Austin Lyric Opera developed a new website and digital strategy that increased online single ticket sales from 28% to 55% of total single ticket sales. They selected Venture Industries Online to build the new website for $6,500 over 3 months. The new site focused on driving conversions, data collection, customization, and easy management. It increased engagement and sales through improved navigation, sales messages, multimedia, and landing pages. Analytics showed the site and related digital campaigns increased total revenue beyond what was captured by the ticketing system alone.
Excelente white paper, lo que más me gusto es que muestran las tendencias del CTR por zona mundial, México & Latam entran en " North America "
Gracias Lazaro por el archivo
Explanations for the various aspects of an overall internet and digital marketing strategy, including search engine marketing, social media marketing, conversion-focused web design, email marketing, mobile marketing, and web analytics.
Why Programmatic Ad Fraud Exists
Open nature of the programmatic advertising marketplace
Ad fraud is technically not illegal
Lack of proper incentives across the entire supply chain
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled “Is My Digital Ad Working?” Panelists discuss which metrics are the best indicators of campaign performance?
Panelists include, Sibel Satiroglu, WW Digital Insights for HP & Suzanne Leighton, EMEA Insights for HP. Panel was moderated by Kate Sirkin, EVP, Global Research of StarcomMediaVest.
Excelente white paper, lo que más me gusto es que muestran las tendencias del CTR por zona mundial, México & Latam entran en " North America "
Gracias Lazaro por el archivo
Explanations for the various aspects of an overall internet and digital marketing strategy, including search engine marketing, social media marketing, conversion-focused web design, email marketing, mobile marketing, and web analytics.
Why Programmatic Ad Fraud Exists
Open nature of the programmatic advertising marketplace
Ad fraud is technically not illegal
Lack of proper incentives across the entire supply chain
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled “Is My Digital Ad Working?” Panelists discuss which metrics are the best indicators of campaign performance?
Panelists include, Sibel Satiroglu, WW Digital Insights for HP & Suzanne Leighton, EMEA Insights for HP. Panel was moderated by Kate Sirkin, EVP, Global Research of StarcomMediaVest.
The Case for Conversion Attribution: Kenshoo and Figaro Digital SeminarKenshoo
Kenshoo Research Analytics Team Lead, Yossi Synett, discusses the topic of conversion attribution at a Kenshoo and Figaro Digital Seminar in August 2012.
Establishing a measurement system critical to ensuring that content is adding value throughout the customer journey. PaceCo Associate Director of Analytics, Andrew Harris, outlines how and why data is a strategic part of any content marketing plan.
The Future of Analytics: Multichannel Attribution WP Engine UK
Have you seen your source data weigh more and more to brand traffic? What the heck is going on? Review this deck to learn how to track your visitor journey and make better decisions in your online marketing campaigns.
1. Advanced techniques with Google Analytics.
2. Using goal values for ad spend ROI calculations.
3. Understanding how different sources of traffic drive value
GAUC 2017 Workshop Attribution with Google Analytics: Peter Falcone (Google)e-dialog GmbH
Overview of Attribution: Digital Attribution, Online to Offline Attribution and TV Attribution. We’ll cover the real-life examples, best practices, implementation details and results obtained.
Campaign reporting as an essential tool for measuring marketing ROIGetting started with campaign reporting
Beyond the basics:
Improving usability with lookup tables
Trending
Adding cost information for real ROI
Addressing campaign attribution issues
The Case for Conversion Attribution: Kenshoo and Figaro Digital SeminarKenshoo
Kenshoo Research Analytics Team Lead, Yossi Synett, discusses the topic of conversion attribution at a Kenshoo and Figaro Digital Seminar in August 2012.
Establishing a measurement system critical to ensuring that content is adding value throughout the customer journey. PaceCo Associate Director of Analytics, Andrew Harris, outlines how and why data is a strategic part of any content marketing plan.
The Future of Analytics: Multichannel Attribution WP Engine UK
Have you seen your source data weigh more and more to brand traffic? What the heck is going on? Review this deck to learn how to track your visitor journey and make better decisions in your online marketing campaigns.
1. Advanced techniques with Google Analytics.
2. Using goal values for ad spend ROI calculations.
3. Understanding how different sources of traffic drive value
GAUC 2017 Workshop Attribution with Google Analytics: Peter Falcone (Google)e-dialog GmbH
Overview of Attribution: Digital Attribution, Online to Offline Attribution and TV Attribution. We’ll cover the real-life examples, best practices, implementation details and results obtained.
Campaign reporting as an essential tool for measuring marketing ROIGetting started with campaign reporting
Beyond the basics:
Improving usability with lookup tables
Trending
Adding cost information for real ROI
Addressing campaign attribution issues
The Art & Science of Converting Hotel Guests on Your Website Nancy Huang
Many travelers come and leave your hotel website. How can you motivate them to stay and convert?
It starts with understanding their mindsets and behaviors.
