the
design industry. I highlighted basic tenants and princpals to help guide them along their
journey as future designers.
Top 10 Things I’d Tell My College Self
April 11, 2019
Oklahoma University | 83Neil Everette | Design Portfolio

East Carolina University
Senior Portfolio Review
April 23, 2020
Senior Portfolio Review East Carolina | 84
I'm currently an alumni advisor to the East Carolina University School of Art
and Design where I graduated. In this role, I work with senio students on a 1:1
basis to review their work and advise them on their portfolio in preparation
for entry into the market.
Neil Everette | Design Portfolio East Carolina University | 84

Design Awards
Awards | 85
W3 Awards Gold
Carstory.com | 2018
Website Design
CSS Design Awards
Carstory.com | 2018
Website Design
Web Awards
Carstory.com | 2018
Excellence in Automotive Design
Eddie & Ozzie Finalist
Carstory.com | 2018
Website Design
Communication Arts
Samsung Music Mobile App | 2015
Interactive Design Mobile and Tablet
The Webby Awards
Samsung Music Mobile App | 2015
Honoree for Best User Interface Mobile
The Webby Awards
Samsung Music Web App | 2016
Honoree for Music Website Design
IBM Eminence and Excellence Award
Individual Award
A’Design Award & Competition
Samsung Music App | 2014
Platinum Award for Mobile Design
W3 Gold Award Winner
Gold Award for Mobile Application Design
US Mobile & App Awards
Gold Winner for Mobile Application Design
Best Mobile App Awards
Platinum in Music and Media Design
Knowbility AIR Austin
Umlauf Museum Website | 2004
Grand Prize Winner for Accessibility
Macromedia Site of the Day
Philips Things to Do Your Thing | 2004
Website Design
Philips Desiging at Home | 2004
Website Design
Communication Arts Site of the Week
Philips DVD Recorder | 2004
Website Design
How Magazine International Design
IBM Netﬁntiy Packaging | 2000
Excellence in Print Design
AIGA Southeast
IBM NetVista Packaging | 2000
Honorable Mention in Print Design
AIGA Southeast
IBM Netﬁntity Packaging | 2000
Honorable Mention in Print Design
Society of Technical Communications
IBM NetVista Poster | 2001
Visual Communication Design
Print Magazine Digital Design
IBM D&ID Website | 1999
Excellence in Interactive Design
Print Magazine Digital Design
How Magazine Digital Design
Philips DVD Recorder | 2004
Website Design

Patents Granted
Patents | 86
US 10,303,326B
UI Design for the continous dial design
for Samsung Milk Music
Granted May 28, 2019
US D776,126 S
UI Design for the continous dial design
for Samsung Milk Music
Granted Jan 10, 2017
US 9,628,543 B2
Method of pre fetching and seamlessly
playing music
Granted Aprile 18, 2017
US D761,815 S
UI design for the Web interface of
Samsung Milk Music
Granted July 19, 2016
US D763,271 S
UI design for music based lock screen on
a mobile device
Granted May 9, 2016
US D766,329 S
Angled animated list control for the
LeBron James app
Granted Sept 13, 2016
US D762,662 S
UI Design for the continous browse strip
used in Samsung Milk Video
Granted August 2, 2016
US D761, 814 S
UI design for the TV interface of
Samsung Milk Music
Granted July 19, 2016
US D772,243 S
UI Design for music transport controls for
Samsung Milk Music
Granted Nov 22, 2016
US 9,176,747 B2
Card based UI design for media playback
on a mobile phone
Granted Nov 3, 2015
US D750,124 S
Expanding media list control for mobile
devices
Granted Feb 23, 2016
US D773,481 S
3d launcher application for mobile device
Granted Dec 6, 2016
US 10,235,038 B2
Multimedia list control that expands
depending on context
Granted Mar 19, 2019
5 Additional patents have been ﬁled and are
pending approval

The Design Intent Podcast
Design Intent Podcast | 87
www.thedesignintent.com
On March 11, 2020, I sat down with Tony Latto, Daniel Phipps, and Aaron Hernandez the hosts of the
Design Intent, the podcast dedicated to the process of design and design thinking by design leaders in
the industry. I discussed the state of software design and prospects for emerging early-career designers.

