Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Social Media Strategy - Moving Beyond the "How to"John Chen
Every day associations are jumping on the social media bandwagon before thinking about what is best for their organizations. Chances are your organization has signed up for Twitter, Facebook, LinkedIn and more, and now you're wondering what to do, how to manage these outposts, and how to fit them into your strategic initiatives. Gain a high-level view of how to effectively leverage your social media program, with a strong emphasis on strategy, approach, and business value. Go beyond the basics to the 30,000 foot view of what these technologies mean for your association.
This was presented at ASAE's 2011 Technology Conference in Washington, DC on December 7-8, 2011.
Meaningful Social Media by Mythology LLCMythology LLC
Learn how creating meaningful conversations based on emotional and functional needs with your most prized customers and prospects can radically change how you do marketing.
How to win the internet with inbound marketingGavin Llewellyn
Inbound marketing can be used to win new customers and build relationships with existing ones by combining search engine optimisation (SEO), social media and content marketing to earn people's attention.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Boost your presence on Facebook, Twitter, and LinkedIn. This webinar workshop will enable you to grow your brand, programs and business through the use of social media marketing.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Mark Hillary social media workshop in DhakaIT Decisions
Mark Hillary, CEO of IT Decisions in São Paulo, Brazil, travelled to Bangladesh in November 2011 as part of a BASIS mission funded by the UN International Trade Centre. In addition to speaking at the BASIS outsourcing conference and the eAsia event, Mark also delivered a workshop on ideas for using social media for smaller companies...
Social Media Strategy - Moving Beyond the "How to"John Chen
Every day associations are jumping on the social media bandwagon before thinking about what is best for their organizations. Chances are your organization has signed up for Twitter, Facebook, LinkedIn and more, and now you're wondering what to do, how to manage these outposts, and how to fit them into your strategic initiatives. Gain a high-level view of how to effectively leverage your social media program, with a strong emphasis on strategy, approach, and business value. Go beyond the basics to the 30,000 foot view of what these technologies mean for your association.
This was presented at ASAE's 2011 Technology Conference in Washington, DC on December 7-8, 2011.
Meaningful Social Media by Mythology LLCMythology LLC
Learn how creating meaningful conversations based on emotional and functional needs with your most prized customers and prospects can radically change how you do marketing.
How to win the internet with inbound marketingGavin Llewellyn
Inbound marketing can be used to win new customers and build relationships with existing ones by combining search engine optimisation (SEO), social media and content marketing to earn people's attention.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Boost your presence on Facebook, Twitter, and LinkedIn. This webinar workshop will enable you to grow your brand, programs and business through the use of social media marketing.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Mark Hillary social media workshop in DhakaIT Decisions
Mark Hillary, CEO of IT Decisions in São Paulo, Brazil, travelled to Bangladesh in November 2011 as part of a BASIS mission funded by the UN International Trade Centre. In addition to speaking at the BASIS outsourcing conference and the eAsia event, Mark also delivered a workshop on ideas for using social media for smaller companies...
E-Commerce and Social Media Use for SMEsJanette Toral
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Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
I specialise in helping companies integrate a social media and digital commerce strategy into their online business, focusing on my 7 step process on the social media training day.
Part 1: What is Social Media and Why Does Your Business Need It?
Part 2: Define the Business Goals and Social Media Tactics and Metrics
Part 3: Training on Social Networks and the Tools
Part 4: Incorporating Social Media at Every Stage of the Business "Socialise the Businesses"
Part 5: Social Media Marketing LEAD Strategies and Business Integration
Part 6: Calls to Action and Accountability
Part 7: Feedback Form - To Fill Out of the Days Experience
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
These are the raw slides from a recent advanced social media marketing presentation I gave. The objective is to show the audience how to integrate their social media marketing to get better results in less time.
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
A presentation to Culture24 to stimulate discussion around how cultural organisations can measure their social media activity. Includes a framework to map outcomes to objectives, understanding influence & sentiment and thoughts on visualising conversation.
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...iMi Associates, Inc.
In this powerpoint, we talk about the ways you can leverage your business through the use of social media marketing strategies.
We discuss traditional advertising vs. social media marketing. We then touch on topics such as social media optimization, zones of social media marketing, and social media tips for businesses.
www.imiassociates.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
1. Social Media
for SMEs Why?
How? h?
mcu
How
Junior Chamber International
May 17, 2012 - London Chamber of Commerce
Delfin Vassallo
2.
3.
4.
5. How do Social Media work?
• We are social beings, sharing our experiences is part of the
social interaction
• We are influenced and motivated by each other to do things.
• Influence through conversation
• Low consideration vs. high consideration purchases
• Influence Marketing
Photo by Ricardo Carreón http://www.flickr.com/photos/carreon/4497349050/
6. How does influence work?
Advocates
Positive Word of Mouth
Sustain
Passives
Ignite Inspire Deepen
Convert
Convince
Solve
Detractors
Negative Word of Mouth
7. How to play the game?
• Be authentic
– Talk with your own voice
– Never post / publish anonymously,
your consumers need to know who
you are to trust you
– Respond to everything, always
– Be human
• You get because you give
– Give relevant content
• All participants have same status
– Everyone is special and unique
Photo by Skene http://www.flickr.com/photos/skene/3743369194/in/set-72157616956939008/
8. How do
I choose which
Social Media use?
be
ey’d
th e
hat or m
dt ef
An bl
s uit a
9. Choosing your Social Media
• One is not enough
– You won’t find all your potential customers in one single platform
– It’s more likely your customers are participating in more than one platform
• Research according target market
• Social Influence Marketing requires patience:
– To learn
– To build relationships
– To test
– To optimize
10. Understand your customers
• How long they use the platform?
