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Website development
Building a new website for Austin Lyric Opera


Selected vendor:         Venture Industries Online
Total spent:             $6,500
Time frame:              3 months
Four core concepts
 Driving conversions
    All roads should lead to a conversion. The ticket buying process needs to
      be straightforward, simple and seamless; from campaign source to order
      confirmation.

 Data collection
    How do patrons get to our website? What do they do when they arrive?
      We need to track the entirety of the sales funnel.

 Highly customizable
    A responsive website that can handle breaking news, custom landing
      pages and continuously revolving sales and institutional messages.

 Easily manageable
    Staff with little technology skills should be able to make basic website
      updates and embed multimedia elements.
Selected vendor
Venture Industries Online

Key selling points
• A proprietary system on top of today's best
content management solution: WordPress
• Venture’s principal has thorough understanding
of the performing arts and online user experiences
• Making use of in-house resources, proposal is less
than half the cost of agencies

Budget:                                                  $10,000
Actual:                                                  $6,500 *

Project start to launch:                                 3 months



* $1,500 custom development; $4,000 annual license fee
(includes hosting, support, updates etc.)
Website development process
In-House Resources
(Client)
• Planning: entirely redesigned site
  architecture and navigation
• Content: content migration, creation
  and population; and integration with
  third party box office
• Design: custom graphic design
  template along with home page and
  interior page layouts.
• Development: basic custom CSS
  changes.
Custom Work
(Venture)
• Adapt client’s graphic design into
  custom PHP templates.
• Designed custom admin interface.
• Designed custom search bar that
  appears in the top, right hand corner of
  every page.
• Removed slider overlay for
  unobstructed full width image while
  maintaining use of standard action
  button.
Simple, clear
 Focus on          navigation
conversions
                                                Revolving sales
                                                  messages




                                                      Embed
Customization                                        multimedia
and flexibility




                                   Focus on
                                  conversions
Event/Product
landing pages
Flexible content and
driving sales




                        Embed
                       multimedia




                                    Driving action
                                      in sidebar
                                       widgets
Custom landing pages    Purpose-built
Easily manageable and     page for
customizable               custom
                         messaging




                        Landing page
                          for email
                         marketing
                        effectiveness
Third party
ticketing
integration
Mirror design and
functionality




          Straightforward,
             simple and
           seamless ticket
           buying process
Questions?
Connect with me


             twitter.com/mcmvanbree

             facebook.com/dutchperspective

             marc@mcmvanbree.com


             mcmvanbree.com

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ALO: New website

  • 1. Website development Building a new website for Austin Lyric Opera Selected vendor: Venture Industries Online Total spent: $6,500 Time frame: 3 months
  • 2. Four core concepts  Driving conversions  All roads should lead to a conversion. The ticket buying process needs to be straightforward, simple and seamless; from campaign source to order confirmation.  Data collection  How do patrons get to our website? What do they do when they arrive? We need to track the entirety of the sales funnel.  Highly customizable  A responsive website that can handle breaking news, custom landing pages and continuously revolving sales and institutional messages.  Easily manageable  Staff with little technology skills should be able to make basic website updates and embed multimedia elements.
  • 3. Selected vendor Venture Industries Online Key selling points • A proprietary system on top of today's best content management solution: WordPress • Venture’s principal has thorough understanding of the performing arts and online user experiences • Making use of in-house resources, proposal is less than half the cost of agencies Budget: $10,000 Actual: $6,500 * Project start to launch: 3 months * $1,500 custom development; $4,000 annual license fee (includes hosting, support, updates etc.)
  • 5. In-House Resources (Client) • Planning: entirely redesigned site architecture and navigation • Content: content migration, creation and population; and integration with third party box office • Design: custom graphic design template along with home page and interior page layouts. • Development: basic custom CSS changes.
  • 6. Custom Work (Venture) • Adapt client’s graphic design into custom PHP templates. • Designed custom admin interface. • Designed custom search bar that appears in the top, right hand corner of every page. • Removed slider overlay for unobstructed full width image while maintaining use of standard action button.
  • 7. Simple, clear Focus on navigation conversions Revolving sales messages Embed Customization multimedia and flexibility Focus on conversions
  • 8. Event/Product landing pages Flexible content and driving sales Embed multimedia Driving action in sidebar widgets
  • 9. Custom landing pages Purpose-built Easily manageable and page for customizable custom messaging Landing page for email marketing effectiveness
  • 10. Third party ticketing integration Mirror design and functionality Straightforward, simple and seamless ticket buying process
  • 11. Questions? Connect with me twitter.com/mcmvanbree facebook.com/dutchperspective marc@mcmvanbree.com mcmvanbree.com