Presentation on Marketing of McDonalds. Presentation on Products of McDonalds. Presentation on Pricing of McDonalds. Presentation on Quality of McDonalds. Presentation on research on McDonalds. Presentation on SWOT anlaysis of McDonalds. Presentation on BCG Matrix of McDonalds.

1. Presented By
Hamza Iqbal
Ibrahim
Zubair Afzal
Adil Riaz

2. Introduction
• Background:
Founded: 1955, Franchising since: 1955
Largest fast-food company
Operating in over 121 countries, over 35000 locations with 1.5 million
employees
Revenues $28.1 billion in 2013.

3. McDonald’s Pakistan
• There are now 21 restaurants in four major cities of
Pakistan ( 9 in Karachi, 1 in Hyderabad, 8 in Lahore ,1 in
Faisalabad,1 in Islamabad and 1 in rawl).
• McDonald’s is firmly committed to give back to the
community where it operates.
• They are happy to become involved because they
recognize that organizations have a role to play in helping
communities to work successfully.

4. Franchise Model
• Only 15% of the total number of restaurants are owned by the
Company.
• The remaining 85% is operated by franchises.
• The company follows a comprehensive framework of training
and monitoring of its franchises to ensure that they adhere to the
Quality, Service, Cleanliness and Value propositions offered by
the company to its customers. and quality across geographies.

5. Vision
"McDonald's vision is to be the world's best quick service restaurant
experience. Being the best means providing outstanding quality,
service, cleanliness, & value, so that we make every customer in
every restaurant smile."

6. Mission
McDonald's brand mission is to be our customers' favorite place
and way to eat and drink. Our worldwide operations are aligned
around a global strategy called the Plan to Win, which center on an
exceptional customer experience – People, Products, Place, Price
and Promotion. We are committed to continuously improving our
operations and enhancing our customers' experience.

7. History
• 1940 First McDonald’s
• 1952 Attempts at franchising
• 1954 Milk Shake Machine
• 1956 14 McDonald’s
• 1961 McDonald brothers sell rights
• 1965 McDonald’s go public
• 1968 Introduction of Big Mac and shift to Network
Television

8. History (cont)
• 1970 1600 restaurants
• 1980 6000 McDonald’s Restaurants
• 1990 record sales
• 1994 Kuwait City, Kuwait
• 2002 Forty seven years after
 30,000 locations
 2000 new restaurants
 World Wide Web
 McDonald’s a recognized Brand Name

9. Products
• Beverage: Cold-Coffee, ice tea, hot serves, McShakes

10. Services
• Having more than 15,000 Wi-Fi enabled restaurants.

11. Services

12. McDonald’s Organization Structure
• Having tight control of the firm
• Easily operate the company
• Improving employees’ performance
• Atmosphere of cooperation and teamwork
• The following chart is the organizational structure of McDonald

13. McDonald’s
Organization
Structure
Don Thompson
Founder & CEO

14. Marketing Mix
Marketers have four tools to use to develop an offering to
meet the needs of their targeted customers.
Collectively they are called the marketing mix.
• Product
• Price
• Promotion
• Place

15. The marketing mix principles are controllable
variables, which have to be carefully managed
and must meet the needs of the defined target
group

16. The following table summarizes the marketing mix decisions,
including a list of some of the aspects of each of the 4Ps.

17. Competitors

18. Boston Consulting Group (BCG)of McDonald's
products
• 1: Big Mac
• 2: McNuggets
• 3: McArabia
• 4: Apple Pie

19. Future in Pakistan
• Aim to open 100 restaurants till 2020
• Committed to maintaining and developing the best food
products in the quick service restaurant market.
• McDonald’s have an objective to continual enhance and
improve their menu.
• Increasing sales through promotions will enable them to
continue their program of expansion.

20. Target Market
• Demographic Study
Age as a Parameter
Children, Youth and Young Urban families
Happy Meal Price Sensitivity Fun Place, Quality Time
• Social Class
Teenagers

21. Strategies By McDonald’s
• Intensive Strategies
Market Penetration
Product Development
• Diversification Strategies
Concentric Diversification
Horizontal Diversification
• Defensive Strategies
Retrenchment

22. Conclusion
• Good performance in fast-food industry
• Long reputation for strong marketing campaigns.
• Must change to adapt new environment
• Have more innovation and creative strategy

23. The End
Thank you for your attention.