The organization selected Venture Industries Online to build a mobile-optimized website for $0 over a 3-month timeframe. The mobile site aims to provide easily accessible program notes and event information on smartphones, complement the main website, and drive mobile and phone sales. Currently mobile devices deliver 20% of traffic but less than 10% of revenue. The organization launched a mobile-specific ticketing site integrated with a third party and will monitor whether it improves conversion rates.

1. Mobile site
ALO on the Go
Selected vendor: Venture Industries Online
(additional WordPress installation)
Total budget: $0 (no additional costs)
Time frame: 3 months

2. Four Core Concepts
• Easily accessible program notes
and pertinent event information
readily available
• Smartphone and touch screen
optimized design
• Complement, not replace,
main website
• Drive mobile sales and box
office sales by phone

3. ALO on the Go
No auto detect for mobile
browsers. Traffic is directed
specifically to mobile site
where deemed appropriate.
If mobile site proves more
effective in delivering mobile
sales, auto detect can be
enabled.
Promote
accessibility in
email marketing

4. Currently, mobile
devices deliver
nearly 20% of total
traffic …
… yet they only
deliver less
than 10% of the
revenue …

5. Mobile ticketing
Third party ticketing
integration includes a
mobile specific box office
site.
Auto detect for mobile
browsers is enabled.
Question: will this mobile
specific site improve
conversion rates?
As the site just launched, it
is too early to tell at this
point.

6. Questions?
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