1) Social media is becoming integrated into all forms of media as people desire to be part of groups that share interests.
2) Community is increasingly important for media brands and the purpose of communication is fostering interaction rather than just sharing information.
3) With everyone able to produce and distribute content through shared platforms, the relationship between audiences and producers is no longer linear and the value of content comes from the attention and participation it generates.
Businesses, large and small, are engaging social media for everything from Enterprise Management to Corporate Culture Strategies through Customer Engagement and Integrated Marketing programs.
Collected here are various resources I've oft pointed folks to. Please do follow the links as there is much more depth available.
In this collection I've tried to isolate the key points that address most frequently asked questions and challenge most frequent assumptions made by businesses.
The Evolving Role of Social Media Technology in Delivering Improved Resultsrazorsocial
The social media technology industry has changed significantly over the last year and further significant developments will take place this year and in the years to come. In this presentation, Ian Cleary from RazorSocial.com explains how the landscape is changing and how this will affect your business.
You will also discover the tools that are leading the way and how they can be leveraged by your organisation for improved results from social media.
Background images on the slldes are courtesy of Shutterstock
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
SHO-Time. A user-centric toolkit for Sharing Optimisation.Gerrie Smits
Getting people to share your content is more crucial than ever. But how do we increase the chance that our content will hit the sharing sweet spot? For my talk at Social Media Day I developed this pragmatic framework.
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
Businesses, large and small, are engaging social media for everything from Enterprise Management to Corporate Culture Strategies through Customer Engagement and Integrated Marketing programs.
Collected here are various resources I've oft pointed folks to. Please do follow the links as there is much more depth available.
In this collection I've tried to isolate the key points that address most frequently asked questions and challenge most frequent assumptions made by businesses.
The Evolving Role of Social Media Technology in Delivering Improved Resultsrazorsocial
The social media technology industry has changed significantly over the last year and further significant developments will take place this year and in the years to come. In this presentation, Ian Cleary from RazorSocial.com explains how the landscape is changing and how this will affect your business.
You will also discover the tools that are leading the way and how they can be leveraged by your organisation for improved results from social media.
Background images on the slldes are courtesy of Shutterstock
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
SHO-Time. A user-centric toolkit for Sharing Optimisation.Gerrie Smits
Getting people to share your content is more crucial than ever. But how do we increase the chance that our content will hit the sharing sweet spot? For my talk at Social Media Day I developed this pragmatic framework.
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
Here you have it, 10 pills of wisdom on technology, culture, Internet and consumers. Collected during the The Next Web conferences 2014. Brought to you by @asorianoiniesta and myself @simonvano.
Principles to Gamify the Online Philanthropic CrowdfundingNicola Terrenghi
A Gamification Framework Applied to Kiva.org.
This thesis treats the exploitation of gamification to engage and coordinate users on philanthropic
crowdfunding platforms.
Crowdfunding platforms strive to gain new users and to maximise their impact through the
design of engagement mechanisms. Social networks integration and mobile user experience
are only few of the several techniques to engage users and foster their activity. “All-or-nothing”
constraint, which enables the capital delivery only in case of campaign-goal achievement, aims
at increasing crowd efficiency, encouraging coordination among platform users.
Although the last six years were marked by the boom of crowdfunding industry, many users
are still “peripheral”: they rarely or never take action. Kiva.org, the philanthropic platform I
focused my thesis on, counts about one third of users that have never made a loan and 16% of
lenders that have made one loan only.
I approached the problem of users engagement and coordination suggesting the application
of gamification to philanthropic crowdfunding platforms. In particular, I designing the Gamification
Wheel, a gamification framework addressed to crowdfunding organizations. Through
the framework, I aimed at facilitate organizations in designing an effective gamification system,
via both a user-centric method and a business oriented approach.
Through my research I found out that gamification can be exploited to foster several user
actions, not only donation or lending but also contents sharing and team building. Moreover, I
experienced gamification design as a process instead of a set of game elements. In this regard,
after interviewed three field experts to validate the framework, I designed Impact to show that
game elements are just a mean to the design of an effective gamification system.
Machine Learning: The Next Revolution in Online AdvertisingCameron Hudson
In an age where advertising is “just part of our surroundings, a kind of cultural backdrop”, [13] is machine learning the key to standing out and creating lasting impressions? Originally for FILM 240 - Media & Culture at Queen's University
The Power of Social Media - Keynote slidesRoss Dawson
Slides for Ross Dawson's keynote at Oracle Cloud Day, Auckland, August 9, 2013. The slides are designed to accompany Ross's keynote, not as stand-alone slides, but may still be interesting to those who did not attend. For extensive complete resources see www.rossdawson.com
Digital Experiences for 2013: Trends, Predictions and Action Itemsion interactive
In 2013, focusing on visitor experience will be crucial to marketing performance. Agile, personalized, interactive canvasses will be necessary to create more rewarding and compelling relationships that ultimately lead to higher revenue. Marketers will have to be willing to put the visitor first, paying attention to behavior to drive campaign evolution. Learn trends, predictions, and action items that every marketer should be prepared for in 2013.