Design Interact Interview
Link to the Archived Site
November, 2004
Interview | 88Neil Everette | Design Portfolio
Late 2004 I did an online interview with Communication Arts Design Interact about my
take on the design industry, favorite products to use, and general questions on my
work style and process.

T.J. traveled back to San Jose, where he stumbled
on an underutilized team called the UXCA Mobile
Lab, founded in 2010 with centers in Mountain
View and San Jose. It had been created to design
user interfaces for Samsung products using
Silicon Valley flair and expertise.
When T.J. showed up, he found a circular dial
intended to be used as an alarm clock. But since
it wasn’t used in the Galaxy, the designers were
searching for a new purpose. “We created this
prototype where moving the hand along the
circumfrence of the circle would play diffrent
music that’s stored on the device”, said lead
designer Neil Everette.
Milk Music was getting buzz at the South by
Southwest festival held in Austin that Spring.
“Within a matter of hours, there were more than
seventy thousand downloads, which was crazy,”
“And then it just took off from there”
Samsung Rising Interview
Interview | 89
View the Book on Amazon.com
Preview on Amazon.com
For research on his new book, Samsung Rising, Geoffrey Cain interviewed me online about my role and
participation in the design and development of the music service, Milk Music. The book explores the internal
tensions of a large consumer hardware manufacturer struggles with prioritizing and building software services.

Education & Training
BFA Commincation Design
East Carolina University
Greenville NC
1992-1996 3.4 GPA
MS Software Management
Carnegie Mellon University
Mountain View CA
2014-2016 4.0 GPA
What started as a passion for painting and illustration, eventually
led me to the commercial side of the creative industry. Once I saw
and used the Macintosh, I was fascinated with its capabilities. The
fundamentals of color, shape, and form learned in my foundation
art and design classes easily transitioned and applied to the new
digital medium.
As my career evolved, so did the role of design and its importance
at the strategic level of product planning. To complement my
design background, I was interested in and compelled to expand
my capabilities to tackle broader challenges that inﬂuenced
software planning at a leadership level. CMU's curriculum enabled
me to work with some of Silicon Valley's top educators and
executive students while learning software product management.
Other Coursework Completed
Stanford d School Design Thinking
3 Day Executive Training
2013
NC State
1 year of Master’s Studies in Design
1997-1998
CS50 Mobile Web Development
Summer Course
2014
BUS38 Product Management
Summer Course
2014
Education | 90Neil Everette | Design Portfolio
My educational background originally was in graphic design. As the medium expanded and the
internet emerged, my interests expanded into more technical areas of digital product design. Later in
my career, I returned to school to get a master's degree in software product management. My
perspective is that continuous learning is the best investment a designer can place in their career.

Personal Website
More examples of my most recent work can be found on my personal website at
www.neileverette.com.
Personal Website | 91Neil Everette | Design Portfolio

Prototype Gallery
Below are a few samples of my favorite demos I've created throughout the past few years for IBM and other projects. I work in a
variety of tools, Framer, Principle, Invision Studio, Proto Pie, and even Keynote. My demos range from very low ﬁdelity wireframes
to very highly polished product demonstrations. I generally match the tool and ﬁdelity to the task and objective needed.
Personal Website | 92Neil Everette | Design Portfolio
Launch Demo
Launch Demo
Launch Demo
Launch Demo
Launch Prototype
Launch Demo
Launch Demo
Launch Demo

Thank You
I’d like to thank the Design Leadership Review Board for your time and consideration for
this appointment. I’d also like to thank my management team, Robert Uthe and Charlie Hill
for their support and contribution during the process.

Portfolio draft

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