The document provides five strategies for achieving media relations success: 1) carefully target media contacts by knowing their beats and interests, 2) invest in building relationships with reporters by understanding their needs, 3) leverage online channels for news distribution to extend reach, 4) create an online newsroom as a resource for journalists, and 5) commit to tracking and measuring results to demonstrate value. It also provides examples of how American Mensa, the City of Bryan, and other organizations have used Vocus PR software to implement these strategies.
The document discusses strategies for media companies to target niche audiences across multiple platforms. It outlines four generations currently in the workforce and how they consume media differently. It then details one company's approach to aggregating audiences across their newspaper, websites, and social media to target specific demographics. The company utilizes various channels and content to build readership among key audiences like women and local professionals.
Mark Hunter: A business model for investigative journaliststcij
The document discusses challenges facing investigative journalism and proposes new business models. It outlines four main problems - shrinking funding, shrinking audiences, lack of alternative revenue models, and imbalance of skills between journalists and subjects. The document then proposes several opportunities provided by new technologies and audiences. It suggests investigative journalism adopt new roles like aggregator, guide and critic. New revenue models discussed include value-added content, leveraging communities, and diversifying streams like private contracts. The document argues investigative journalism needs a wider definition and new strategies to take advantage of opportunities.
Seeding the Conversation: How to listen learn and respond with content that w...Online Marketing Summit
Seeding the Conversation: How to listen learn and respond with content that will spark a positive conversation.
Once you have a good story and a content strategy, how do you get those stories picked up in the news, blogged about, bookmarked and shared by the right people across the social web? This discussion will encompass everything from Social Media Press Releases to Analytics of pickup and beyond.
* Paolina Milana, EVP, Marketing/Media/Editorial Operations, Marketwire
* Linda Zimmer, CEO, MarCom:Interactive
* Sally Falkow, President, PRESSfeed
Public relations (PR) is about managing an organization's reputation through effective communication and building good relationships with stakeholders. PR involves planned efforts to establish goodwill and mutual understanding between an organization and audiences important to it, such as customers, employees, investors, media, and government. Good communication skills, both written and verbal, are essential for PR practitioners, as they may need to present to clients, deal with journalists, and produce various written materials like press releases and reports. PR roles often require the ability to multi-task and work well under pressure to meet deadlines.
Presentation on how traditional business models for news do not work online - and the possible alternatives being explored, including freemium models, selling services, and events.
The document discusses modernizing the definition of public relations as the current definition from PRSA from 1982 is outdated. It provides sample definitions from various sources and commentary noting confusion around what public relations is. It recommends updating the definition to represent the strategic role of public relations in fostering mutually beneficial relationships and engaging in modern communications. The future may bring a revised industry-owned definition as professionals want greater involvement in defining their work.
Presentation on "Orchestras and New Media." This is version 1.0. Please feel free to leave any comments, remarks or suggestions. All are appreciated.
This presentation is derived from my blog series by the same name. You can find it at mcmvanbree.com/dutchperspective
Find the e-book at mcmvanbree.com/orchestras.htm
The document provides five strategies for achieving media relations success: 1) carefully target media contacts by knowing their beats and interests, 2) invest in building relationships with reporters by understanding their needs, 3) leverage online channels for news distribution to extend reach, 4) create an online newsroom as a resource for journalists, and 5) commit to tracking and measuring results to demonstrate value. It also provides examples of how American Mensa, the City of Bryan, and other organizations have used Vocus PR software to implement these strategies.
The document discusses strategies for media companies to target niche audiences across multiple platforms. It outlines four generations currently in the workforce and how they consume media differently. It then details one company's approach to aggregating audiences across their newspaper, websites, and social media to target specific demographics. The company utilizes various channels and content to build readership among key audiences like women and local professionals.
Mark Hunter: A business model for investigative journaliststcij
The document discusses challenges facing investigative journalism and proposes new business models. It outlines four main problems - shrinking funding, shrinking audiences, lack of alternative revenue models, and imbalance of skills between journalists and subjects. The document then proposes several opportunities provided by new technologies and audiences. It suggests investigative journalism adopt new roles like aggregator, guide and critic. New revenue models discussed include value-added content, leveraging communities, and diversifying streams like private contracts. The document argues investigative journalism needs a wider definition and new strategies to take advantage of opportunities.
Seeding the Conversation: How to listen learn and respond with content that w...Online Marketing Summit
Seeding the Conversation: How to listen learn and respond with content that will spark a positive conversation.
Once you have a good story and a content strategy, how do you get those stories picked up in the news, blogged about, bookmarked and shared by the right people across the social web? This discussion will encompass everything from Social Media Press Releases to Analytics of pickup and beyond.
* Paolina Milana, EVP, Marketing/Media/Editorial Operations, Marketwire
* Linda Zimmer, CEO, MarCom:Interactive
* Sally Falkow, President, PRESSfeed
Public relations (PR) is about managing an organization's reputation through effective communication and building good relationships with stakeholders. PR involves planned efforts to establish goodwill and mutual understanding between an organization and audiences important to it, such as customers, employees, investors, media, and government. Good communication skills, both written and verbal, are essential for PR practitioners, as they may need to present to clients, deal with journalists, and produce various written materials like press releases and reports. PR roles often require the ability to multi-task and work well under pressure to meet deadlines.
