This document discusses various marketing platforms and opportunities on Facebook. It begins with an overview of Facebook's growth and user base. It then outlines different advertising options on Facebook like social ads, pages, sponsored groups, Beacon, and applications. It also discusses using profiles, groups and insights to identify marketing opportunities. The document provides examples and pricing for some of the platforms. In summary, it serves as a guide for marketers to leverage Facebook's social networking features and targeted advertising capabilities.
The document discusses the evolution of the web from static Web 1.0 to more dynamic Web 2.0 and the rise of social media. It notes that social media allows users to become content producers rather than just consumers and facilitates conversation. The document then provides statistics on social media usage and outlines different types of social networks, microblogging, blogging, and location-based applications. It discusses how social media is changing the traditional sales funnel and offers strategies companies can use on social media like customer service, PR, collaboration, thought leadership, issue advocacy, and lead generation. Finally, it covers measuring social media success and engaging in the social media conversation.
Digital trends you should know about
Sarah Blake
The document discusses several important digital trends:
1. Social media usage is growing rapidly worldwide with billions of videos viewed on YouTube and tweets per day.
2. Mobile internet usage is also increasing, with over half of urban cell phone users taking photos with their phones.
3. Online experiences should be interactive, social, and focus on sharing rather than just displaying content like print media. Building relationships through blogs, social media, and mobile is important.
The document discusses online activism and social media marketing. It provides examples of how social media was used for online activism, including Wikileaks, the Iran election protests on Twitter, and the London student protests. It also discusses the Occupy Wall Street movement. For social media marketing, it discusses viral marketing and provides the example of Coke's successful online viral marketing campaign from 2009. It also discusses the importance of word-of-mouth marketing and reviews, providing the example of TripAdvisor.
Social Media Strategies for Non-ProfitsJuliann Grant
This document discusses social networking strategies for nonprofits. It covers setting a social media strategy including listening to audiences, curating content about causes, and using multiple channels. It also discusses tools for managing social media profiles, fundraising, and crowdsourcing. Examples of nonprofit challenges and social media usage trends are provided. The document concludes with discussing developing engagement experiences, finding influencers, using hashtags and tags, and providing social media success stories.
The document discusses web metrics for social media marketing. It covers traditional internet marketing metrics like search engine optimization and pay-per-click advertising. It also discusses various social media platforms and how to measure engagement on sites like Facebook, YouTube, and Twitter. The key challenges mentioned are integrating both traditional and social media metrics, and focusing on measuring user behaviors and engagement rather than just attention.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
This document discusses various marketing platforms and opportunities on Facebook. It begins with an overview of Facebook's growth and user base. It then outlines different advertising options on Facebook like social ads, pages, sponsored groups, Beacon, and applications. It also discusses using profiles, groups and insights to identify marketing opportunities. The document provides examples and pricing for some of the platforms. In summary, it serves as a guide for marketers to leverage Facebook's social networking features and targeted advertising capabilities.
The document discusses the evolution of the web from static Web 1.0 to more dynamic Web 2.0 and the rise of social media. It notes that social media allows users to become content producers rather than just consumers and facilitates conversation. The document then provides statistics on social media usage and outlines different types of social networks, microblogging, blogging, and location-based applications. It discusses how social media is changing the traditional sales funnel and offers strategies companies can use on social media like customer service, PR, collaboration, thought leadership, issue advocacy, and lead generation. Finally, it covers measuring social media success and engaging in the social media conversation.
Digital trends you should know about
Sarah Blake
The document discusses several important digital trends:
1. Social media usage is growing rapidly worldwide with billions of videos viewed on YouTube and tweets per day.
2. Mobile internet usage is also increasing, with over half of urban cell phone users taking photos with their phones.
3. Online experiences should be interactive, social, and focus on sharing rather than just displaying content like print media. Building relationships through blogs, social media, and mobile is important.
The document discusses online activism and social media marketing. It provides examples of how social media was used for online activism, including Wikileaks, the Iran election protests on Twitter, and the London student protests. It also discusses the Occupy Wall Street movement. For social media marketing, it discusses viral marketing and provides the example of Coke's successful online viral marketing campaign from 2009. It also discusses the importance of word-of-mouth marketing and reviews, providing the example of TripAdvisor.
