On August 24, 2011, United Way South-Southwest Suburban invited me to present information about online social networking.
I benefit from www.slideshare.net tremendously and maybe this will help someone also.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
Social media is ALL about engagement. Your organization’s social media strategy should include an engagement strategy on every platform that adds value to your fans and creates deeper loyalty. In this webinar, we’ll take a look at Twitter, Facebook, blogs or video, and Linkedin. With deeper engagement, your supporters are much more likely to take action at your organization’s urging, share your organization’s information, donate funds, and bring their friends to your social spaces.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
Social media is ALL about engagement. Your organization’s social media strategy should include an engagement strategy on every platform that adds value to your fans and creates deeper loyalty. In this webinar, we’ll take a look at Twitter, Facebook, blogs or video, and Linkedin. With deeper engagement, your supporters are much more likely to take action at your organization’s urging, share your organization’s information, donate funds, and bring their friends to your social spaces.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
How does one navigate personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency” translate into “leadership?” This presentation was prepared for for professional educators and lay leaders at the North American Jewish Day School Conference. The presentation reviews how nonprofit and educational executives are using social media, considers uses and strategy for an executive social media presence, and offers a "playbook" for using your own social media voice as an educator.
This session is for professional and lay leaders who have recently engaged in social media, or are considering how to personally use social media in a professional context.
AYN Brand : T3 Workshop - Social Media & Web 2.0 PrimerGrace Rodriguez
AYN Brand : T3 "Tech Tools & Tips" Workshop Series - Social Media & Web 2.0 Primer : Presented by Grace Rodriguez for the Houston Arts Alliance (HAA) RenGen initiative
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
Designing the Social Web, Web 2.0 expo Nyc versionChristina Wodtke
3 hour workshop on how to select, design and optimize social web functionality. Covers everything from what goes on a profile, to optimizing invitation flows to viral distribution.
Stop working harder and start working smarter.
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
How does one navigate personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency” translate into “leadership?” This presentation was prepared for for professional educators and lay leaders at the North American Jewish Day School Conference. The presentation reviews how nonprofit and educational executives are using social media, considers uses and strategy for an executive social media presence, and offers a "playbook" for using your own social media voice as an educator.
This session is for professional and lay leaders who have recently engaged in social media, or are considering how to personally use social media in a professional context.
AYN Brand : T3 Workshop - Social Media & Web 2.0 PrimerGrace Rodriguez
AYN Brand : T3 "Tech Tools & Tips" Workshop Series - Social Media & Web 2.0 Primer : Presented by Grace Rodriguez for the Houston Arts Alliance (HAA) RenGen initiative
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
Designing the Social Web, Web 2.0 expo Nyc versionChristina Wodtke
3 hour workshop on how to select, design and optimize social web functionality. Covers everything from what goes on a profile, to optimizing invitation flows to viral distribution.
Stop working harder and start working smarter.
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time.
A presentation centred on a few key fundamentals small businesses should consider as they grow their business. Marketing, customer experience, metrics and of course controlling the customer experience from store to door.
Social Media Networking for Non ProfitsKristen Bonk
On August 24th, United Way South-Southwest Suburban Metropolitan Chicago invited me to present to non-profit management about online social networking.
I LOVED using www.slideshare.net throughout the entire process and hope this helps someone else as much as it helped me.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
The deck was presented at the Tennessee Advanced School on Addiction, June 23, 2010. <a>Who & What Worksheet</a> <a>Where & How Worksheet</a> <a>Listening Template</a> and I blog <a>here</a>.
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
Why does your organization use social media, and is it helping you to accomplishing your goals? This slide deck was used in a presentation with Vermont Arts organizations, and explores the fundamentals of what it takes to meaningfully engage in social media as a nonprofit organization, and use it to move stakeholders to action. It will cover the concepts of Matterness, understanding the online conversation that your stakeholders want to have with you, the importance of personal social media use, how to unleash the hidden capital within your online community by using social media for engagement, ladders of engagement, and critical practices for social media success.
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
Should CEOs blog? and Tweet?
You will learn why the answer is yes and see examples of social media for learning, communicating and possibly changing our organizations in major ways. We are truly experiencing a social media revolution (Eric Qualman)
This preso is my latest on Social Media & the Role of the Chief Executive given to the CPA-SEA meeting of State Society CEOs and the AICPA at the mid-winter meeting 2012.