• What do they specifically do on it?
• How they interact with others?
• Find out the “place of influence”
– Where they make they
purchasing decisions?
– Where they get influenced by
others?
– Where they observe how their
friends are buying / discussing
purchases
Social technographics tools:
www.forrester.com/Groundswell/profile_tool.html
www.quantcast.com
http://www.alexa.com/topsites/
11. Research the platform
• Social dynamics
• Marketing possibilities:
– Display ads
– Social ads
– Sponsorships
– Influencer marketing
– Apps & widgets
– Brand pages
– Other
Photo by Benny Bnut http://www.flickr.com/photos/bvcphoto/4044750742/
12. Evaluate and think your strategy
• Planning!
• Realize which platforms have meaningful social
engagement and will benefit you
• Look the big picture
– How your marketing efforts work together?
– How your different presences link each other?
– How are they coordinated with offline activities?
13. Niche platforms
• Targeted to specific market segment
– MySpace > Music
– Linked In > Professionals / businessmen
– devianART.com > Graphic / plastic artists
– Vimeo > Art videos
– Sermo > Physicians / medical world
– CouchSurfing.org > Young travellers
– FinlandLive.info > Expats in Finland
• Other basics
– Ning > Create your own social platform
– Blogger networks
– Wikipedia
– Flickr
– Foursquare
– Pinterest
Photo by Ricardo Carreón http://www.flickr.com/photos/carreon/2925070150/in/set-72157594578350003/
15. Building your presences to generate leads
• Unique blog visitors
• Open forum to discuss issues
• Twitter followers
• Monitor the web, blogosphere, forums & related to your field
• Team members should take • LinkedIn group members
communities to find relevant conversations
• Join the conversation, comment on blogs & initiative to start conversations • Traffic generated by SM
point readers to same topic content at your blog • Don't talk about your company or • Leads by source: inbound
• Create blog posts that potentially will go viral products web, seminars, tradeshows
• Review/Suggest industry events • Compare metrics with your
• Feedback on new approaches or increase in leads & sales
consumer needs • Volume of mentions +
• Join other groups and participate sentiment measurement
Create a blog Measure SM
Establish a Twitter Create Linked In Cross link your
to start and join accounts &
account groups & Facebook properties
conversations website traffic
pages
• Post short, post frequent and post
relevant! • Promote your SM channels on
• Tweet about new blog posts and events company website & email signatures
• Links to industry news • ”Like us”? > “Join the conversation
• Fun entries, trivia questions, informal on -your industry name-hot topics”
researches • Employees email signature include
• Scan conversations looking for twitters in links to blog, Twitter account & groups
need of advice about your field besides their name, phone, address...
• Re-tweet relevant information
16.
17.
18. Measuring results
• SM metrics are different from other Marketing metrics
• Data gathering is relatively easy, use same tools and
parameters over time to get consistent results
• Match SM metrics with your other marketing metrics to
see how they correlate
• Biggest challenge: correlating data with your business
objectives
• Define your objectives and its Key Performance
Indicators (KPI’s)
Top tools for Social Media monitoring: http://socialmediatoday.com/SMC/155299
Measuring Social Media: http://www.djvassallo.com/2009/11/measuring-social-media.html
19. Measuring ‘Sentiment’
• What your customers feel about your brand?
• Complex semantic algorithms
• Accuracy 60-80%
Sentiment for the brand + Volume of mentions
Photo by Ricardo Carreón http://www.flickr.com/photos/carreon/2501134102/in/set-72157594578350003/
20. Measuring Process Summary
Non-financial Financial
Investment Action Reaction
Company launches People respond Impact Impact
Social Media positively to this 30k ppl like page 3,000 net new customers
Marketing +20% website traffic +25% credit card use
campaign 3x brand mentions
21. Social Media Success
• Start simple - one presence, then evolve.
• KISS
• Have a clear metric in mind before you begin. Without a benchmark
it’s impossible to determine success.
• In order Social Media pays off, it requires commitment and time
investment.
Photo by Ricardo Carreón http://www.flickr.com/photos/carreon/430882134/in/set-72157600049454148/
22. Basic resources & insights
Social Media News
• Mashable http://mashable.com/
• Social Media Today http://www.insidefacebook.com/
• Chris Brogan www.chrisbrogan.com
• Olivier Blanchard http://thebrandbuilder.wordpress.com/
Books
• Let’s Talk, Social Media for Small Business: http://www.ducttapemarketing
.com/blog/2008/11/13/free-social-media-for-business-ebook/
• Social Media Marketing for Dummies: http://www.amazon.com/gp/product/0470289341?ie=UTF8
&tag=sommeindia-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0470289341
• Social Media ROI:
http://www.amazon.com/Social-Media-ROI-Measuring-Organization/dp/0789747413/ref=sr_1_1?ie=UT
Social Media monitoring tools
• Social Mention: http://www.socialmention.com/
• Sentiment Metrics http://www.sentimentmetrics.com
• Brandwatch: http://www.brandwatch.com
• Hub Spot: http://www.hubspot.com/
Facebook
• Inside Facebook http://www.insidefacebook.com/
23. Keep in touch
Delfin Vassallo
Digital Villager
@DJVassallo
www.djvassallo.com
Editor's Notes
Photo of two persons secreting dynamic: Ask randomly who knows a good accountant, because now I should prepare my financial statements to request financing Are you sure is he good? Friend of who? I was thinking on my brother in law, but if you say this one is assurance specialist…
Scan conversations looking for members in need of advice about your field (set up alerts with key terms, and competitors name + word "sucks") Re-tweet relevant information (not from your competitors pls!)