Social Media Strategies for Non-ProfitsJuliann Grant
This document discusses social networking strategies for nonprofits. It covers setting a social media strategy including listening to audiences, curating content about causes, and using multiple channels. It also discusses tools for managing social media profiles, fundraising, and crowdsourcing. Examples of nonprofit challenges and social media usage trends are provided. The document concludes with discussing developing engagement experiences, finding influencers, using hashtags and tags, and providing social media success stories.
The document discusses web metrics for social media marketing. It covers traditional internet marketing metrics like search engine optimization and pay-per-click advertising. It also discusses various social media platforms and how to measure engagement on sites like Facebook, YouTube, and Twitter. The key challenges mentioned are integrating both traditional and social media metrics, and focusing on measuring user behaviors and engagement rather than just attention.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
1 in 4 of the world's population now uses the internet, with most people accessing it via mobile phones and devices beyond just computers. The top countries for internet usage are the US, China, Japan, Germany, and the UK. People use the internet for a wide variety of activities like searching for information, social networking, learning, shopping, banking, and communicating. The internet has become an important tool for both work and leisure in people's daily lives.
International PRSA Conference - Strategic Social Media for NPOEd Schipul
A look at how PR pros in Non Profits can strategically utilize Social Media to motivate their audience and grow their brands -- presented by Ed Schipul at the International PRSA Conference 2008 in Detroit.
Social media for retirement communities (CCRCs) - Understanding what you can do, should do and why when marketing to seniors through social networks. Deck from September 2010 webinar presented by Todd Harff and Creating Results Strategic Marketing
Beyond Balance: Participatory Librarianship for Creating, Connecting, C...Buffy Hamilton
This document discusses the concept of participatory librarianship and moving beyond a focus on balance. It argues that libraries should facilitate participation in the community and engage patrons in conversations around topics like reading, media literacy, collections and spaces. Participatory librarians approach their work as facilitators of conversations rather than just providers of information. The document also discusses traits of participatory librarians, such as being curious, willing to take risks and embrace new ideas. It encourages librarians to ask how they can invite participation rather than just find balance.
Social media small medium businesss masterclass.keyLaurel Papworth
Social media for small and medium business - a small subset of the one day courses I run for Government and Industry roadshows to small to medium size businesses.
The document discusses social media and social networks. It provides contact information for Laurel Papworth, a social media strategist, including links to her blog, SlideShare presentations, Delicious bookmarks, and podcast. The document also references future and past courses on social media topics offered on her website.
Social media can be used to improve consumer experience and engagement. It discusses using owned, earned, and paid media channels together through a POEM system. Some key challenges with social media include inexperienced representatives, fragmented strategies, and lack of brand or competitor monitoring. The document also provides tips on how to effectively engage users on social media through things like asking questions, exclusive content, and storytelling.
A case study written by myself with a team of my classmates. We explored Mark Zuckerberg's leadership style and how his vision enabled young leaders in the Middle East to start a revolution.
If you enjoy this topic you may also enjoy my blog: marketingmolly.wordpress.com
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
This document discusses strategies for mixing social media and fundraising. It suggests that social media is important for fundraising because it builds trust, impacts search engine results, allows for rapid word-of-mouth sharing, and helps cultivate the next generation of donors. Both traditional and new online tools are important for fundraising, and social media should be used as part of an overall strategy to achieve specific outcomes like increasing awareness, leads, donations and more. Measurement of social media efforts is also discussed.
Wendy Maynard, marketing maven and principal of Kinesis, Inc. presents Social Media Bootcamp, a how-to guide for business professionals. This slide presentation has a special emphasis on Twitter and Facebook.
The document provides advice on how companies should approach social media. It emphasizes that social media is about conversations, not just campaigns. It advises companies to listen to customers and engage with them in social media, and to measure engagement and loyalty metrics. The document stresses that social media will not fix problems like a poor product or poor customer service. It concludes by reminding companies to listen, engage, and measure their social media efforts.