Full of links and resources, including the five steps to get started now, reading list, and videos to inspire you and provoke you to action!
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
1. Presented by:
Kristen Bonk
kbonk@parklawn.com
@kbbonk on twitter
2. WHO ARE YOU?
Who’s this Kristen gal & why are we listening to her?
Marketing and Volunteer Manager @ParkLawnCharity
4+ years working in non-profit
What’s Park Lawn?
Providing services that promote independence, choice and access
to community living for people with developmental disabilities
since 1955.
www.parklawn.com
www.Facebook.com/ParkLawnCharity
www.twitter.com/ParkLawnCharity
www.youtube.com/ParkLawnAssociation
And United Way South – Southwest Suburban?
Working to create meaningful and measurable change by investing in
income, education and health programs that support the 10-year vision
LIVE UNITED 2020.
http://www.uw-mc.org/southland/
http://www.facebook.com/unitedwaychicago
http://twitter.com/#!/unitedwaychi
http://www.youtube.com/user/unitedwaychicago
http://feeds.feedburner.com/unitedwaychicago
3. WHO’S WHO?
o Who Are You?
oWhere Are You From?
(Give a great plug for your nonprofit!)
o What TWO words
come to mind when you hear
“Online Social Networking”?
4. TODAY’S GOALS
Purpose of online social networking
Brainstorm together
Find an online purpose for every department
Excite you to go online
Email resourceful links to yourself
6. WHAT IS
SOCIAL MEDIA?
Content formed by the
collaboration of two or
more people that takes
place on the internet.
(Source: Emily Culbertson of Community Media Workshop)
A virtual framework
consisting of tools
which enable users
with a common goal or
interest to set up
communities and
exchange information.
(Christophe Debruyne on Mashable post describing social
media in 140 characters or lest. @chrdebru)
Picture from
www.cibcommunications.co.uk/images/uploads/pdfs/What-is-Social-Media-.jpg
7. Traditional Media Social Media
Encyclopedia Britannica E-Newsletter
New York Times Facebook
Print Newsletter Twitter
Wikipedia
9. FEARS MOVING INTO
ONLINE SOCIAL MEDIA
Senior staff & board might
lose control.
Dealing with negative
comments.
Addressing personality
versus organizational voice.
Fear of failure
Perception of wasted time
and resources.
Suffering from information
overload already, this will
cause more. Source: Slide 38 on Beth Kanter’s presentation
“Creating Your Organizations Social Media
Strategy Map”
What are other fears?
10. FIRST:
ENJOY YOUR PERSONAL ACCOUNT
Facebook, twitter
and others are
more than
someone’s
annoying thoughts.
Experiment and
have fun. It’s
SOCIAL!
Hiding posts / apps
makes it more
enjoyable.
Set privacy
settings.
12. Cost effective way to engage supporters,
volunteers and potential supporters.
An opportunity for conversation
A great way to reach certain audiences
Source: Idealware.org download:
http://www.idealware.org/sites/idealware.org/files/SocialMediaReportV8.pdf
13. NON-PROFIT
UPDATED MARKETING FUNNEL
How do you get
people to care
for your charity?
This begins
and continues
offline as well as
online!
Source: McKinsey & Company
Source: Lightbox Collaborative site: http://lightboxcollaborative.com/tag/beth-kanter/
Source: Beth Kanter’s blog: www.bethkanter.org
14. OFFLINE AND ONLINE
MUST WORK TOGETHER
Tours Website
Fundraising Events Facebook
Chamber Luncheons & Offline
Videos on Youtube
BAH
Newsletters
Stories on blogs
Letter Appeals
Staff & volunteer events Twitter
Online
Annual Reports Groups on LinkedIn
Meetings
15. WHERE’S YOUR AUDIENCE?
What
channels
to use out
the
hundreds
available?
What
would be
most
worth
your
while?
Photo courtesy of http://www.socialmediamagicuniversity.com/
16. Listen to what people are saying about your issues.
What questions are people asking about your org
online?
What are your competitors doing?
Listening tools:
Google alerts emailed to you
Technoratti for blogs
Search Twitter and Facebook
Google Analytics
Offsite events and fundraisers
What do you use?
17. IF YOU WANT PEOPLE TO CARE, MAKE IT
ABOUT THEM….NOT YOU!
