McDonald's entered India in 1996 through a joint venture. It extensively trained its Indian management team before launching. Today, 90% of McDonald's India business is owned by independent franchisees. McDonald's aims to provide good quality food and service in a clean environment at a good value. It focuses on strategies like quicker service, new products, and expanding to new cities to maintain its competitive advantage in India.

3. McDonald's History INDIA
• Entered in India 1996
• McDonald's India is a 50 – 50 JV
partnership between MCDONALD’S
CORPORATION (U.S.A) and two Indian
businessman Amit Jatia and Vikram
Bakshi
• Trained extensively with their Indian
management team in Indonesia and US
before launch
• The entire menu was changed

4. McDonald’s History INDIA
• 90% of McDonald's business is
owned and run by independent
franchisees in India
• Actively Involver in many social
activities like CHILD
EDUCATION, PULSE POLIO
etc.

5. VISION
‘To be the best and leading
fast food provider around
the globe’

6. MISSION
McDonald's mission is to be the world's best quick
service restaurant experience. Being the best means
providing outstanding
quality, service, cleanliness, and value, so that we
make every customer in every restaurant smile."

7. Objectives
• To serve good food in a
friendly and fun environment
• To be a socially responsible
company
• To provide good returns to its
shareholders
• To provide its customers with
food of a high standard, quick
service and value for money

8.  Innovative and compassionate
programs that focus on family
needs.
 Management that respects privacy
and emphasizes trust with all
constituents.
 Governance that exercises fiscal
accountability and operational
excellence with
transparency, integrity and honesty.
 Service in a safe, comfortable and
healing environment. Our values
summarized in “Q.S.C & V”. Provide
good quality, services to customer.
 Have cleanliness environment when
customer enjoys their meal .

9. Strategies
• Quicker service
• Quicker delivery
• More beverages & change in menu
• More outlets
• Target the two and three tier cities
• Introduction of a new low calorie healthy
menu

10. Mc -Strategies
 International Growth
 Forward Integration
-Distribution through Franchisees
 Backward Integration
-Local Sourcing, Cold Chain, Suppliers
 Market penetration & Development
- McDelivery
 New Product Development
- Aloo Tikki, Salad

11. COMPETITIVE ADVANTAGE
• McDonald’s success lies in its utilization of
technology, routinization of work.
• McDonald's maintains its competitive advantage by
constantly creating new items to add onto its menu
• Supply chain: they buy supplies in bulk and, thus, get
lower prices.
• Real Estate: they lease land and property they own to
franchisees
• Mc Donalds purposefully aims their brands at kids

12. Organizational Chart

13. SWOT ANALYSIS

14. STRENGTH
• Strong brand name, image and reputation.
• Large market share.
• Strong global presence.
• Specialized training for managers known as the
Hamburger University.
• McDonalds Plan to Win focuses on people, products, place,
price and promotion.
• Strong financial performance and position.
• Introduction of new products.
• Customer focus (centric).
• Strong performance in the global marketplace.

15. WEAKNESS
• Unhealthy food image.
• High Staff Turnover including Top
management.
• Customer losses due to fierce competition.
• Legal actions related to health issues; use of
trans fat & beef oil.
• Ignoring breakfast from the menu.

16. OPPURTUNITIES
• Growing eating trends among consumers.
• Globalization, expansion in other countries
(especially in China ).
• Diversification and acquisition of other quick
service restaurants.
• Growth of the fast-food industry.
• Worldwide deregulation.
• Entry into breakfast category

17. THREATS
• Health professionals and consumer activists
accuse McDonald's of contributing to the
country’s health issue of high cholesterol, heart
attacks, diabetes, and obesity.
• McDonald’s competitors threatened market
share of the company both internationally and
domestically.
• changing customer lifestyle and taste
• Increased competition from local fast food
outlets.

18. PEST ANALYSIS

19. POLITICAL
• In general terms the government policies do not
affect the company much nor do the changes in
the government influence the organization of the
company.
• McDonald’s enjoys an added advantage in
countries where consumer protection laws are not
very strong
• The international operations of McDonald’s are
highly influenced by the individual state policies
enforced by each government

20. ECONOMIC
The rate at which the economy
of that particular state grows
determines the purchasing
power of the consumers in that
country.
• Market leader.
• Very high target market.
• Low cost and more incomes.

21. SOCIAL
• For the rising importance of corporate social
responsibility recently McDonald's has
announced that it is giving further backing to
Rainforest Alliance certification by offering a
cup of tea with a conscience in all of its 1,200
restaurants in the UK.

22. TECHNOLOGICAL
• Food made with the help of machines is
considered more hygienic. However, the
continuous developments in the technology sector
needs McDonalds to be updated regularly.
• technology has helped McDonald and especially
its employees as they have to serve quick
services.
• Computers and smart cashiers are used by the
employees so they would not get confused and
they are provided with customized database
management system.