Presentation on how traditional business models for news do not work online - and the possible alternatives being explored, including freemium models, selling services, and events.
The document discusses modernizing the definition of public relations as the current definition from PRSA from 1982 is outdated. It provides sample definitions from various sources and commentary noting confusion around what public relations is. It recommends updating the definition to represent the strategic role of public relations in fostering mutually beneficial relationships and engaging in modern communications. The future may bring a revised industry-owned definition as professionals want greater involvement in defining their work.
Presentation on "Orchestras and New Media." This is version 1.0. Please feel free to leave any comments, remarks or suggestions. All are appreciated.
This presentation is derived from my blog series by the same name. You can find it at mcmvanbree.com/dutchperspective
Find the e-book at mcmvanbree.com/orchestras.htm
Web 2 0 Panel Make Social Media Work For You (Tin180 Com)Tin180 VietNam
The document discusses social media and online publishing communities. It provides questions and perspectives from a panel on how to build successful online communities, attract contributors, and keep them engaged. The panel also discusses how publishers can approach social media for targeted communities and how social media can become a central driver of publisher revenues through approaches like subscriptions.
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
This document discusses how to leverage online communities for digital engagement and brand messaging. It outlines an approach that involves identifying relevant online conversations, communities, and influencers related to a brand's proposition and objectives. Data on conversations is analyzed to recommend who to engage with and what messages to use. The goal is to develop creative and measurable engagement campaigns by joining relevant conversations in an authentic way. Metrics are used to identify influential stakeholders and map how information flows between them on a given topic.
UJA Wiener Center Social Media 2-3-2010Lisa Colton
1. The document discusses the basics and importance of social media for organizations, including how it allows two-way conversations rather than one-directional broadcasts.
2. It provides tips for participating in social media, including listening to conversations, engaging audiences through content and responses, and integrating social media with websites.
3. The key is focusing on people and objectives, and using various strategies and technologies to achieve goals while measuring success both quantitatively and qualitatively.
Public Relations, Journalism & the Internet: A Game-changer?mcrutkow
This document discusses the evolution of public relations and journalism in relation to the rise of the internet and social media. It outlines how PR has adapted from a one-way communication model to a two-way dialogue, utilizing new online tools and focusing on building relationships. Journalism has also evolved, allowing crowdsourcing and public participation in reporting. However, traditional tools like press releases still have value when used appropriately. The future may bring a blend of traditional and new methods, with audiences having more control over the communication process.
Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.
The document provides an overview of using various social media platforms like Facebook, Twitter, blogs, and more for non-profit organizations. It discusses setting up pages and accounts, engaging with constituents, potential benefits including building visibility and relationships, as well as challenges like time commitment and legal issues. The key recommendation is to first define a social media strategy by determining goals and narrative before engaging across platforms.
This document discusses various social media marketing strategies and tools. It begins with an overview of the shift from Web 1.0 to Web 2.0 and the rise of social media. It then provides details on specific social media platforms and tactics, including blogs, microblogging, social networking, video sharing, and more. The document emphasizes using social media to engage with customers, build community, and listen to audiences.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
The document provides an overview of online public relations techniques and how they can be integrated with traditional offline PR strategies. It discusses how the media landscape and audience behaviors have changed, with audiences now controlling their media consumption. It also outlines various online tools for PR like blogs, social networks, and virtual worlds. The key is to engage audiences through online communities while respecting community rules, and to consider how online and offline PR can be mutually reinforcing through content integration and two-way engagement.
The document discusses effective social media practices for arts councils. It notes benefits like reaching target demographics and increasing community engagement, but also challenges like integrating social media into communications plans, keeping content fresh, and preventing enthusiasm from fading. A survey found skepticism about the time required for social media. The document advocates becoming a "networked nonprofit" by leveraging networks and connections through social media to reduce burden and amplify impact. It stresses the importance of culture change, return on insight from listening, and iterative learning to improve social media strategies.
The document provides an overview of online public relations techniques, including:
1) Changing media landscapes with more user-generated content require integrating online and offline PR strategies and being transparent.
2) Tools for online PR include blogs, social networks, podcasts and video where engagement is key.
3) Search engine optimization and reputation management online are important aspects of online PR. Maintaining a positive online presence involves monitoring discussions and being prepared to respond to crises.
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and MoreGerris
Hear Sally Falkow of Expansion Plus and Chris Abraham of Abraham Harrison talk about the best practices in social media marketing.
Not only is social media marketing the hottest thing in marketing, it may well also be the most effective marketing tool available to anyone doing any form of outreach.The meteoric rise of twitter and the slower but just as large groundswell of blogging have combined to shake communications of all kinds to the core.