Social Media for Social Good - NCVS Pre-Con WorkshpNTEN
This workshop was presented by Amy Sample Ward of NTEN, Noland Hoshino of Bcause Media, Robert Rosenthal of VolunteerMatch, and Bob Filbin of DoSomething. Learn more at http://nten.org
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
The document provides tips on using Facebook pages effectively. It discusses setting up a Facebook page for a business or community and naming it concisely. It emphasizes adding engaging content like photos and videos, and encouraging interaction through questions and comments. The document also stresses connecting to others on Facebook to build fans organically at first before promoting the page more widely.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
This document summarizes a presentation on using social media for museums. It discusses popular social media platforms like Facebook, Twitter, Pinterest, Flickr, YouTube and evaluating which platforms are best for different museum goals. Tips include developing engaging content on a regular schedule, being responsive to audiences, and defining and measuring engagement metrics. Choosing the right staff, creating social media policies and ongoing evaluation of successes and failures are also covered. The overall message is that social media is about ongoing conversation and having fun engaging new audiences.
Social Media Marketing Strategy & PlanningAliza Sherman
This document outlines strategies for effective social media marketing. It recommends identifying target audiences, understanding how they communicate, and choosing the right social media tools. The strategies should have clear objectives, such as increasing inquiries or building a brand. Tactics are then suggested to meet the objectives, like setting up a LinkedIn account to generate leads from contacts, using Facebook to build a fan base and brand awareness, and engaging customers on Twitter. Quality products, services, and reputation are also noted as important for driving inquiries.
For many, Social Media is a chaotic and scary new place. To me, it’s an opportunity for savvy organizations to accelerate their growth with this exciting new addition to integrated marketing and communications. Easier said than done! So, to deliver repeatable and measurable business results, I have developed this Social Media Marketing Framework (or shortened for Twitter to #SMMF). The Framework provides an execution blueprint that you can use to structure your social marketing activities to deliver exceptional results. It is focused on Marketing and Communications and defines common components that can be added by organizations to their existing marketing mix.
If you would like a copy of the PPT, please visit www.grahamlubie.com and contact me there or Tweet me at /grahamlubie.
Social Media Brand Strategy: The Four Districts ApproachDiamond Marketing
This document outlines an approach for social media brand strategy called "The Four Districts Approach". It describes four major social media platforms - Instagram, Twitter, Facebook, and Snapchat - as distinct "districts", each with their own unique demographics, challenges, opportunities, and cultural rules that brands must follow to be successful. The document provides examples of brands that effectively follow the cultural rules of each district compared to those that break the rules. It is intended to help brands properly customize their strategies for each individual social media platform.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
1 in 4 of the world's population now uses the internet, with most people accessing it via mobile phones and devices beyond just computers. The top countries for internet usage are the US, China, Japan, Germany, and the UK. People use the internet for a wide variety of activities like searching for information, social networking, learning, shopping, banking, and communicating. The internet has become an important tool for both work and leisure in people's daily lives.
International PRSA Conference - Strategic Social Media for NPOEd Schipul
A look at how PR pros in Non Profits can strategically utilize Social Media to motivate their audience and grow their brands -- presented by Ed Schipul at the International PRSA Conference 2008 in Detroit.
Social media for retirement communities (CCRCs) - Understanding what you can do, should do and why when marketing to seniors through social networks. Deck from September 2010 webinar presented by Todd Harff and Creating Results Strategic Marketing
Beyond Balance: Participatory Librarianship for Creating, Connecting, C...Buffy Hamilton
This document discusses the concept of participatory librarianship and moving beyond a focus on balance. It argues that libraries should facilitate participation in the community and engage patrons in conversations around topics like reading, media literacy, collections and spaces. Participatory librarians approach their work as facilitators of conversations rather than just providers of information. The document also discusses traits of participatory librarians, such as being curious, willing to take risks and embrace new ideas. It encourages librarians to ask how they can invite participation rather than just find balance.
Social media small medium businesss masterclass.keyLaurel Papworth
Social media for small and medium business - a small subset of the one day courses I run for Government and Industry roadshows to small to medium size businesses.
The document discusses social media and social networks. It provides contact information for Laurel Papworth, a social media strategist, including links to her blog, SlideShare presentations, Delicious bookmarks, and podcast. The document also references future and past courses on social media topics offered on her website.
