McDonald's began as a small hamburger stand in California in 1940 and became a franchise business model under Ray Kroc in 1955. It now operates over 31,000 restaurants in 120 countries, employing over 1.5 million people and serving over 50 million customers per day. McDonald's entered the Indian market in 1996 through joint ventures and has expanded to many major cities. It focuses on affordability, efficiency, quality control, and education to continue its global success.

1. McDonald's
Submitted by:
Yogesh Verma
2018-20

3. • McDonald's originally started as a small hamburger
stand in Bernardino, California, owned by Dick and Mac McDonald in
1945.
• Re-opened in December 1948 as a self-service drive-in restaurant
• In 1954 Ray Kroc, a Multimixer salesman, signs a franchise
agreement with Dick and Mac McDonald opening his first
McDonald's in Des Plaines, Illinois on April 15, 1955.
• After few years he purchased the ownership from McDonald brothers
and laid the foundation of McDonald Corporation.

5. • MCDONALD is a global fast food giant company
• Head Quarters- Oak Brook, Illiona, U.S
• Operates in 120 countries on six continents.
• Operates more than 31000 restaurant world wide
employing more than 1.5 million people.
• Serves more than 50million a day and a record sale of
2.5million people a day in U.K
INTRODUCTION

6. FIRST
RESTAURANT
IN
SAN
BERNARDINO,
CAIFORNIA
On MAY 15,1940

8.  McDonald’s opened its doors in India in October 1996.They have
restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana,
Jaipur, Noida Faridabad, Doraha,Manesar and Gurgaon.
 McDonald’s in India is a 50-50 joint venture partnership between
McDonald’s Corporation [USA] and two Indian businessmen. Amit
Jatia’s company Hardcastle Restaurants Pvt. Ltd. owns and operates
McDonald’s restaurants in Western India. While Connaught Plaza
Restaurants Pvt. Ltd headed by Vikram Bakshi owns and operates the
Northern operations.
MCDONALD’S INDIA

9. • McDonald's is an example of franchising. Being their own boss in
return, the franchisee agrees to operate the restaurant in
accordance with McDonald's standards of quality, service,
cleanliness and value.
• The cooking processes in McDonald's restaurants are broken
down into small, repetitive tasks, enabling the staff to become
highly efficient and adept in all tasks.
BRANDING

10. • There is no need to develop the product or do expensive market
research.
• It begins with working in a restaurant , wearing the staff uniform and
learning everything from cooking and preparing food to serving
customers and cleaning.
• It recognises that the success and profitability of McDonald's is
inextricably linked to the success of the franchises.

11. PRICING STRATEGY
A look at McDonald’s menu indicates that Co. has targeted mass market in
India all or most of the products have been priced in such a way that average
Indian consumer can afford to enjoy fast food with family .This strategy has
been dictated by the

12. Strengths -
• Successful Advertisement & brand name.
• Collaboration with coke, dannon yogurt, Heinz ketchup.
• Socially responsible with charities.
• Safety and quality food.
Weakness -
• Management failure to see trends that do not fit
• High employed turnover
• Price competition
• Controlling quality with franchised operation
• Negativity publicity-unhealthy food menu
SWOT ANALYSIS OF MC-D

13. Opportunities
• Upscale restaurants
• Serving only1% of the world population
• Organic food for health conscious
• Expanding to new part of globe
Threats
• Sued for unhealthy food many times
• Health concern
• Competitors
• Contamination risks
• Geopolitical issue affect

14. • McDonald's is one of the largest fast food companies in the world.
• They continue their path for success by keeping their consumers in mind
regarding their product selection as well as their prices.
• They encourage their employees to do a good job, usually promotes from
within, and offers several scholarships to encourage education.
• Though McDonald's is a centralized, "wait and see" company they find
ways to use technological products that will increase their productivity,
service, and sales, everywhere from using the Nintendo DS to train staff
to using New POS touch screen registers.
• McDonald's will certainly be around for plenty more years to come.
Conclusion