But social media marketing isn't monolithic and it covers a lot of ground. There is no one-size-fits-all solution. But there are best practices, there are tools and tricks and techniques to achieve greater success.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Blog AnalysisDiscussions play an integral role in monitoring y.docxmoirarandell
Blog Analysis
Discussions play an integral role in monitoring your course participation throughout the term. You should check back to the weekly discussions multiple times throughout the week to engage in the discussion with your professor and peers. Participation is only counted during the week in which this discussion is assigned. Be sure to appropriately cite any sources you use to support your responses with standard APA citations. Answer the prompt question(s) thoroughly using a minimum of 150-200 words
Discussion Question:
Since you have been reading about blog composition, find a blog you enjoy and analyze it. Then, post:
1. The name of the blog with a hyperlink (not a pasted URL).
2. Your analysis. Consider aspects we’ve covered in class such as content, audience, and visual appeal. What works? What doesn’t? Why?
Audience Analysis Assignment
Find a blog you enjoy online, or consider examining the blog you are working on, to perform an audience analysis. Answer the following in order to illustrate your understanding of audience when composing a blog:
What are the Audience’s Demographics?
· Age
· Gender
· Location
· Relationship status
· Sexual orientation
· Income
· Family
· Education level
· Race
· Ethnicity
· Religion
· Occupation
What are the Audience’s Expectations or Needs?
· What do they know about the topic?
· Are there any misconceptions about the topic? What can they expect to learn?
· What are their current beliefs about this issue?
· What tone or reading level does the audience expect when they read this?
· How can you encourage audience interaction with the blog?
Visual Aid Assignment
In the blog lecture, you read about the importance of visual aids in an online space. Write up a proposal about what visual aid you intend to use for your blog including:
· Include a link or paste in the visual.
· What type of visual it is (picture, infographic, graph, video, etc.)?
· How does this visual add clarity or credibility to your blog?
· How does the visual benefit the audience or add understanding to your post?
· What made you choose this visual over the other aids you looked into?
Writing for Non-Academic Audiences
Writing for General, Non-Academic Audiences: Benefits, Opportunities, Issues (Links to an external site.)
SEPTEMBER 12, 2017
AUTHOR: SCOTT MONTGOMERY (Links to an external site.)
First Things
1. Why Write for the Public?
Social scientists investigate and write about society. It therefore makes sense that they share this important work with those whom they study, including decision-makers. In truth, the public is very interested in what social science disciplines have to say—about politics, foreign policy, history, economics, area studies, studies of society, culture, and language. People are more aware of how relevant and important knowledge is in these fields than ever before.
A key reason is that they know or sense the world has entered a period of major uncertainty. Major challenges to liberal democracy.
The document discusses how social media is transforming traditional outreach and marketing. It provides examples of how social media tools like blogs, wikis, photos and videos allow for more user interaction and sharing of information compared to traditional media. Companies are now embracing social media to build deeper relationships with customers and monitor their brand reputation online. Citizen journalism and marketing are also on the rise as people use social media to generate and share information.
“The reports of my death have been greatly exaggerated.” Find out the importance of this misquotation of American author and humorist, Mark Twain, as it relates to media releases and storytelling in modern media relations.
Andrew Frank, an instructor in the Public Relations department at Kwantlen Polytechnic University and the principal of Andrew Frank Communications has created a presentation that covers the basics of media releases, as well as more advanced storytelling theory, bringing important concepts to life by sharing a case studies that focus on non-profit communications campaigns.
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
The document discusses social media and its importance for small businesses. It defines social media as the democratization of information that allows people to publish content and have conversations. It discusses how social media allows two-way communication between businesses and customers. It also provides an overview of key social media networks like Facebook, LinkedIn, and Twitter and how businesses can use them strategically to engage customers and build their brand.
1) The document discusses tracking ticket sales from an email marketing campaign across different systems, finding that Google Analytics provided more complete data than the ticketing system alone.
2) It shows that Google Analytics attributed additional regular ticket sales, sales from a supporting Facebook post and ad, and "assisted conversions" beyond what the ticketing system reported.
3) Combining the data from both systems, total revenue from the campaign was over $10,000, more than $2,000 higher than the ticketing system alone reported.
The document summarizes various online advertising platforms including Google AdWords, Microsoft AdChoices, Facebook Ads, and local media. It provides data on key metrics for each such as cost-per-thousand impressions (CPM), click-through rate (CTR), and return on advertising spending (ROAS). Google AdWords had the highest ROAS of $68.16 while local media's CPM ranged from $4.50 to $11.50 and its ROAS was between $0.03 to $0.10. The document aims to help analyze the performance and effectiveness of different advertising channels.
More Related Content
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Web 2 0 Panel Make Social Media Work For You (Tin180 Com)Tin180 VietNam
The document discusses social media and online publishing communities. It provides questions and perspectives from a panel on how to build successful online communities, attract contributors, and keep them engaged. The panel also discusses how publishers can approach social media for targeted communities and how social media can become a central driver of publisher revenues through approaches like subscriptions.