Social media can be used to improve consumer experience and engagement. It discusses using owned, earned, and paid media channels together through a POEM system. Some key challenges with social media include inexperienced representatives, fragmented strategies, and lack of brand or competitor monitoring. The document also provides tips on how to effectively engage users on social media through things like asking questions, exclusive content, and storytelling.
A case study written by myself with a team of my classmates. We explored Mark Zuckerberg's leadership style and how his vision enabled young leaders in the Middle East to start a revolution.
If you enjoy this topic you may also enjoy my blog: marketingmolly.wordpress.com
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
This document discusses strategies for mixing social media and fundraising. It suggests that social media is important for fundraising because it builds trust, impacts search engine results, allows for rapid word-of-mouth sharing, and helps cultivate the next generation of donors. Both traditional and new online tools are important for fundraising, and social media should be used as part of an overall strategy to achieve specific outcomes like increasing awareness, leads, donations and more. Measurement of social media efforts is also discussed.
Wendy Maynard, marketing maven and principal of Kinesis, Inc. presents Social Media Bootcamp, a how-to guide for business professionals. This slide presentation has a special emphasis on Twitter and Facebook.
The document provides advice on how companies should approach social media. It emphasizes that social media is about conversations, not just campaigns. It advises companies to listen to customers and engage with them in social media, and to measure engagement and loyalty metrics. The document stresses that social media will not fix problems like a poor product or poor customer service. It concludes by reminding companies to listen, engage, and measure their social media efforts.
Social Media for Social Good - NCVS Pre-Con WorkshpNTEN
This workshop was presented by Amy Sample Ward of NTEN, Noland Hoshino of Bcause Media, Robert Rosenthal of VolunteerMatch, and Bob Filbin of DoSomething. Learn more at http://nten.org
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
The document provides tips on using Facebook pages effectively. It discusses setting up a Facebook page for a business or community and naming it concisely. It emphasizes adding engaging content like photos and videos, and encouraging interaction through questions and comments. The document also stresses connecting to others on Facebook to build fans organically at first before promoting the page more widely.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
This document summarizes a presentation on using social media for museums. It discusses popular social media platforms like Facebook, Twitter, Pinterest, Flickr, YouTube and evaluating which platforms are best for different museum goals. Tips include developing engaging content on a regular schedule, being responsive to audiences, and defining and measuring engagement metrics. Choosing the right staff, creating social media policies and ongoing evaluation of successes and failures are also covered. The overall message is that social media is about ongoing conversation and having fun engaging new audiences.
Social Media Marketing Strategy & PlanningAliza Sherman
This document outlines strategies for effective social media marketing. It recommends identifying target audiences, understanding how they communicate, and choosing the right social media tools. The strategies should have clear objectives, such as increasing inquiries or building a brand. Tactics are then suggested to meet the objectives, like setting up a LinkedIn account to generate leads from contacts, using Facebook to build a fan base and brand awareness, and engaging customers on Twitter. Quality products, services, and reputation are also noted as important for driving inquiries.
For many, Social Media is a chaotic and scary new place. To me, it’s an opportunity for savvy organizations to accelerate their growth with this exciting new addition to integrated marketing and communications. Easier said than done! So, to deliver repeatable and measurable business results, I have developed this Social Media Marketing Framework (or shortened for Twitter to #SMMF). The Framework provides an execution blueprint that you can use to structure your social marketing activities to deliver exceptional results. It is focused on Marketing and Communications and defines common components that can be added by organizations to their existing marketing mix.
If you would like a copy of the PPT, please visit www.grahamlubie.com and contact me there or Tweet me at /grahamlubie.
Social Media Brand Strategy: The Four Districts ApproachDiamond Marketing
This document outlines an approach for social media brand strategy called "The Four Districts Approach". It describes four major social media platforms - Instagram, Twitter, Facebook, and Snapchat - as distinct "districts", each with their own unique demographics, challenges, opportunities, and cultural rules that brands must follow to be successful. The document provides examples of brands that effectively follow the cultural rules of each district compared to those that break the rules. It is intended to help brands properly customize their strategies for each individual social media platform.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
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A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
A systematic framework for implementing a leading digital marketing planning program including lessons learned from launching several product and services in the Internet, e-commerce and mobile industries.
