Sarah Best, Principal of Sarah Best Strategy, leads a discussion on social media and how the landscape is evolving. Snapchat... Periscope... Instragram... How do these new tools fit into your equation? Is it time to start looking at them as an addition to your social media strategy in 2016? Listen while we will pull back the curtain on some of the hottest new social media platforms--how they work, and how marketers are using them--while also reinforcing the principles of a successful social media strategy. More at: http://www.sarahbeststrategy.com
6 Hot Social Media Trends for 2016 with Karen KefauverKaren Kefauver
Enjoy my quick, easy-to-read list of "Top 6 Social Media Trends of 2016" and follow the ACTION ITEMS in each of the tips. Those action items help boost your business and brand awareness and stay on top of the ever-changing social media world.
Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15Peg Fitzpatrick
How do you know which social media platform is the right one for you? This social media boot camp presentation from the Blog Her 2015 conference by Peg Fitzpatrick looks at the demographics of the big social platforms so you can choose which fits with your brand or blog.
Forget What You THINK You Know about Public Realtions....It's a Whole New Wor...Michael Pranikoff
Presentation by Michael Pranikoff - PR Newswire Director of Emerging Media at the Integrated Marketing Summit in St. Louis in December 2009 - http://www.integratedmarketingsummit.com/events.html
6 Hot Social Media Trends for 2016 with Karen KefauverKaren Kefauver
Enjoy my quick, easy-to-read list of "Top 6 Social Media Trends of 2016" and follow the ACTION ITEMS in each of the tips. Those action items help boost your business and brand awareness and stay on top of the ever-changing social media world.
Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15Peg Fitzpatrick
How do you know which social media platform is the right one for you? This social media boot camp presentation from the Blog Her 2015 conference by Peg Fitzpatrick looks at the demographics of the big social platforms so you can choose which fits with your brand or blog.
Forget What You THINK You Know about Public Realtions....It's a Whole New Wor...Michael Pranikoff
Presentation by Michael Pranikoff - PR Newswire Director of Emerging Media at the Integrated Marketing Summit in St. Louis in December 2009 - http://www.integratedmarketingsummit.com/events.html
Key Note Presenter at the BRIC Business Marketing Conference. Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps.
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Social won’t work without search….and today search will be improved by social...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the IABC 2012 World Congress in Chicago, IL June 2012. Search and social are on a collision course. Google, Bing, Baidu, Sina, and traditional search engines all over the world are adding social components just as Facebook, Twitter, Foursquare, and other popular social tools are seeing their content into search and providing capabilities within their applications. Marketing and communication professionals around the world want to take advantage of the trends, but many are stuck in organizations where the search teams and social teams, let alone the marketing and PR teams, rarely talk. Integrating search and social together can have extraordinary results, increasing the visibility and engagement of your brand, product, or message with your intended audience.
Using Social Media to Mobilize Young PeopleMike Nedelko
In this workshop, “Using Social Media to mobilize young people" participants are provided with a step-by-step framework that directs non-for-profit organizations towards shaping their Social Media initiatives towards success.
The session will utilize solid research results, case-study examples and exercises to guide participants through a common-sense approach towards tying Social Media to their organizational objectives, shaping corresponding strategies and implementation to maximize their impact. The course was intentionally designed for organizations operating in a resource-scarce environment and will provide participants with a take-home-toolkit including videos, worksheets and other resources to implement the framework in their host organizations.
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Richard Harrington
From the Social Media Symposium at NABShow 2015. Lessons learned from Richard Harrington and Amy DeLouise. What's going with social media and which trends you really need to understand. An in-depth look at the past year and the year ahead.
Integrated Marketing Summit Atlanta - March 30, 2010Michael Pranikoff
Forget What You Think You Know About Public Relations: It's A Whole New World - Presentation by Michael Pranikoff - Global Director of Emerging Media at PR Newswire ( http://www.prnewswire.com ) at the Integrated Marketing Summit in Atlanta on March 30, 2010
Many marketers feel overwhelmed when it comes to choosing social media sites for business. Explore 5 steps to social media enlightenment in this infographic.
Looking for info on how to run an effective cause marketing campaign? Here are our 5 Ms of cause marketing along with a recent case study that was presented at the 2015 AMA Nonprofit Marketing Conference.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Key Note Presenter at the BRIC Business Marketing Conference. Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps.
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Social won’t work without search….and today search will be improved by social...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the IABC 2012 World Congress in Chicago, IL June 2012. Search and social are on a collision course. Google, Bing, Baidu, Sina, and traditional search engines all over the world are adding social components just as Facebook, Twitter, Foursquare, and other popular social tools are seeing their content into search and providing capabilities within their applications. Marketing and communication professionals around the world want to take advantage of the trends, but many are stuck in organizations where the search teams and social teams, let alone the marketing and PR teams, rarely talk. Integrating search and social together can have extraordinary results, increasing the visibility and engagement of your brand, product, or message with your intended audience.