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
This document discusses how to leverage online communities for digital engagement and brand messaging. It outlines an approach that involves identifying relevant online conversations, communities, and influencers related to a brand's proposition and objectives. Data on conversations is analyzed to recommend who to engage with and what messages to use. The goal is to develop creative and measurable engagement campaigns by joining relevant conversations in an authentic way. Metrics are used to identify influential stakeholders and map how information flows between them on a given topic.
UJA Wiener Center Social Media 2-3-2010Lisa Colton
1. The document discusses the basics and importance of social media for organizations, including how it allows two-way conversations rather than one-directional broadcasts.
2. It provides tips for participating in social media, including listening to conversations, engaging audiences through content and responses, and integrating social media with websites.
3. The key is focusing on people and objectives, and using various strategies and technologies to achieve goals while measuring success both quantitatively and qualitatively.
Public Relations, Journalism & the Internet: A Game-changer?mcrutkow
This document discusses the evolution of public relations and journalism in relation to the rise of the internet and social media. It outlines how PR has adapted from a one-way communication model to a two-way dialogue, utilizing new online tools and focusing on building relationships. Journalism has also evolved, allowing crowdsourcing and public participation in reporting. However, traditional tools like press releases still have value when used appropriately. The future may bring a blend of traditional and new methods, with audiences having more control over the communication process.
Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.
The document provides an overview of using various social media platforms like Facebook, Twitter, blogs, and more for non-profit organizations. It discusses setting up pages and accounts, engaging with constituents, potential benefits including building visibility and relationships, as well as challenges like time commitment and legal issues. The key recommendation is to first define a social media strategy by determining goals and narrative before engaging across platforms.
This document discusses various social media marketing strategies and tools. It begins with an overview of the shift from Web 1.0 to Web 2.0 and the rise of social media. It then provides details on specific social media platforms and tactics, including blogs, microblogging, social networking, video sharing, and more. The document emphasizes using social media to engage with customers, build community, and listen to audiences.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
The document provides an overview of online public relations techniques and how they can be integrated with traditional offline PR strategies. It discusses how the media landscape and audience behaviors have changed, with audiences now controlling their media consumption. It also outlines various online tools for PR like blogs, social networks, and virtual worlds. The key is to engage audiences through online communities while respecting community rules, and to consider how online and offline PR can be mutually reinforcing through content integration and two-way engagement.
The document discusses effective social media practices for arts councils. It notes benefits like reaching target demographics and increasing community engagement, but also challenges like integrating social media into communications plans, keeping content fresh, and preventing enthusiasm from fading. A survey found skepticism about the time required for social media. The document advocates becoming a "networked nonprofit" by leveraging networks and connections through social media to reduce burden and amplify impact. It stresses the importance of culture change, return on insight from listening, and iterative learning to improve social media strategies.
The document provides an overview of online public relations techniques, including:
1) Changing media landscapes with more user-generated content require integrating online and offline PR strategies and being transparent.
2) Tools for online PR include blogs, social networks, podcasts and video where engagement is key.
3) Search engine optimization and reputation management online are important aspects of online PR. Maintaining a positive online presence involves monitoring discussions and being prepared to respond to crises.
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and MoreGerris
Hear Sally Falkow of Expansion Plus and Chris Abraham of Abraham Harrison talk about the best practices in social media marketing.
Not only is social media marketing the hottest thing in marketing, it may well also be the most effective marketing tool available to anyone doing any form of outreach.The meteoric rise of twitter and the slower but just as large groundswell of blogging have combined to shake communications of all kinds to the core.
But social media marketing isn't monolithic and it covers a lot of ground. There is no one-size-fits-all solution. But there are best practices, there are tools and tricks and techniques to achieve greater success.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Blog AnalysisDiscussions play an integral role in monitoring y.docxmoirarandell
Blog Analysis
Discussions play an integral role in monitoring your course participation throughout the term. You should check back to the weekly discussions multiple times throughout the week to engage in the discussion with your professor and peers. Participation is only counted during the week in which this discussion is assigned. Be sure to appropriately cite any sources you use to support your responses with standard APA citations. Answer the prompt question(s) thoroughly using a minimum of 150-200 words
Discussion Question:
Since you have been reading about blog composition, find a blog you enjoy and analyze it. Then, post:
1. The name of the blog with a hyperlink (not a pasted URL).
2. Your analysis. Consider aspects we’ve covered in class such as content, audience, and visual appeal. What works? What doesn’t? Why?
Audience Analysis Assignment
Find a blog you enjoy online, or consider examining the blog you are working on, to perform an audience analysis. Answer the following in order to illustrate your understanding of audience when composing a blog:
What are the Audience’s Demographics?
· Age
· Gender
· Location
· Relationship status
· Sexual orientation
· Income
· Family
· Education level
· Race
· Ethnicity
· Religion
· Occupation
What are the Audience’s Expectations or Needs?
· What do they know about the topic?
· Are there any misconceptions about the topic? What can they expect to learn?
· What are their current beliefs about this issue?
· What tone or reading level does the audience expect when they read this?
· How can you encourage audience interaction with the blog?
Visual Aid Assignment
In the blog lecture, you read about the importance of visual aids in an online space. Write up a proposal about what visual aid you intend to use for your blog including:
· Include a link or paste in the visual.
