A free version of McDonald's Corporation SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
Vision of Ray Croc for McDonald's. McDonald's current position in international market. SWOT analysis for McDonald's. PESTEL analysis for McDonald's. Porter's Five forces of market. Conclusion. McDonald's customer satisfaction approach of business. King of international fast food chain.
Marketing Strategy which includes Consumer Analysis, Marketing Mix, Porter`s Five Force Model, PEST analysis, Competitive Scenario, STP and Break Even.
A free version of McDonald's Corporation SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
Vision of Ray Croc for McDonald's. McDonald's current position in international market. SWOT analysis for McDonald's. PESTEL analysis for McDonald's. Porter's Five forces of market. Conclusion. McDonald's customer satisfaction approach of business. King of international fast food chain.
Marketing Strategy which includes Consumer Analysis, Marketing Mix, Porter`s Five Force Model, PEST analysis, Competitive Scenario, STP and Break Even.
This presentation is about how MacDonald's has created its presence in Indian Market and the unique techniques and ways it uses to create value for its customers enhancing the brand image.
Vision is “to move with velocity to drive profitable
growth and become an even better McDonald’s
serving more customers delicious food each day
around the world”
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. INTRODUCTION
• Started in 1937 as barbeque drive in restaurant by two brothers Dick & Mac McDonald in
sanbernardino, California.
• Raymond kroc, founder & builder of McDonald’s Corporation was a milkshake machine salesman
prior to meeting the two brothers in 1954.
• By 1958 McDonald had sold its 100millionth hamburger.
• McDonalds restaurant is operated by either a franchise, an affiliate, or the Corporation itself.
• Revenues comes from the rent royalties & Fees paid by the Franchisees, as well as sales in company
operated restaurants.
• Currently McDonalds a chain of family restaurants Operates in 119 countries & having more than
36,525 restaurants & serving 68million customer everyday by 4,20,000 employees
• Low price, Speed, Service & cleanliness became the critical success factor of the business.
• McDonalds established in India on October 13 1996.
• McDonalds India is a 50-50 J.V. Partnership between McDonalds corporation [USA] & 2 Indian
Businessman-Amit Jatia & Vikram Bakshi.
Source-www.mcdonaldsindia.net
4. MCDONALDS VALUE CHAIN ANALYSIS
Inbound logistic - Food and materials to restaurants through
approved third party logistics.
Operations - Ensures fixed process in food preparation. It operates
in Conventional franchising, Developmental license, Affiliates.
Outbound logistic - Macdonald’s restaurants operate in the
following formats: sit-down restaurants, drive-thru, counter-
service outlets in food courts.
Marketing & Sales - McDonald’s uses print and media
advertising.
Service -High speed services.
Source- http://research-methodology.net/mcdonalds-value-chain-analysis/
Operational Formats of McDonalds
6. MCDONALDS 5 FORCES ANALYSIS(MICHAEL FIVE FORCES MODEL)
1-Threat of Competition-HIGH
Very similar products in the fast food industry.
High competitors advertising capabilities.
Location of outlets are closed enough ex KFC, Star Bucks etc.
2-Threat of New Entrants-MODERATE.
Low switching cost.
Moderate capital cost.
High cost of Brand Development.
3- Bargaining Power of McDonald’s Customers/Buyers (Strong Force)
Low switching costs.
Large number of providers .
High availability of substitutes.
7. CONTINUED…
4- Bargaining Power of McDonald’s Suppliers (Weak Force)-
• Large number of suppliers.
• Low forward vertical integration.
• High overall supply.
5- Threat of Substitutes or Substitution (Strong Force)
• High substitute availability.
• Low switching costs.
• High performance-to-cost ratio.
Sources- McDonald’s Corporation Form 10-K 2014.
• Roy, D. (2011). Strategic Foresight and Porter’s Five Forces. GRIN Verlag.
• United States Department of Agriculture Economic Research Service (2015). Food Service
Industry Market Segments.
8. SWOT ANALYSIS OF MC-D
• Strengths-
Successful Advertisement & brand name.
Collaboration with coke, dannon yogurt, Heinz ketchup.
Socially responsible with charities.
Safety and quality food.
• Weakness –
Management failure to see trends that do not fit
High employed turnover
Price competition
Controlling quality with franchised operation
Negativity publicity-unhealthy food menu
9. • Opportunities
Upscale restaurants
Serving only1% of the world population
Organic food for health conscious
Expanding to new part of globe
• Threats
Sued for unhealthy food many times
Health concern
Competitors
Contamination risks
Geopolitical issue affect
10. 7PS OF MCDONALDS
1P-Product.
Product Profile
Vegetarian Menu.
Non-Vegetarian Menu.
Beverages.
Frozen Deserts.
Product Attributes.
Care for customers sentiments towards religion
& Culture.
It has separate cooking areas & Equipment's.
11. 2P-PRICE
Quite Affordable Products.
o Brand Affordability.[B.A] Ex-McAloo tikki Rs20 to 39etc.
o Brand Core Value product[B.C.V]Ex- McVegiee Rs 50 to 60etc
Psychological Connotations.
Cost Leadership.
Heavily Marketed “Happy price Menu”.
Many Combos.
Low Cost Food Franchise
Source-www.marketing91.com
12. 3P-PLACE
• Located in Prime Locations[Malls, Shoping Complex's].
• Almost In all big cities-Easily accesible.
• Drive-in & Drive through Options MC-D Future Convenient to consumer.
• Covering many residential areas ex-NCR.
• Right of the High-ways.
13. 4P-PROMOTION
Advertising through T.V, Radio, Cinema, Online, Postersites & Press like News Paper &
magazines
Other Promotional methods include-Point of Sales Display, Merchandising, Direct mail,
Loyalty Schemes, Door Drops etc.
McDonalds Prime focus is on targeting children in “Happy Meals” to which are targeted at
children-Small toys are given along with meal.
Lucky draws, Scratch Cards.
Hoardings at Major Places.
14. 5P-PEOPLE
• Philosophy of quality, services, cleanliness and value is the guiding force behind its service.
• Fast friendly service.
• McD has standard uniform for employs for equality service treatment
• Delivery crew members carries basic operation of a restaurant. Ensure customer satisfaction
at the restaurants.
15. 6P- PHYSICAL EVIDENCE
• The physical evidence appearance affects not only the impression outsiders have of a
business but all the way that business functions
• Staff members
• Location and appearance
• Buildings Maintenance.
• Interior.
CLEANNESS SPEED QUALITY TRANPARENCY
PHYSICAL EVIDENCE
16. 7P-PROCESS
• Food Producing Transparent to consumers.
• New method of packaging & distribution.
• Invented most Efficient cooking equipment.
• Customers are invited to check the ingredients
used in food.
• It allows customer to enter the area where the
Process takes place to have a Clearview of
what they are consuming.
17. INNOVATIVE ADDITIONS-
McDonalds should go for healthy products like now its using Maida for producing breads it should
use wheat flour to produce it.
It should go for fruit based products like juices, fruit salads etc.
It should have tie ups with Indian Railways to serve the tourist/travellers.
It should also have tie ups with State bus transport corporation for serving road transport, Flights and
Cruse.
Corporate tie-ups for target reach.
It should have Table Tab system, the orders will be made directly from the table to the kitchen.
It should use tools like Customer relationship Management & Data Base Management.
Make to order.
Introducing of Jain Food.
It should host candle night dinner once in month as pilot project.
It should have food carnival relating to innovative fast food and apply in McDonalds.
Event Caterings.