This document contains a SWOT analysis of McDonald's that identifies their internal strengths and weaknesses as well as external opportunities and threats. Some of McDonald's key strengths include their successful advertising and brand name, collaboration with Coke, clean play areas for kids, and employee training program. Opportunities for growth include further international expansion, as McDonald's currently only serves 1% of the global population, and growing demand for dining out. Potential threats include increasing health consciousness among customers and competition from local restaurants in international markets. The analysis provides strategies McDonald's could employ to leverage their strengths in pursuing opportunities and addressing weaknesses and threats.

1. SWOT AnalysisOfMcDonald’s I’m lovin’ itPresented To : Mrs. NadiraChaturvediPresented By :Atul Jain

2. INTRODUCTIONMcDonald began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in California. In 1965, McDonald’s goes public with the company’s first offering on the stock exchange. Leading global food services retailer with more than 30,000 restaurants serving 58 million people in 119 countries. More than 50,000 students have graduated from “Hamburger university”. Approx 85% of McDonald’s restaurants are operated by franchisees.

3. INTERNALEXTERNALSTRENGTHSSuccessful Advertisement & Brand nameCollaboration with CokeClean Environment & Play Space for Kids4. Professional Training for Employees5. Competitive PriceWEAKNESSES1. Weak Product Development2. Management of Franchisee/Joint VentureOPPORTUNITIESInternationalization (Serving Only 1% of Population)2. Growing Dining out MarketTHREATSMore Health Conscious CustomerThreat from local Competitor in different CountriesGlobal economic recessionPlaying in a mature and saturated Industry

4. STRENGTHSSuccessful Advertisement & Brand nameCollaboration with CokeClean Environment & Play Space for Kids4. Professional Training for Employees5. Competitive PriceOPPORTUNITIESInternationalization (Serving Only 1% of Population)2. Growing Dining out MarketMarket Penetration StrategyS2-O1&O2 Promotion and advertising with Coke to attract Coke customers.S3-O1&O2 Keep Environment Clean & Kids safe thus attracting families. S5-O1 Setting Prices according to different countries.Market Development Strategy S1-O1&O2 Explore New overseas market by intensive and aggressive promotion.

5. OPPORTUNITIESInternationalization (Serving Only 1% of Population).2. Growing Dining out Market.STRENGTHSSuccessful Advertisement & Brand nameCollaboration with CokeClean Environment & Play Space for Kids4. Professional Training for Employees5. Competitive PriceProduct Development StrategyS4-O1&O2 Giving training to employees before entering into a new market.

6. STRENGTHSSuccessful Advertisement & Brand name.2. Collaboration with Coke.3. Clean Environment & Play Space for Kids.4. Professional Training for Employees.5. Competitive Price.THREATSMore Health Conscious Customer.Threat from local Competitor in different Countries.Global economic recession.Playing in a mature and saturated Industry.Market Penetration StrategyS1-T2 Establish & maintain Brand Visibility with in competitor by promotional Campaign.S1-T3 Depict the picture which indicate eating an McDonald not only save your precious time but also a better food experience.S1-T4 Constantly reinforce the brand recognition by emotional attach strategy.S5-T2&T3 Setting competitive prices to tackle the competition and economic scenario.

7. STRENGTHSSuccessful Advertisement & Brand nameCollaboration with CokeClean Environment & Play Space for KidsProfessional Training for EmployeesCompetitive PriceTHREATSMore Health Conscious CustomerThreat from local Competitor in different CountriesGlobal economic recessionPlaying in a mature and saturated IndustryProduct Development StrategyS2-T1 Switch the healthier product line of Coke (Diet Coke, Minute Maid Pulpy).S4-T2&T4 Continuously improving services.S4-T3 Send more managers to Hamburger University to improve overall quality of employees.S3-T1&T2 Providing safe and clean environment for Kids thus delighting adults and retain them.

8. WEAKNESSES1. Weak Product Development.2. Management of Franchisee/Joint VentureOPPORTUNITIESInternationalization (Serving Only 1% of Population).2. Growing Dining out Market.Product Development StrategyW1-O1 Change the menu in different countries and add some food with local flavor and move out some un popular Items.W1-O2 Promote different meal Plans catering to the needs of different customers.Forward Integration StrategyW2-O1&O2 Prefer direct investment in your countries and be selective in choosing the franchisees and evaluate them regularly.

9. WEAKNESSES1. Weak Product Development.2. Management of Franchisee/Joint VentureTHREATSMore Health Conscious Customer.Threat from local Competitor in different Countries.Global economic recession.Playing in a mature and saturated Industry.Product Development StrategyW1-T1 Develop new product line which focus on organic and healthier food.W1-T2 Add more flavor and new type of Fast Food which differentiate the company from its competitor.Market Penetration StrategyW1-T3 Use buy more save more promotion strategy, add special offers, family size meal with lower price.

10. THANK YOU….