A round up of resources (websites, blogs and other sources) that I've found useful in 2015 and will continue to do so in 2016. This edition is centered around 3 key trends for 2016.
Here you have it, 10 pills of wisdom on technology, culture, Internet and consumers. Collected during the The Next Web conferences 2014. Brought to you by @asorianoiniesta and myself @simonvano.
Principles to Gamify the Online Philanthropic CrowdfundingNicola Terrenghi
A Gamification Framework Applied to Kiva.org.
This thesis treats the exploitation of gamification to engage and coordinate users on philanthropic
crowdfunding platforms.
Crowdfunding platforms strive to gain new users and to maximise their impact through the
design of engagement mechanisms. Social networks integration and mobile user experience
are only few of the several techniques to engage users and foster their activity. “All-or-nothing”
constraint, which enables the capital delivery only in case of campaign-goal achievement, aims
at increasing crowd efficiency, encouraging coordination among platform users.
Although the last six years were marked by the boom of crowdfunding industry, many users
are still “peripheral”: they rarely or never take action. Kiva.org, the philanthropic platform I
focused my thesis on, counts about one third of users that have never made a loan and 16% of
lenders that have made one loan only.
I approached the problem of users engagement and coordination suggesting the application
of gamification to philanthropic crowdfunding platforms. In particular, I designing the Gamification
Wheel, a gamification framework addressed to crowdfunding organizations. Through
the framework, I aimed at facilitate organizations in designing an effective gamification system,
via both a user-centric method and a business oriented approach.
Through my research I found out that gamification can be exploited to foster several user
actions, not only donation or lending but also contents sharing and team building. Moreover, I
experienced gamification design as a process instead of a set of game elements. In this regard,
after interviewed three field experts to validate the framework, I designed Impact to show that
game elements are just a mean to the design of an effective gamification system.
Machine Learning: The Next Revolution in Online AdvertisingCameron Hudson
In an age where advertising is “just part of our surroundings, a kind of cultural backdrop”, [13] is machine learning the key to standing out and creating lasting impressions? Originally for FILM 240 - Media & Culture at Queen's University
The Power of Social Media - Keynote slidesRoss Dawson
Slides for Ross Dawson's keynote at Oracle Cloud Day, Auckland, August 9, 2013. The slides are designed to accompany Ross's keynote, not as stand-alone slides, but may still be interesting to those who did not attend. For extensive complete resources see www.rossdawson.com
Digital Experiences for 2013: Trends, Predictions and Action Itemsion interactive
In 2013, focusing on visitor experience will be crucial to marketing performance. Agile, personalized, interactive canvasses will be necessary to create more rewarding and compelling relationships that ultimately lead to higher revenue. Marketers will have to be willing to put the visitor first, paying attention to behavior to drive campaign evolution. Learn trends, predictions, and action items that every marketer should be prepared for in 2013.
A round up of resources (websites, blogs and other sources) that I've found useful in 2015 and will continue to do so in 2016. This edition is centered around 3 key trends for 2016.
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
Jos Schuurmans looks at "social" or "participatory" media, the "social web" and "New Internet" from a corporate organizational viewpoint.
He lays out a conceptual framework for understanding where we are at this point, as well as a general approach to social media through "change from the inside out".
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What are the main advantages of using HR recruiter services.pdf
Content And Community
1. CONTENT & COMMUNITY HOW A CONNECTED WORLD IS CHANGING THE PRODUCTION, DISTRIBUTION AND CONSUMPTION OF CONTENT neilperkin.typepad.com Image courtesy http://pleaseenjoy.com/
2. Source: Future Foundation: Entertainment Futures Image: http://www.flickr.com/photos/kicey/ SOCIAL IS BECOMING A PART OF ALL MEDIA STREAMS Social dimensions are paramount to most people … and most forms of entertainment “ The desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct.” Clay Shirky
4. Media brands are increasingly defined less by the platform and more by the community http://www.flickr.com/photos/hankins/
5. “ The other guys think the purpose of communication is to get information . We think the purpose of information is to foster communication. ” Mark Zuckerberg, CEO Facebook TURNING COMMUNICATIONS FUNDAMENTALS ON THEIR HEAD http://www.flickr.com/photos/danarah/
6. EMPOWERED USERS, UNLIMITED CHOICE Everyone is a media owner http://www.flickr.com/photos/esparta/ The means of production and distribution are shared
7. THE RELATIONSHIP IS NO LONGER LINEAR http://www.flickr.com/photos/timothyschenck/
8. THE VALUE EQUATION IS CHANGING Content = Attention Content, tools, services = Attention, participation, interaction, content http://www.flickr.com/photos/wespionage/
