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Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013

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Kristy Van Hoven
Kristy Van Hoven

This document summarizes a presentation on using social media for museums. It discusses popular social media platforms like Facebook, Twitter, Pinterest, Flickr, YouTube and evaluating which platforms are best for different museum goals. Tips include developing engaging content on a regular schedule, being responsive to audiences, and defining and measuring engagement metrics. Choosing the right staff, creating social media policies and ongoing evaluation of successes and failures are also covered. The overall message is that social media is about ongoing conversation and having fun engaging new audiences.

TechnologyBusiness
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Tech Talk: Social Media 101 Museum Associations of Arizona Annual Meeting, May 3, 2013 Kristy Van Hoven Marilyn Sklar Annie Larkin Nik Honeysett
Social Media is... Social Engaging Transparent Motivating Above all its a Conversation http://youthinfotechindore.blogspot.ca/
Goals for today... * Understand platforms * Find a “voice" * Develop engagement and audiences * Understand applications, planning & measuring for success
Are you connected? Social Media abounds in today's society. What platforms do you stay connected on? Facebook Twitter Google+ Flickr YouTube Pinterest http://www.dvrgmagazine.com/2013/03/social-media- interaction-to-connect-or.html
Other platforms Some others that may be useful to museums HistoryPin Foursquare Collective Access Yelp Instagram TripAdvisor Picasa Vine (app) LinkedIn Tumblr ArtBabble Skype
Are you really connected?
What's the difference? www.socialchurn.com Each media platform allows for you to connect with your visitors. But why so many?
Facebook (1 billion users) A versatile platform that enables posting text, images, and video. * Collections * Fundraising * Education * Behind the Scenes * Advertise
Facebook
Google+ 343 million active users Source: ExpandedRamblings.com Similar to Facebook Google Hangout - Live More exposure for museums Circles - Communicate with different audience Demographic - Majority men
Google+ Marketing Membership Education Collections Advocacy Crowdsourcing Create your own way
Google+
Twitter (500 million users ) Quick Text Platform * Announcements & Advertise link to platforms/blogs conversation/ tweet-ups -- go live * Education
Twitter
Twitter http://romkids.tumblr.com/post/49105760533/python-out-on-the-floor-of-romtoronto-im-really
Pinterest Visual platform Collections - Development - Exhibits - Educational Programs - Projects/How To Marketing - Branding - Marketing Research - Discover Trends Engage - Collaborative Boards - Ask Questions
Pinterest
Pinterest
Flickr 87 Million Users S ource: ExpandedRamblings.com Collections Online exhibition Audience Engagement Crowdsourcing Education
Flickr
Flickr
Flickr
YouTube (4 Billion views) Video Platform Collections- Behind the Scenes & How tos Education- Presentations & Curriculum User Generated content Evaluate "hits" and comments
YouTube
YouTube
Questions??
How do you choose? Questions to ask when deciding what platforms to launch. Find the platform that aligns with... * Who is my audience? stakeholders? * What is my time allocation? * What is my goal? mission? vision? * What and When will I post? * How do I define success?
Who's in charge? Thoughts when considering a social media staff member... * Communication background * Collection comprehension * Mission and Vision comprehension * Time commitment/availability NO INTERNS, needs to be a professional voice
Social Media Plans Things to keep in mind * Who posts? fields questions? fields concerns? * What is the content? Are there stakeholders? (donors, curators, volunteers, visitors) * Address current and future needs * Create a line item in budget (time and equipment)
Social Media Policies DO double-check grammar &"voice" DO use popular Hashtags DO participate in & with your social media community DON’T plagiarize DON’T offend anyone or post negative comments DON’T post if in doubt http://davidhallsocialmedia.com/2011/04/26
Surviving the Trenches Where to start... 1. Pick a platform 2. Set aside time 3. Topic schedule 4. Post (generate content) 5. Continue the dialog 6. Schedule for future
Building Engagement Helpful tips in building engagement... * Regular postings * Visuals (photos, videos, etc) * Research prior to posting * Know audience, * Respond to/acknowledge audience * Create partnerships
Evaluating Engagement what is engagement? what is success? * Statistics/metrics/measurables * Online and Onsite Visitorship * Generated income & collection
Promoting Engagement Where to? * EVERYWHERE * press releases/ promotional materials * program materials * other platforms How to? * Encourage participation * Respond to visitor needs
What's next? * Continue to post * Evaluate successes and failures * Adjust style and content * Explore other platforms * Have FUN
Resources Ask your staff, utilize hidden in-house talents Social Media 101 Facebook group Google Google Google... Museums 2.0
Questions and Contact Us Facebook Group: MAA Social Media 101 Kristy Van Hoven kvanhoven@gmail.com Annie Larkin annie@bisbeemuseum.org Marilyn Sklar mjossklar@gmail.com

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Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013

Editor's Notes

  1. Audience participation... RAISE HANDS
  2. 150 institution, googling you, websites, go to platforms searched you out. 67% 30%
  3. Why so many? different uses, users and strengths, lets explore!
  4. Marilyn to do
  5. Marilyn to do
  6. Marilyn to do
  7. 25-54 top age demos, tues wed and fri heavy use average 30 min. jobstack .com
  8. links/ hash tag topics
  9. links to blogs or other activities/ platforms
  10. Marilyn to do
  11. Marily to do
  12. Marilyn to do
  13. Marily to do
  14. Kristy to do ** the social skinny, 2012 social media review*** 1 hr of footage uploaded every second Visitor collaborations In Gallery-Loops, audience uploads
  15. plan 5 min, cut off if necessary. Questions about Platforms
  16. worksheets to be available.
  17. work book link, DMP (Tate?) Plans help guide content managers and other museum representatives when operating on social media platforms
  18. optimize and ROI, use your vocab workflow and decision making (social media examiner)
  19. Are you thinking its all too much? Here's where to start: 1. Pick a platform 2. Set aside social media time, 1 hr daily 3. Generate topic schedule 4. Post (content generation) 5. Continue the dialog 6. Schedule for future http://www.mediabistro.com/alltwitter/social-media-rules_b27799
  20. what is engagement? define for audience
  21. possible handout on basic evaluation