Source: Big Duck PDF “Social Media: Transforming the way Non-Profits communicate”
slide 29 by Farra Trompeter March 12, 2010
Source: Angela Maiers Sept. 29, 2008; http://www.angelamaiers.com/2008/09/my-
twitter-enga.html
18. MAP OUT A PLAN
Goals (broad statement)
• Provide information about our orgs issues.
Objectives (specific & measurable)
Increase followers by 50% by December 1,
2011
Strategy
Give quick and thoughtful responses
Shout outs to other nonprofits and
supporters
Tactics
Integrate social media across staff and
departments by 2012
Create videos highlighting our orgs
impact
Tools
Source: http://www.bethkanter.org/25-smart/ Photo from
http://www.smallbusinessmavericks.co
m/your-social-media-road-map.htm
19. ACTIVITY FUN!
Discuss with each other your
organizations goals
How are you mapping it out?
What tools are you using?
20. WHO? WHAT? WHEN? WHERE? WHY?
Who will post online?
What will we post to meet our goals
When will we post: x hours daily /
weekly / monthly
Where will we post?
Why are we posting there?
21. OK, I’M ONLINE,
NOW WHAT?
“It’s important to think of these social media
channels as tools to communicate in a social
manner rather than the end in and of
itself—in other words, social media is the
journey, not the destination.” (Source: Idealware PDF
“Social Media Decision Guide” page 8.)
Create an online social media policy.
“Guidelines: This section should be one or more pages
that summarizes how your organization can be more
effective at using social media. It should not be about
control, but more on how to use the tools effectively. It
should lay out parameters around organizational and
personal use. ”
“Manual: This section refers to your social media plan,
includes best practices on using social media with
specific examples. Many organizations use it as part of
their training. ” Photo from http://socialfresh.com/a-
Source: http://www.bethkanter.org/trust-control/ template-to-help-start-your-social-
media-policy/
22. WHY ANOTHER POLICY?
Control the fears mentioned earlier
Be proactive for legal reasons
Media sources are now quoting tweets and posts
Connects with online social media plan
Policy examples are available at:
www.wiki.altimetergroup.com
www.socialmediagovernance.com/policies
www.charityhowto.com/blog/?p=52
Does your organization have a policy? What
examples have you seen and liked?
23. SEARCH ENGINE OPTIMIZATION
What is it?
Search Engine Optimization or SEO
is optimizing your presence online so
when someone searches for your name,
you’re top on the list.
How do I use it?
Search engines like Google, Yahoo and
etc. rank your website and presence online based on
keywords and originality of content.
Long & descriptive headlines are considered more
important to search engines.
Photo courtesy of:
http://www.searchengineoptimizationcompany.ca/
24. WHERE’S BASE?
Have an effective
website as your base.
Make it donor friendly.
Revolve around the
mission and content.
Free website ideas?
Allow supporters to
share stories.
25. FEEDBACK TIME!
Let’s look at Park Lawn’s
website and tell me what
you like and think should
be fixed.
How can it create more of
a relationship?
What are some of your
favorite websites and
why?
26. If you don’t have a resources for videos, but you
have a staff of writers, create a blog!
A site to provide commentary, stories, or a
personal diary.
Allowing readers to leave feedback is extremely
important to build better relationships and
listening
Blog Sauce Image: http://sundayafternoonhousewife.com/monday-link-love-blog-boosting-tips/
27. WHY BLOG?
On average 55% more visitors
97% more links to your website (improves search results)
Engage, connect and relate
Source: Frank Barry of Blackbaud slideshare.net presentation “Blogging for Nonprofits” page 6 and
http://smallbiztrends.com
28. ANATOMY OF A BLOG
Example blog: http://dda604.com/page/2/
Search
Nice background
image
Link to website Links to other
social media
sites and RSS
feed
Main Post with
easy to read
headline
Category tags
29. I SEE “RSS FEED” A LOT,
WHAT IS THAT?
Rich Site Summary is a format
to deliver and receive ever changing
format web content.
Click on this icon, enter your email and
click “subscribe”
Receive it to your email as a
handy resource
Source: http://www.whatisrss.com/
30. WHO CAN BLOG FOR YOU?
WHAT TO BLOG ABOUT?
Management
People who benefit from your
services
Volunteers
New employees
Who else?
31. LET’S GET SOCIAL WITH:
Allows you to set up a profile, and post updates,
links, conversations, events, photos, videos,
petitions, or even collect donations online.
In order to create a page for your nonprofit, you
must have a personal profile or business account.
Facebook has more than 750 MILLION users.