· What type of visual it is (picture, infographic, graph, video, etc.)?
· How does this visual add clarity or credibility to your blog?
· How does the visual benefit the audience or add understanding to your post?
· What made you choose this visual over the other aids you looked into?
Writing for Non-Academic Audiences
Writing for General, Non-Academic Audiences: Benefits, Opportunities, Issues (Links to an external site.)
SEPTEMBER 12, 2017
AUTHOR: SCOTT MONTGOMERY (Links to an external site.)
First Things
1. Why Write for the Public?
Social scientists investigate and write about society. It therefore makes sense that they share this important work with those whom they study, including decision-makers. In truth, the public is very interested in what social science disciplines have to say—about politics, foreign policy, history, economics, area studies, studies of society, culture, and language. People are more aware of how relevant and important knowledge is in these fields than ever before.
A key reason is that they know or sense the world has entered a period of major uncertainty. Major challenges to liberal democracy.
The document discusses how social media is transforming traditional outreach and marketing. It provides examples of how social media tools like blogs, wikis, photos and videos allow for more user interaction and sharing of information compared to traditional media. Companies are now embracing social media to build deeper relationships with customers and monitor their brand reputation online. Citizen journalism and marketing are also on the rise as people use social media to generate and share information.
“The reports of my death have been greatly exaggerated.” Find out the importance of this misquotation of American author and humorist, Mark Twain, as it relates to media releases and storytelling in modern media relations.
Andrew Frank, an instructor in the Public Relations department at Kwantlen Polytechnic University and the principal of Andrew Frank Communications has created a presentation that covers the basics of media releases, as well as more advanced storytelling theory, bringing important concepts to life by sharing a case studies that focus on non-profit communications campaigns.
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
The document discusses social media and its importance for small businesses. It defines social media as the democratization of information that allows people to publish content and have conversations. It discusses how social media allows two-way communication between businesses and customers. It also provides an overview of key social media networks like Facebook, LinkedIn, and Twitter and how businesses can use them strategically to engage customers and build their brand.
Similar to Orchestras and Social Media: stART.09 Conference (20)
1) The document discusses tracking ticket sales from an email marketing campaign across different systems, finding that Google Analytics provided more complete data than the ticketing system alone.
2) It shows that Google Analytics attributed additional regular ticket sales, sales from a supporting Facebook post and ad, and "assisted conversions" beyond what the ticketing system reported.
3) Combining the data from both systems, total revenue from the campaign was over $10,000, more than $2,000 higher than the ticketing system alone reported.
The document summarizes various online advertising platforms including Google AdWords, Microsoft AdChoices, Facebook Ads, and local media. It provides data on key metrics for each such as cost-per-thousand impressions (CPM), click-through rate (CTR), and return on advertising spending (ROAS). Google AdWords had the highest ROAS of $68.16 while local media's CPM ranged from $4.50 to $11.50 and its ROAS was between $0.03 to $0.10. The document aims to help analyze the performance and effectiveness of different advertising channels.
The document summarizes the development of a new website for Austin Lyric Opera by Venture Industries Online over 3 months for $6,500. The key goals of the website were to drive conversions through a simple ticket buying process, collect user data, be highly customizable with breaking news and sales messages, and be easily managed by staff. Venture Industries Online was selected for their WordPress expertise and lower cost proposal. The development process involved content creation by Austin Lyric Opera and template development, custom features, and integration work by Venture Industries Online.
The organization selected Venture Industries Online to build a mobile-optimized website for $0 over a 3-month timeframe. The mobile site aims to provide easily accessible program notes and event information on smartphones, complement the main website, and drive mobile and phone sales. Currently mobile devices deliver 20% of traffic but less than 10% of revenue. The organization launched a mobile-specific ticketing site integrated with a third party and will monitor whether it improves conversion rates.
ALO: A new website and digital strategy (complete)Marc van Bree
Austin Lyric Opera developed a new website and digital strategy that increased online single ticket sales from 28% to 55% of total single ticket sales. They selected Venture Industries Online to build the new website for $6,500 over 3 months. The new site focused on driving conversions, data collection, customization, and easy management. It increased engagement and sales through improved navigation, sales messages, multimedia, and landing pages. Analytics showed the site and related digital campaigns increased total revenue beyond what was captured by the ticketing system alone.
The document discusses using social media platforms like Facebook, Twitter, and YouTube to integrate marketing channels. It recommends providing behind the scenes content and a personal touch to engage patrons on social media. Additionally, it suggests using social media as customer service by responding to users personally and rapidly while maintaining consistent branding across channels.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
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MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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24. “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.”
30. What does social media mean for the arts? “[…]an invigorated conversation about the arts, a built-in audience of readers who have been betrayed by the local paper and the beginnings of a strategy for surviving the implosion of traditional news.”
31. How to convince your boss First, how not to convince your boss: It’s not about “Keeping up with the Joneses” There’s a role for the long-haired black-robed social media theorists, but it’s not your role.
