Social media can be used to improve consumer experience and engagement. It discusses using owned, earned, and paid media channels together through a POEM system. Some key challenges with social media include inexperienced representatives, fragmented strategies, and lack of brand or competitor monitoring. The document also provides tips on how to effectively engage users on social media through things like asking questions, exclusive content, and storytelling.
How to create and manage a healthy online presence in view of the web 2.0 tools that are available. How to communicate, sell, create a message and manage a brand online.
How to create and manage a healthy online presence in view of the web 2.0 tools that are available. How to communicate, sell, create a message and manage a brand online.
A presentation to kick off the Indiana Public Relations Leadership Summit, Indianapolis, IN on 4/1/11.
Focuses on key elements to consider in five areas: brand, social media, content, media channels and change.
My presentation at PRSA ICON 2012 focused on industry trends impacting media relations and how this constant state of change can be more of an opportunity than anything else.
Adaption or Extinction? What You Need to Know.Kevin Dugan
My presentation for the Solo PR Pro Summit on Thursday, February 21, 2013 - an updated, enhanced and improved version of my PRSA ICON 2012 presentation.
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
Social Media for Sustainable Business by @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
NBTDA Madison Conference Facebook and twitter110610Wendy Soucie
Wendy Soucie www.wendysoucie.com presented on Using FaceBook and Twitter to market bike tours and connect with riders before, during and after the ride.
A presentation to kick off the Indiana Public Relations Leadership Summit, Indianapolis, IN on 4/1/11.
Focuses on key elements to consider in five areas: brand, social media, content, media channels and change.
My presentation at PRSA ICON 2012 focused on industry trends impacting media relations and how this constant state of change can be more of an opportunity than anything else.
Adaption or Extinction? What You Need to Know.Kevin Dugan
My presentation for the Solo PR Pro Summit on Thursday, February 21, 2013 - an updated, enhanced and improved version of my PRSA ICON 2012 presentation.
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
Social Media for Sustainable Business by @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
NBTDA Madison Conference Facebook and twitter110610Wendy Soucie
Wendy Soucie www.wendysoucie.com presented on Using FaceBook and Twitter to market bike tours and connect with riders before, during and after the ride.
What is social media & how can it aid great customer service?
A quick run through the every changing world of digital communications & social media.
What does 'great' look like in social customer service?
How do you get started in social customer service?
Social Media - What is it, why it matters, and a 3 step action plan for business
Presentation made to the KM round table at Melbourne Zoo, August 19th, 2009
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
Stakeholder engagement with social media Poonam Sagar
Leverage on social media to engage with your stakeholders. A presentation at the PR Society of Indonesia 2011 conference in dec, 2011.
Additional slides with video content have been removed.
Presentation on the concentration of social influence on the social web by Agent Wildfire's Sean Moffitt - updates for April 2011 www.agentwildfire.com
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
social media deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
The following presentation was made for the Illinois Department of Public Health's 2012 Minority Health Conference in Naperville, IL on April 5, 2012. #MHC2012
Managing and Connecting with your Influencers (by W2O Group & SBA)W2O Group
This webinar will help small business owners learn how to engage with people who can influence their online reputation and gain value through social media tools. Word-of-mouth is becoming increasingly more important in driving purchases. Consumers care about what other consumers think, so they spend more time researching products and services online. Influencers who have the widest reach have the potential to sway their community. Research has shown that 65 percent of top US brands reported participating in influencer marketing.
Topics covered during this webinar are:
• Understanding the importance of influencers;
• Finding the right tools and methodologies to identify your influencers;
• Learning some basic techniques for engaging your key influencers; and
• Focusing on growing your future influencers
AI leadership. AI the basics of the truth and noise publicLucio Ribeiro
There are 6 things I identified in the last 2 Years I have been working in AI.
The Problem is - Hysteria
The lack of context is leading to Noise
The Noise is distracting from the attention and urgency where AI should really be
Executives want a Solution and Directions.
THE GOOD NEWS IS: You don’t need to know the HOW to do, leave this to the tech dudes. You need to know the WHY?
You need to create a culture of enablement. A culture of Data
How to create Content for Instagram - July 2018 Lucio Ribeiro
Instagram published the Instagram Creators Handbook, an official, downloadable guide to IGTV for creators. The 50-page guide covers a range of tutorials such as top tips, suggested apps and tools for creating and editing IGTV video, and video uploading advice.