It’s particularly good at increasing the level of
feedback and discussion you have with
supporters, driving traffic to your website, and
attracting people to specific events.
(Source: Idealware PDF “Social Media Decision Guide” page 5)
32. LET’S GET SOCIAL WITH:
Creating an account is very simple and
then creating a page is even more simple.
Expect to spend about 2-4 hours a week to
manage your Facebook
(Source: Idealware PDF “Social Media Decision Guide” page 5)
Pages vs. Groups
Pages – More public; anyone can see posts
Groups – More private and must be approved
or added by other members.
35. You’ll be asked to create
an account for your
business, so follow
directions and find
nonprofit.
You need to validate your
account for security reasons.
Facebook will send an email
to the email address you
used to register.
Source & images: Justgiving slideshare.net
“Charity Guide to Facebook Fan Page”
37. Claim Your
Community Page
Search in Facebook for your organization
Search fellow co-workers listing of employer
Claim your community page
Connect check-ins
42. ACTIVITY TIME!
☺
What do you post on your organization’s
Facebook?
Do your posts help out your objective and
strategy?
What do other organizations post that you like?
Discuss!
43. WHAT’S
Twitter is a place where people with the same
interests can provide resources, chat, add photos
and more.
A post on Twitter is called a “tweet” and must be
within 140 characters
People can choose to follow your tweets
If they like it they can retweet or quote the tweet
highlighting who it’s from writing “RT” in front
or saying another sort of comment.
44. Basics
Tweets in 140 characters
@ Replies
Direct Messages
RT
Hashtags
Source: Kristin Gast of United Way slideshare.net “Social Networking 101”
45. Think of it like a radio station
“Twitter is particularly good for connecting with
like-minded organizations and the media, asking
questions, and providing very frequent updates.”
(Source: Idealware PDF “Social Media Decision Guide” page 5)
Expect to spend about 2 hours a week to manage
Twitter feed
Shoot for 1 tweet, one @reply and one RT per day
Research who are big influencers
Follow them
Converse with them
Listen to what they’re saying
46. Brand Your Profile on
Choose your username
@ParkLawnCharity @Aspire
Upload a square logo
Create a background
Complete your profile
48. ANOTHER ACTIVITY! ! ☺
What would you tweet?
Who else in your organization can tweet?
How can your tweets help your overall objective
and strategy?
What are other twitter accounts you like?
Discuss!
49. VIDEO SHARING SITES
Videos can be compelling stories or educate
Not as social, but it can create social
opportunities
Where to get an inexpensive video recorder?
Digital cameras
Flip Video
Smartphone (not as great quality, but it’s available)
50. VIDEO SHARING SITES
On Youtube.com, you can apply for a non-profit
specific channel
Provides clickable asks on top of videos
Upload longer videos
People can subscribe and comment on your videos
Time spent on this varies.
Could take 1-2 hours to just film it and upload on
your channel
To edit it and make it look a little more professional
takes more time
51. VIDEO SHARING SITES
Some helpful video editing information
Windows Movie Maker is free and easy to make
a basic video
Pinnacle products with prices ranging from $60 -
$170
Avid Studio editing software
Or edit it directly on Youtube.com
Some Youtube Ideas for Nonprofits
Reach Out.
Partner Up.
Keep It Fresh.
Spread Your Message.
Be Genuine.
Source: http://www.youtube.com/t/ngo_tips
52. VIDEO SHARING SITES
What kind of videos to create?
Length
Educational
Put a face to an organization
Make your videos findable – SEO!
Title
Description
Tags
Brand your channel / page
Post a bulletin and alert your friends / subscribers
Post on other social media channels
(Source: Rich Brooks on http://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-
marketing-results/)
53. WHY
MATTERS
In 1 minute
35 Hours of Videos are Uploaded
15 Billion Videos were
streamed in May
Source: Neilsen Reports
http://www.nielsen.com/us/en/insights/press-room/2011/q1-
cross-platform-report.html
Internet Video Viewing
up 35%
Compared to traditional TV viewing
that increased0.2%
Source: Michael Hoffman slideshare.net “Youtube for Nonprofits” page 9
& Nielsen / Net Ratings (October 2007) – US Audience.
Source: Rich Brooks “8 Ways to Maximize Your Youtube Marketing Results”
http://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/
55. VIDEO SHARING
ACTIVITY EXTRAVAGANZA
What videos would your audience be interested
in?