In this webinar, we’ll dive into consumer behaviors, audience segmentation, and the guest journey for booking direct on hotel websites. Using an array of techniques and technology, you can effectively influence your guest’s decision-making, forge deeper relationships, and drive more direct bookings.
Learn how to:
- Analyze your website data to segment your audience and uncover user behaviors
- Map out the guest journey for different types of buyers
- Showcase the value of booking direct to visitors every step of the way
- Incentivize conversion and retention by personalizing rewards
Interested in learning more? Contact our team for additional information.
Are Your CPG Brands Maximizing the Return on Your Digital Investment?dunnhumby
CPG manufacturers have invested millions of dollars in their brand websites and social media presence, yet they struggle to show how their digital marketing investments are influencing brand purchases in stores.
Accenture, comScore and dunnhumbyUSA presented their groundbreaking study on the link between consumers’ usage of brand websites and their brand purchases in retail stores at the 2012 LEAD Marketing Conference in Chicago.
Presentation on "Orchestras and New Media." This is version 1.0. Please feel free to leave any comments, remarks or suggestions. All are appreciated.
This presentation is derived from my blog series by the same name. You can find it at mcmvanbree.com/dutchperspective
Find the e-book at mcmvanbree.com/orchestras.htm
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
ALO: A new website and digital strategy (complete)
1. Austin Lyric Opera
A new website and digital strategy
By Marc van Bree
April 24, 2012
2. Developed a new website and digital
strategy that increased online single
ticket sales from 28% to 55% of total
single ticket sales while delivering a
greater ability to analyze patron
behaviors, track conversions and
account for advertising spending.
3. Website development
Building a new website for Austin Lyric Opera
Selected vendor: Venture Industries Online
Total spent: $6,500
Time frame: 3 months
4. Four core concepts
Driving conversions
All roads should lead to a conversion. The ticket buying process needs to
be straightforward, simple and seamless; from campaign source to order
confirmation.
Data collection
How do patrons get to our website? What do they do when they arrive?
We need to track the entirety of the sales funnel.
Highly customizable
A responsive website that can handle breaking news, custom landing
pages and continuously revolving sales and institutional messages.
Easily manageable
Staff with little technology skills should be able to make basic website
updates and embed multimedia elements.
5. Selected vendor
Venture Industries Online
Key selling points
• A proprietary system on top of today's best
content management solution: WordPress
• Venture’s principal has thorough understanding
of the performing arts and online user experiences
• Making use of in-house resources, proposal is less
than half the cost of agencies
Budget: $10,000
Actual: $6,500 *
Project start to launch: 3 months
* $1,500 custom development; $4,000 annual license fee
(includes hosting, support, updates etc.)
7. In-House Resources
(Client)
• Planning: entirely redesigned site
architecture and navigation
• Content: content migration, creation
and population; and integration with
third party box office
• Design: custom graphic design
template along with home page and
interior page layouts.
• Development: basic custom CSS
changes.
8. Custom Work
(Venture)
• Adapt client’s graphic design into
custom PHP templates.
• Designed custom admin interface.
• Designed custom search bar that
appears in the top, right hand corner of
every page.
• Removed slider overlay for
unobstructed full width image while
maintaining use of standard action
button.
9. Simple, clear
Focus on navigation
conversions
Revolving sales
messages
Embed
Customization multimedia
and flexibility
Focus on
conversions
13. Tracking conversions
Inside an email marketing campaign with Google Analytics
Ticketing solution: Paciolan
Email marketing: Pacmail (Lyris HQ)
Analytics: Paciolan, Google Analytics
14. Email Details
Date
March 22, 2012
Subject
Save 20% off Turandot in the next 72
hours!
List segment
“No Turandot ticket yet”
Unique open rate
16.4% (1,931 opens)
Unique click through
2.3% (272 clicks)
15. Traditional results
(sales report from Paciolan)
Distribution of Sales
“72HOUR” tickets sold Box Office
104 seats 12%
Revenue
Phone: $1,931.20 (23)
Box Office: $1,017.60 (12) Phone
Internet: $5,822.40 (69) 22%
Internet
Total: $8,771.20 (104) 66%
16. Tag your links in your emails with campaign parameters …
Visit the Google Analytics URL Builder tool
17. and Google Analytics will tell you a bigger story …
Notice how total online revenue is higher than expected
Paciolan
reported
$5,822.40
18. The campaign directly delivered 39 regularly priced tickets
at an additional $1,770.50* in revenue …
* Unlike previous screen, product revenue does not include taxes and fees ($32.00 total).
19. and there is a second direct source and medium in the campaign …
Direct sales from
Facebook post
and ad
21. … amplified by Facebook Ads
Ad from Page post (two-day run)
Increasing CPM = $0.48
reach ROAS = $9.78
CPM = Cost per thousand impressions | ROAS = Return on Advertising Spending | CTR = Click Through Rate
22. But wait, there’s more!
Multi-Channel Funnels and Assisted Conversions
Sometimes the conversion is not directly sourced from a campaign.