22. “ One part anarchy, one part aristocracy, one part democracy, one part monarchy” Jimmy Wales on the Wikipedia Community http://www.flickr.com/photos/vhata/
25. "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin Image: http://www.gapingvoid.com/ PEOPLE NOT TECHNOLOGY
26. “ Our focus should be not on emerging technologies but on emerging cultural practices.” Henry Jenkins, Professor of Comparative Media, MIT and author of Convergence Culture
29. NETWORKED NOT LINEAR http://www.flickr.com/photos/arbegofoto/ Models built on ubiquity not scarcity “Most items of value derive that value from scarcity. Digital changes that, and you can derive value from ubiquity now.” Ian Rogers Social media thinking has to run through the organisation Loosely-coupled value chains that include users as value creators
30. FREE FLOWING NOT STATIC “ Content Ubiquity” Peter Chernin, News Corp Services, applications and content are scalable and portable Platforms that are seamlessly inter-connectable No barriers to interaction - interfaces that get out of the way Image: img209.imageshack.us/img209/5781/deadlocknajkcomafarialibh3.jpg
32. Streams not microsites DISTRIBUTED NOT DESTINATION “ As we move beyond Web 2.0 into an ever more interactive network, in which users send as much material as they consume…it becomes obvious that we are progressing from the Internet through the Web to the Stream” Glen Hiemstra, Futurist.com
33. Ref: Tim Rosentiel www.journalism.org , Image http://www.flickr.com/photos/patty_colmer/ NEW JOURNALISM – CONTENT PRODUCERS TAKE ON A BROADER ROLE Authenticator : Help the audience figure out what to believe, what can they trust Sense-maker : Help the audience derive meaning from what is happening in the world Navigator : Help the audience find their way around a story or issue and point them to the “good stuff” Forum-leader : Help the audience engage in a discussion in a knowledgeable way
34. Make it as easy as possible for your fans to find it and spread the word If the web is a mass of conversations, then get talked about Create content and services that are worth passing on CREATE CONTENT THAT IS REMARKABLE http://www.flickr.com/photos/oldflints/
35. 9 1 90 Every community has super-users – high authority, highly active Know who they are
36. Interaction Participation Value Value Engagement Data User Producer Shared content Distributed content Drive-by Browse Interact Super users
38. VIDEO DIDN’T KILL THE RADIO STAR …BUT SOCIAL MEDIA HAS CHANGED COMMUNICATIONS FOR GOOD
39. MICRO-BLOGGING 140 characters only Sharing thoughts, links, Participating in chat PHOTO SHARING Aleks’ visual character From TVCs Family portraits Community connections Competitions VIDEO CONTENT Bloopers TCVs Fav video content COMPARISON APPLICATION Viral “comparison” app COMMUNITY AUGMENTATION Status, Notes, Pictures, Videos TV 80% increase in quotes…600,000+ Facebook Fans CPA reduced by 73%...Brand Awareness from 20% to 59% SOCIAL IDEA NOT SOCIAL MEDIA Compare The Meerkat HT http://ameliatorode.typepad.com/
41. 1.2 million ideas for flavours 1.1 million votes cast Winner got £50K and 1% of future sales http://www.walkers.co.uk/flavours/# Walkers ‘Do Us A Flavour’ INVOLVING YOUR CUSTOMERS
42. Fourth most viewed film on Nike Football channel 600,000+ views - more than twice the number of views as the Nike Five TV ad CREATING SPREADABLE CONTENT Nike Five and ‘nutmegging’
45. http://vizlab.nytimes.com/ NEW WAYS OF REPORTING “ Throughout Election Day, NYTimes.com readers submitted the words that best described their moods. This page updated hourly with the most popular choices.”
54. “ Trendsmap.com is a real-time mapping of Twitter trends across the world. See what the global, collective mass of humanity are discussing right now .” … AND SEE WHAT’S GOING ON, RIGHT NOW
55. “ Every day, millions of people share how they feel with the people who matter the most in their lives through status updates on Facebook. These updates are tiny windows into how people are doing…Grouped together, these updates are indicative of how we are collectively feeling” … AND SEE THE INTANGIBLE http://apps.facebook.com/usa_gnh/ “ US Gross National Happiness”
56. “ a way of creating an elegant and intuitive way to count and communicate the personal statistics generated by each of us every day” http://daytum.com/ … AND COLLECT AND SHARE PERSONAL DATA STREAMS
58. …AND THAT’S WHEN IT GETS REALLY SCARY Russell made the point that this all gets really interesting (or scary, depending on your point of view) as more products start emiting data streams, as objects start communicating and get more informationally connected, and that this is what advertising and marketing and media people really need to get afeared by: " “ All this web stuff is going to look like a picnic compared to the horrors that will be dealt to the agency and media businesses when every product has a communications channel built right in.” Russell Davies Objects become informationally connected, start communicating, emitting data streams
59. http://www.flickr.com/photos/sulamith/ If the information revolution succeeds the standalone desktop computer will eventually vanish. Its chips, its lines of connection, even its visual interfaces will submerge into our environment until we are no longer conscious of their presence (except when they fail) Kevin Kelly ONE FINAL THOUGHT As the web expands it disappears Channels blur ‘ Online’ becomes meaningless ‘ Social’ is everywhere