What videos would help with your overall
communications goals and strategy?
What other non-profit videos inspire you?
Discuss & show other sites online that you like.
56. WIKI! WIKI! WHAT?
“Wiki” is “defined as a generic
term which is used to describe
a certain kind of collaborative
website that can be edited by
any user and/or visitor.” *
“Often free and allow
collaboration, knowledge
retention, search and real time
centralization of information”**
Some organization use private
Wiki’s to organize and
document internal projects.
•Source: http://www.mediawiki.org/wiki/Wikipmediawiki
•**Source: Julie Spriggs presentation on slideshare.net “Wikis For Nonprofits”
57. WIKI IN PRIVATE USE
Image and Source from Julie Spriggs slideshare.net “Wiki for NonProfits” page 10 and "Intellipedians" US Intelligence
Community
58. WIKI USE
•Image and source: Julie Spriggs presentation on slideshare.net
“Wikis For Nonprofits” page 15
59. WIKI USE EXAMPLES
Project management - Plan an event with committee
Image & Source: Julie Spriggs slideshare.net “Wiki for Nonprofits” page 30
61. According to research carried out by search
engine marketing firm Spannerworks, social
media site Wikipedia appears in Google’s first 20
results for 88% of the top 100 global brands. **
Way to increase Search Engine Optimization
Must be accurate and objective statements about
your organization.
* *Source: Bob Goldfarb Blog: http://ejewishphilanthropy.com/the-wikipedia-secret/
63. E-Marketing
Use emails to draw support and direct people to site
Have a prominent online sign up form on EVERY
page with reasons and benefits of joining
Viral marketing “Forward to a Friend” &
share online
Offer incentives
Promote e-newsletter on print publications
Source: Betsy Harmon of Harmon Interactive
64. E-Marketing
Email must have a good RAP
Relevant
Anticipated
Personal
Test the format
Image blocking
Reading the email on phone
Source: Betsy Harmon of Harmon Interactive
65. E-Marketing
Email Marketing Tools
Vertical Response
Allows nonprofit 501c3 organizations to send up to 10,000
emails per month for FREE!
Constant Contact
Email Now powered by Emma
Mail Chimp
Construct a list, don’t buy one
People must be allowed to opt in
Also allow them to unsubscribe
66. QR Codes & QR Code
Tags
Quick Response Codes
A matrix barcode to be ready by
smart phones
Created by Toyota in 1994 and sees
frequent use in Japan and South Korea
Tag
Tags are same thing made by Microsoft
QR Codes are more often used
In June, 14 million people scanned barcodes
(Source: comScore Inc.)
Source: http://en.wikipedia.org/wiki/QR_code
67. QR CODES
Lots of apps to scan
Make certain apps on
different phones can scan
Once scanned, it will be a
quick response to
following:
Website
Email Sign In
Contact Information
Note
Video
What else?
68. Ripple of Effects
Did you accomplish
everything in your strategy?
Build a relationship first online and
continue offline
Might take a while before you see
return on investment, but result
could be huge!
Photo: www.hightechdad.com
69. RESOURCES
Allison Fines Donor’s Forum presentation and notes, book
“The Networked Nonprofit” and website
www.allisonfine.com
Beth Kanter’s blog (www.bethkanter.org/) and book “The
Networked Nonprofit”
http://www.smartchart.org/
http://dp.continuousprogress.org/node/22
Presentations from www.slideshare.net
Beth Kanter’s presentation “Creating Your
Organizations Social Media Strategy Map”
Farra Trompeter of Big Duck “Social Media: transforming the way
nonprofits communicate”
Kristin Gast of United Way “Social Networking 101”
Justgiving “Charity Guide to Facebook Fan Page”
Michael Hoffman of See3 Communications “Youtube for
Nonprofits
Frank Barry of Blackbaud slideshare.net presentation
“Blogging for Nonprofits” page 6
70. Idealware “Nonprofit Social Media Decision Guide”, PDF,
July 2010, Laura Quinn & Andrea Berry
http://www.pinnaclesys.com/PublicSite/us/Products/Consumer+Products/Home+Video/
Studio+Family/
McKinsey & Company
Source: Lightbox Collaborative site:
http://lightboxcollaborative.com/tag/beth-kanter
Angela Maiers Sept. 29, 2008;
http://www.angelamaiers.com/2008/09/my-twitter-
enga.html
http://dda604.com/page/2/