32. How to convince your boss Plan your route Think about Return on Investment “Make it about what your boss already wants: Don’t position your web 2.0 idea as a social media initiative; frame it as your initiative to support your boss’s goals, in your boss’s language.”
33. Social Media + Mission Statement Think about how social media can help your organization’s core mission of providing classical music to audiences in your community and around the world. That’s why you’re in business.
34. New York Philharmonic To maintain and foster an interest in the enjoyment of music and musical affairs, and to inculcate in its members in the community of New York city and the nation at large, an interest in symphony music and in order to foster such interest and the appreciation of music, among other things to cause the performance of symphonic and other musical performances in the concert and other halls, over the radio, television, by phonographic recordings, and in any other manner now known or hereafter to be.
35. Social Media Strategic Planning Goals Strategy Situation Analysis Tactics Tools Budget Measurement
36. Goals Mission statement “What do we do?” Vision statement “Where do we want to go?” What do you want your communications to achieve in the long run (3-5 years)?
37. Some types of goals Developing a broad-based network of supporters who can work together; Awareness; Change the way your audience thinks about an issue; Behavior change.
38. Strategy How does communications support the mission and goals of the organization? “How do we get there?”
39. Situation Analysis First, just explore! Serious market research Internal data Market intelligence Know your audience Audience segmentation
40. Create your own newspaper Use an RSS aggregator to pull together a collection of Web feeds and customize your own news experience.
41. Set up a listening system Newspapers and magazines Industry blogs Industry podcasts Search results Institutional news feeds Anything else that you find interesting
53. Tools The tools will change, but the change in business is here to stay… Facebook MySpace Twitter Blogs Podcasts
54. Blogs Blogs are a two-way street of conversations with feedback and discussions in which bloggers are thoroughly connected (via linking, tagging and sharing) with a community that gathers around a common interest. The openness of a blogging platform—there are no barriers to content and feedback—encourages participation and contributions.
55. Openness no barriers to content, news and information Participation and Conversation blogs are a two-way street with feedback and discussions Community and Connectedness linking, tagging and sharing with a community of similar interests
56. Connecting with bloggers Consider this: how did your organization connect with your hometown newspaper and local journalists? Read(know who is writing and what they are writing) Participate(comment first, pitch later) Build relationships(provide the same level of service you would provide a journalist) Adapt materials(if you think journalists are weary of press releases… personalize your pitch and remember you are working with a multi-media outlet)
57. Setting up a blog Culture(does your organization have particular cultural traits worth revealing?) Transparency(transparency is crucial to establishing credibility and trust) Time(it takes a lot of time to set up, research, write and engage) Dialogue(ability and willingness to engage with the community) Writing Style and Personalization(bring a human side to a blog)
58. Social Networks Just as telephone, fax and e-mail changed the way we communicate; social networking has revolutionized our conversations and social interactions.
59. Social Networks Social networks are communities with a large degree of openness (public profiles) and connectedness (via linking, tagging and sharing in a network of publicly visible relationships) that spur participation, contributions and conversations.
60.
61. Connecting with social networks Read(know your audience) Participate (join the conversation, share links; add value) Build relationships(provide same level of customer service; online complements offline) Adapt materials(make it mashable, sharable and syndicated)
62. Budget Create a plan and measure results to defend your budget Little overhead or operational costs Greatest investment is time and human resources
63. Social Media Team Public Relations or Communications Marketing Artistic Customer Service Human Resources IT and Web (Development)
64. Measurement SMART Objectives Specific Measurable Attainable Result-focused Time-specific Establish your baseline
74. Evaluation The next step is to determine what impact these results have on your organization and the future actions of your organization. Not all attributes might be important to your company.
76. Find me at E-mail marc@mcmvanbree.com Twitter @mcmvanbree Blog mcmvanbree.com/dutchperspective LinkedIn linkedin.com/in/mcmvanbree E-book Orchestras and New Media; A Complete Guide available at mcmvanbree.com/orchestras.htm
Editor's Notes
A National Endowment for the Arts study tells us there are now more than 1,200 symphony orchestras, plus another 600 youth orchestras and roughly 120 opera companies. In the last 20 years, the number of performing arts groups has risen to an all-time high.The study reports that these groups display enormous variety: some focus exclusively on modern and contemporary music, other cover the entire symphonic repertory. Others specialize in Baroque or Renaissance. This proliferation of the arts has significantly increased the number of options for patrons
In the 1990s, the number of brands on the grocery store shelves tripled from 15,000 to 45,000.
Organizations and their messages are getting lost in this proliferation of culture, brands and media. In 1965, 34 percent of adults could name a brand advertised in a television show they had just watched. Only 35 years later, this number had shrunk to barely 9 percent.
What is the answer?“More than just realizing that they have lost some of the control over their audience they once enjoyed, organizations must embrace the relationships they have with their customers and work twice as hard to make sure the information customers are using to form their opinions comes from the organization.
“While more Americans are participating in cultural activities than at any time in our history, and although the arts have evolved to unprecedented size and complexity, the resources that metropolitan newsrooms allocate to the arts are generally flat or in retreat.”