This document discusses how content creation, distribution and consumption is changing due to an increasingly connected world and the rise of online communities. Key points include:
- Social media is becoming integrated into all forms of media and entertainment. Users are empowered to both consume and create content.
- Attention must now be earned through engaging communities rather than just buying ads. Agility and responsiveness to users is important for businesses.
- Successful online communities listen to feedback, add value, recognize user contributions and are responsive in real-time. Content should be shareable and spreadable across networks.
- Users are taking on new roles like authenticating information, making sense of stories and leading discussions. This is shifting the
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
The document discusses the role of a community manager in an organization. It describes how community managers are responsible for both operational and strategic tasks related to designing, building, and managing online communities. It also outlines some of the key characteristics of community managers, including being a communicator, passionate about people and purpose, self-motivated, and acting as a facilitator. Additionally, the document provides examples of how community managers can provide benefits like market research, R&D, knowledge archiving, and ensuring information flow within an organization.
1) Social media is becoming integrated into all forms of media as people desire to be part of groups that share interests.
2) Community is increasingly important for media brands and the purpose of communication is fostering interaction rather than just sharing information.
3) With everyone able to produce and distribute content through shared platforms, the relationship between audiences and producers is no longer linear and the value of content comes from the attention and participation it generates.
The document provides an overview of using Facebook for small businesses. Key points include:
- Facebook offers unprecedented opportunities for targeted marketing and distribution of content to large audiences.
- Brands can create Facebook Pages to interact with customers and distribute content in a more structured way than personal profiles.
- Pages allow businesses to integrate various applications like videos, events and polls to engage customers.
- To be successful, pages must provide exclusive and engaging content to encourage users to like and share the page.
01 Social Media to Promote Your Global Destinationmeagburnt
The document discusses using social media to promote global destinations. It defines social media and discusses key platforms like Facebook, Twitter, and Instagram. It emphasizes developing a personal brand and creating social media accounts for businesses. The document provides tips on personal branding, creating effective Facebook business pages, using hashtags on Twitter, and developing a social media content and listening strategy.
1. Social media has become ubiquitous, with many people blogging, joining social networks, and sharing photos and videos online. However, social media is counterintuitive to traditional media which focuses on one-way communication and brand control rather than two-way conversations.
2. The relationship between media and its audience has fundamentally changed, with users now empowered and able to participate and create their own content. Communities now drive brands through participation and interaction online.
3. For media companies to adapt, they must understand online communities and add value to them rather than try to control them. Media brands will be defined by the communities they support. Companies should provide useful content and services, link to others, and create
1. Social media has become ubiquitous, with many people blogging, joining social networks, and sharing photos and videos online. However, social media is counterintuitive to traditional media which focuses on one-way communication from brand to consumer, while social media enables two-way interactions and user-generated content.
2. The relationship between media companies and their audience has fundamentally changed, with users now empowered and able to access and spread information freely. Communities now drive brands and traffic online through participation and sharing.
3. For media companies to adapt, they must shift from a focus on control to understanding and adding value for communities. Companies should leverage user feedback and insights, enable sharing of content, and
ACSO 2010 conference - Social Media For Orchestras Preso FinalJean Shirk
Presentation on social media for orchestras and nonprofits, given to the ACSO 2010 conference (Association of California Symphony Orchestras), July 23, 2010, with Beth Kanter (Zoetica), Marc van Bree (Dutch Perspective), moderated by Oliver Theil.
This document provides an overview of social media for councils presented by Lara Solomon. It begins with an introduction of Lara Solomon and her background and experience in social media and small business. It then defines what social media is and provides data on Australian internet and social media usage. It discusses popular social media platforms like Facebook, Twitter, YouTube, LinkedIn, blogging, Foursquare, and Pinterest. It provides tips and strategies for using each platform and examples of how businesses and organizations can create social media strategies and measure results. It emphasizes that social media requires ongoing effort and is part of an overall marketing strategy.
On August 24, 2011, United Way South-Southwest Suburban invited me to present information about online social networking.
