McDonald's has successfully built brand equity through innovative marketing, customer-friendly pricing, and diverse regional menu offerings, resulting in 34,000 restaurants worldwide and attracting 70 million customers daily. The company faces challenges including competition, a health-conscious population, and the need to continuously innovate its product line. Future strategies may involve adapting to consumer preferences for healthier options while maintaining its core values of quality, service, cleanliness, and value.

1. McDonald’s
- MINI CASE STUDY

2. Ever wondered how and why has
McDonald’s reached its pinnacle
where people are simply
*lovin’ it*?
Let’s break it down and understand…..

3. • It all started with the famous 15-cent
HAMBURGER

4. About McDonald’s
6th most important brand
34000 restaurants!
119 countries!!
447000 employs!!!!
70 million customers!!!!!

6. Building brand equity
Attracting customers with innovative
marketing and advertising.

7. Building brand equity
Customer friendly prices and
schemes

8. Introducing the traditional meals
with regional twists in flavours.
Building brand equity

9. Building brand equity
Healthy food plans for diet freaks
and children.

10. Building brand equity
Always Updated Technology.
Mcdonald’s introduced Screen
ordering and Table service

12. SWOT Analysis
• Brand Name
• Successful Advertisement
• Competitive Price
Strengths:

13. SWOT Analysis
Weaknesses:
• Weak Product Development
• Management of Franchise/Joint
Venture

14. SWOT Analysis
Opportunities:
• Newer products
• More franchises - less risk
• High Growth in China and Russia

15. SWOT Analysis
Threats:
• Competition - global, national,
regional, and local Commodity
• Growing health conscious population
• Food safety – bacteria, e. coli, 41 -
150

17. What are McDonald's core brand values?
Have these changed over the years?
• McDonald's believes in serving pure quality and
wants to serve its customer hot, high quality food
at a great value at the speed and convenience.
• They recovered by implementing “ Plan to Win”
which provided the company’s 5 P’s People,
Product, Promotion, Price and place.
• They know the importance of quality, service,
cleanliness and value.

18. With the economy turning around for the
better, should McDonald's change its
strategy? Why or why not?
• McDonald’s introduces the traditional meals
with regional twist in flavours such as Bacon
Roll breakfast sandwich in UK, pepper McPuff
in China.
• Always Attracts customers with innovative
marketing and advertising as Mac Men.
• McDonald’s provide low prices to customer as
$1 menu.

19. What risks do you think McDonald's
will face in the future?
• Health conscious people who will turn towards
healthier food and diet rather than eating at
McDonald's.
• More option with consumer rather than Burger
and Fries.
• Huge competition and therefore it has to keep
up with its customers to have a loyal base.

20. Summary

21. *DISCLAIMER!!*
SAMEER MATHUR
IIM Lucknow,
Marketing Professor 2013
McGill University
Marketing Professor 2009 – 2013
Carnegie Mellon
Ph.D and M.S (Marketing) 2003 – 2009
__________________________________________________________________
AMITESH GUPTA
National Institute Of Technology
Raipur
Marketing Management Internship
Summer Internship 2017