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Social media small medium businesss masterclass.key
The document outlines social media strategies and guidelines presented by Laurel Papworth, including exercises for engaging with communities and managing online reputation. It highlights the importance of metrics such as reach, exposure, and sentiment for evaluating social media effectiveness. Additionally, the document discusses legal concerns and personal responsibilities in using social media in a professional context.
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Social media small medium businesss masterclass.key
- 1. Photo: LaurelPapworth.com SOCIAL MEDIA: INTRODUCTION
- 2. Social Media SocialNetworks Twitter HashTag :VFHBSS laurelpapworth.com
- 3. Social Media SocialNetworks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com
- 4. Social Media SocialNetworks laurelpapworth.com
- 5. Social Media SocialNetworks http://laurelpapworth.com/courses laurelpapworth.com
- 6. Social Media SocialNetworks 10 mins Opening Exercise Exercise Table selects a Tribe Name Make a list of social media questions - at least 5 Tribe chooses one of the questions Tweet that question using #Tag (on table) laurelpapworth.com
- 7. Social Media SocialNetworks 15 mins Online Communities Social Media Guidelines and Legal Concerns laurelpapworth.com
- 8. Social Media SocialNetworks laurelpapworth.com
- 9. Social Media SocialNetworks email policies use of internet at work copyright and IP archive of personal info future and ex staff holidays and private time mobile phone policies laurelpapworth.com
- 10. Social Media SocialNetworks Topics or guidelines for discussion * Standards of Integrity and Conduct * Personal responsibility * Confidential information * Personal information * Copyright and trademarks * Conflicts of interest * Be yourself * Respect your colleagues and audience * Be accurate * Converse and give feedback * Priority of regular work commitments * Media inquiries laurelpapworth.com
- 11. Social Media SocialNetworks private opinion or public defamation? Invisible Audience laurelpapworth.com
- 12. Social Media SocialNetworks Prospective Staff laurelpapworth.com
- 13. Social Media SocialNetworks 10 mins Guidelines Exercise Exercise: Reasons for and against blocking social media at the firewall. Who has guidelines and how are they working for them? Tweet a Tribe concern laurelpapworth.com
- 14. Social Media SocialNetworks Social Media Campaigns What is Twitter? Brand Reputation in real time Twitter Campaigns vs Strategies Tactics - Conversation Diary, Steps laurelpapworth.com
- 15. Social Media SocialNetworks laurelpapworth.com
- 16. Social Media SocialNetworks LANDING laurelpapworth.com
- 17. Social Media SocialNetworks SOCIAL MEDIA: TWITTER laurelpapworth.com
- 18. Social Media SocialNetworks WHAT IS TWITTER? Facebook Status Updates - Testimonials - Social Search - Distribution of links RT/bit.ly - Conversations @replies - #tags turn everything into a #link Breaking News, new Google, Marketing Intelligence laurelpapworth.com
- 19. Social Media SocialNetworks CONTEXT laurelpapworth.com
- 20. Social Media SocialNetworks laurelpapworth.com
- 21. Social Media SocialNetworks laurelpapworth.com
- 22. Social Media SocialNetworks INFLUENCER LIST laurelpapworth.com
- 23. Social Media SocialNetworks laurelpapworth.com
- 24. Social Media SocialNetworks Exercise Who are your industry influencers? Bloggers, Twitterers, Journoggers laurelpapworth.com
- 25. Social Media SocialNetworks 15 mins Social Ads Facebook Ads Twitter Social Spam laurelpapworth.com
- 26. Social Media SocialNetworks Return on Investment for Marketing Dollar •Loyalty ROI: Online community participants visit a site 9x more often and stay 5x as long (Source: McKinsey) •Brand ROI: 4x un-aided brand recall vs a search engine (Source: NFO) •Acquisition ROI: Attract customers at $0-10 vs. $10-$400 per customer acquisition in traditional marketing venues •Support ROI: Community support services are 5x-10x more cost effective than phone support •Offline - 20.3% of online community members Liveworld laurelpapworth.com
- 27. Social Media SocialNetworks laurelpapworth.com
- 28. Social Media SocialNetworks Steps 1. Listen, Monitor, Influencer list, rituals 2. Create content, videos, blog post, mostly “voice” 3. Discuss - conversation diary, show expertise & help 4. Promote - apps, games, campaigns, ask for input 5. Measure - exposure, reach, velocity, sentiment, apps laurelpapworth.com
- 29. Social Media SocialNetworks Pay per Click Per per 1000 laurelpapworth.com
- 30. Social Media SocialNetworks laurelpapworth.com
- 31. Social Media SocialNetworks laurelpapworth.com
- 32. Social Media SocialNetworks 15 mins Social Measurement Facebook Insights What to Measure laurelpapworth.com
- 33. Social Media SocialNetworks Measure • Reach - how many people saw your stuff? • Exposure -how many people read conversations? • Velocity - how fast did it move through networks? • Sentiment - how (un)popular was your brand? • Adapt - recommendation value • Ecosystem - developers laurelpapworth.com
- 34. Social Media SocialNetworks laurelpapworth.com
- 35. Social Media SocialNetworks laurelpapworth.com
- 36. Social Media SocialNetworks laurelpapworth.com
- 37. Social Media SocialNetworks laurelpapworth.com
- 38. Social Media SocialNetworks laurelpapworth.com
- 39. Social Media SocialNetworks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com