I benefit from www.slideshare.net tremendously and maybe this will help someone also.
The document discusses social media and provides an overview of popular platforms like Facebook and Twitter. It explains that social media allows for the creation and sharing of content. Facebook allows users to create profiles, share photos and updates, and connect with others in their network. Twitter enables users to share information in real-time and follow topics through hashtags and trends. The document notes that two-thirds of internet users visit social networks and 22% of online time is spent on social media platforms.
Social Media Best Practices for Non Profitsfelicelam
Volunteering as a social media trainer during my first Seattle GiveCamp on October 2011 at the Microsoft campus.
Co-presented with Karianne Stinson & Ashay Chaudhary.
10/22-23
Pages and Profiles: Understanding Facebook & Pinterest Susan Chesley Fant
This document summarizes a lecture on using profiles and pages on Facebook and Pinterest for business purposes. It discusses how companies can use social media strategically to engage customers, monitor conversations, and test marketing campaigns. Specific examples are given of how brands like Old Spice, Gatorade, and Nordstrom use Facebook pages and Pinterest boards to interact with followers, drive traffic, and increase sales. The document stresses that social media allows businesses to directly influence brand positioning and be part of customers' daily lives if used for participation and two-way communication rather than just broadcasting messages.
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.
Social media provides free and effective marketing for local businesses. Setting up profiles on Facebook, Twitter, YouTube, and other sites allows a business to engage with customers, share relevant information and promotions, and build relationships that lead to increased business. It is important for businesses to be active on social media by posting regularly and using available tools to schedule posts in order to take full advantage of social media marketing opportunities.
1. This presentation was created by an online community rather than one person. Members of the community submitted slides on what they felt was important about online communities.
2. Online communities are powerful because social aspects are important to most people and forms of entertainment. They allow everyone to be a media owner with unlimited choice and non-linear relationships.
3. Success in online communities is about understanding people and forming remarkable content that adds value and is worth sharing, in order to positively affect real change.
Sarah Best, Principal of Sarah Best Strategy, leads a discussion on social media and how the landscape is evolving. Snapchat... Periscope... Instragram... How do these new tools fit into your equation? Is it time to start looking at them as an addition to your social media strategy in 2016? Listen while we will pull back the curtain on some of the hottest new social media platforms--how they work, and how marketers are using them--while also reinforcing the principles of a successful social media strategy. More at: http://www.sarahbeststrategy.com
Similar to A strategic framework for social media (20)
1) The document discusses tracking ticket sales from an email marketing campaign across different systems, finding that Google Analytics provided more complete data than the ticketing system alone.
2) It shows that Google Analytics attributed additional regular ticket sales, sales from a supporting Facebook post and ad, and "assisted conversions" beyond what the ticketing system reported.
3) Combining the data from both systems, total revenue from the campaign was over $10,000, more than $2,000 higher than the ticketing system alone reported.
The document summarizes various online advertising platforms including Google AdWords, Microsoft AdChoices, Facebook Ads, and local media. It provides data on key metrics for each such as cost-per-thousand impressions (CPM), click-through rate (CTR), and return on advertising spending (ROAS). Google AdWords had the highest ROAS of $68.16 while local media's CPM ranged from $4.50 to $11.50 and its ROAS was between $0.03 to $0.10. The document aims to help analyze the performance and effectiveness of different advertising channels.
The document summarizes the development of a new website for Austin Lyric Opera by Venture Industries Online over 3 months for $6,500. The key goals of the website were to drive conversions through a simple ticket buying process, collect user data, be highly customizable with breaking news and sales messages, and be easily managed by staff. Venture Industries Online was selected for their WordPress expertise and lower cost proposal. The development process involved content creation by Austin Lyric Opera and template development, custom features, and integration work by Venture Industries Online.
The organization selected Venture Industries Online to build a mobile-optimized website for $0 over a 3-month timeframe. The mobile site aims to provide easily accessible program notes and event information on smartphones, complement the main website, and drive mobile and phone sales. Currently mobile devices deliver 20% of traffic but less than 10% of revenue. The organization launched a mobile-specific ticketing site integrated with a third party and will monitor whether it improves conversion rates.
