The document discusses an email marketing campaign for TripAdvisor. It outlines the customer journey and data collection methods used. It then describes the 5 types of emails that would be sent as part of the campaign - awareness emails to create new customers, consideration emails for those who visit the website, conversion emails to turn considerers into customers, product usage emails explaining how to book on TripAdvisor, and loyalty emails to encourage repeat business. It provides examples for each email type and discusses ways to reduce spam and get more subscribers for the campaign.

1. E - M A I L M A R K E T I N G C A M P A I G N I N G O N
T R I P A D V I S O R
B Y : -
Y A M I N I T H O T A C M B A 8 / 1 6 7 7
A D I T Y A . S . B E T A L A C M B A 8 / 1 6 0 2
S W A T I A N N A N D C M B A 8 / 1 6 6 6
VA R U N B E T A L A C M B A 8 / 1 6 7 1
S A N K E T F U L F A G A R P G C M 6 / 1 6 0 7

2. CUSTOMER JOURNEY
• Google ads
• Blogs
• Apps
• Url
• Social media links ( Facebook, What's App post, Reviews)
• Referrals
• Just dial

3. DATA COLLECTION
• Web sites
• Tourist expose
• Customer reviews
• E-Opinion.com
• Advertisement on other websites
• Personal interaction
• Tourist spot holdings (kiosks)
• Pre Bookings of flights and hotels
• Destination points
• Customizer opinion for trips to customers

4. 5 TYPES OF E-MAIL’S
• Awareness:- To create awareness about trip advisor and create new customer base
awareness mails will be sent to the individuals.
1. Trip advisor sent flight offers.
2. It sent hotel or restaurant offer.
3. It sent information of interesting tourist offer for customers through mail.
4. Blogs

5. • Consideration:-consideration mail is sent to customers when they
go through their website and subscribe or log in trip advisors apps.
1. It sent mails of offers , discounts, coupons to customers to consider the trip
advisor .
2. Personalized offers will be sent to customers based on their loyalty points based
on occasions
3. Free gifts
4. Customer loyalty cadges
5. Virtual touring videos will be sent to customer mails
6. Personalized guide

6. • Conversion:- To convert considerate customers to real time
customers conversion mails are sent
• Pop up messages to ask feed back reviews
• Chat box, ratings
• Customer care
• Tour counsellors
• Location tracker
• Information based search

7. • Product usage: how TripAdvisor app or website can be used for
booking flights ,hotels etc…
• Website and app
• Customer help desk
• User friendly
• Product guider

8. • loyalty and relevancy
• Segregation of data sources
web analytics
purchaser (amount spent in trip advisor)
quires
purchase frequency
review
referral point

9. • Website integration:-
• Subscription
• Complimentary messaging
• Links‘
• Promo code
• Offers
• Referrals
• Location’
• Using location tracker
• Personalized assistance of timing
• Expectation and post itinerary treatment
• Time preference

10. HOW TO REDUCE SPAM
• Mails to only targeted customers
• Subjective mails
• Customized mail
• Send mails from different id with real names
• Send complimentary mails to customers

11. HOW TO GET MORE SUBSCRIBERS ?
• Through referrals
• Blogging
• Posts and videos in you tube and send mails
• Sponsoring adventurous trips in famous TV travel programs
• Loyalty campaign
• Good will marketing
• Try to send unknown facts about tourist places to create interests in customers
• Social media indulgence
• Using contemporary and conventional marketing tools

12. Thank you