Using Social Media to Mobilize Young PeopleMike Nedelko
In this workshop, “Using Social Media to mobilize young people" participants are provided with a step-by-step framework that directs non-for-profit organizations towards shaping their Social Media initiatives towards success.
The session will utilize solid research results, case-study examples and exercises to guide participants through a common-sense approach towards tying Social Media to their organizational objectives, shaping corresponding strategies and implementation to maximize their impact. The course was intentionally designed for organizations operating in a resource-scarce environment and will provide participants with a take-home-toolkit including videos, worksheets and other resources to implement the framework in their host organizations.
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Richard Harrington
From the Social Media Symposium at NABShow 2015. Lessons learned from Richard Harrington and Amy DeLouise. What's going with social media and which trends you really need to understand. An in-depth look at the past year and the year ahead.
Integrated Marketing Summit Atlanta - March 30, 2010Michael Pranikoff
Forget What You Think You Know About Public Relations: It's A Whole New World - Presentation by Michael Pranikoff - Global Director of Emerging Media at PR Newswire ( http://www.prnewswire.com ) at the Integrated Marketing Summit in Atlanta on March 30, 2010
Many marketers feel overwhelmed when it comes to choosing social media sites for business. Explore 5 steps to social media enlightenment in this infographic.
Looking for info on how to run an effective cause marketing campaign? Here are our 5 Ms of cause marketing along with a recent case study that was presented at the 2015 AMA Nonprofit Marketing Conference.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Energy Digital Summit
This presentation was written by Stacy Martinet, CMO of Mashable. Stacy was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
Notes de cours distribuées le 6 octobre dans le cadre de la Formation Digitale de la BMMA. 4e session donnée par JOHANNES SCHNACK : "Congratulations, you're on FB! What now?"
Pages and Profiles: Understanding Facebook & Pinterest Susan Chesley Fant
These slides are an introduction to the University of Alabama Masters of Marketing Sciences course: MKT597 - Digital & Social Media Marketing. Focused on developing a bridge between personal use of Facebook and Pinterest to a professional use of these social places. Utilizes discussion of a McKinsey Quarterly white paper and examples of corporate social media campaigns including, Mountain Dew, Gatorade, Ford Escape and New Girl, Old Spice and Nordstrom.
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)Quanah Zimmerman
As presented at the 2012 IROICA Conference (International Relations Officers’ Network of the Association of European Life Science Universities) about Communication and Management in the NET Generation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
Social Media Is Evolving: Are You?
1. SOCIAL MEDIA IS EVOLVING: ARE YOU?
American Marketing Association, Madison Chapter
#AMAMadison
2
Sarah Best
@ARunningList
sarah@sarahbeststrategy.com
www.sarahbeststrategy.com
2. SARAH BEST STRATEGY
• Social Media Strategy
• Social Media
Advertising
• Marketing Consulting
• Content Strategy for
Websites
3
6. 7
360 Video Available on Facebook and YouTube
https://www.facebook.com/MarsCuriosity/
7. 8
“Blame the tech cycle. We’re at a weird moment in
the industry: The best new stuff is not all that cool,
and the coolest stuff isn’t quite ready.”
Not quite ready for prime time
http://www.nytimes.com/2016/01/07/technology/on-display-at-ces-tech-ideas-in-their-awkward-adolescence.html
10. WHAT YOU NEED TO KNOW
• There is PR value in being the first
11
11. WHAT YOU NEED TO KNOW
• Otherwise wait it out until adoption is
more widespread
• In the meantime, explore technologies,
such as Google and GoPro’s JUMP
project for Google Cardboard
12
12. 13
GoPro Odyssey and JUMP Camera Rigs
https://www.google.com/get/cardboard/jump/
16. 17
"A tenth of the messages that arrive through social
channels—Twitter, Instagram, and WeChat among
them—now come through Facebook.” - Dan
Moriarty, Director, Digital Strategy, Hyatt
Currently being tested by major brands
http://www.wired.com/2016/01/why-facebook-messenger-for-businesses-is-about-to-kill-it/
17. 18
Developers are betting on chat bots
“It’s no longer a
question of if bots are
coming, but how.”
https://medium.com/@tedlivingston/the-future-of-chat-isn-t-ai-b07f65bc252
18. WHAT YOU NEED TO KNOW
• Person to person chat is the future of
customer service
• Perfect for small companies working with
a limited customer base
• If you’re marketing to millions, it’s tricky
• However, if you’re running an airline, hotel,
major retailer, where reputation
management is critical, you have to staff
up and handle it
19
19. WHAT YOU NEED TO KNOW
• Person to person chat is popular
internationally
• Trend is potentially a Twitter killer
20
22. 23
Anonymous App Controversies and Crime
The app has been used to issue threats of mass
violence on more than a dozen college campuses ...
