NBTDA Madison Conference Facebook and twitter110610Wendy Soucie
Wendy Soucie www.wendysoucie.com presented on Using FaceBook and Twitter to market bike tours and connect with riders before, during and after the ride.
Emerging social ecosystems -- social media spaces, user generated content spaces and virtual worlds -- are being used across Sun to drive business objectives for the company. From University Recruiting to Investor Relations to marketing organizations, a new generation of tools, disciplines and best practices are being developed to reach customers, prospects, partners and shareholders in entirely new ways. By expressing Sun's market conversations, brand story and revenue priorities in these new spaces, we're seeing entirely new engagement models and high impact/low cost models for driving the objectives of the business. This presentation will provide an overview of a sampling of the different programs under way.
SOCIAL MEDIA ATTITUDE ADJUSTMENT: We'll take you through the world of social media through the artist's lens so that with the practical skills under your belt, you can confidently listen, participate and engage in positive conversations on the social web.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
On May 3rd, 2011 MakeMeReach explained how to set up a marketing strategy on Facebook at the conference of the Chamber of Commerce and Industry in Paris.
For people who was not present, let us show you our presentation in 7 points :
- Creation of a fan page
- What is a fan page and how to animate ?
- Applications and Viral Dynamics
- Efficient use of social plug-ins
- How communicate about its fan page ?
- Media campaigns
- Community Management
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
NBTDA Madison Conference Facebook and twitter110610Wendy Soucie
Wendy Soucie www.wendysoucie.com presented on Using FaceBook and Twitter to market bike tours and connect with riders before, during and after the ride.
Emerging social ecosystems -- social media spaces, user generated content spaces and virtual worlds -- are being used across Sun to drive business objectives for the company. From University Recruiting to Investor Relations to marketing organizations, a new generation of tools, disciplines and best practices are being developed to reach customers, prospects, partners and shareholders in entirely new ways. By expressing Sun's market conversations, brand story and revenue priorities in these new spaces, we're seeing entirely new engagement models and high impact/low cost models for driving the objectives of the business. This presentation will provide an overview of a sampling of the different programs under way.
SOCIAL MEDIA ATTITUDE ADJUSTMENT: We'll take you through the world of social media through the artist's lens so that with the practical skills under your belt, you can confidently listen, participate and engage in positive conversations on the social web.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
On May 3rd, 2011 MakeMeReach explained how to set up a marketing strategy on Facebook at the conference of the Chamber of Commerce and Industry in Paris.
For people who was not present, let us show you our presentation in 7 points :
- Creation of a fan page
- What is a fan page and how to animate ?
- Applications and Viral Dynamics
- Efficient use of social plug-ins
- How communicate about its fan page ?
- Media campaigns
- Community Management
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VN
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
2. Outline of Contents
Background – Web 2.0 in a TDM/AQ program as a
model
Today’s Marketing Landscape
Evolution of the Web
• Old Model: Traditional Sites
• New Model: Bringing in Digital, New Media & Web 2.0
Tips, Tactics and Examples You Can Use
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
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3. Background - Clean Air NY
A TDM program with an air quality – enviro spin
New York State Department of Transportation-funded initiative
ICF is the main contractor and coordinates the efforts of 3 TMAs
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4. Today’s Marketing Landscape
Traditional channels are not dead; just not as effective or
sufficient anymore if used exclusively.
Challenges
• Mass coverage and spillovers
• Challenging to segment or profile
• Expensive
• Shorter shelf life/comes with a media “expiration date”
• Declining viewership, listenership, circulation and attendance; junk mail
• Busier, multitasking consumers; longer commutes
• Media clutter
Net Idea: Marketers need more targeted, cost-efficient, relevant, and
measurable integrated communications campaigns.
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5. New/emerging technologies are drastically changing
media habits and communications channels
• TiVo/DVR
• High-speed Internet
• iPod/satellite and social radio
• Text messaging
• YouTube, Web cams
• User-generated comments
• Social networking sites (SNS)
Net Idea: Marketers need to stay in tune with target audiences’
changing needs, wants, and preferred communication channels.
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6. Evolution of the Web
Old Model
• Web sites that push information to customers
• People connecting to the Web
• Controlled content
New Model (Web 2.0)
• Web sites that push and pull information to and from customers
• Interconnected Web tools (e.g., Web sites, blogs, social networking
sites)
• People connecting to each other
• Collaborative content just a “click away”
• RSS
• Tags
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7. Social Technographics Profile
Creators
• Publish a blog, upload your Web pages, video, audio/music,
write articles/stories, forward messages
Critics
• Post ratings/reviews, comments, contribute to online forums,
write/edit Wiki
Collectors
• Use RSS feeds, add tags to Web pages or photos, “vote” for
Web sites online
Joiners
• Maintain profile on SNS, visit SNS, joins e-network: mailing lists,
online forum
Spectators
• Read blogs, ratings, reviews, articles, forward emails; watch
videos, listen to Podcasts
Inactives
• None of the above activities
Source: Groundswell
(Forrester Research)
Question: So which one are you? Do you know your target audiences’ online social profile?