Stephen King, JWT Planning Guide, March 1974Lucio Ribeiro
I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018.
Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years.
It’s eerily accurate and still incredibly applicable to the modern problems brands face.
NCS and Nielsen prepared the most comprehensive analysis of what drives advertising effectiveness—creative, reach, targeting, recency and context—based on nearly 500 studies from 2016 and 2017 and over a decade of experience in linking advertising to sales results.
This summary report evaluates the sales contribution of these five key drivers—and how their roles have changed since the ambitious Project Apollo studies of 2006.
Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...Lucio Ribeiro
Original piece by: https://www.cbinsights.com/research/report/google-strategy-teardown
Artificial intelligence is the thread running throughout Google, including autonomous vehicles, enterprise cloud, and its new smartphone line.
Using balance in social design design 4 tipsLucio Ribeiro
Images are a big part of Social Media content. A degree of balance is at the heart of every successful image and can’t be ignored.
A balanced composition feels right. It feels stable and aesthetically pleasing.
When a composition is visually balanced, every part of it holds some interest, which keeps your viewers engaged with your design.
Read on to find out how to achieve balance in your designs and create social content that engages.
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
Produced by www.theonlinecircle.com.
A Marketer’s Guide to Today’s Top Platforms
A complete guide for Social Media channels in Australia.
Inspired by original version from 360i.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
8. 1. Inexperienced representatives
2. Fragmentation
3. Cloning strategies for different platforms
4. Stale or simplistic content
5. Mistaking personal Social Media use with
business expertise
6. Little or no Brand Monitoring
7. Little or no Competitor Monitoring
4-May-11 www.theonlinecircle.com
14. One strategy rather than 100
tactics
Uninformed Trolls Fraudsters Spectators The The
(affected by Customers Advocates
bystander effect)
Inform and
convert Identify Empower, Inform Entitle to
Neutralise and break and grow act
attention and Neutralis bystander
discourage taking e using and give
him out of the fear them social
centre of validation to
attention be active
"Even if this is true......"
"Although this is on-topic....."
"I disagree...."
"Yes, but....." 14
"Can you provide a source for this...."
NOT FOLLOW UPS
17. Social Media Off Line – Mass Media
Individuals Collective
Users are Active Passive
Users are Brave Shy
Users Watch and Speak Out Watch and Sleep
An Interactive Medium Essentially One Way
Anonymity N / A (as not engaging)
Driver’s Seat Passenger Seat
Solitary Collective
Easily access and influence their contacts Accessing and influencing takes more effort
Listening and Speaking Speaking and shouting
Repetition not always best Repetition works
18. Social Media Off Line – Mass Media
Building Relationships and Brand Building awareness and driving people to a
buying decision
Pull and Push (Philosophical) Push (Philosophical)
Serving the consumer Serving the brand
Tactical approach Tactical approach
Creative for web Creative adapted for web
Based on engagement and experience Based on visual and art
Content Creation (volume and dynamic) Short Content
Content nimble, quick, conversational and Content largely locked in and static
responsive
19.
20. According to Facebook JUST 0.02% of
stories actually make it to the news
feed, and who will it be? Cadbury,
Toyota, Telstra?
Will yours?
21. Action NFO Fans SEO
Like average increase Low
Comments higher No Medium
Share higher yes High
24. How users interact
Focus in filling the blank box.
90%+ interaction on People’s stream
rather than the proper page
www.theonlinecircle.com
25. How users interact
Overall 55% increase in interactions with Visual messages.
www.theonlinecircle.com/resources
26. 1. Keep Posts Short
2. Ask Questions (if you have an audience)
3. Post Towards the End of the Week
4. Exclusive Content
5. Provide instant gratification and a quick fix
6. Talk to users by their name (Social Validation)
7. Put the most important action to be done first
8. Scarcity works (along with exclusivity is even better)
9. Build reciprocity by giving something for free
10. Food, sex and danger
11. Speak to your fans by using the word ‘You’
12. Get your visitors to make a commitment
13. Use images that demonstrate similarity and attractiveness
14. Be a master at telling stories
15. Test, Measure and Improve
32. Results – 10 days
• Facebook growth of apr. 3k
• Engagement rate from nil to 60%
• Movie entries – over 1,400 entries
• Double opt in – over 600 names
• Facebook exposition – 213,560
impressions
• Online footprint – exposed to about
300k Australians
• 37 mentions from blogs to forums
www.theonlinecircle.com