ALO: A new website and digital strategy (complete)Marc van Bree
Austin Lyric Opera developed a new website and digital strategy that increased online single ticket sales from 28% to 55% of total single ticket sales. They selected Venture Industries Online to build the new website for $6,500 over 3 months. The new site focused on driving conversions, data collection, customization, and easy management. It increased engagement and sales through improved navigation, sales messages, multimedia, and landing pages. Analytics showed the site and related digital campaigns increased total revenue beyond what was captured by the ticketing system alone.
The document discusses using social media platforms like Facebook, Twitter, and YouTube to integrate marketing channels. It recommends providing behind the scenes content and a personal touch to engage patrons on social media. Additionally, it suggests using social media as customer service by responding to users personally and rapidly while maintaining consistent branding across channels.
Presentation on "Orchestras and New Media." This is version 1.0. Please feel free to leave any comments, remarks or suggestions. All are appreciated.
This presentation is derived from my blog series by the same name. You can find it at mcmvanbree.com/dutchperspective
Find the e-book at mcmvanbree.com/orchestras.htm
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
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1. A Strategic Framework
for Social Media
Presentation for
stART.10 Conference
Duisburg, Germany
2. Road Map
The changing environment of culture,
media and marketing
Flipping the marketing funnel and
total customer experience
Social media as a tactical effort in
integrated marketing communications
Formalizing and evaluating your social
media efforts
Questions?
Photo: http://www.flickr.com/photos/viriyincy/
3. “Golden Age”
vs.
“Declinism”
Photo: http://www.flickr.com/photos/reway2007/
4. 1960 Now
Radio
4,400 13,500
stations
Magazines 8,400 17,300
Television
channels per 5.4 82
home
Web pages n/a Billions
Source: Forrester Research, Inc. | Left Brian Marketing by Eric Schmitt | Photo: http://www.flickr.com/photos/videocrab/
5. 1) Buy attention (advertising)
2) Beg for attention (public relations)
3) Bug for attention (sales)
Source: http://www.davidmeermanscott.com/leadership-speaker.html
and Forrester Research, Inc. | Left Brain Marketing by Eric Schmitt
Image: http://koyuki-shirai.deviantart.com/art/Puss-n-Boots-11215423
9. “Don’t ask me to
marry you after
the first date.”
Photo: http://www.flickr.com/photos/10279741@N00/
10. Flipping the Funnel
Joseph Jaffe’s model: interaction
Acknowledgement
Dialogue
Incentivization
Activation
11. Fourth way to generate attention
Earn attention (social media)
Source: http://www.davidmeermanscott.com/leadership-speaker.html | Photo: http://www.flickr.com/photos/brandoncwarren/
12. What is social media?
• Participation (encourage contributions)
• Openness (no barriers to content and feedback)
• Conversation (listening, not just broadcasting)
• Community (gather around a common interest)
• Connectedness (content sharing)
Source: iCrossing “What is Social Media? “ Image: http://www.flickr.com/photos/matthamm/
15. The Networked Cultural Institution
• Simple and transparent
organizations
• Easy for outsiders to get in
and insiders to get out
• Networked Nonprofits
activate “free agents”
16. #operaplot
Engaging with a “free agent”
“The right idea, the right time, the right place, the right audience”
“I didn’t really think I had the
influence to organize the “…the chance to explore the
press or the houses. ” possibilities of Twitter in a
no-risk way was appealing.”
http://mcmvanbree.com/dutchperspective/an-interview-with-miss-mussel-of-operaplot-fame | Image: http://www.smashingmagazine.com/
17. “…the type of people that are looking for a
new kind of relationship with performing arts
institutions…”
“…one that is more transparent and honest
rather than the traditional cursive script, lush
images and WE ARE AWESOME AT
EVERYTHING attitude…”
Image: http://www.smashingmagazine.com/
18. LSO: Real
Conversations
“Moderate your tone of voice for these
media. Marketing speak does not work.
Speak to the audience in the same way
as you would a friend.”
- Jo Johnson, marketing manager
19. “Reply to any direct
questions you get. To
not do so is to miss
the point of the media
altogether.”