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8. Why Adopt Web 2.0 Now for TDM Programs?
Changing media habits
Easier to segment target audiences and measure results
Cost-efficient and measurable
Extend reach and frequency of traditional ads
High referral opportunity – pass along to social networks
Provides effective platforms to gather more program sign-ups for ride
matching, transit information, etc.
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
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9. Tips, Tactics and Examples You Can Use
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
10. 2008’s Most Visited Sites
Source: Based on data from Alexa, Nielsen, and top ten list searches on the Web.
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
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11. Today’s Popular SNS:
Your Best Tools for Word-of-Mouth Advertising
Mainstream Specialized Groups
• Facebook (www.facebook.com) • Boomers: Eons
• MySpace (www.myspace.com) (www.eons.com.com)
• Friendster (www.friendster.com) • AA: Black Planet
• Flickr (www.flickr.com) (www.blackplanet.com)
• Multiply (www.multiply.com) • Religious: Faithbase
• Digg (www.digg.com) (www.faithbase.com)
• Twitter (www.twitter.com) • Gay/Lesbian: Glee (www.glee.com)
• Eventful (www.eventful.com) • Latinos: MiGente
• LinkedIn (www.linkedin.com) (www.migente.com)
• Second Life (www.secondlife.com), • Young Latinos: MyBatanga
a 3-D, virtual avatar community
(www.mybatanga.com)
• Yahoo Groups (groups.yahoo.com)
• AsianAvenue
• Ning (www.ning.com)
(www.asianavenue.com)
Net Benefit: FREE! SNS marketing will help you find your message “ambassadors, advocates, and
champions” who can help spread the word for you and measure results.
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
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12. Facebook Page
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
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13. The Viral Effect
The Clean Air NY Facebook
page went live in January 2009
Slow, steady growth for first 6 Facebook Fans to Date
months
2,500
PR event in June saw huge 2,000
Number of Fans
growth 1,500
• Average 25-30 new fans a day 1,000
since 500 Facebook Fans
Many opportunities for exposure 0
within Facebook
1
1
1
1
1
1
1
1
1
1/
2/
3/
4/
5/
6/
7/
8/
9/
• Friends invite friends,
Newsfeed stories, Facebook
advertising
Since June 15th, number of fans
increased from 500 to 2,000+
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
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20. and
Search topic questions related to program messages and
mission on Yahoo! Answers and post answers promoting
alternative travel choices. Consider applying Knowledge
Partner status on Yahoo! Answers.
Become a member of Yahoo! Groups to post educational
information about travel options.
Benefit: Additional program exposure in credible reference
source. Great way to reach targeted users of Yahoo! Groups
in various regions.
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21. Craigslist newyork.craigslist.org
Free Postings
Search for relevant topic
areas in the Community
Section:
• Rideshare
• Events
• Local news
• General interest
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22. Integrate Web 2.0 Tools into Your Program Web site
Integrate. Integrate.
Integrate!
A branded Web
site/page that is easy to
navigate and
strategically
incorporates new media
technology is still your
foundation for effective
24/7 messaging.
Feature
SNS
links
and Promoting new
tags on NYSDOT
every initiative
page
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23. Provide Information via Text Messaging
Provide ozone alerts and travel
options through text messages
More than 2,000 New Yorkers
signed up to receive texts since
last spring
Use keyword codes to track
results.
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
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24. Downloadable Desktop Widget
A way to get in front of your
audience on a daily basis
Convenient avenue for providing
tips, updates and ozone alerts
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
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25. Link Web 2.0 and Campus Outreach
Global Warming Teach-in
Focus the Nation Events
Tapping into the Facebook market
Reaching out to text message users
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
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26. So What Now: Summary
First, become a Web 2.0 user.
Identify what your program stands for. What are you
communicating?
Identify and segment your target audiences.
Create a plan that starts small but has room to grow.
Think through the consequences of your strategy. Exercise
foresight.
Put somebody important in charge of your SNS. Do not “set then
forget.”
Promote, evaluate, measure and optimize.
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
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27. Thank you!
Christina Santos (csantos@icfi.com)
Frank Mongioi, Jr. (fmongioi@icfi.com)
ICF International (www.icfi.com)
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