1) McDonald's is one of the most powerful brands in the world with over 32,000 restaurants in 117 countries.
2) In India, McDonald's plans to expand to tier 2 cities and double its turnover within 3 years, currently holding an 18% market share in North India.
3) McDonald's was founded in 1937 in California and became a franchise under Ray Kroc in 1954, known for its low-cost supply chain and extensive promotion strategies using advertising and co-branding partnerships.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
This presentation slide talks about the meaning of Strategy based on the Essentials of Strategic Management book by Charles W. L. Hill and Gareth R. Jones. The presentation also covers the application of strategy in the case of McDonalds.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
This presentation slide talks about the meaning of Strategy based on the Essentials of Strategic Management book by Charles W. L. Hill and Gareth R. Jones. The presentation also covers the application of strategy in the case of McDonalds.
Marketing Strategy which includes Consumer Analysis, Marketing Mix, Porter`s Five Force Model, PEST analysis, Competitive Scenario, STP and Break Even.
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
McDonald’s is one of the largest chains of hamburger fast food restaurants in the world. Since its foundation in the year 1940, McDonald’s has successfully increased its prominence globally.
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McDonald’s is one of the largest chains of hamburger fast food restaurants in the world. Since its foundation in the year 1940, McDonald’s has successfully increased its prominence globally.
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3. • McDonald’s is the Eighth Most Powerful Brand in the World. --- Source: Millward Brown Optimor (including data from brandz , Datamonitor, and Bloomberg) • As of March 2010 there are 32,488 restaurants in 117 countries (in which 22,227 is on franchise & licensed based) • Rs 400 crores being put in for expansion plans into Tier II cities within next three years. • Doubling of turnover within three years. • Market share of 18 percent in north India.(includes restaurants, cafes, fast food joints, local vendors etc.)
4. • McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937. • Ray Kroc , distributor for milkshake machines, expressed interest in the business, and he finalized a deal for franchising with the McDonald brothers in 1954. • He established a franchising company, the McDonald System Inc. and appointed franchisees. In 1961, he bought out the McDonald brothers' share for $2.7 million and changed the name of the company to McDonald's Corporation .
5.
6. MARKET STRATEGIES Cost control strategy:- b) Well established low – cost supply chain. c) Ensures efficiency and speed in distribution. d) Huge increase in volume sales. e) Very good food processing technology.
7. McDonald’s India: Suppliers • Trikaya Agriculture Supplier of Iceberg Lettuce • Vista Processed Foods Pvt. Ltd. Supplier of Chicken and Vegetable • Dynamix Diary Supplier of Cheese. • Amrit Food Supplier of long life UHT Milk and Milk Products for Frozen Desserts.
8. Packaging and Labeling Clearly mentions that the burger is a Veg or a Non- Veg Burger Mentions the name of the burger and the colour is different for different types of burgers
9. Co -BRANDING McDonald’s has major tie-ups with companies as their co-branding Statergy. various Few of Them are listed Below: Coca- Cola Barbi e Cadbury Hotwhe els
10. Promotion • An activity, such as a sale or advertising campaign, designed to increase visibility or sales of a product. • McDonalds, for years has maintained an extensive promotion strategy with highest spending on marketing amongst
11. Advertising • Focus on overall experience. • “ Brand globally and act locally”. • Overall it is doing what it does the best – marketing. • Intensive advertising aimed at children. • Paper mats on trays ensure that no new scheme goes
12. Physical evidence • Cleanliness, speed, quality and transparency of process is the biggest physical evidence. • The interiors are attractive and more or less consistent throughout the world. • A proper decorum and strict standards of cleanliness are maintained at all the joints.
13. Physical evidence • Family environment message throughout the world, just the way of communication is adjusted to different countries. • Play areas are provided so that kids don’t become panicky. • Counters are kept low and menus pictorially
14. THE mascot… • The well known mascot Ronald McDonald is the same throughout the world since 1963. • It is supposed to be the next most well recognized figure second only to Santa Claus. • The color combination
15. STAFF & EMPLOYEE • Each outlet is headed by a Restaurant Manager . He is responsible for the daily operation and customer interaction. • Delivery Crew Member carries basic operation of a restaurant. Ensures customer satisfaction at the restaurants. • In order to motivate
16. Training • McDonald’s invests more than $1 billion annually in training • “ Best Place to Magazine 2010 Work” – Fortune • “ One out of 5 Best Places to Work in Latin American” – America Economic Magazine 2009
18. McDonald’s India: Channel Network North and East India Delhi Uttar Pradesh 11 in Haryana Punjab Uttaranchal West Bengal Himachal Pradesh West and South India Maharashtra Gujarat Karnataka Andhra Madhya Pradesh
19. . Sources: • www.McDonalds.com • www.freeforessays.com • D. Jobber “ Principles and Practice of Marketing ” • Sources : http://de.wikipedia.org/wiki/McDonald ’ s • Kotler/Keller Marketing Management