– Jo Johnson, marketing
manager
20. Eso que se conoce
como la opera [This is known as the opera]
Photo: http://www.flickr.com/photos/esoqueseconocecomolaopera/
21. ≥ 4 million views!
Exceeded 2 million views
in just two months…
http://www.youtube.com/user/atenordelaopera
26. “…to bring the Palau to the
community, make people
feel that the place is theirs
and they can enjoy it…"
“…the only requirement
that we might consider
essential is the ability to
feel and have emotions…”
- Xabier Colinas, marketing director
27. “…without cultural buy-in, organizational
resource allocation, system integration, and
best practices are like a transplanted organ
rejected by its host body…”
Joseph Jaffe: Flip the Funnel | Photo: http://www.flickr.com/photos/anvancy/
28. Orchestras and Social Media Survey
Nearly three-quarters of the orchestras indicated that
they are currently planning and writing social media
into the communications or marketing strategy.
93%
80%
60% Percentage of orchestras active by platform
47%
40% 40% 40%
33%
20%
Facebook Fan Twitter YouTube Podcasting Facebook Myspace Flickr Blogging Other
Page Group
29. First steps: tactical coordination
• Achieve consistency and synergy
between functional efforts
• Development of overall
communication policies and
practices
• Interpersonal and cross-
functional communication across
departments
• “One sight, one sound”
Source: IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns | Don Schultz, Heidi Schultz
31. Foursquare
Twitter
iPhone App
Custom Facebook tab with Facebook
targeted information
integration
32. iPhone apps
Source: InstantEncore.com
(But don’t forget Blackberry and
Android!)
Foursquare
Mobile Mayor Specials
Check-in Specials
integration Frequency-based Specials
Wildcard Special
33. Formalize your policy
* 87% does not have an internal policy
* 40% does not find a need for one
Employer Employee
• Legal issues • Legal issues
• Openness • Transparency
• Trust • Accuracy
• Understanding • Responsibility
http://sites.google.com/site/wharman/social-media-strategy-handbook | http://www.ibm.com/blogs/zz/en/guidelines.html
35. “Shatter the silo and integrate social
across all marketing efforts now.”
• Market Research • Advertising
• Institutional Web site – Print
• Intranet – Television
– Radio
• E-mail marketing
• Sponsorships
• SEM / SEO
• Point-of-Sale
• eCommerce
• Group sales
• Mobile marketing
Source: http://www.web-strategist.com/blog/2010/08/30/cmo-matrix-how-social-technology-must-integrate-with-traditional-marketing-a-
horizontal-approach/
36. Next steps: redefining scope of
marketing communication
• Look beyond communication efforts:
incorporate customer insight at all
points of contact [total customer
experience]
• Scope of marcom activities broadens
to encompass internal marketing
[cultural buy-in]
• Gather patron behavioral data
Source: IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns | Don Schultz, Heidi Schultz
37.
38. Next steps: financial and
strategic integration
• Skills and data to drive strategic
planning
– Strategy rooted in audience knowledge
– Google’s “Database of Intentions”
• Return-on-customer investment
measures
– Formalize your performance measures
– Communications: behavior change
– Marketing: financial value of that behavior
Source: IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns | Don Schultz, Heidi Schultz
39. What are you evaluating?
Social media is a
tactical effort…
…within a strategy
for behavior
change
Photo: http://www.flickr.com/photos/marcwathieu/
40. Define your goal
• The question is: what is
the change your
organization is trying
to achieve over five to
ten years?
• A mission statement-
inspired goal…
Photo: http://www.flickr.com/photos/keylosa/
41. New York Philharmonic | mission statement
To maintain and foster an interest in the enjoyment
of music and musical affairs, and to inculcate in its
members in the community of New York city and the
nation at large, an interest in symphony music and in
order to foster such interest and the appreciation of
music, among other things to cause the performance
of symphonic and other musical performances in the
concert and other halls, over the radio, television, by
phonographic recordings, and in any other manner
now known or hereafter to be.
42. Summary
• Adapt to changing environments
• Total customer experience
• Social media a tactical effort in an integrated
marketing communications strategy
• Formalize your efforts
• Evaluate your efforts
• Mission statement-inspired goals