This is how Google Analytics tracks a conversion path …
Our “72HOURS” campaign
can be an “Assist Interaction”
23. Indeed, there are three “Assist Interactions”
at an additional $215.00 in revenue
Why not include
“Direct” traffic as
“Assist Interactions”?
In the Multi-Channel
Funnels reports, if a
person converts on your
site during a "direct" visit
(i.e. used a bookmark or
typed your site URL into
his or her browser), the
conversion is attributed
to the "direct" channel.
This differs from other
Google Analytics reports
in which the conversion is
attributed to the previous
non-direct campaign or
source, if there is one.
24. Total revenue
$8,771.20 + (Reported in Paciolan: Internet, phone, and box office sales)
----------
$1,770.50 + (Reported in Google Analytics: additional regular Internet sales)
-- - - - - - - - -
$215.00 + (Reported in Google Analytics: “assist interactions”)
----------
$10,756.70 (Total revenue reported across systems *)
* While close, the Google Analytics data is not completely consistent with Paciolan. Fine tuning and
calibrating is always part of the analytics and measurement process; next steps include eliminating those
points that skew data (for example bit.ly links etc.).
25. Online advertising
A look across various channels
Platforms: Google AdWords (Google Grants),
Microsoft AdChoices (Retargeting),
Facebook Ads, local media
26. Platform
Google AdWords
Google Grants for Nonprofits
Google AdWords campaigns at no cost through Google Grants
Maximum cost-per-click (CPC) is $1.00; Monthly "ad spend" will be capped at $10,000
27. A testing playground …
Which ads perform better? “Turandot at
Long Center”
delivers most
traffic Turandot at Long
Center
Impr.: 1,527
Clicks: 86
CTR: 5.63%
Puccini’s Turandot
Impr.: 1,227
Clicks: 67
CTR: 5.46%
Turandot in Austin,
Texas
Impr.: 353
Clicks: 7
CTR: 1.98%
28. … but look again
Impressions, clicks and CTRs aren’t everything. Google Analytics will tell you.
“Puccini’s
Turandot”
delivers more
revenue
29. Platform
Microsoft AdChoices
Retargeting
… online advertising that is
targeted to consumers based
on their previous Internet
actions, in situations where
these actions did not result in
a sale or conversion …
Spent $109.19
Impr. 21,837
CPM $5.20
CTR 0.33%
Impr. = Total impressions | CPM = Cost per thousand impressions | CTR = Click Through Rate
31. Platform
Local media
Individual print and online package
agreements with local media
Impr. 198,000 total
CPM ranging from $4.50 to $11.50
CTR ranging from 0.12% to 0.23%
32. CPM
Cost per Thousand Impressions
Google AdWords $9.03
Microsoft AdChoices $5.20
Facebook Ads $2.11
Local media $4.50 – $11.50
ROAS *
Return on Advertising Spending
Google AdWords $68.16
Microsoft AdChoices $1.12
Facebook Ads $0.55
Local media $0.03 - $0.10
* ROAS is calculated by conversion values, including assisted conversions, as reported in Google
Analytics. There are several problems with that calculation and its accuracy, not in the least the lack of
box office or phone sales data, but the numbers can still serve as an indicator for relative effectiveness of
each ad channel, taken with a grain of salt.
34. Integrate marketing
channels in custom
tabs: brochure, email
Platform
and YouTube Facebook
What patrons want
in social media:
behind the scenes
and personality
36. Social media as
customer service:
respond personally
… and follow up
and rapidly …
and follow through
37. Platform
YouTube
YouTube on
ALO website
YouTube in
email campaign
Integrate
Consistent
marketing
branding
channels
38. Platform
Twitter
Consistent branding
Messaging for
engagement
Social media as
customer service:
respond personally
and rapidly
39. Mobile site
ALO on the Go
Selected vendor: Venture Industries Online
(additional WordPress installation)
Total budget: $0 (no additional costs)
Time frame: 3 months
40. Four Core Concepts
• Easily accessible program notes
and pertinent event information
readily available
• Smartphone and touch screen
optimized design
• Complement, not replace,
main website
• Drive mobile sales and box
office sales by phone
41. ALO on the Go
No auto detect for mobile
browsers. Traffic is directed
specifically to mobile site
where deemed appropriate.
If mobile site proves more
effective in delivering mobile
sales, auto detect can be
enabled.
Promote
accessibility in
email marketing
42. Currently, mobile
devices deliver
nearly 20% of total
traffic …
… yet they only
deliver less
than 10% of the
revenue …
43. Mobile ticketing
Third party ticketing
integration includes a
mobile specific box office
site.
Auto detect for mobile
browsers is enabled.
Question: will this mobile
specific site improve
conversion rates?
As the site just launched, it
is too early to tell at this
point.
44. Questions?
Connect with me
twitter.com/mcmvanbree
facebook.com/dutchperspective
marc@mcmvanbree.com
mcmvanbree.com
45. Austin Lyric Opera
A new website and digital strategy
By Marc van Bree
April 24, 2012