Racist, homophobic and misogynist “yaks” have
generated controversy at Clemson, Emory, Colgate
and the University of Texas.
http://www.nytimes.com/interactive/2016/02/04/us/07app-listy.html
23. WHAT YOU NEED TO KNOW
• Not a great place for your brands to hang
out
• Popular with Generation Z (born after
1996)
• They are still connecting with their friends,
brands, and celebrities on more
“mainstream” networks
24
24. 25
Teens still connecting with friends elsewhere
Hugh, a 16-year-old Sydney student, seems like an
archetypal Ello user: creative and tech-savvy. “My
friends aren’t active on Ello, although it really isn’t
the point.”
http://www.theguardian.com/media/2016/jan/16/ello-is-anybody-there-alternative-social-networks-abound-for-the-peachy-keen
29. 30
“Snapchat users view, in aggregate, more
than 7 billion videos through the
ephemeral photo and video sharing app
per day.”
http://fortune.com/2016/01/12/snapchat-facebook-video-views/
30. WHAT YOU NEED TO KNOW
• 15 seconds is the new 2 minutes
• The best strategy is a cross-platform
strategy: publish across YouTube,
Facebook, Instagram, Snapchat
• Live video is good for breaking news,
cultural moments, behind-the-scenes
footage, special guests, talking in a very
personal way with fans
31
32. 33
Long Form Content Distribution Networks
Medium
LinkedIn
Pulse
Facebook Instant Articles
Longform
33. 34
“Articles that appear within platforms, such as
Discover on Snapchat or Instant Articles on
Facebook, are largely, though not totally, immune
from blockers.”
http://www.cjr.org/analysis/facebook_and_media.php
34. WHAT YOU NEED TO KNOW
• Ad blocker usage is on the rise. It’s available
on Apple computers for the very first time
with the iOS9 update.
• Harder to block ads within apps like
Facebook
• Increased reliance on native advertising and
platforms like Facebook for content
distribution
• Let go of websites as the location where
impressions need to happen
35
39. 40
Organic post reach is 2-10% without ad spend
http://www.adweek.com/socialtimes/locowise-march-2015/619104
40. 41
On Facebook Advertising
“Kill organic.” – Marc Lapides, VP of Marketing
and Development, Adler Planetarium
Source: MacArthur Foundation Social Media Week Panel, Chicago, Nov 18, 2015
41. 42
Case Study: UIC School of Theatre and Music
A View from the Bridge
@uictheatremusic
42. UIC SCHOOL OF THEATRE & MUSIC
• I started working with client in July 2015
• High quality arts education with state
tuition
• Goals were to:
– Raise awareness about the school’s theater
and music productions in Chicago
– Drive enrollment by Midwestern high school
students
43
43. 44
Case Study: UIC School of Theatre and Music
The school saw a 32% increase in fans after
we starting boosted posts
44. 45
Case Study: UIC School of Theatre and Music
1167% increase
in audience
reach—to
qualified leads
YOY, with $100 /
month ad spend
46. FACEBOOK FOR DIRECT SALES
• Client A produces an annual event, with
ticket prices ranging from $100-200
• With a $150 Facebook ad spend, we sold
$20,000 in tickets in 3 days
• Sales were tied to Facebook ads by
Eventbrite campaign link
47
47. WHAT YOU NEED TO KNOW
• Facebook can be used to drive sales
• Organic traffic is very low on Facebook,
but even modest ad spends can be
effective
• Offers many targeting options, including
mailing list targeting
48
48. TWITTER IS STILL THE BEST PLATFORM
FOR LIVE, LISTENING & INFLUENCERS
49
50. USING TWITTER FOR REAL TIME LISTENING
• 23,000 attendees at Institute of Food
Technologists’ annual meeting, July 11-14
• Goals were to use social media to:
– Build social media audiences
– Create buzz during the meeting
– Highlight featured events
– Provide excellent experience for members
51
51. USING TWITTER FOR REAL TIME LISTENING
• We monitored and responded to 4200
tweets created using #IFT15 and
#IFT2015 hashtags
• That’s an average of 105 messages per
hour, per 10 hour day.
• 10 million (largely organic) impressions
• 700 new fans on both FB & Twitter
52
54. CLERGY FOR A NEW DRUG POLICY
• People of faith mobilized to end
the War on Drugs
• Gained 2500 Facebook fans in 1 year with
$20/month Facebook ad spend
• Posts seen 100k times per month
• Twitter influencers extend reach
55
56. WHAT YOU NEED TO KNOW
• Twitter is still a good platform for
generating organic reach
• That may be changing
• Twitter is best platform for real time
including events
• Influential followers matter more than
quantity of followers
57
61. AFTER: TELLING BRANDED STORIES
62
Clever Videos Clear Point of Focus
Photos from Archive
Focus on Ensemble
Approachable
62. THE NEO-FUTURISTS
• Instagram following doubled in two
months following workshop
• Content can be cross-posted to
Facebook and Twitter
63
63. WHAT DO YOU NEED TO KNOW?
• Not set up to drive conversions through
organic posts
• Easy to advertise across Facebook and
Instagram at the same time
• Great platform for developing brand
awareness and creating lift in ad recall
64