National Arts Journalism Program at Columbia University: Reporting the Arts II.
Justin Davidson wrote in a July 2008 article for Musical America “[…] it would be an error to attribute this dispiriting attrition to a philistine attack on the arts, or to focus too much on its meaning for cultural pursuits. The de-criticization of American journalism is a symptom of a much deeper tragedy in civic life: the lunatic suicide of the press.”
Statistics from the Newspaper Association of America show a decline in circulation numbers since the mid 1980s; from a daily circulation of more than 63 million in 1984 to a daily circulation of 48.6 million in 2008.
Another tell-tale sign of declining business for newspapers are dwindling advertising expenditures. Advertising expenditures in print decreased from $47.4 billion in 2005 to $ 34.7 billion in 2008. Although undoubtedly put on the fast track by an ailing economy in 2008, the past five quarters have each seen an average decrease of nearly 15 percent; by far the sharpest decline since the Newspaper Association started measuring in 1971.
This shift is perhaps best highlighted by the fact that monthly unique visitor numbers for newspaper Web sites rose from 41 million in January 2004 to 75 million in January 2009. In active reach percentages, average numbers increased from 27.5 percent to 44.3 percent during that same period. We have now arrived at the point where newspaper Web sites have a higher active reach percentage than their print counterparts.
Sure, the gains in online advertising are not nearly enough to cover the loss of advertising in print, but it is a good indicator of shifting priorities
Some traditional print media companies have recently bowed down to this changing environment. Two major examples are the Seattle Post Intelligencer and the Christian Science Monitor. These two dailies stopped printing daily editions and shifted from print to Web-only strategies over the last couple of months (Christian Science Monitor now prints weekly).
Information has evolved from slow and stationary to fast and mobile. In the last decade, the Internet has evolved from providing information—static content—toward a more social and dynamic medium.
Already in 1999, the Cluetrain Manifesto predicted the impact of the Internet on business. The fundamental idea is this:
Digital marketing company iCrossing‟s e-book What is Social Media? describes how the Internet has moved to more participation (encouraging contributions), openness (no barriers to content and feedback), conversation (listening, not just broadcasting), community (gathering around a common interest), and connectedness (sharing content). We’ll see these concepts return later.
Seeing the decline in traditional arts coverage and the proliferation of culture, brands and media, and seeing the need to be your customers’ steward the inevitable, it seems, is an increase in participation, openness and connectedness with your community. And social media is here to help.
Justin Davidson, critic for New York Magazine and former critic of Newsday, in an article for Musical America
Mark Ragan quote
You wouldn’t start a business without knowing who to sell to, what to sell and how to sell it.Don’t promise unrealistic returns, but do promise to measure.KatyaAndresen
There is a lot of pressure in marketing and public relations departments of orchestras to sell tickets. Fewer subscriptions bought and more single tickets to sell means more and harder selling. It’s not surprising that a lot of managers look at social media as an addition to their marketing and sales efforts.Although nonprofits need to make money to operate, they are not here for profits. Social networking/media can help you in your core mission: bringing art and music to people. It can extend the life of a performance and engage and build communities. And that’s a goal or objective too.
A goal is the ideal outcome—the improvement your organization strives to achieve in a community, region or sector.
Are We There Yet? By The Communications Network
Sure, your task is daunting. You don’t know where to start. The best advice: just explore! It doesn’t take much to get a basic grasp of what social media entails. In fact, you probably have already browsed around YouTube or Flickr or created a profile in Facebook or LinkedIn. You don’t have to jump on every latest fad, but find out what’s useful for you and learn what works best with your needs and what fits into your lifestyle. Then, when you’re comfortable, try to participate and engage. You will later find that the same counts for an organization: survey the environment, determine what you are trying to accomplish and then find the right tools that work for you.
A good start in sizing up an organization’s situation and crafting a strategy is the SWOT analysis, which assesses a company’s resource strengths and weaknesses and its external opportunities and threats. Orchestras share many strengths and opportunities, but also weaknesses and threats. Next you will find a SWOT analysis focusing on general features common to most orchestras. Many of the broad concepts are liberally taken from Strategy: Core Concepts, Analytical Tools, Readings by Thompson, Gamble and Strickland, and tailored to orchestras by this author.
Vast amount of interesting (archival) content to share with its constituents; many materials are easily accessible or adaptable to the new media environment; Expertise in producing media and content (audio, program notes, knowledgeable employees and intellectual capital in regards to content); Facilities and human assets to create content (recording studios, high profile guest artists); Strong global distribution capabilities. Orchestra audiences are involved and engaged with the product; pride, participation and community are important factors in audience experiences; Strong, involved market; classical music has an enormously strong and engaged community. A powerful brand name within the community, country or world; Extensive and established Web sites; Established as an authoritative and credible organization; Classical music is established on the Internet with several communities;
Budgets are stretched beyond facility; a weak balance sheet; Short on financial resources to grow the business and pursue promising initiatives. New media is unchartered territory for many organizations; no intellectual capital or knowledgeable employees to make effective use of new media; Non-profit job descriptions are stretched and wide-ranging; very few to no orchestras have employed a new media person. Questions as to who is responsible for new media and how much time is devoted to new media. Musician contracts and copyright laws prevent full and open use of materials and media
New media can significantly extend the life a performance, reaching more patrons and increasing customer service; Online relationships work best when there is an established offline relationship. Online relationships will complement and add value to an offline relationship. The Internet is not bound by geography; patrons and fans from all over the world can enjoy a geographically confined orchestra outside of limited tours and recordings; Changes in social patterns online; 64% of teens are online content creators, therein lies a great opportunity to connect with a new market segment. Through a wide geographic coverage and strong global distribution capabilities, orchestras can capture market share from rivals that are not represented in new media. Collaboration with other arts organizations, community organizations or orchestras.
Breaking through the noise; with so many different niche markets and different media, it is hard to break through the clutter and determine the most effective channels; Key rivals introduce innovative new products; Changes in technology and markets. Difference in demographic makeup between orchestra audience and new media users limits demand.
Use available content and media Although they have distinct differences, the San Francisco Symphony‟s Keeping Score programs and the Chicago Symphony‟s Beyond the Score programs are roughly in the same category of innovation. Using the organizations‟ vast amount of interesting material, expertise, human resources and intellectual capital, they have created engaging online content that is available free of charge. Use established brand and authority Celebrating its 120th anniversary, the Royal Concertgebouw Orchestra offered 10 free downloads of symphonies by Mahler, Beethoven and Brahms among others. In just a short few weeks, more than 600,000 people downloaded the music. Use engaged audience The San Francisco Symphony Orchestra hosted a very successful event to reach out to local bloggers. The best part of the experiment: the bloggers received the same treatment that traditional press receives. The orchestra has collected all responses and coverage at Delicious. 36 Use the established infrastructure The New York Philharmonic and Chicago Symphony orchestras have nationally syndicated radio programs. But instead of limiting the content to just the radio waves, both orchestras make their programs available on their respective Web sites and provide recycled content in the shape of program notes and additional audio footage.
In an April 2008 keynote address to the Chicago arts community, Mary Madden of the Pew Internet research project argued that while MySpace and Facebook are popular services now, the behavior of its users is permanent. An MTV/Nickelodeon/Microsoft study found that “despite the remarkable advances in communication technology, kid and youth culture looks surprisingly familiar, with almost all young people using technology to enhance rather than replace face-to-face interaction.”
Keeping up with the Joneses is not the right answer; there should be a strategic objective for starting a blog. If you’re not sure why, perhaps you shouldn’t be starting a blog.
Social networks enhance a person’s life, accommodating constant connectivity, on-demand content and an expanding social capital. Keeping that in mind, your approach to social networking should be based on the following three rules: add value; online relationships complement offline relationships; and provide content to be shared and syndicated.
A popular phrase among social media specialists is “return on influence,” a different take on “return on investment” found in regular business. The social media equivalent is a “broader, more long-term, long-lasting return,” according to a Dow Jones white paper titled Tracking the Influence of Conversations by Jeremiah Owyang and Matt Toll. They continue: “In social media and the blogosphere, being able to measure, track and compare the results is a requirement for determining next steps and strategy.” First, an organization needs to find out what it is trying to accomplish. Are you spreading a message, building a community, raising awareness, forging relationships? From there, find out what to measure. The first and easiest attribute to measure is activity; page views and unique site visitor statistics can tell you broadly how much activity there is. But it doesn‟t tell anything else and more importantly it doesn‟t tell you what kind of activity. Public relations and social media specialist Kami Huyse describes the three key tiers to measure in what she calls the Triad of Measurement: Interest: How interested are people in [insert name, thing, company]; Attitude: What attitudes do people hold about [insert name, thing, company]; Action: What actions that matter from a business perspective do people take as a result of your campaign?
The CSO’s page received around 100 page views a day, but this visibly spiked when updates were sent out or videos and photos were posted. An update would nearly double the page views, generating 175-200 views. That covers activity. But who is using Facebook? In August 2008, more than 85 percent of the fans were younger than 34. Nearly 6 months later, this number dropped to 75 percent. This follows the trend that young people lead the adoption of new technology, but now baby boomers are the fastest growing users of social media.
After posting several photos of the orchestra, fans started requesting specific photos in the discussion forum and in comments on the page. After listening and monitoring, learning what the community was talking about, it was time to participate. One much heard request was a photo of the orchestra‟s famed brass section and a photo was duly posted. Fans responded favorably and commented on the photo (see image on the right for an example).
A free music marathon was a good test scenario to see if the community would respond to a call to action. A free event has a low participation barrier. As seen in the image on the right, fans could share the concert invitation with their friends (which resulted in more than 350 invitations) and confirm their attendance (more than 65 confirmed).
Owyang and Toll write that at the heart of any strategy “will be a company’s ability to identify the key attributes that are important to that organization, and develop and execute a plan to monitor and measure those attributes in the specific context of the company’s sphere of operation.”